Cannes Bans AI Competition as Studios Back Alternative Movement
AI is entering cinema, but not without resistance. While the Cannes Film Festival is keeping AI out of its top competition, a parallel movement is gaining momentum, investment and attention from studios. The tension is clear. AI can imitate, but the debate is whether it can truly create. https://t.co/KsB3IAMVRx
Most Games, Even on Major Platforms, Fail Financially
And? The vast majority of traditional games "fail", too. For example, there is a broad consensus that over 90% of mobile games bomb commercially. Steam says 40% of all games launched in 2025 did not make back the 100$ platform submission...
MrBeast's Book Film Rights Hit Market, Echoes Squid Game
New: MrBeast's reps are shopping the film rights to his forthcoming book with @JP_Books. (The manuscript is done.) The book is a lot like MrBeast's reality show, which is itself a lot like Squid Game. So, if you want to make MrBeast's...
Peacock's $11 B Loss Threatens Comcast's Profitability Hopes
Peacock has lost more than $11 billion since it debuted in 2020. Comcast says it is "approaching" profitability. But co-CEO Brian Roberts knows he still has a problem. https://t.co/AeeSfuit0V
Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on...
Twitch Bans Russian CS2 Streamers Linked to Drone Hub
Twitch indefinitely suspended a dozen+ Russian Partners streaming a CS2 esports competition from Russia's Alabuga Polytech. Alabuga Polytech has been widely reported as a Shahad drone-building facility and has been actively recruiting young people.
Respect Theatrical Windows for All Films, Not Just Hits
Also, #ProjectHailMary’s #BoxOffice run has been a reminder of why respecting theatrical windows matter & why not telling audiences exactly when a film comes out on digital is important. This shouldn’t be the treatment reserved only to successful films. It should...
TXT's “7th Year” Debuts at Billboard #3
Congratulations to @TXT_BIGHIT as '7TH YEAR: A Moment of Stillness' debuts at No. 3 on the @Billboard 200 with 69,000 equivalent album units (67k in album sales, 2k in streaming-equivalent albums) It's their 5th largest week for an album and 8th...
Michael, Mario, and Hail Mary Near Billion‑Dollar Domestic Milestones
WKND #BoxOffice Chart ▶️ #Michael tops the charts at #1 ▶️ #SuperMario in 2nd, nears $400M ▶️ #ProjectHailMary breaks $300M ▶️ Michael + Mario + Mary set for BILLION+ domestic Top 10 at $146.8M, up 5% from last year when Sinners held great at #1. See...
Full‑time Author without a Bestseller Is Possible
-Real author talk- You do not have to hit the top 100 on Amazon to do this full-time. I have 35 books out. This is my full time job. I’ve only had 4 books hit the top 100 Amazon in...
MichaelMovie Shatters Opening‑week Records, Tops Box Office
#MichaelMovie SMASHES records in its debut weekend Here are the #boxoffice numbers via #MMT🌕 https://t.co/hHc9jlOjqr
Premium Screens Boost Hollywood Box Office Despite Affordability Worries
The fact that seemingly every major Hollywood film has been beating box office expectations lately and it’s increasingly being driven by premium screens is an interesting trend given the broader affordability discourse.
AI Will First Dominate Insights, Content; Humans Keep Strategy
Which aspects of brand social media do you think get taken over by Agentic AI first versus the parts that cling to 💯 human? 🔘 Insights + measurement 🔘 Social strategy 🔘 Content creation 🔘 Channel management 🔘 Influencer management 🔘 Community engagement
The Mummy's Steep Drop Threatens Modest US Run
Received with mixed WOM at US #BoxOffice, R-rated horror #LeeCroninsTheMummy is already out of Top3 after grossing 5.6M on 2nd 3-day weekend, dropping -58.3% from opening (vs #Primate 5M, -54.9%, #KnockAtTheCabin 5.4M, -61.6%, #Old 6.9M, -59.3%) It hits a 23.5M cume...
Jackson Biopic Shatters Box Office, $97M Opening
MICHAEL mania at the box office: Jackson biopic shatters all projections, on track to open to $97 MILLION domestically ($120.4M internationally). It's the 2nd biggest opening the year, and Lionsgate's biggest opening in 12 years.
Super Mario Galaxy Nears $400M Milestone After $21M Fourth
$21.2M for #SuperMarioGalaxy in its 4th wknd boosting domestic #boxoffice cume to outstanding $386.5M. Will crush $400M by next wknd.
Structure Your Music for Sync Success Before Pitching
Sync licensing companies are very easy to find these days. • Google • Social media • Directories Before you pitch your music, learn how to structure it so publishers can actually use it https://diymusicbiz.com/sync-prep-challenge
Adobe Aims to Control New Content Supply Chain Layer
The Content Supply Chain Has an Operating Layer Now. Adobe Wants to Own It. https://t.co/GIONAfdDsc
Michael Sets Biopic Record with $200M Global Opening
Michael, a $200 million global opening. Biggest ever for a biopic. Second biggest of the year. https://deadline.com/2026/04/box-office-michael-1236870542/
Michael Biopic Nets $200M, Biggest Ever, Year’s #2
Michael, a $200 million global opening. Biggest ever for a biopic. Second biggest of the year. https://t.co/C18fr2dY2I
Spotify's 20th Anniversary Sparks Talk on Future Innovations
As Spotify celebrates its 20th anniversary, I spoke with Sten Garmark about the platform's exciting future developments. https://t.co/Pt6V3ZVWud
NBA Should Offer Free Playoff Streams for Bars
Went to a bar to watch the Pistons game in between my kids game They don’t have Peacock The NBA needs to make all these streamers free for bars/restaurants during the playoffs
Post Instagram Stories in Three‑Story Bursts, 24‑Hour Gaps
Here's how top creators post Instagram stories. I learned this from the author's mastermind I co-hosted with @JamesClear. They'll post sets of three stories and then nothing for 24 hours. Then three stories again, and repeat. https://t.co/xX5wrxy486
Chinese Micro‑dramas Explode: $12B Market, 1 in 10 Americans
Those Chinese micro-drama apps (ReelShorts, DramaBox, GoodShort) are hitting wild numbers. WSJ says 1 in 10 American adults watch them and estimated to hit $12b in 2027 (Hollywood did $9B box office in 2025). The apps do bite-sized English scripted video content…like...
Solo AI Founder Earns $1M+ Monthly After Rapid Validation
My next guest is making $1M+ a month (!) from 5 AI products that he built as a solo founder. Tomorrow, Tibo will break down: → How to validate and kill ideas fast → Why SEO is still his top channel in the...
Mother Mary Earns $551K Friday, Weekend Under $2M
#MotherMary expanded wide and did $551k on FRI from 1,103 thtrs. Wknd #boxoffice will finish btwn $1-2M with avg of only about $1,300. Anne Hathaway will see slightly better results with her next film next wknd.
Paramount Celebrates Trump Amid Warner Bros Deal Await
State media supper. Paramount Throws Party for Trump as It Awaits Approval of Warner Bros. Deal https://t.co/riE6bSs9h7
Accidental Instagram Ad Clicks Mistaken for Success
There’s some PM at Instagram looking at the metrics of ads that people accidentally click on thinking “wow I’m doing a great job”.
Fans Want Pay‑Per‑View, Not Expensive Subscriptions
National League and DAZN missing a trick here. Would love to watch York vs Rochdale and pay per view, but the only choice is to pay a $25 monthly subscription. No thanks.
Sharing My Passion on X Actually Pays Bills
i still can't believe that sharing what I love on @X actually PAYS THE BILLS so incredibly thankful for @XCreators 🫶 https://t.co/iLqxhbcPia
Generous Payout From X Fuels Upcoming Video Releases
Wow, payout from @X was very generous this fortnight, maybe the videos I made? Soooo, you might get some more videos soon. ☺️ All stats here: https://t.co/ZCzaPqNfh9
Director and Producer Earn Millions for Sanitizing Film
The director and producer of Michael got paid millions more for the trouble of sanitizing the movie, per @tgbuckley. https://t.co/pWvvzwlzn3 https://t.co/kUaaQ4OirM
Trump Dinner, 60 Minutes Layoffs, Talent Contract Uncertain
NEW @PuckNews: Highlights from David Ellison and Bari Weiss’s private dinner with President Trump. Plus, new intel on the impending layoffs and multiplatform expansion of 60 Minutes, and one talent contract that almost certainly won’t be renewed….. https://t.co/YRFXzhWf2c
TNT Sports Secures CFP Advertising Rights for Sublicensed Games
SCOOP: TNT Sports Gains Right to Sell CFP Ads for Games it Sublicenses https://t.co/xkyvCf3H57 via @sportico @crupicrupicrupi
Paramount CEO and Ex-President Earn $60‑$63M in 2025
Paramount CEO David Ellison’s Pay in 2025 Was $63.2 Million, Former President Jeff Shell Had $60.7 Million in Compensation https://t.co/if4LrnH3gG via @variety
Universal Shifts Star‑Studded Films, Delays MJ‑Butler to 202
Major reshuffle at #Universal’s release schedule, as just a day after confirming #MiamiVice85 to AUG 06, 2027, the studio just pushed #MichaelBJordan & #AustinButler to SUMMER 2028, now debuting on MAY 19, 2028. That slot belonged to #TheMummy sequel starring #BrendanFraser...
Park Chan Wook to Direct Western Thriller with McConaughey
EXCLU with @AndreasWiseman : We have our first major Cannes package to hit the market as Park Chan Wook is set to direct the western thriller BRIGANDS OF RATTLECREEK with Matthew McConaughey, Pedro Pascal and Austin Butler attached to...
Universal Pushes Miami Vice 85 to May, Signaling Confidence
Looks like Universal has more faith in #MiamiVice85 than at first as they slide it to May, encouraging sign https://t.co/aChD5o2byr
Comcast Exec Pay Spikes, Co-CEO Jumps 154%
Comcast’s Brian Roberts 2025 Pay Rises 4% to $35.1 Million, Co-CEO Mike Cavanagh Sees 154% Bump to $71.8 Million https://t.co/1dZGYycEXg via @variety
IHeart and SiriusXM Explore Merger of Radio Giants
NEW: IHeart and SiriusXM are discussing a deal that would combine the largest radio station owner and the largest satellite radio company in the US. Scoop with @ashleyrcarman and @MichelleF_Davis https://t.co/7NEFbCv6jz
Playcast Disrupts Gaming with Zero-Cost Playable Links
Playcast aims to be a disruptive force in games with playable links, zero porting costs, and better user acquisition. https://t.co/qIqK3PtmeI
One‑take Videos Are My Most Profitable Skill
The fact that I can rip off a 60 second video talking to the camera in one take is proving to be my most monetizeable skill. Scripted is much harder.
Wuthering Heights Streams on HBO Max After 77‑day Window
Emerald Fennell’s adaptation of #WutheringHeights starring Margot Robbie and Jacob Elordi will begin #streaming on #HBOMax on Friday, May 1. Its linear television premiere will be the following day on #HBO. That’s a 77-day window between US-wide theatrical release and SVOD....
Music Projects Require Official Clearance From Families or Estates
The main issue with music projects is that you need clearance to use official music. That pretty much means that the family or estate will be involved.
Pearlena Igbokwe: Pilots Return, Co-Viewing Boosts Platforms
LISTEN: NBCUniversal’s Pearlena Igbokwe on the Return of Pilots, the Value of Co-Viewing, and Leveraging Broadcast and Streaming Platforms https://t.co/MS3GNvpuOW via @variety
Movie Buzz Now Drives Marketing Beyond Opening Weekend
Fascinating good news. People like movies and talk about them, and that's beginning to change marketing so it's not all about the opening weekend. https://t.co/opCwaLv7IT
AI Powers Artists to Secure Their First 1,000 Fans
How AI helps artists find their first 1,000 fans. SoundCloud CEO Eliah Seton explains how the “First Fans” product works.
Xbox Accelerates OS Revamp with Daily Helix Meetings
Xbox chief Asha Sharma also mentioned during her all-hands yesterday that the teams are meeting daily on Project Helix, and that there will also be biweekly Xbox Series S/X console updates until end of the year. The reinvestment in Xbox...
Scheduling Tools Can’t Legally Add Trending Audio
"But what about trending audio? If I schedule my Reels I can't add music." Yeah, that's true, o scheduling tool can legally add trending audio because the music is copyrighted and they don't have the licensing to do it. If a tool...
Instagram Insights Revamped: New Reel Metrics Highlight Performance
Instagram Insights just got an upgrade. 📊 The most important metrics are now front and center, organized into three tabs: Overview, Engagement, and Audience. 📈 There are new “Views over time” and engagement rate metrics for Reels, like share rate and...