Today's SaaS Pulse

Fresho snaps up Nation Wilcox to dominate UK food‑wholesale software
Fresho, the Australian‑origin order‑management platform, has acquired UK ERP specialist Nation Wilcox, creating the largest software suite for British food wholesalers. The combined offering now supports more than 400 wholesalers and caterers and processes over £2 billion (≈ $2.5 billion) in annual GMV.
Also developing:
By the numbers: NinjaOne raises $400M Series C extension
[Podcast] Unifying Intelligence
Enterprises are still wrestling with fragmented data definitions and hidden logic that lock them into costly vendor ecosystems, according to a new survey of 100 senior IT leaders. Strategy Software’s three‑part podcast series, "Unifying Intelligence," breaks down why data consistency remains a stubborn barrier to AI‑driven decision‑making. Episodes explore the rising need for AI observability, the core capabilities required for scalable, trustworthy AI, and the cultural shifts needed to align semantic foundations. Listeners can download the full research report for deeper insights.
More Expensive LLMs Aren’t Always the Better Choice
There are times when the very latest LLM is the best, and there are times when the most expensive LLM is the best. And there are times when it isn't. We've run 2,700 VC Pitch Decks through SaaStr AI VC so I...

No Wonder There's a Bubble - Study Claims Nearly All of the World’s Data Centers Are Built in the Wrong...
A new study finds that nearly 7,000 of the world’s 8,808 operational data centers operate outside the ASHRAE‑recommended 18 °C‑27 °C temperature range, with about 600 facilities in climates exceeding 27 °C year‑round. Singapore alone hosts over 1.4 GW of capacity despite average temperatures...
Deep Customer Insight Gets Punished by Organizational Incentives
One more layer that’s worth naming. Even when teams talk to customers with good intent, most companies structurally make understanding hard to sustain. The incentives quietly punish it. Deep understanding creates friction. It slows momentum and introduces ambiguity right when leadership wants certainty. So...

This App Promises to End Your Subscription Overload — and I'm Glad I Found It
Subee, a subscription‑management app, helps users track and cancel recurring services. It boasts a 4.6‑star rating, claims $150 million in user savings and a 98 % cancellation success rate. The app imports subscriptions via Gmail or manual entry, displays them in a...
AI Agents Will Become Vertical‑specific, Integrated Professional Teams
From Karpathy’s latest post: “LLM apps will organize, finetune and actually animate teams of them into deployed professionals in specific verticals by supplying private data, sensors and actuators and feedback loops.” This is exactly right. In a world of AI agents, there...
Outdated GTM? Adopt ICP, Messaging, and Repeatable Motion
The 5 warning signs your GTM Strategy is already outdated for 2026…. 1) Your only form of Marketing is spending on Google ADs 2) You're waiting for SEO to kick in 3) Your AI SDR is returning zero replies 4)...

How AI Is Preventing Collisions, Driving Productivity, and Transforming Physical Operations
Artificial intelligence is reshaping physical operations by preventing collisions, scaling driver coaching, and automating manual workflows. With 70% of firms flagging worker safety as a top priority, AI’s real‑time alerts and billions‑of‑miles‑trained models are becoming essential. In the UK, driver...
First SDR Teams Demand Heavy Management and Constant Recruiting
The toughest part of building your first SDR team is how to manage it: 1/ Need a lot of management 2/ Turnover often high 3/ Who will train 4/ Need constantly be recruiting 5/ Often junior Outbound always works. Always....
Founder Cashes Out at Peak to Fund New Venture
ChatFAI was winning. Millions of users, strong revenue, and viral growth. Umar (@heyumarkhan) got acquired when things were going great. Cashed in the chips. He then used the exit to fuel his other startup. Full interview here: https://t.co/tNIE71aLPb https://t.co/htq2TImIUZ

Workers Should Control the Means of Agentic Production, Suggests WorkBeaver Boss
WorkBeaver CEO Bars Juhasz argues AI agents should be adopted from the worker’s perspective, not top‑down mandates, to prevent premature layoffs. The no‑code platform lets non‑technical staff automate tasks through a menu‑driven interface and an upcoming version that learns by...
Small Wins Build Toward Massive Startup Success
Startups are built by consistently executing small short term goals towards really large long term goals.
Anthropic Takes Enterprise Lead as OpenAI Shifts to Consumers
The AI LLM market share story of 2023-2025 is one of just ... massive change. Fast. Enterprise LLM Market: 2023: OpenAI 50% | Anthropic 12% | Google 7% 2025: Anthropic 40% | OpenAI 27% | Google 21% 🥇Anthropic went from distant third to...
App of the Week: OpenRouter — The Universal API for All Your LLMs
OpenRouter launched a unified API that aggregates more than 300 large‑language models from over 60 providers, letting developers access any model through a single endpoint. The platform automatically routes requests based on cost, speed, accuracy, and privacy, and provides built‑in...
Give Your Product Away Generously to Drive Growth
Lovable 's secret sauce to growth: Give the product away—a lot. Here's the relational from their head of growth Elena Verna 👇
AI Agents Scaling to All Knowledge Work by 2026
The rate of AI agents being able to complete more and more complex work is definitely the story of 2025. Next year it appears this will only go more vertical. We’re collectively figuring out how to develop agent architectures that...

🧠 Community Wisdom: What PMs Need to Master in the Age of AI, Testing Product Activation with AI Browsers, Splitting...
The episode explores how product managers must adapt to AI, covering practical uses like testing product activation with AI-driven browsers and balancing traditional PM responsibilities with prompt engineering. It compares analytics platforms Mixpanel and PostHog, highlighting strengths and trade‑offs for...
Entrepreneurship: Expect Future Self to Question Today's Decisions
I think about where I was 10 years ago, and I wish I could go back and smack myself upside the head. The things I thought were correct were ABSOLUTELY not correct. There's almost nothing about how I made decisions in my...
From Poor to Best: Support Can Turn Around Quickly
Had an issue on @Replit last night and they pushed a fix in wee hours of morning Went from mediocre support (at best) in June 2025 to … the best support I’ve gotten this year in December 2025 You can do the...

Five Post-Incident Improvements that Actually Strengthen Resilience
David Brown argues that true resilience is forged after an outage, not during the rush to restore services. He outlines five post‑incident actions—visibility audits, controlled change, data‑driven cleanup, explicit ownership, and automated lessons—that turn reactive fixes into lasting strength. By...
Build Moats, Not Features, to Win in 2026
Stop competing on features in 2026. Start building moats. Achieving feature parity is tablestakes these days. The ONLY way you get a chance in the playing field (and more importantly to stay there) is through building hard-to-copy moats. Here are...
Great Marketing Starts with Customers, Not Competitors
The best marketing ideas come from studying your customers (not your competitors)

From Shadow IT to Data Sprawl: Managing the Explosion of Ungoverned Information
Organizations are grappling with a surge of shadow IT and data sprawl as employees increasingly adopt unsanctioned SaaS and AI tools. Gartner predicts 75% of workers will use technology outside IT visibility by 2027, creating fragmented, unstructured data across cloud,...
Pricing ERP Pre-Scale: Two Critical Metrics Revealed
How do you price an ERP before scale? 🤔 On Ep 223 of The SaaS CFO Podcast, Michael Salorio breaks down Solentrex’s per-proposal pricing model—and the 2 metrics that matter most right now. 🎧 https://t.co/qW6DePhZzM #SaaS #Podcast https://t.co/K9Q5UvmZ0p
Customers Know Your Startup’s Roadmap Better Than You
Talk to your customers. Talk to your customers. Talk to your customers. I promise they know more about your startup's roadmap than you do.

I Tried the New Claude in Chrome Extension, and It Delivered Convenience with a Side of Digital Paranoia
Anthropic has launched the Claude AI Chrome extension for Pro, Team and Enterprise subscribers, extending the assistant’s reach beyond static text to live web pages. The extension can read browsing history, interact with tabs, schedule meetings, organize Drive files, and...
Top CEOs Forecast AI Landscape in 2026
2026 AI predictions from the CEOs of NVIDIA, Harvey, Glean, Cognition, Box, .... Jensen Huang, @jainarvind , @winstonweinberg, @ScottWu46 ,@raizamrtn, @zackmziegler, @levie, @MishaLaskin, @polynoamial, @joshim5, @bryan_johnson, @_sholtodouglas, @bfspector, @amspector100, @dylan522p
Competitor's Domain Grab Reveals Fear and Amateurism
A startup told me a highly-funded competitor bought the .com of their name. I told them this is good news in a way. It means the competitor is (a) amateurish and (b) afraid of them, both of which suggest the...

How Google Cloud Is Shaping the Enterprise AI Inference Moment
Google Cloud is positioning its container‑first platforms to solve the enterprise AI inference bottleneck, moving focus from model training to reliable, low‑latency serving. GKE now treats accelerators as first‑class resources and introduces the Inference Gateway, which routes requests by model...

Palo Alto Networks Inks Multibillion-Dollar AI Deal with Google Cloud
Cybersecurity firm Palo Alto Networks announced a multibillion‑dollar partnership with Google Cloud, valued at nearly $10 billion through 2025. The agreement moves key internal workloads to Google’s platform and embeds the Gemini family of large language models via Vertex AI into...

Watch Out - Hackers Are Coming After Your Christmas Bonus, as Paychecks Come Under Threat
Cybercriminals are increasingly exploiting corporate help desks to hijack payroll systems, especially during bonus season. By posing as employees, attackers obtain password resets and then modify banking details on platforms like Workday, ADP, and Dayforce to divert individual paychecks. This...
AI B2B Takes Off in 2026 After 2025 Foundations
We are literally >just< getting going in AI B2B. Really, most stuff didn’t even work before Claude 4 and the beginning of 2025. That’s why Lovable, Replit, Cursor, Gamma, etc. exploded. The models alone weren’t good enough — until early...
.png)
How to Scale B2B Digital Ad Spend to $100K+ Monthly Profitably
Scaling B2B digital ad spend to $100K+ monthly requires a systematic, data‑driven approach rather than isolated hacks. Companies must first lock in unit economics, defining target CAC and LTV, before allocating additional budget. Selective scaling of only the campaigns, audiences,...
.png)
B2B Digital Ads Strategy: Meta, Bing, Google, and LinkedIn
B2B digital advertising must be treated as a systematic awareness engine rather than a single‑channel conversion tool. Google captures intent‑driven demand, Bing adds low‑cost incremental reach, LinkedIn delivers precise ABM targeting, and Meta provides scalable awareness and retargeting. Success hinges...
.png)
How to Set up First Touch, Last Touch, and U-Shaped Ad Attribution on Cometly
Cometly now supports first‑touch, last‑touch, and U‑shaped attribution models, letting B2B marketers view the full customer journey from discovery to conversion. The platform uses a persistent identifier to stitch together email clicks, ad views, site visits, and conversions, avoiding cookie‑based...
.png)
How to Set up Third Party Ad Tracking with Cometly
Cometly tackles the chronic problem of duplicate and fragmented conversion data in B2B advertising by providing a server‑side, cross‑channel attribution layer. The platform replaces native pixels with a single identity that tracks visits, clicks, and revenue events across Meta, Google,...
.png)
How to Set up Ad Conversion Tracking on Meta, Bing, Google, and LinkedIn
Accurate conversion tracking is now essential for B2B marketers as privacy changes and multi‑device journeys complicate attribution. The article explains how to install Meta, Google, LinkedIn, and Microsoft pixels and then choose among three tracking methods: native pixel‑based, server‑side APIs,...
Google Releases FunctionGemma: A Tiny Edge Model that Can Control Mobile Devices with Natural Language
Google AI unveiled FunctionGemma, a 270‑million‑parameter model that converts natural‑language commands into executable code on edge devices. Trained on a dedicated Mobile Actions dataset, its function‑calling accuracy climbs to 85%, far surpassing generic small models. The model runs locally on...
Organize Diligence and Keep Competition to Prevent Retrades
One of the most frustrating things for a founder selling their business: A retrade. Retrading is when a buyer tries to renegotiate the terms of a transaction late in a process due to "new" information that arose during final diligence....

Cloudflare's Impact Report for 2025 Reveals How Elections, Journalism, and Nonprofits Faced Rising Online Threats
Cloudflare’s 2025 Impact Report highlights how its security suite shielded more than 3,000 public‑interest sites, including journalists, NGOs, and election infrastructure, from a staggering 9.9 billion cyber‑attacks each month. The Athenian Project protected 441 election‑related properties, blocking 200 million DDoS attacks across...
AI‑first, Word‑of‑Mouth, Personal Brand: SaaS Survival 2026
It's almost 2026. If you're a SaaS founder, you're probably screwed. Anything you do that works gets copied, CAC is up, LTV is down. Here are the 7 things I see that ARE working - in a world where most...

No Storefront Needed — Get Paid via DMs and QR Codes with Squarespace’s New Tool
Squarespace unveiled Pay Links, a free tool that lets freelancers, solopreneurs, and small businesses collect payments without a traditional storefront. Users generate branded URLs, QR codes or direct‑message links that can be shared on any channel. The feature integrates with...
Hyperscaler Marketplaces Set to Capture $42B by 2029
Hyperscaler Marketplaces are becoming a mainstream enterprise procurement channel. By the end of 2025, over $21B in third-party software purchases will flow through hyperscaler-operated marketplaces, rising toward $42B by 2029. These marketplaces now represent roughly 5% of global enterprise software...
Shape Up: Different Approaches for New Vs. Existing Products
We apply Shape Up slightly differently when building a new product vs. maintaining an existing one. Here's a look.

New Research Reveals AI Is Fueling an 'Unprecedented Surge in Cloud Security Risks'
Palo Alto Networks’ State of Cloud Security Report warns that rapid AI adoption is inflating cloud attack surfaces, creating an unprecedented surge in risk. More than 70% of enterprises now run AI‑powered cloud services, often granting overly permissive access. Identity‑related...

Comment Counts Added to Cards for Conversation Insight
Fizzy refinement continues. Now we show the number of comments on a card. Helps you spot ones with conversation vs. ones with crickets. https://t.co/KSonHBvAqX
Recordables Pattern Keeps Basecamp and HEY Code Joyful
The recordables pattern has been the single-most important architectural pattern we've used on both Basecamp and HEY. It's a key reason both code bases are still a joy to work on. Jeff breaks down the magic in this new podcast....

New Managed Web Hosting Service Brings Flat-Rate node.js Pricing
Hostinger has introduced managed Node.js support on its shared‑hosting plans, offering flat‑rate pricing that covers up to ten web apps on the Cloud Startup tier and five on the Business tier. The service includes one‑click GitHub deployment and eliminates the...
Salient Scales to $25M ARR, Zero Churn,
In just two years, Salient has hit $25M ARR—with zero customer churn and 100% of pilots converting to paid deals. They're automating loan servicing for auto lenders (including 5 of the top 10), cutting costs by 50% and delivering 30x better...