Twirl Alternatives: Comparing Creator Marketing Platforms for Growing Brands
Twirl remains a popular choice for structured creator‑led content, but growing brands are seeking platforms that can handle larger creator volumes and more flexible workflows. Alternatives such as Modash, Humanz, Creator.co, Billo, Collabstr, Insense, Influee and Trend.io each emphasize different strengths—from self‑serve discovery to fast UGC video production. The article evaluates each platform’s content model, pricing, and ideal use cases, highlighting how they compare to Twirl’s guided approval process. Brands can now match platform capabilities to their evolving influencer and paid‑media strategies.
Thailand Touts Revamped Film Incentives at Hong Kong FilMart as Retina Film Production and the Monk Studios Woo International Producers
Thailand has overhauled its national film incentive scheme, introducing tiered cash rebates that start at 15% and climb to 25% for productions spending over THB 150 million, with a combined ceiling of 30% when bonuses apply. The program eliminates caps, removes cultural...
Lisa Nandy Suggests BBC Could Be Given Permanent Charter
UK Culture Secretary Lisa Nandy has floated the idea of granting the BBC a permanent charter, ending the ten‑year renewal cycle that currently risks a funding gap if a charter isn’t agreed in time. She emphasized the broadcaster’s status as...
Gen Z Fave Dua Lipa Joins George Clooney as Nespresso’s Global Ambassador
Nespresso has appointed pop star Dua Lipa as its new global ambassador alongside longtime face George Clooney. The partnership will launch on April 14 with the “Vertuo World” campaign, signaling a creative shift aimed at attracting Gen Z coffee drinkers. Nespresso’s...
New Report ‘Brings the Receipts’ on ROI of Women’s Sports Ads
WPP Media’s new “Women’s Sports Playbook” report shows rapid growth in advertising within women’s sports. Ad impressions rose 79% year‑over‑year and overall spend reached about $127 million, up roughly 70% YoY. Brands such as Ally Financial saw 85% higher engagement on...
Hans Zimmer’s Bleeding Fingers Music Expands to London, Sets U.K. Leadership
Hans Zimmer’s Bleeding Fingers Music announced the opening of a new London office at Maida Vale Studios, marking its first permanent UK base. The expansion adds managing director Jesse McNamara and creative director Dario Burns to lead UK operations and grow the...
Uber Eats Sponsors Comedy Category on Prime Video UK
Amazon Ads announced Uber Eats as the first brand to sponsor Prime Video’s comedy slate in the UK, launching on March 19 2024 alongside the Season 2 premiere of *Last One Laughing UK*. The partnership runs through the end of 2026 and includes...
Live Nation Begins Doling Out Multimillion-Dollar Payments to States Following the DOJ Settlement — Initial Recipients Include Nebraska, Oklahoma, and...
Live Nation has begun disbursing multimillion‑dollar payments to six states after the Department of Justice antitrust settlement, marking the first tranche of a $280.4 million fund. The payouts total $18.56 million, roughly 7 % of the settlement pool, and mirror the term sheet...
Why One Creator Commerce Platform Is Connecting Brands and Creators for ‘Flat-Fee’ Campaigns
Creator commerce platform LTK has introduced Quick Collabs, a new feature that lets brands launch flat‑fee, one‑click campaigns that creators can opt into. The tool leverages LTK’s data on 44 million monthly shoppers, $6 billion in annual spend, 400,000 creators and 8,000...
From Greenwashing To Gaslighting: Clean Creatives Documents Big Oil Marketing Shift
Clean Creatives released the “Toxic Accounts” study, analyzing 1,859 ads, press releases and social‑media campaigns from 2020‑2024. It finds BP, Chevron, Shell and Exxon have abandoned climate‑friendly narratives, instead portraying fossil‑fuel use as essential for economic stability and national security....
Advertisers Aren’t Happy About Picking up Meta’s European Tax Tab
Meta will begin charging advertisers a "location fee" starting July 1, 2026 to cover European digital services taxes. The fee varies by country—2 % in the U.K., 3 % in France, Italy and Spain, and 5 % in Austria and Turkey—adding directly to ad spend....
Some Creators Don’t See Immediate Value in Instagram’s Controversial ‘Shop the Look’ AI Test
Instagram tested an AI‑driven “Shop the Look” feature that automatically tags products in creator posts, aiming to boost social commerce. The rollout, launched in February, sparked backlash as tags appeared without creators’ consent, linking followers to unvetted items and knockoffs....
My Hero ULTRA IMPACT to End Service on May 18, 2026, Bringing Its Hero RPG Journey to a Sudden Close
Bandai Namco announced that My Hero ULTRA IMPACT, its action RPG based on My Hero Academia, will cease service on May 18, 2026, marking the end of a five‑year run. The company launched a Finale Campaign offering daily free 10x...
Bay Area’s Siesta Valley Bowl Announces Partnership with Blue Note Ent., Chatterjee Named GM, Lefkowitz To Book
Siesta Valley Bowl announced a strategic partnership with Blue Note Entertainment to relaunch its Orinda outdoor amphitheater in spring‑summer 2026. Blue Note’s SVP of Talent, David Lefkowitz, will oversee booking and programming, while former SF Masonic General Manager Suman Chatterjee...
Disneyland Abu Dhabi Still Going Ahead Says Theme Park Boss
Disney has reaffirmed that the Disneyland Abu Dhabi project will proceed, despite escalating regional conflict. The park will be built, designed and operated by Abu Dhabi’s government‑backed Miral, while Disney will earn a 5‑10% revenue share without capital investment. Recent...
The Trade Desk's OpenRow Debate Could Mean Churn In Programmatic Ecosystem
The Trade Desk’s OpenPath platform is facing pushback from major agency networks, with WPP and Dentsu withdrawing over concerns about cost transparency. While the service is free for advertisers and agencies, publishers are charged a 5 % fee tied to advertiser...
NAB Show: Cobalt Digital to Unveil Additions Its IPMX and ST 2110 Ecosystem
Cobalt Digital unveiled a robust 2026 NAB Show portfolio expanding its IPMX and ST 2110 ecosystem. The lineup introduces the 1RU blueCORE standalone processors, the PACIFIC compression line with dual SDI and ST 2110/IPMX outputs, and a hybrid satellite‑Internet mode meeting FCC...
Oscars Viewership Slides 9%, Its First Drop Since 2021
Oscars viewership fell to 17.9 million, a 9 percent decline from last year, ending a four‑year ratings rise. The drop coincided with similar declines at the Grammys and Golden Globes, marking the first simultaneous fall for all three major award shows. Conan...
Reddit Partners with Pacvue to Expand Ad Access
Reddit has partnered with ad‑tech firm Pacvue to let advertisers buy and track Reddit campaigns directly within Pacvue’s management platform. The integration adds Reddit to Pacvue’s suite, which already supports over 100 retail media networks and serves more than 70,000...
YouTube Expands Livestream Gifts to Users in Korea
YouTube has rolled out its Jewels livestream gifting system to Korean users, following earlier launches in the United States and Canada. Jewels are an in‑app currency that lets viewers purchase digital stickers, which appear in chat and generate Rubies for...
Sponsored: How Actus Digital Is Engineering the Future of Broadcast Intelligence
Actus Digital is unveiling major upgrades to its Actus X platform at NAB Show 2026, including native ATSC 3.0 monitoring with A3SA encryption, a sub‑second browser‑based multiviewer, and AI‑driven automation for compliance and reporting. The new features let broadcasters decrypt and analyze...
Report Finds Reddit Ads Drive Strong Performance for Retailers
Fospha’s State of Retail Commerce 2026 report shows Reddit’s influence on retail conversions surged in 2025, delivering an 82% lift in ROAS when Amazon sales are accounted for and a 257% increase in revenue attributed to the platform. The study...
Meta Is Shutting Down Horizon Worlds on Meta Quest
Meta announced that Horizon Worlds will be removed from the Quest store on March 31 and fully shut down on June 15, leaving only a mobile‑only version. The decision follows a February round of Reality Labs cuts that slashed 10%...
LPFM Agrees That It Violated Underwriting Rules
The FCC concluded that Charlottesville’s low‑power FM station WXRK(LP) violated underwriting announcement rules but avoided a monetary fine by agreeing to a compliance plan. This decision resolves the fifth case stemming from a Virginia LPFM “coop” that shared facilities and...
Trademarking Talent: A Novel Strategy for Protecting Voice and Likeness Against Unauthorized AI Use
Actor Matthew McConaughey has obtained eight federal trademark registrations covering his voice and iconic catchphrases, pioneering a legal tactic to curb unauthorized AI reproductions. The filings transform personal attributes into protectable assets, offering a new enforcement tool while Congress lags...
Tencent Music Now Has 20M+ ‘Super VIP’ Subscribers. Here’s What that Means for China’s Largest Music Streamer.
Tencent Music Entertainment (TME) announced that its Super VIP (SVIP) tier surpassed 20 million subscribers at the end of 2025, up from 15 million in Q2 2025 and 10 million a year earlier. SVIP now accounts for roughly 15.7% of TME’s 127.4 million paying...
Kid Rock Snaps at Trump Over Live Nation Capitulation, Calls DOJ Settlement ‘A Joke’
Kid Rock blasted the Trump administration’s Department of Justice for settling the antitrust case against Live Nation and Ticketmaster for $280.4 million, calling the deal a joke. The settlement has drawn sharp criticism from New York Attorney General Letitia James, who...
YouTube to Serve as Promotional Window for FIFA World Cup Matches
FIFA has partnered with YouTube to let rights holders stream the opening ten minutes of every World Cup match for free, with a limited slate of games available in full on the platform. The agreement also includes behind‑the‑scenes content and...
Broadcast Radio to Add Promo Only Integration
Broadcast Radio has partnered with Promo Only to embed the music‑service catalog directly into its Myriad Playout system. The integration, slated for Myriad version 6.9, lets stations with a Promo Only subscription browse, preview and download new releases without leaving the...
98th Oscars Down Nearly 2 Million Viewers, Reaching 17.86 Million
The 98th Oscars attracted 17.86 million viewers, roughly 2 million fewer than the 19.69 million who tuned in for the 97th ceremony. Its Adults 18‑49 rating slipped to 3.92 from 4.54, though the broadcast remained the top primetime entertainment telecast of the 2025‑2026 season....
Build A Rocket Boy Moves to Self-Publishing for MindsEye
Build A Rocket Boy and IOI Partners have terminated their publishing agreement for the upcoming game MindsEye. Effective immediately, Build A Rocket Boy will assume full publishing responsibilities for the title. The shift moves the studio from a traditional publisher‑developer...
NBC News Links Up With Tech Journalist Joanna Stern As It Pursues Creator Deals
NBC News has signed a deal with prominent tech journalist Joanna Stern, appointing her as chief tech analyst and contributing correspondent as the network expands its subscription‑streaming product. Stern, who recently left The Wall Street Journal to launch her own...
North Dallas Divestment Sees ‘Mad Rock’ Readying For Christ
Connoisseur Media is preparing to divest a former Alpha Media property acquired during its debt‑driven merger with the group. The buyer is a North Texas owner of a Christian Contemporary Music station, which will take control of an 18 kW Class...
Canal+ and PPF Consider Taking Viaplay Private
Canal+ and PPF, each holding roughly 29.3% of Viaplay after a €0.36 billion recapitalisation, are exploring a joint move to take the Nordic streamer private. The proposal would give the two investors close to 60% combined control, consolidating their influence over...
TMWRK Promotes Diplo Co-Manager Renee Brodeur to GM
TMWRK announced that longtime partner and executive vice president Renee Brodeur has been promoted to General Manager, effective immediately. Brodeur, who has been with the firm for 14 years, co‑manages high‑profile acts such as Diplo, Major Lazer, A‑Trak, DRAMA and...
Smartly Signs Letter of Intent to Acquire Measurement Platform Incrmntal
Smartly has signed a letter of intent to acquire Incrmntal, a real‑time marketing measurement platform. Smartly’s AI‑driven suite automates campaign creation, while Incrmntal provides incremental lift analytics across channels. Financial terms were not disclosed. The acquisition aims to embed live...
Vivacom Adds BBC First and BBC Earth to EON in Bulgaria
Vivacom has expanded its EON television platform in Bulgaria by adding BBC First and BBC Earth. BBC First, positioned as a Bulgarian premiere, joins the EON Premium package on channel 63, delivering British drama and crime series such as *Death...
VAB: Most Prospective Voters Engage with Ad-Supported TV
The Video Advertising Bureau’s new survey of 2,300 U.S. adults finds that most committed or prospective voters regularly watch ad‑supported television and streaming services. TV and linear‑plus‑streaming platforms remain the primary discovery channel for political candidates, with voters turning to...
NAB Television Board of Directors Adds Two
Two new directors have been appointed to the National Association of Broadcasters (NAB) Television Board following recent departures at Paramount and Entravision. Makan Delrahim, Skydance Corp.’s chief legal officer and former DOJ antitrust chief, will replace Keith Murphy for Paramount. Maria...
AURN Teams With AdGrid For Multicultural Marketer Push
American Urban Radio Networks (AURN), a Black‑owned radio consortium led by Chesley Maddox‑Dorsey, announced a strategic partnership with ad‑tech platform AdGrid. The collaboration will launch a new initiative that blends AURN’s multicultural radio reach with AdGrid’s programmatic technology. The goal...
Setplex Transforms Video Streaming with AI and Super Aggregation Innovations at the 2026 NAB Show
Setplex will debut its fully integrated Zapflex platform at the 2026 NAB Show, highlighting new AI‑driven search and a super aggregation engine that merge internal libraries with third‑party content. The AI search combines keyword precision with intent‑based semantics, while the...
Y+X Entertainment to Launch Vertical IP Platform LumiView
Y+X Entertainment, led by former FremantleMedia China CEO Vivian Yin, will debut LumiView in August as a premium vertical IP platform. The service emphasizes an IP‑first development strategy, creator‑aligned infrastructure, and a franchise‑oriented expansion model rather than volume‑driven content. LumiView...
Meet Vurt, the Mobile-First Streaming Platform for Indie Filmmakers Embracing Vertical Video
Vurt, a new mobile‑first streaming service, debuted on March 18, 2026, offering indie filmmakers a vertical‑video platform for micro‑series, full‑length films and TV shows. The launch includes over 100 episodes and a weekly slate of original titles, featuring talent such...
English Club TV Channel Expands in Central Europe
English Club TV, a global educational channel, has launched on Yettel Hungary’s platform. Starting April 15, the channel will be included in Yettel’s TV Plus package for subscribers. The partnership aligns with English Club TV Group’s plan to broaden its...
Epic Games Store GM Says Google Deal Marks a "Meaningful Reset" For Mobile Market
Epic Games Store general manager Steve Allison announced a global settlement with Google that cuts the standard Android store fee from 30% to 20% and adds a 5% optional payment charge. The deal, pending U.S. court approval, also permits developers...
Inside the SXSW 2026 Brand Activations, Ranked in Tacos by ADWEEK
South by Southwest 2026 unfolded without its central convention center, scattering events across downtown Austin and turning Congress Avenue into a pedestrian hub. Brands seized the fragmented landscape with pop‑up activations, though the festival saw fewer large‑scale immersive experiences than...
Glenn Haygood to Retire From Hearst’s WLKY
Glenn Haygood, President and General Manager of Hearst’s WLKY-TV in Louisville, announced his retirement later this year, concluding a broadcast career spanning more than four decades. He has overseen WLKY’s editorial and business operations since 2008, guiding the CBS affiliate...
Embark "Mutually Parts Ways" With Co-Founder Rob Runesson Following Sexual Misconduct Allegations
Ubisoft has appointed former Tencent and 2K veteran Julien Bares as general manager of its newly‑formed Creative Houses 3 and 5, while Thomas Andrén takes the helm of a new Creative Network that will provide production capacity across the studios. Creative House 3 will...
Publicis Advises Clients to Avoid The Trade Desk, According to a Leaked Memo
Publicis has instructed its clients to stop recommending The Trade Desk after a third‑party audit uncovered improper fee applications and a lack of transparent cost invoicing. The audit, performed by FirmDecisions, concluded that The Trade Desk charged fees without clear...
In Latest Move in India, Universal Music Forms Exclusive Partnership with Albuquerque Records, the New Label From Singer and Composer...
Universal Music India has signed an exclusive partnership with Albuquerque Records, the new label founded by celebrated South Indian composer Anirudh Ravichander. The agreement will see both parties co‑release pop and hip‑hop tracks from Anirudh and emerging artists signed to...