Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows every brand needs running: • Checkout abandonment (1 hr after) → $3.65 avg revenue per recipient, highest of any flow • Cart abandonment (1 hr after) → 40-45% open rates, 3.33% conversion rate, a 3-email sequence recovers up to 20% of lost sales • Welcome series (5 min after opt-in) → 68-83% open rates, 3x revenue per email vs any other flow • Browse abandonment (same day) → targets the 90-95% of traffic that never adds to cart • Post-purchase cross-sell (3-5 days post-delivery) → confirmation emails convert 22x better than campaign sends • Replenishment (predictive timing) → 30-day supply fires at day 28, not a flat delay • Win-back (60-90 days inactive) → 1 in 3 automated clicks convert vs 1 in 18 for campaigns • Back-in-stock (immediate) → pre-qualified buyers with intent already established, up 4x YoY • Price drop alert (wishlisted items) → old price vs new price, direct-to-cart CTA • Sunset/re-engagement (90-120 days) → protects sender reputation, non-optional after Gmail/Yahoo 2025 changes • VIP/loyalty tier (spend threshold) → 13.71% avg AOV lift, protects your highest-LTV customers Build them in this order: Week 1 → checkout + cart + welcome Weeks 2-3 → browse abandonment + post-purchase Week 4+ → layer in the rest Revenue shows up almost immediately. You're capturing behavior that was already there, just uncaptured.
Know When Your Small‑Space Fulfillment Is Overwhelming
Every e-commerce brand starts the same way: packing orders from a spare room or small warehouse. At some point, that stops working. The question is: how do you know when you've hit that point? We have the guide 👇 https://t.co/r4ctl4lH4h
Too Many Products? Group Navigation, Not a Wall
I was in a meeting this week with a client who has over 90 products on their website, and we hit a familiar problem. They wanted to list everything under a single "Products" navigation item, which sounds logical until you...
Visibility Into Attendance Boosts Efficiency and Customer Experience
Really like how this simplifies staff management into something practical. From my experience, visibility on attendance and performance alone can reduce daily friction a lot. When teams are clear on roles and schedules, stores run smoother, and customer experience improves...
Shopify Earns Most Money Beyond Subscriptions
Day 1 of 30: How $SHOP Shopify actually makes money Most think it's a SaaS subscription business... subscriptions are only 24% of revenue Here's the real breakdown 🧵
Higher CPMr Boosts Incremental ROAS for 71% Brands
Cool analysis of CPMr on Meta dropping tomorrow. Headline: Higher CPMr campaigns deliver better incremental ROAS in 71% of brands. Not too dissimilar from CPM itself. BUT There is some cool findings on incrementality factor impact and the differences between brands. Stay tuned...
Whole Foods Understaffed, Customers Face Long Wait
@WholeFoods a lot of people working, but no one doing the work. Store empty, 5 employees and I have to wait.
AI Completes Full SEO Audit and Fixes Instantly
I've had "build out SEO content" on my to-do list for 2 years. Last week, I gave an AI agent my URL, and 15 minutes later, I had a full audit, a prioritized action plan, and every fix executed. Not...
Fewer Checkout Steps Halve Drop‑Off Rates
I've tested 50+ checkout flows. Here's the pattern: Checkouts with 5 steps had a 60% drop-off. Checkouts with a single page and express pay options (Shop Pay, PayPal) cut that in half. Your assumption that you need more info is...
Shopify's Surprise Counterattack Beats Amazon's $100M Ploy
This is the craziest corporate battle no one talks about. In 2021, Amazon launched a $100 million "Prime feature" to steal Shopify's customers. Shopify had no choice but to fire back. How? With an attack Amazon never saw coming:
APP's Ecommerce Surge Beats Expectations, GenAI Boosts Performance
Another $APP note this morning from BTIG after they hosted a call with an adtech consulting firm (ie expert) earlier this week (I was on the call)... Lots of positive commentary... the expert said that $APP's push into ecommerce continues to...
Universal Commerce Protocol Upgrade Launches on Shopify
New version of Universal Commerce Protocol (UCP 2026-04-08) just got finalized. Carts (!), Catalog discovery features, Order status,, Signals support, ... Big step step function upgrade for agentic commerce. https://t.co/Q9hGXUUmLr Coming soon to every Shopify storefront.
AI Dresses Me, Showcasing Stitch Fix’s Comeback
In this week's @ReadTheAisle newsletter, I cover OpenAI drama, outraged Amazon sellers...and me getting dressed by an AI. Stitch Fix's Vision tool generated this image of me using real inventory, and calibrated to my style profile (which, yes, I need to...
Thin Catalogues Need Browse, Not AI Search
I had a conversation recently that reminded me how badly empty search results can damage an early-stage ecommerce site. The team was excited about adding AI-powered search, and the logic was hard to argue with on the surface. Modern feature,...
Top 12 Brooks Running Shoes on Sale
Brooks makes some of the best running shoes on the market, and I've hand-picked the 12 best deals at Amazon, with up to 30% off and prices from just $86. https://t.co/cbjBWrg4Ez
Live Social Shopping: Time to Dig Deeper Now
Please let this be the post that forces you to start really digging in deep on what’s going on in live social shopping 🛒 https://t.co/pMu340vBxg
Understand Customers First, Then Drive Sales Effectively
We have to start putting ourselves in the customer’s shoes more often… 👀 Because it just doesn’t make much sense trying to increase your sales without understanding how people actually buy. Save this because it’s full of practical information. 🧵
Instamart Turns Everyday Items Into Million‑Rupee Purchases
Biggest Purchases in Swiggy Instamart 🤯 • A Bengaluru User spent ₹4.36 Lakh on noodles alone. • A Mumbai user spent ₹16.3 Lakh on Red Bull. • A Bengaluru user ordered ₹1.7 Lakh iPhone. • A Chennai user ordered 228 condom totalling ₹1 Lakh
Indian Women Triple Beauty Spend, Fueling $40B Boom
Women are spending three times more on beauty and personal care products than they did in 2012 when Nykaa launched. India’s Big Glow-Up Is Driving a $40 Billion Beauty Boom https://t.co/V566gz5UkN Always as good read @menakadoshi's @business India newsletter
Rising Rates Threaten UK's Last Independent Menswear Shops
A friend of mine is one of the last independent men’s wear retailers in the U.K. business rates, high service charges after rent are stifling. He’s already online but it would be sad to see him not have a physical...
From ₹20L to 8‑Figure Months with Automated Ads
Since 2015, I’ve built 3 businesses and helped scale 9 online ventures with my team spread across India and beyond. We’ve generated over ₹150 crore in revenue. Now, I help ecommerce and business owners go from ₹20L–25L to 8 figure per month...
Skip Basics—Create Unique, Eye‑Catching Brand Pieces
De-influencing you from making basic clothes for your clothing brand. Unless you really talk about why it’s different and so much better than every other basic outfit there, you’re better off making something unique and eye catching. . . . . #clothingbrand #smallbusinessowner #entrepreneur...
Adidas Gains Global Favor as Nike Reputation Falters
Here's proof that in business, as in life, reputation matters. Adidas Is Winning The Hearts And Minds Of Consumers Globally As Nike Falls via @forbes https://t.co/niLDqCPjnx
Kit Kat Deploys SUV Convoy for Toronto Delivery Stunt
Kit Kat gave one of its delivery trucks an SUV security convoy to deliver bars in Toronto. The marketing team has officially squeezed out every last drop of attention from that 12-ton heist. https://t.co/qUeXdKkSEb
Japanese Love Downy for Its “America” Scent
Costco founder Jim Sinegal said the top-selling product in Japan is Downy Fabric Softener. The retailer didn’t understand why. Started tracking it in the warehouse. Saw Japanese customers open the bottle, take a whiff and say, “This smells like America.” https://t.co/dB579E6x13
Navy Exchanges Lose to Walmart, Target, Amazon Despite Tax‑free Perks
"Navy Exchange" stores offer military families tax-free, discounted shopping and "white glove" service... yet are still getting crushed by Walmart, Target, & Amazon https://t.co/cm3IKh2PWR https://t.co/DLIiIO0jSZ
Timing, Not Invention, Drove Sunscreen Success
1/ the harpist who killed seasonal sunscreen one of the smartest cpg moves of the last decade wasn’t inventing sunscreen. it was changing when people thought they needed it. https://t.co/kOgE7dHbc6
Add Post‑purchase Upsell, Boost Revenue 36% in 30 Days
1 Today, I was reviewing an account spending $2,200/month with a steady 1.9X ROAS. The founder said, “It’s working… but it doesn’t feel like growth.” There was that subtle doubt — “Is this all it can do?” The gap wasn’t ads — it was...
Meta's New Attribution Inflates Conversions by 30‑35%
Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.
Google Launches Universal Commerce Protocol Onboarding Guide
Focus on ecommerce? -> Google Publishes Universal Commerce Protocol Onboarding Guide (Enabling agentic shopping) "To participate, merchants must complete the technical implementation first, then submit an interest form and wait for approval. Once selected, they can access onboarding in Merchant...
Simplify Checkout, Double Revenue Faster than More Traffic
Almost every week, I see accounts spending $2,000/month with decent traffic… but flat revenue. There’s always that quiet thought — “Maybe we just need more volume.” But more traffic was only amplifying the leak. The real issue sat in a weak checkout flow. We...
Passion Beats Polish: Community Drives Sales
I spent $500 on a product with 'awful' branding but a cult-like following. It scaled to $20k/month. I spent $10k on a product with 'perfect' branding and zero community. It flopped. The market doesn't care about pretty. It cares about...
Same‑store Sales Hit YTD High, up 7.6% YoY
Same-store retail sales rose by YTD high 7.6% YoY for the week ending Apr 4 (6.9% prev).
Digital Body Suit Eliminates Online Clothing Size Mistakes
#WhatsNext? An end to online clothing shopping errors or misfits? This fashion #Innovation or digital body suit can take sizing mistakes out of the online shopping equation. (Cheddar Gadgets) #Retail https://t.co/8L4KxNSbqb
Vision Pro Rollout Exposes 15-Year Apple Retail Decline
Hi, I think you're referring to my piece/book but can I suggest you read the piece rather than a quickie summary? I don't blame the Vision Pro flop on retail employees. I describe how the AVP rollout showed how far...
AI Poised for Uber-Like UX Revolution Across Industries
RT We haven't seen AI's "Uber/Airbnb moment" for UX yet - but it's coming. Early signals are in travel, retail, and B2B platforms experimenting with AI-driven experiences and attributes-based journeys. #AI #CX #DigitalTransformation @Star_CIO https://t.co/1JJW0fGZaG
Love Daily Content Creation? Essential for DTC Success
If you don't enjoy making, buying, and iterating on content like this every day Don't launch or buy a DTC / consumer brand It's table stakes if you want to win
Hungry Howie's Pet‑themed Secret Menu Leverages National Pet Day
Appealing to the US consumers' love of their pets is always a smart promotion, as pizza chain Hungry Howie's partners with Happy Howie's for a "secret menu" to coincide with National Pet Day starting 4/11. https://t.co/WXrllxhuAi
Learn Inside a Business, Then Leverage AI to Scale
How to go from $100 to your first $1M in e-commerce (the 4-phase ladder anyone can use): $100 TO $10,000: DON'T START A BUSINESS. Get a job inside a real business and be a sponge for everything they do. I worked at a...
Zappos Beat Amazon with Kiva Robots Before Acquisition
Zappos was beating Amazon on cost per order. Amazon couldn't figure out how. Turns out @Alfred_Lin's team was running Kiva robots before Amazon even believed they'd work. Amazon later bought Kiva for $775M. Alfred went from operating automation at Zappos to funding...
The Obvious Answer: Sears Needed Amazon‑style E‑commerce
Reminds me of early 2000’s questions like “Why can’t Sears just build a website like Amazon?” It’s the right question and the correct answer is a lot easier in hindsight.
Domino's Pairs New Slice Sauce with Shinola Accessories
Domino's is unveiling Slice Sauce, which will come with the chain's Handmade Pan or Parmesan Stuffed Crust Pizza. And customers who buy either of those pizzas between now and May 7 will get special access to buy special edition Shinola...
Industry Insiders Prefer Toast Over SkyTab Despite Higher Cost
Former VP at $FOUR notes that a majority of industry insiders would say that Toast is better than SkyTab for restaurants. He talks about how Toast has older software in a good way, as it means all of the kinks...
Three-Step Cart Flow Boosts Recovery From 2% to 16.5%
Beardbrand automated 10% of their monthly revenue with a 3-step abandoned cart flow that recovered 16.5% of all carts. Meanwhile you're sending one generic abandoned cart email and wondering why your recovery rate is stuck at 2%.
Website Traffic Forecasts Customer Growth and Revenue
Website traffic predicts customer acquisition and revenue growth for many visitors. Here's how you can analyze websites to spot winners early.
Amazon's USPS Deal Still Drives $6B, 1B Packages
"The new deal [~20% volume cut] would still have the USPS deliver more than 1 billion packages for Amazon a year... Amazon shipped nearly 15% of all packages that the USPS delivered in the country last year, translating to about...
Planet Fitness Hikes Basic Membership to $15 After 26 Years
May 2024 - "Planet Fitness is hiking the cost of its basic membership for the first time in 26 years... to $15 per month, up from the $10 per month it had been priced at since 1998." https://t.co/KDm6tLjAoh
Meta's Live Shopping Push Signals Brands Must Act Now
the live shopping 🛒 📱 revolution continued today with the big announcement from Meta .. This consumer trend has already happened and has been going on for years not months and everyone should take this post seriously and start to...
Amazon Taps USPS for 80% of E‑commerce Deliveries
Post Office reaches deal with Amazon. Maybe 80% of $AMZN’s e-commerce last mile deliveries. Parcels have been the USPS target for growth. Can they handle the volume and meet Amazon’s order delivery standards?
McDonald’s CEO on Viral Bite, Social Media Strategy
For my latest interview, I talked with McDonald’s CEO Chris Kempczinski about that viral bite and his strategy around social media and the menu. Link below 👇 https://t.co/LxAI0L4FD0