Mario Sequel Holds #2, $17.2M in 17 Days
In #China’s #BoxOffice, sequel #TheSuperMarioGalaxyMovie held well still in #2 on 3rd frame, after grossing $2M on 3rd weekend, a -39.4% drop from last weekend, after grossing $825k on 3rd SUN over 47k screenings (-17k from last SUN), reaching a $17.2M cume after 17 days in theatres. $9k in pre-sales for 3rd MON, when it will play over 29k screenings (-12k from last MON)
The Mummy's Horror Surge Beats Peers in Global Opening
International markets resurrected #LeeCroninsTheMummy, as the horror grossed STRONG 20.5M (vs #Nope’s 6.4M, #SINNERS’ 15.4M, #Smile’s 14.5M, #AQuietPlace2’s 22M, #Scream6’s 22.6M, #Weapons’s 28.6M) on 5-day Opening overseas over 77 intl. markets. Allied to its 13.5M debut at US #BoxOffice,...
Finance OnlyFans Venture Faces Slim Odds of Success
So far, me starting a Finance OnlyFans is leading. I won't confirm nor deny yet, but those odds are slim.
Essential Contract Clauses Creators Often Overlook
things that should be in most brand deal contracts that usually aren't: — a kill fee (so you get paid even if they cancel) — a late payment clause (so they can't ghost your invoice) — a content approval timeline (so they can't...
2020s Fifth-Weekend Box Office: Top 10 Earners
Top 10 Biggest FIFTH wknds of 2020s: $32.8M Avatar 2 (MLK) $29.6M Top Gun: Maverick $21M Barbie $20.5M Project Hail Mary $20.1M Spider-Man NWH (MLK) $20M Inside Out 2 $19.9M Zootopia 2 (post-Christmas) $18.9M Moana 2 (post-Christmas) $18.6M Super Mario Bros. $18.3M Deadpool & Wolverine #boxoffice #ProjectHailMary
Trust Beats Followers: Small Audiences Drive More Revenue
More Followers ≠ More Revenue Audience size looks impressive. Bank statements stay honest. I’ve seen small audiences outperform massive ones when trust is stronger.
NBA Playoffs Moving From Streaming to Broadcast TV
Yesterday: 3 NBA Playoff Games on streaming, 1 on cable Today: 4 NBA Playoff Games on broadcast TV https://t.co/UiqxPVceeA
Mother Mary Thriller Raises $168k, Expands Next Weekend
New thriller #MotherMary platformed to $168k from 5 locs for hot $34k avg. Expands wide next wknd.
The Mummy Pulls $34M Globally on $22M Budget
#TheMummy debuts on lower side of tracking with $13.5M domestic, adds bigger $20.5M overseas for $34M global bow against $22M budget https://t.co/jekq9YXj2P
Mario Galaxy Film Hits $2B, Ranks
#TheSuperMarioGalaxyMovie wins weekend with $35M (-49%) as global total hits $747.5M as the franchise tops $2B to become #10 animated franchise all-time https://t.co/ry67xkq3do
Inside How Bars Legally Stream Sports to Patrons
Seeing a lot of questions/complaints about streaming sports in bars (and hotels). I talked to broadcasters and business owners. Here's how it actually works...
EverPass + DirecTV Business Unlock All Streaming Exclusives
Between EverPass and DirecTV for Business (something your favorite sports bar probably already subscribes to), just about all the streaming exclusives are available.
90-Day Blueprint to Land Sync Placements From Zero
Age 42 Still learning Still landing sync placements Here’s how I’d approach sync licensing in 90 days if I had to start over with 0 placements... 0 contacts Let’s break it down 👇🏽
Diversify Streams: Stay Reachable Even After Deplatforming
This is why we stream to multiple platforms. When YouTube deplatforms me, we still have X
Michael Biopic's Pre-Sales Surge to $403k in Four Days
In #China’s #BoxOffice, ticket pre-sales for #MichaelJackson’s music biopic #MICHAEL, which kicked off on WED ahead of its APR 24 debut (Previews on APR 22-23), keeps improving, hitting $403k 4-day cume for the whole APR 22-26 period on 4th day...
1990 TV Ratings Reveal Network Vs. Syndication Trends
Nielsen ratings for network TV for the week ending April 22, 1990 and for syndication for the week ending April 15, 1990 https://t.co/NbOfVihF3W https://t.co/QJL1sFCPCJ
Mortal Kombat 2 Poised for Record Opening Weekend
After #Michael & #TheDevilWearsPrada2, the 2026 advantage over 2025 will only grow at US #BoxOffice with #MortalKombat2, debuting in a weekend which was empty last year, and with pre-sales pointing for an opening weekend record for both #MortalKombat franchise and...
Lexyia Signs with Labels, Debut Album Underway
Italian AOR vocalist Lexyia has signed with Art Of Melody Music and Burning Minds Music Group. Her debut album is in production with Pierpaolo Monti and Davide Barbieri. A voice that turned heads from a cover band clip alone, now...
Shift Budgets to Paid Video Content for Distribution Boost
Marketing teams need to shift budgets to paid content, particularly video, because the clips are everything. Partnering with a New Media company is the distribution lift.
Coachella Headliners Earn $5M, 2nd‑Row $750K
Interesting rule-of-thumb for the Coachella poster. Headliners make $5,000,000 per weekend while artists in the 2nd row make $750,000+ per weekend. https://t.co/8foXyRiY1s
Wasserman Sale Draws Top Suitors After Epstein Emails
New, with @LaurenSHirsch: Suitors including UTA, Permira, Patrick Whitesell and a bidding group including Reddit co-founder Alexis Ohanian + Avail co-founder Chris Giliberti are circling Wasserman, which went up for sale amid the Epstein emails: https://t.co/7vC0VDGkvn
The Mummy Opens $5.2M, Lands Third Weekend Box Office
$5.2M opening day for Lee Cronin's The Mummy incl pre-shows. Will take 3rd place at wknd #boxoffice with $12-13M and avg below $4k.
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Just $5.2M Friday for #LeeCroninsTheMummy as this will be around $12M for its debut tops The bottom number of its tracking Richly deserved https://t.co/NiaB0wnUT7
Avatar: Fire & Ash Ends Run After $404M Gross
And yeah, didn’t have time to post it yesterday, but #JamesCameron said SO LONG, as #AvatarFireAndAsh has officially ended its theatrical run at US #BoxOffice, with a 404.3M run in 119 days, after grossing $1.7k on its 17th & final...
Mandalorian Pre‑sales Signal Weakest Star Wars Debut Yet
And yeah, ticket pre-sales kicked off on FRI for #TheMandalorianAndGrogu at US #BoxOffice, and oh boy… Unless #StarWars became less fanboy and more walk up heavy after 7 years absent from theatres, the MANDO film starring #PedroPascal might be on...
Court Blocks Nexstar's Tegna Integration with Injunction
As expected the court ordered a preliminary injunction preventing the integration @NXSTMediaGroup with ALREADY acquired Tegna. $NXST 👇👇👇
Creators Should Skip Managers; Agencies Stifle Direct Deals
99% of creators should NOT hire a manager. I said what I said 😤 https://t.co/74vXsdXPSv
Creators Reject Lowball Deals, Demand Fair Compensation
I received a collaboration offer today: product + $150 for a reel, a post, 3 months of link in bio, collaboration tagging, & draft review. I kindly declined since my rates are much higher. But it made me wonder… are...
Netflix Rebounds Post‑earnings, No Dramatic Loss
I keep pointing out the fact around the headline walloping Netflix is said to have taken after its quarterly. It brought the stock price back to when it was 2 weeks before the quarter was announced. Netflix stock often goes...
Amazon Delays PVOD to Cash in on Strong IMAX Run
I’m happy to laud Amazon MGM for pushing Project Hail Mary back to IMAX dates this weekend and extending the time before PVOD release. But also… they are doing it because the movie is holding great and they will make...
Seagram, the Ginger Ale Maker, Briefly Owned Death Row Records
Fun bit of trivia: For about two years in the '90s, ginger ale company Seagram owned Death Row Records. https://t.co/nf9Hqn6gyx
Hollywood Fears Retaliation After Anti‑Paramount Letter
"The worry is that this letter, and people who signed it, end up becoming Larry Ellison’s blacklist." Brian Lowry's latest column for @get_status is about Hollywood's growing concerns with Paramount WBD deal—and how major figures are speaking out, even though they...
SELFmagazine's Closure Ends Frontline COVID-19 Stories
I'm so disheartened to learn that @SELFmagazine is closing. During the pandemic, I found folks on the frontlines to interview about how they were coping with COVID-19 from a nurse anesthetist to a grocery store manager for the What It’s...
Twitch Launches Fast‑track Partner Program for Cross‑platform Creators
Twitch has a new recruitment page that fast-tracks creators to get Twitch Partner. Creators with followings on Instagram, TikTok, YouTube, Twitter, or Snapchat are asked to enter their follower counts and usernames. Twitch will then reach out if you are a...
Hollywood Rebounds: Massive Movie Production After Pandemic Slump
I’ve got good news for you guys: Hollywood is making a lot of movies. The pivot is remarkable. It has been at least six years, since the advent of COVID, that declining attendance, a flood of investment in streaming, the erasure...
John Malone Controls QVC Group After Rebranding History
John Malone, the media and telecommunications mogul, owns shares giving him control of QVC Group. The company was previously called Qurate Retail Group (when it changed its name in 2018 from Liberty Interactive) https://t.co/WkdXpuebLP
257K Views Per Clip
TBPN's 257K views per clip turned their ad business from $5M to $30M in a single year. I dive into what I call "The Clip Economy" in my latest newsletter: bit.ly/ClipEconomy
TLC's Label Dispute Led to 1995 Bankruptcy, Says Davis
TLC was unhappy with their record label deal. The members filed for bankruptcy in 1995 despite their popularity. Clive Davis explains what happened.
From Rejection to $50M Daily: Netflix’s Rise
In 2000, Netflix wanted to sell itself to Blockbuster for $50 million. Blockbuster laughed at them. Today, Netflix generates $50 million in profit in less than a day.
AMCApes Leader Backs Warner‑Paramount Merger, Sparks Theater Feud
The king of the #AMCApes has started a brawl with fellow movie theater owners by backing David Ellison’s plan to combine Warner Bros. and Paramount. They had it out in person yesterday in Las Vegas. Details ⬇️⬇️ https://t.co/6DmAIbWKUA
CTV's AI‑driven ID Graph Fuels Full‑funnel Growth
Wow, @vibedotco hitting $227M ARR with +264% YoY growth tells you exactly where advertising is heading. CTV has finally cracked the performance code. Advertisers are shifting 30%+ of their total marketing budget into one channel, that level of conviction drives serious...
WB Horror Slumps; “The Mummy” Faces Modest Opening
Horror definitely not working as well for WB as it did last year at US #BoxOffice, as R-rated horror #LeeCroninsTheMummy might debut in #3 place after grossing 1.5M on THU Previews (vs #TheyWillKillYou’s 1M, #TheBride’s 1M, #ReadyOrNot2’s 1.2M, #Primate 1.4M,...
Low Thursday Volume Signals Weekend Struggle for The Mummy
Just $1.5M THU night for #LeeCroninsTheMummy as this is going to STRUGGLE over the weekend I took it at $14M last night on #MMT🌕 but that might be too high https://t.co/YJYOlUkICD
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
Netflix CEO Downplays Nielsen Viewership Metric Shift
On yesterday’s Netflix earnings call, CEO Greg Peters addressed my scoop on Nielsen’s now-delayed methodological change that would depress NFLX’s share of total TV viewership. Peters: ok but that doesn’t change how people are really watching TV and it won’t affect...
Netflix's EPS Beat Fueled by Breakup Fee, Not Growth
Netflix 'crushed' earnings last night: $1.23 EPS vs $0.76 expected, a 60% beat. Revenue $12.25B, up 16% year over year. The stock is down 10% today at $97. Why? Because the beat was fake. $2.8B of that EPS came from...
Telecom Policy Buzz: FCC Updates, Broadband Push, Space Threats
■ @BrendanCarrFCC Tosses Support Behind Updating 1996 Telecom Act ■ @BrendanCarrFCC to @tedcruz, @SenatorCantwell @NXSTMediaGroup - @TEGNA Merger Was By the Book ■ @EWScrippsCo Needs @FCC Waivers to Own Three TV Stations in Eight Markets ■ Analysts Urge Mayor @NYCMayor to Build...
Bundle PR, Spotify, Distribution for Maximum Reach
I offer plans that can be bundled together for more coverage, more reach, and more real fans. Traditional PR, Spotify promotion, worldwide distribution — or all three working together for you. Eric@ThatEricAlper.com
Google's Dan Taylor on AI Mode & Evolving Marketing Measurement
In this week’s episode of the Mobile Dev Memo podcast, I speak with Google’s Dan Taylor about AI Overviews, AI Mode, the evolution of marketing measurement as platforms like PMax have gained a greater share of spend, Google’s UCP protocol,...
Netflix's TikTok‑style Feed to Boost Engagement and Ads
All the $NFLX bears are not pricing in a addictive TikTok-style video feed coming out at the end of April. This means doomscrolling clips from shows, movies & video podcasts. How it benefits Netflix: • ad revenue (big one )...