Meta's AI Ad Stack Drives 3% Conversion Boost
RecSys, ad ranking, and the AI advertising opportunity Certainly, Meta seems to be investing resources into advanced architectures for ad retrieval, ad ranking, and RecSys more generally. And the results are impressive: a 3% increase in conversions might be interpreted as a roughly 3% increase in revenue. And, as I’ve noted, these ML-delivered advertising performance improvements compound over time as a function of the money multiplier of performance advertising. https://t.co/hVi0OljkED
Turn 100+ YouTube Videos Into Endless Social Posts
Every YouTube creator sitting on 100+ videos needs to see this. That back catalog is a content machine you're not running yet. @WayinVideo turns it on. https://t.co/oUUiDxj2AD
The Drama Pulls $1.7M, Targets $15M Debut
Impressive $1.7M THU night for #TheDrama as this looks to hit $15M+ for its debut https://t.co/k3iAPNSCNB
Media Fragmentation Empowers Startups Over Volume‑Driven Giants
Media fragmentation should benefit startups: the biggest companies have to play a volume game, whereas startups can afford to be super targeted. We just have to get over our addiction to engagement-maxxing. https://t.co/bI0yTX9ZW6
Jeff Kagan Previews Key Trends for 2026 NAB Show
What to Expect at the 2026 NAB Show: Industry Analyst Jeff Kagan https://t.co/seWSvTSEeg via @ein_news
NFL TV Deal Threatens Hollywood Funding, Murdochs May Politicize
The NFL’s looming TV renegotiation is a ticking timebomb for Hollywood, with billions about to be siphoned away from film and TV to billionaire monopolist team owners. Can the Murdochs fight back the only way they know, with politics? Details...
NFL Media Rights Threaten the Film and TV Industry
. @MattBelloni writes about the NFL media rights negotiations from a Hollywood perspective. "One of the biggest threats to the film and TV industry maybe isn’t A.I. or YouTube or whatever studio Larry Ellison is consolidating today. It’s football." https://t.co/d0FHLVav0X
Sports Ad Spending Faces Pressure Amid Economic Uncertainty
How Sports Ad Market Could React to This Dicey Economic Moment https://t.co/82dIgPJh0A via @sportico @crupicrupicrupi
Hold Out for Nine‑Figure Exit, Not Just Revenue
If I had managed to create a media business did 1 million last year, would do 10 or 15 this year and 50 to 100 next year, I would hold out for nine figures as well. It’s not necessarily that you...
Regulators and Deals Reshape Media, Tech Landscape This Week
■ Veteran Journalist Harry Jessell: @NXSTMediaGroup Merger Good for Broadcasting ■ @BrendanCarrFCC Hammers Voxbeam with $4.5 Million Robocall Fine/NAL ■ @TMobile to Eat @Netflix’s 12.5% Rate Hike on Standard+Ads Plan ■ Massachusetts to Spend $28.5 million to Hand out Free Laptops,...
CEO Seeks FCC Meeting After $83M Acquisition, Announces Lay
D.C. Memo: Circle City's McCoy Requests @AGomezFCC Meeting to Discuss @wrtv Growth Plan; McCoy, president and CEO of Circle City Broadcasting, initiated a round of layoffs after paying $83 million to acquire ABC affiliate WRTV in Indianapolis with an...
DC Lawyers Claim FCC Can Still Change 39% Cap
There are lawyers in DC making $1600 an hour who argue before the @FCC and the DC Circuit that this language was structured in a way to preserve the FCC’s ability to alter the 39% cap. The current FCC Chairman...
Only a Few Creators Profit; Many Stay Marginal
This is brilliant on-the-ground reporting on “timepass” economy by @_sabahgurmat. Very few content creators will graduate to making big money, I suspect. For every Stringer Bell, there will be a thousand Wallaces. 👇
Sony Pictures Classics Takes Over Row K's CinemaCon Slot
CinemaCon: Sony Pictures Classics Steps In to Replace Row K Entertainment in Film Showcase Presentation (EXCLUSIVE) https://t.co/TDRWiGbbyx via @variety
Silence Isn't Rejection—Keep Pitching Your Track
You send out a track to a music library You’ve played it a hundred times, you know it knocks... 2 weeks go by No reply No feedback No Nothing ^^^ That's where a lot of people quit
ESPN Seeks to Retain NFL Insider Ian Rapoport
Marchand: "ESPN is interested in retaining NFL Network insider Ian Rapoport, whose contract is up at the end of the month." https://t.co/eixYomd1T7
Debate Over 39% Cap: Statute or FCC Rule?
But that's a highly controversial issue -- with some insisting the 39% cap is statutory and only Congress can change it. Meanwhile, @NXSTMediaGroup and many more say the 39% cap is an @FCC rule that the agency is free to...
Music Industry Treats Kanye’s Antisemitism as Temporary Profit
“The music industry decided that Kanye West’s antisemitism had a commercial shelf life, and that shelf life has now expired. That the outrage cycle could be waited out, and Kanye could start making them money again.” @HenMazzig on @TheWrap ...
Politicians Push Generous Tax Incentives Across Regions
The people responsible for this are politicians who've offered generous tax incentives in New Jersey, Georgia, the UK and beyond.
Jeff Shell's Paramount Exit Negotiated Amid Rapid Investigation
News: Lawyers for Jeff Shell have begun discussions about his exit as President of Paramount. Contours of any future role (like "consultant" or outright ouster) will be determined by the internal investigation, which is expected to be done in a...
Creators Prefer Long-Term Sponsor Partnerships Over One-Off Deals
some theme of sponsors having more permanent placements in podcasts/newsletter/creator world not what i expected tbh but think it actually seems reasonable especially on content churned quickly i’d love to just have a set few sponsors who make up tools that i use...
Fox's Red Seat Launches Open Podcast Platform
Fox Corp.’s Red Seat Ventures, Whose Creator Network Includes Megyn Kelly and Tucker Carlson, Debuts a Podcast Platform for Anyone to Launch Their Own Show https://t.co/VS3b6AtZnH via @variety
OpenAI Buys TBPN, Now Overseen by Chris Lehane
NEW: OpenAI acquires Silicon Valley's fave talk show, TBPN It will report to Chris Lehane, the man who invented the phrase ‘vast right-wing conspiracy’ as a tool to deflect press scrutiny of the Clinton White House. https://t.co/taCNZJgSMR via @techcrunch
Make Tracks Easy to Scrub, Avoid Being Skipped
Music supervisors and editors have deadlines If they can’t find usable sections as they're scrubbing through your tracks they skip them
OpenAI Buys TBPN, Ends Its Advertising Arm
🚨 OpenAI acquires TBPN "TBPN under OpenAI will wind down its advertising business, which saw co-founders and hosts John Coogan and Jordi Hays read commercials aloud radio-host-style and don racing jackets emblazoned with sponsors’ logos." https://t.co/vXnrhPGD9j
TBPN’s Audience Isn’t the Key to Mainstream AI Adoption
One thought I have regarding OpenAI buying TBPN... is the audience of that show the group that needs to be persuaded about how awesome AI will be? I feel like the answer is no, so how will TBPN help OpenAI...
Short-Term Cash Wins, Long-Term Advertiser
Good for @tbpn for cashing out quickly. Business rationale makes sense. Long-term I think it's a mistake. This is a moment where you want to have relationships with more advertisers than fewer.
Surpassing Expectations: Episode Hits 16M Views
Diary of a CEO has 15.5M subscribers. My episode is now at 16M views. Exceed expectations. Always. https://t.co/aEvcjuh830
FIFA Teams Up with Crypto Prediction Market for 2026
🚨 FIFA PARTNERS WITH A CRYPTO PREDICTION MARKET ADI Predictstreet is now the Official Prediction Market Partner of the FIFA World Cup 2026™ The first partnership of its kind in FIFA history. That means billions of football fans could be interacting with...
Latin American Game Revenues Keep Growing, Heading to Gamescom Latam
Latin American revenues are still growing. I'll be at Gamescom Latam at the end of the month. https://t.co/g8Wb9ZeHhT
Michael Jackson Biopic Opens Strong, Poised for Global Success
The troubled Michael Jackson movie MICHAEL came on tracking today at a $55M domestic opening, per NRG. That’s pretty good, especially since this movie will likely play much better internationally.
Instagram Bots Inflate Likes, Kill Real Sales
I’m fairly confident Instagram is using bot traffic to compete for creators. How could a Soundcloud link get 77 like and lead to zero sales of a $7 book? https://t.co/OyE7ILI5XZ
Delta's “Free” NYT Access Masks Subscription Pitch
Delta Adds New York Times To Seatback Screens — 'Free Access' Is Really A Subscription Pitch - View from the Wing https://t.co/fQDM40egtM
Twitchcon Cuts Featured Creators From Rotterdam 2026
Twitchcon has just removed the Featured Creators section from the Rotterdam 2026 page. As such, I deleted the tweet below.
Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC...
OpenAI CEO Informs Disney CEOs About Sora Shutdown
OpenAI CEO Sam Altman called both former Disney CEO Bob Iger and new Disney CEO Josh D'Amaro to tell them about the decision to shutter Sora. "I get it," D'Amaro told Altman, the tech exec said in a new interview.
Walk Away From Bad Brand Deals, Choose Exciting Partnerships
Creators, it's okay to walk away from brand deals that aren't a good fit. If the money's not right, deliverables are too high, communication is off, or it just feels weird... seriously any reason at all. Spend your time and...
Tanya Simon's 60 Minutes Tenure at Risk
Scoop: Tanya Simon, only the fourth executive producer in the history of '60 Minutes', could be removed from the role later this year if CBS News executives decline to renew a one-year deal that put her in the job... https://t.co/txtszT64s7 via...
Delta SkyMiles Members Get 24‑hour NYT Access
NEW: @nytimes & @Delta have stuck a unique multi-year distribution deal that gives SkyMiles members access to all of NYT's journalism and products via its via seat-back screens and their personal devices for 24 hours More on @axios: https://t.co/2zH9MnA9Th
Netflix Viewership per User Declines, Signaling Streaming's New Era
#Netflix's viewership-per-user has declined every year from 2023. While the streamer has deployed a few different strategies to address the problem, it's clear #streaming has entered a new era: https://t.co/7cfXvYFqq3
FCC's Political Agenda Threatens TV Spectrum, Urges Market Overhaul
No one likes TV station layoffs except @AGomezFCC in order to score partisan political points. If the @FCC, Congress, and the Courts do not allow the private sector to rationalize a decaying local TV industry, however painful, the U.S. will...
Tech Giants, Not Government, Are Killing Local TV
You can thank: Unregulated Google, Amazon, Apple, TikTok, YouTube, YouTube TV for siphoning viewers and ad revenue from regulated local TV stations. Blaming the federal government for layoffs at WRTV is like blaming the federal government for layoffs at RIM’s...
New “The Testaments” Offers Insider Gilead Perspective
TV Talk: #HandmaidsTale sequel series #TheTestaments offers insiders’ POV on Gilead in YA story + Epstein limited series shopped + latest @netflix price hikes, via @TribLIVE - https://t.co/bvFDQXYzo5 https://t.co/q9QZ8pVHBa
Publicis Acquires 160over90, Linking WME Talent with Agency
Just in: French ad giant Publicis Groupe will acquire sports-marketing firm 160over90 from WME, unveils strategic partnership enabling collaboration between WME’s talent roster and Publicis
Create a Distinct Sonic Identity for Modern Brands
Spotify just released a report: The Sound-On Era It includes tips for marketers on building a sonic identity, which might mean: 🎙️ A distinctive voice or tone 🎙️ A consistent music world 🎙️ A repeatable sonic mnemonic or signature https://ads.spotify.com/en-US/news-and-insights/sound-on-era/
Netflix Targets 18‑49 TV Viewers in MLB Debut
18-49 👀 Netflix Connects with TV’s Dollar Demo in MLB Debut https://t.co/bBajOiM693 via @sportico @crupicrupicrupi
Media Scale Comes From Data, Not Headcount
$100M with 30 people MarketBeat does $50M/year with 19 employees... @MediaKing thinks he can get to $100M with 30... "To go from a million subscribers to two... you don't actually produce more content. You just don't need more people." Scalable media businesses aren't...
US May Push Tencent Gaming Divestiture Over Privacy Risks
The FT reported earlier this month that the Trump administration is considering forcing Tencent to divest certain gaming assets over security concerns. The notion that gaming assets, particularly mobile gaming assets, could be useful in user-level profiling is not implausible; recall...
Mario Sequel Opens in Fewer US Theaters than Predecessor
Speaking of Mario, Yoshi and friends, #Universal's sequel #TheSuperMarioGalaxyMovie is opening TODAY at US #BoxOffice, hitting 3.821 theatres, which is less than #TheSuperMarioBrosMovie’s 4.025 theatres on its WED Opening Day back in 2023, due to #ProjectHailMary & #HOPPERS still performing...
Paramount Names Allie McLarty Senior VP of Global Communications
Paramount Appoints Allie McLarty as Senior VP of Global Communications for Studios https://t.co/efdsvdRIAI via @variety