Know What's Happening in SaaS
Apollo.io acquires Pocus to build an AI‑native GTM operating system
Apollo.io announced the acquisition of revenue‑intelligence startup Pocus, aiming to embed an AI‑native signal layer into its sales platform. The move adds behavioural‑driven scoring capabilities as Apollo, approaching $200 million in ARR and serving over 600,000 companies, expands its go‑to‑market stack.
Also developing:
By the numbers: Beautiful.ai secures $45M non‑dilutive capital
The SaasRise mastermind recap highlighted practical strategies for winning direct clients, leveraging authentic user‑generated content, streamlining Google Ads spend, and transitioning to a product‑led growth model with tiered SaaS pricing. Key takeaways include building ABM lists and retargeting ads for B2C acquisition, securing explicit consent for UGC testimonials, consolidating brand traffic into a single campaign with strict search term controls, and adopting a three‑tier pricing structure that shifts sales focus to enterprise accounts while automating lower‑tier sign‑ups. The author presents these insights as actionable, founder‑driven recommendations aimed at scaling efficiently.
What can happen when you unleash an agentic(ish) workflow… and this isn’t even full agent mode. 😱 Feels a bit like we’re in the Wild West period of figuring out the move from seat-based to outcome-based pricing. For software/AI startups...
The Oct 14 Enterprise SaaS CEO Mastermind call covered five practical topics: creative low‑budget Q4 marketing tactics (including gift‑based outreach and AI‑powered tools), navigating SaaS‑friendly banking options for revenue‑recognition challenges, founder involvement in product management versus delegation, strategies for hiring sales...
Jason Lemkin argues that in startups the highest-quality leads concentrate with the hardest-working, most prepared sales reps, creating a self-reinforcing “hustle feedback loop.” He cites internal data showing top-quartile activity reps closed deals at 2.3x the rate, had 31% larger...
"We have product-market fit!" You've had customers for 3 months and your NRR is 50%. I'm sorry, but you don't. Not yet, anyway. This is probably the most common misconception I see from founders in the early go-to-market stage. They...
Huge honor being featured by @bigthink this week. We talked about why “outrageous optimism” is a required skillset for founders. Startups are built by people who believe just enough to keep going when everything says stop. When the odds are 1000...
SaaStr co-founder Jason Lemkin and investor/podcaster Harry Stebbings updated their deep-dive guide on building a SaaS sales machine, refreshing a 20+ minute playbook for 2025 that outlines five critical phases for creating a first sales team. The piece details practical...
Most people still think GPT, Claude, Gemini (and maybe a few others) are the only AI models that exist. The real number? It's closer to 2 million! - Most of them are very niche. - They solve very specific issues. You only pay for the...
This week’s Enterprise SaaS CEO/Founder Mastermind We covered five topics that every SaaS founder needs to think about, here’s what happened. 📦 Creative Marketing Ideas for Year-End We talked Q4 campaigns with $20-25K budgets. Members shared: sending bulky FedEx packages...
A new look inside startup growth from zero to $25 million ARR
I turned this into a new SaaS 👀 Took 2 hours using @lovable_dev and @supabase (their new cloud integration is literally insane). Now it's much easier: - Upload your images. - Create a character. - Create AI B-roll clips. I didn't write (or read) a single...
Board meeting tips for CEO's of private companies: 1. Be transparent -- it builds trust. Board members can tell if you are spinning them. Save the sales pitch for the sales prospect. 2. Prep time -- Either send...
In this episode, Inês Lourenço, VP of Product Growth at Usercentrics, explains how she scaled a 50‑person growth organization into cross‑functional pods that treat growth as product distribution, putting activation ahead of acquisition. She details the evolution from manual signal detection...
So many of our traditional workflows and processes for building software will be rebuilt because of AI agents. For instance, when building new features using an AI agent, it’s a wild because you basically will evolve the product’s requirements and spec...
The harsh truth about agencies at early-stage: You're paying them to learn. Just like any new hire, they won't hit their stride until month 3-4. If you're pre-PMF, that's a very expensive education for everyone involved. Consider contractors and freelancers first to de-risk.
New SaaS CFO Podcast 🎙️ with Ari Bleemer, CEO of One Crew! ✅ Deep vertical focus wins ✅ Fundraising in “unsexy” markets ✅ Simple software contractors love Watch 👉 https://t.co/P4Zs83vpnP| #SaaS #AI #OneCrew https://t.co/7kZzckdZIX
If you ever wanted to know what Salesforce is! 🤘 https://t.co/k8UNyYc8HD
Dear Hyper-growth founders, Legendary companies are built on the backs of their delighted customers, not on the backs of their buzz/curves/demos. Don't fall in love with your hockey stick curves...fall in love with your customers. Love, Brian.
Every new startup launch seems to have a twin. Either a competitor already exists or one gets announced within days. Add every incumbent quietly building the same thing, and it’s no wonder products feel like déjà vu. Been on all...
Launching on AppSumo tomorrow. Guess what it is - I'll give it FREE to 20 people.
I just recorded a pod with @thisisgrantlee (CEO of @MeetGamma), and he described a way his product team operates that I think is a glimpse into the future of how product teams will operate: 1. Team member has an idea in...
You probably need a team of Forward Deployed Engineers. Even if you don't think you do. We've deployed 11 AI Agents so far at SaaStr, and we're adding our 12th, Agentforce. More on that soon! One common thread: the vendor...
Aiming to begin sending out a handful of Fizzy private beta invites as soon as tomorrow. If you want to get on the list, quickly sign up here: https://t.co/6eFNse2WPf Also... Promise that if you sign up on the list you *will* get an...
Most GTM teams haven’t even entered Phase 1. That’s the punchline of this new piece I wrote regarding my hypothesis on how AI will reshape field of go-to-market over the next decade. In the work, I propose four sequential phases...
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more. Here’s why👇
The biggest mistake SaaS founders make is spending too little on sales & marketing. This works until around $3M–$5M ARR, not more....Here’s why👇 Most SaaS founders obsess over product but underinvest in growth. Then the company stalls. The reason is...
We've all optimized for the craziest thing. 🤦♂️ Trying to get customers to execute perfectly when they don't have experience, expertise, or even the desire to do so. Yet, we've designed our entire operation and organization to try to make...
When I was asked to spend National CX Day with two outstanding leaders, Van Wolfe from REPAY and Ines van Daalen Thornburg from @splunk, that was an easy yes! After (re)listening to the conversation, I had a few powerful takeaways...
Founders are often interested in minority transactions for one reason: Control. In a founder's mind, if they retain majority ownership in the company, then they'll fully control the strategic direction of the company, even if they give up a seat...
If you’re over $5M ARR and still leading by gut, you’re flying blind. I’ve helped 100+ SaaS companies in the last four years and see the same pattern. - You know the product. - You know the market. - But...
CMOs, CROs, CXOs — this one’s for you. We’ve been working hard on the Breakthrough Executive Experience agenda, and I couldn’t be more excited about what’s in store: 👉 A powerhouse panel of PE operating partners sharing what’s actually working...
At GITEX, I had the chance to speak with David Popovici, Olympic champion, Global Ambassador for UiPath, and someone I’m lucky to call a friend. We talked about how excellence can emerge even when the conditions aren’t perfect. David became...
Mission-critical work keeps your business running but rarely wins customers. Too often it absorbs the resources that should fuel innovation. Volkswagen ’s decision to partner with Rivian on software shows how to control essential work without diluting focus on what...
LinkedIn vs Reality - when it comes to how we are using AI….. I think on LinkedIn you open up the feed and every day you see new use cases and examples of how people are supposedly using AI. But...
AI is still being oversold. And it's such a shame. They tell you it will: - Think for you - Run everything for you - Make money for you It's obviously not true. And people had it enough of this... And as a result, you might go 180...
Your free product is probably solving the wrong problem. I've seen this kill conversion at hundreds of product-led companies. You build something technically impressive with unique features and powerful capabilities. But free-to-paid conversion stays under 3%. The problem is you're...
Congrats on the launch of Supercut , David Okuniev and Neil Kinnish ! I've known David since we invested in Typeform back in 2013, and it's been a great pleasure to work together again! It's super impressive what Supercut has...
Not shipping because you're still "polishing"? The market doesn't care. Test the smallest version. Measure. Cut what stalls you. Build lean. Automate only what saves time. Scale the wins - kill the rest.
Want to join 95K of your SaaS colleagues? My next newsletter is about to drop. Today, I'm covering: - The SaaS Magic Number - NRR's impact on your valuation - The latest founder story - New revenue automation players -...
New seller insights and analytics coming soon to @acquiredotcom! https://t.co/V2mQKaoOFj
Alai (@getalai) helps you create high-quality presentations faster. Designed for iteration, quality, and speed, Alai turns rough ideas into decks you’re proud to present. https://t.co/pTcHjdiApn https://t.co/fX5t8ggpLd
The Dreamforce 2025 keynote is now online! https://t.co/q9FDsk9mBP.
Structured AI (@getstructuredai) is an AI workforce for pre-construction design engineering. They save engineers 30% of their time by automating documentation and validating designs directly inside the software teams already use. Congrats on the launch, @stingrayzz22, @Green181024 and @brandonstarxel!
Once you nail the ICP. Then the growth flows. Once the growth flows, the next question becomes simple... "What else can we do for our customer?" Then you get even more compounding growth. Saleem from Lavu explains how 👇 https://t.co/ngKhNZ044m
Fernstone is an AI-powered insurance brokerage for businesses. Their platform handles the back and forth with carriers, autonomously files paperwork, and instantly responds to customer requests. Congrats on the launch, @lukebbutton, @James_R_Chen, and @BryantLe18! https://t.co/iuDWVaTy8N
Hyperspell (@hyperspell) gives AI agents memory. It connects to Slack, Gmail, Notion, and Drive, so agents get context and remember what they learn. Congrats @conor_ai and @maebert on the launch! https://t.co/WkfMWkUs5p https://t.co/BQj8QMpdkF
Founders often ask me: "What's the ONE thing that will 10x growth?" But breakthrough happens when multiple parts work together: messaging, activation, pricing, retention. Stop chasing silver bullets. Start optimizing systems. Ready to build yours? https://t.co/ZKzoSwMLP6
Canvas from @Spine_AI is an unlimited visual workspace for AI — where you can think, branch, and collaborate across hundreds of models. Chat works for Q&A. Canvas is for thinking. https://t.co/thZKTQWq0w Congrats on the launch @BudhkarAkshay & @AshwinVRaman! https://t.co/vyaNLQE88D
Waydev AI (@waydevco) is the AI-native conversational platform for Engineering Intelligence. Ask questions like “What’s our AI adoption rate?”, “How’s our cycle time trending?”, “Which teams drive the most impact?” Instant insights, no dashboards. https://t.co/b2YsuqATPI
Holy Cow!! We crossed 500,000 AI Startup Valuations on new SaaStr Ai!! (Thx @Replit!) https://t.co/i1bef0zpBU
