Call For Reinvention: A Conversation With P&G's Marc Pritchard
Marc Pritchard, Procter & Gamble’s chief brand officer, told the ANA Media Conference that AI, data and media fragmentation are reshaping brand building into a continuous, one‑to‑one engagement model. He highlighted P&G’s shift to in‑house, programmatic media planning and buying to achieve true agility and direct‑to‑consumer commerce. The conversation also covered rapid AI‑driven content creation, a three‑voice trust framework to counter consumer skepticism, and new cross‑media measurement tools like Aquila that link ads to retail sales. Pritchard concluded with a call for marketers to adopt an entrepreneurial sprint mindset while preserving fundamental consumer insight.
Atiya Henry Named EVP of Production for Disney Branded Television
Attiya Henry has been appointed executive vice president of Production for Disney Branded Television, reporting to Carol Turner and joining Ayo Davis’s senior leadership team. She will oversee production of animated and live‑action programming across Disney+, Disney Jr. and Disney Channel,...
Horizon Media’s New COO Has a Mandate to Kill Billable Hours
Horizon Media has appointed veteran Bhavana Smith as chief operating officer to eliminate billable‑hour billing and pivot toward performance‑based contracts as artificial intelligence reshapes agency economics. The move is part of an early‑stage overhaul that ties compensation directly to client...
AviaGames Opens Global Trust Centre in Singapore to Boost Real-Money Game Security
AviaGames has opened a Global Trust Centre in Singapore to centralise cybersecurity and data‑protection for its real‑money games. The facility will be overseen by former AWS security leader Dr. Jan Wang, who will drive compliance strategy across multiple jurisdictions. AviaGames...
True Native Media Adds Storybutton Network to Its Podcast Representation Roster
True Native Media announced that it has added the Storybutton Network to its exclusive podcast representation roster. Storybutton, a leading kids‑and‑family podcast network created by storyteller Jim Jacob, brings shows like Kids Short Stories and Spyology Squad to the agency....
EXCLUSIVE: WPP Poaches Publicis Vet for New Global Commercial Role Amid Simplification Push
WPP has created a new global head of commercial position and hired Guillaume Epstein, a veteran of Publicis Groupe, to fill it. Epstein brings over a decade of senior finance and commercial experience across Europe, APAC and Latin America, including...
Pokemon Kraft Cheese Crossover Heads to Japan
Morinaga Milk announced that Kraft will launch Pokémon‑branded sliced cheese in Japan in early April 2026, celebrating the franchise’s 30th anniversary. The limited‑edition packs feature Pikachu, Snorlax and Eevee, are priced at ¥475 (≈$2.99), and have varying expiry periods. This...
Podscribe Announces Airchecks for RON Campaigns and Turnkey Tealium Integration
Podscribe unveiled two major upgrades: airchecks that now capture run‑of‑network (RON) podcast campaigns and a turnkey server‑to‑server integration with Tealium’s customer data platform. The RON airchecks use pixel activity and expanded transcription to verify ad placement, deliver brand‑safety signals and...
The Platform Updates You Need to Know From March
Meta will count only link clicks for click‑through attribution, moving likes, shares and saves to a new “engage‑through” category. Spotify launches an interactive BTS ARIRANG campaign and introduces SongDNA, a discovery‑focused music experience. Anghami adds AI‑generated metadata to 2.5 million songs,...
Los Angeles Soundstages Stay One-Third Empty as Slump Continues
Los Angeles soundstages remain about one‑third vacant, with average occupancy holding at 62% in the first half of 2025, virtually unchanged from 2024. Despite a modest 5% rise in projects on participating stages, new facilities such as East End Studios’...
New Zoo Boss Reveals Plan to Win Back Public Trust
Jersey Zoo’s new director Mark Habben, appointed in January, is confronting a steep drop in visitors—from 209,474 in 2023 to 175,940 in 2024—and a roughly $6.1 million deficit. He announced a long‑term masterplan that will replace empty enclosures and phase out...
Blockchain Gaming’s Market Value Plunged 67% in 2025 | Chainplay
Chainplay’s 2025 report shows the blockchain gaming sector’s market value slumped 67% year‑over‑year, marking a sharp reversal from its rapid ascent. Both overall market capitalization and venture funding contracted sharply during the year. The decline coincided with heightened regulatory scrutiny...
Move Aside Substack – Ghost and Transistor Team up to Offer Private Podcasts
Ghost, the open‑source CMS competing with Substack, has partnered with podcast host Transistor.fm to enable private, members‑only podcasts directly from the Ghost dashboard. The integration lets publishers bundle exclusive audio content with their subscription offerings, expanding Ghost’s toolkit beyond newsletters....
Fred Media Recruits Amazon MGM Alum
Fred Media has appointed Jamie I as its new sales manager for the Asia‑Pacific region, bringing over 20 years of distribution experience from her previous role as VP of Asia‑Pacific at Amazon MGM. She replaces long‑time representative Jimmy Elkington, who...
The $30 Xbox Game Pass Problem Could Be Fixed without Dropping the Price
Microsoft raised Xbox Game Pass Ultimate to $29.99 per month, a 50% increase that has sparked subscriber backlash. The hike coincides with growing subscription fatigue as gamers juggle multiple entertainment services. The author proposes a modular, à la carte Game...
Atresmedia Closes Sale of Entre Tierras to Mediaset Italia at Series Mania
Atresmedia closed a distribution deal for its hit drama Entre Tierras with Italy’s Mediaset at the Series Mania festival in Lille. The series, which has been the most‑watched TV show in Spain in 2024, consists of ten 50‑minute episodes and...
ProSiebenSat.1 Takes Multi-Platform Approach with New ‘Total Reach’ Focus
ProSiebenSat.1 reported a 6% drop in total revenue for 2025, with advertising revenue falling 8% in German‑speaking markets, but the broadcaster is betting on a multi‑platform "total reach" strategy to reverse the trend. CEO Marco Giordani outlined a plan that...
BBC Annual Plan Offers Value for All as It Waits for “Radical Reform”
The BBC’s Annual Plan outlines a digital‑first agenda for the next year, emphasizing iPlayer upgrades, short‑form video experiments, and expanded YouTube distribution. It arrives alongside the appointment of Matt Brittin as director‑general and the looming renewal of the corporation’s Royal...
VideoWeek Podcast: #56 Rhys McLachlan, ITV
In the latest VideoWeek podcast, ITV’s Director of Advanced Advertising, Rhys McLachlan, detailed the broadcaster’s evolving programmatic strategy. He highlighted ongoing challenges such as fraud and waste in the ecosystem and warned about the "enshittification" of social media platforms. The conversation...
South Korea’s Kakao Entertainment Appoints JungHee Ko as Co-CEO Alongside Joseph Chang in Leadership Restructure
Kakao Entertainment announced JungHee Ko as co‑CEO and Chief Platform Officer, joining Joseph Chang who will now lead a newly created Global Growth Center. Ko will oversee the platform unit that houses music‑streaming service Melon, web‑novel and webtoon platform KakaoPage,...
BMG Revenue Dipped to €900M in 2025 but EBITDA Margin Hit Record 32% – as Catalog Investment Topped $400M
BMG reported 2025 revenues of €900 million ($1.02 bn), a 6.5% YoY decline driven by divesting non‑core live assets and a weaker dollar. Despite the dip, streaming subscription revenue grew double‑digit and the company’s adjusted EBITDA rose 7.2% to €284 million ($321 m), pushing...
Vodafone TV Adds Rakuten TV Rental Service
Vodafone TV Spain has partnered with Rakuten TV to embed its Videoclub rental service into the operator’s set‑top box platform. The integration adds roughly 6,000 titles, from new releases to catalog films, available for rent and billed through the monthly...
SPI Extends Orange Carriage Deal in Spain Through 2026
SPI International has renewed its distribution agreement with Orange in Spain, extending carriage of Fast&FunBox, FightBox and Gametoon through the end of 2026. The channels remain in Orange TV’s Sports Pack and Basic Pack and will also be available on...
K-LOVE Embraces Efficiency With GatesAir
K-LOVE is swapping legacy tube transmitters for GatesAir solid‑state Flexiva GX5K and Flexiva FAX10 units at stations in Billings, Montana and Tremonton, Utah. The new transmitters occupy roughly one‑third the rack space, cut power consumption and simplify maintenance. Audio monitoring...
Savor FM Launches Global Syndication Network for Foodservice Podcasters
Savor FM has launched Federated Savor, a global syndication network that aggregates foodservice podcasts and digital media creators onto a single platform. The network instantly taps a combined audience of more than 500,000 subscribers across YouTube and podcast services, offering...
Riedel Drives Future-Ready OB Truck for CS Live
Riedel Communications announced that its end‑to‑end solution will power CS live’s newest outside‑broadcast (OB) truck, targeting high‑profile sports such as football, hockey, and MMA. The truck integrates MediorNet media networking, the hi human‑interface control system, Artist intercom and Bolero wireless,...
ZDF Studios Launches Biene Maja & Friends and Dibidoo & Friends Channels on Prime Video
ZDF Studios is launching two new preschool add‑on channels on Amazon Prime Video. Biene Maja & Friends will be available in Germany and Austria, while Dibidoo & Friends will debut in the United Kingdom. The services bundle more than 200...
Kedoo Signs New Co-Production Partnerships for Love Drama
Kedoo has inked co‑production deals with France’s Studio Quinze and the UK’s Media Brighton to enrich its Love Drama micro‑drama app. The Studio Quinze partnership will deliver ten premium short‑form series across romance, thriller and hybrid genres, with the first...
Wedotv Expands FAST Footprint in Middle East on Samsung TV Plus
wedotv has expanded its free ad-supported streaming (FAST) footprint in the Middle East by launching three region‑specific channels on Samsung TV Plus, including wedotv Big Stories, wedotv Sports MENA, and the soon‑to‑launch wedotv Cars. The channels deliver factual documentaries, live...
A Film Studio Moved to Montana for Tax Breaks. Will It Benefit the Locals?
Story House, a production company founded by James Brown III and Sean Patrick Higgins, moved its planned studio from Wyoming to Missoula, Montana, to capitalize on the state’s MEDIA Act film‑tax credits. The venture aims to build a multi‑soundstage campus...
![[Industry News] DIVA Agency Launches New Community and Creator Division Dedicated to Fan Engagement, Creator Partnerships and Community Building](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/div.png)
[Industry News] DIVA Agency Launches New Community and Creator Division Dedicated to Fan Engagement, Creator Partnerships and Community Building
Diva Agency is launching a dedicated Creator and Community division in March 2026, led by Charlotte Willis, who grew the firm’s influencer business by 300% in 2025. The new team will serve the agency’s global games and entertainment clients, acting as...
Famed L.A. Morning Duo Get A Syndicated Path
The Heidi & Frank Show, a long‑running morning program on Los Angeles’s KLOS‑FM 95.5, has secured a national syndication deal through Superadio and Toad Hop Network. Superadio will distribute the show to affiliates across the United States and manage national...
HAVAS Red Middle East Launches CRed to Bridge Brands and the Creator Economy
HAVAS Red Middle East has launched CRed, a new creator‑marketing practice that integrates the agency’s PR, influencer and experiential capabilities. CRed aims to shift brand‑creator collaborations from short‑term transactions to long‑term, credibility‑driven partnerships rooted in regional culture. The service will...
![[Industry News] G2A.COM Surpasses €12 Million in Esports Investment with Renewed Echo Esports Partnership](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/Echo-FullLogoBlack_1200x1200.webp)
[Industry News] G2A.COM Surpasses €12 Million in Esports Investment with Renewed Echo Esports Partnership
Digital marketplace G2A.COM announced the renewal of its long‑term sponsorship with World of Warcraft professional guild Echo Esports, backing the team’s bid for the World First title in the new Midnight expansion. The partnership marks a decade of G2A’s esports...
Report: CTV Accounts for 50% of Ad Views Across Europe
The FreeWheel Video Marketplace Report for H2 2025 shows Connected TV (CTV) now drives 86% of premium video ad views in the US and 50% in Europe, with ad view volume up 11% year‑over‑year across both regions. European CTV ad views...
NuVoodoo: Country Gold Preferred By Audio Streamers
NuVoodoo’s latest research presented at the 2026 Country Radio Seminar reveals a clear split between traditional Country radio listeners (P1s) and heavy music streamers. While 65% of radio P1s are enthusiastic about new releases, only 47% of heavy streamers share...
Report: Streaming Rebounded in 2025
Digital i’s Streaming in Flux: 2025 in Review shows streaming hours rebounding after a 2024 slump, driven by a resurgence in Netflix usage and a 47.6% jump in Disney+ daily minutes. Prime Video logged 6.9 billion viewing hours, while the total number...
ProSiebenSat.1 Makes More Sales; 2025 Revenue Down 6%
ProSiebenSat.1 Media announced the divestiture of its rental‑car comparison site billiger‑mietwagen.de and the motorhome platform CamperDays to investors led by Pivotum Capital. The undisclosed‑price deals are slated to close by the end of April and have already been incorporated into...
BIGHIT MUSIC Provides Updates On Legal Proceedings Against Violation Of BTS’s Rights
BIGHIT MUSIC announced on March 26 that it has initiated legal action against individuals and online communities spreading defamatory content about BTS, expanding its real‑time monitoring and evidence‑collection efforts. The agency also reported a recent arrest of a stalker near...
Black Music Has Been the Driving Force in Britain’s Music Industry and Culture. It’s Time We Treated It that Way...
The UK Music "Black Music Means Business" report shows Black‑origin music generated $31 billion of the UK’s $38 billion recorded‑music market over the past 30 years. Founder Kanya King reflects on the MOBO awards’ 30‑year journey, noting she remortgaged her home to...
Deltatre Appoints Watson as CEO
Deltatre announced that long‑time CEO Andrea Marini will step down after five years and transition to Deputy Chairman, while Marc Watson has been appointed the new chief executive. Watson, a former BT TV Group head and DAZN chief commercial officer, brings deep...
Media Briefing: Overheard at the Digiday Publishing Summit, March 2026 Edition
Publishing executives at the Digiday Publishing Summit warned that falling search‑referral traffic is eroding their primary revenue source, prompting an accelerated push toward subscription and membership models. They described the transition as a multi‑year cultural overhaul, requiring new content strategies...
DAZN Seeks Inflight and Onboard Partners
DAZN announced DAZN Inflight, a service to stream live sports on airplanes and cruise ships, led by partnership chief Aviv Giladi. The offering is slated for a 2027 launch, extending the platform beyond its current footprint in more than 200...
Studios Are Monitoring ‘You, Me & Tuscany’ Box Office Before Buying More Black-Led Rom-Coms, Filmmaker Says
Nina Lee, an award‑winning Black filmmaker, urged fans to watch the new rom‑com “You, Me & Tuscany,” because studios are waiting to see its box‑office performance before buying her already‑shot Black‑led rom‑com and a romance script. The film, starring Halle...
Report: Local CTV Reshaping US Ad Market
AdImpact’s first local CTV ad trends report examined 511,000 advertisers across 210 U.S. TV markets in 2025. Markets outside the top 50 generated 52.5% of local CTV impressions while representing only 33% of the TV population. Quarterly data showed Q4...
EBU Appoints Eriksson as CTO
European Broadcasting Union appointed Annsofi Eriksson as Chief Technology Officer, effective Oct 1. Eriksson arrives from Sveriges Radio, where she served as CIO and Director of Technology, bringing over two decades of leadership in IT, digital transformation and cybersecurity. She will...
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OpenAI abruptly shut down its Sora video‑generation app, terminating a three‑month, $1 billion equity partnership with Disney that licensed 200 iconic characters. The move underscores a pattern where AI firms invoke fair‑use defenses for training data, then abandon high‑profile brand deals...
Dolphin Entertainment, Inc. (DLPN) Q4 2025 Earnings Call Transcript
Dolphin Entertainment reported fourth‑quarter 2025 results on March 25, 2026, highlighting $112 million in revenue, a 9% year‑over‑year increase driven by its streaming‑content licensing segment. Adjusted EBITDA posted a $4.3 million loss, while the company ended the quarter with $38 million in cash and a...
‘Don’t Get High’ Comedy Pilot Not Going Forward At Hulu
Hulu has decided not to move forward with the comedy pilot *Don’t Get High*, starring Tony Hale and created by Megan Ganz. The show, about a high‑school anti‑drug club, was part of Hulu’s broader effort to expand its young‑adult (YA)...
‘Project Hail Mary’ Passing $100M U.S. Today, Will Lord Over Box Office In Second Frame With $45M Despite ‘They Will...
Amazon MGM’s sci‑fi dramedy Project Hail Mary crossed the $100 million domestic mark in its sixth day and is projected to earn $45 million in its second weekend, a hold comparable to the 2024 March hit Dune: Part Two. The film will...