TheyWillKillYou's $
#TheyWillKillYou starts with $1M THU night as it tries to get $7M+ this weekend Bad scheduling on WB part one week after the similar-in-appearances READY OR NOT 2 https://t.co/fheWzz6Zv8
Music Labels Hire ‘Clippers’ to Fake Viral Hits
Music Labels Turn to “Clippers” to Manufacture Fake Viral Buzz at Scale “Clipping” is a viral marketing tactic where teams flood social platforms with content to fake organic virality Labels and agencies hire ‘clippers’ to mass-post memes, clips, and content across TikTok,...
Meta Defeats Spark Fresh US Social Media Regulation Push
Meta’s Court Defeats Fuel New Wave of Social Media Regulation Efforts in US Meta’s back-to-back court losses have ignited fresh momentum for social media regulation in the US Lawmakers argue rulings prove platforms cause harm through design, not just content Pressure is building...
Scaling Video Clips: Emerging Profit Trend in Creator Economy
Learned all about #Clavicular and #looksmaxxing - but also about a surging new online business in scaling video clips to make💰 . Read @KaylCobb who constantly unearths the new trends in creator economy: https://t.co/HuUcBL2S6B
Social Media May Soon Require Warning Labels, Shaking Ecosystem
Proud of this little graphic I made for this week’s ICYMI newsletter: Is Social Media About to Get Slapped with a Warning Label? And what does that mean for all of us in the ecosystem (creators, marketers and platforms)?! https://liahaberman.substack.com/p/icymi-is-social-media-about-to-get
Netflix Confidently Hikes Prices, Claims Top Streaming Value
Without having to worry about appearances amid the (now dead) Warner Bros. deal, Netflix feels comfortable raising prices because, in a nutshell, it delivers the best bang for the buck in subscription streaming https://t.co/G6pSB7112d via @variety
Row K Faces Cash Crisis, Top Execs Depart
New: Meltdown at the new indie distributor Row K, @elmayimbe has the details. President Megan Colligan and marketing chief Ben Carlson are set to exit after just 7 months. Cash problems; strategic re-set seems underway for Chris Woodward and Raj...
Sony's PS5 Price Hike Confirmed, DDR5 Switch Looming
As Sony raises the PS5 price by $100+, I'd like to point people to yesterday's Game File. A rare case of a console-maker on the record about this stuff Nex CEO David Lee told me price was potentially going to go...
Netflix Price Hikes Outpace Inflation, Costing Double
Here is the real story, Netflix has raised prices faster than inflation, making it more expensive in real terms. If prices had only kept up with inflation, the standard plan in 2026 would be around $11.86 Instead, it’s $19.99.
Podscan Finally Mentioned Alongside Apple After Two Years
Obviously, I have set up alerting for "Podscan" on Podscan itself. And I love how podcasters are starting to mention the platform along with the massive incumbents like Apple. This one just came in. Took 2 years to get to this...
Netflix Loses First EU Fight over Local Content Funding
Netflix Loses First Round in Battle Against EU Rules Requiring Streamers to Fund Local Productions https://t.co/ffkOZXRk6t via @variety
Unity's AI-Powered Ad Platform Vector Transforms Mobile Advertising
In this week’s episode of the Mobile Dev Memo podcast, I speak to Felix The, the SVP of Advertising Product and Engineering at Unity. We discuss Unity’s AI-enabled advertising system, Vector. https://t.co/YKAGMtaYaP
Donovan on MLS Immaturity, World Cup Keys, Near‑death Experience
Really good talk with soccer superstar Landon Donovan on why the MLS wasn’t mature enough for its rights deal with Apple, the two things that will determine if the World Cup is a success for the USMNT, and a harrowing...
Netflix Experiments With
Netflix invested in a lightweight MLB package to see whether it could fully eventize the industry’s most tonnage-friendly sport. So far, the jury’s out. https://t.co/bK2iTNXxhY
Sony Hikes PS5 Prices, Digital Edition up $200
Sony is raising the price of its PS5 consoles: • PlayStation 5 – $549.99 to $649.99 • PlayStation 5 Digital Edition – $499.99 to $599.99 • PlayStation 5 Pro – $749.99 to $899.99 PS5 Digital has now increased by $200 since its launch price...
OpenAI’s $100M Ad Spend Fueled by Novelty Demand
OpenAI’s $100MM advertising run rate is almost entirely a function of “novelty demand” since they launched a primitive product with little optimization capacity. Relevant questions: 1) How much better does the platform get?, 2) Where does demand settle when they...
Larry David Headlines New YES Network Ad Campaign
Our partners @YESNetwork are bringing in one of my faves 👇 Larry David Lends Comedic Talents to YES Network Ad Campaign: https://t.co/CfuYanWkcR via @sportico @YEShandler
Pilar Queen Becomes UTA Partner, Top Publishing Agent
Congrats to our bestie Pilar Queen, newly made partner at United Talent Agency @unitedtalent —the best agent hands down in Publishing... https://t.co/8CrAHDcCBj
Twitch Tests New “Gift Turbo” Button on Usercards
Twitch is running an experiment where they add a "Gift Turbo" button to a persons usercard.
Indie Distributor Execs Depart Amid Cash Crunch, Future Uncertain
Will the new indie distributor make it to CinemaCon? hard to say. @thewrap @elmayimbe reports that the two top execs Megan Colligan and Ben Carlson have left amid reports of a cash crunch. https://t.co/nKEXo2sOCd https://t.co/jw7X7RJqK1
Business Insider Subscriber Base Is Shrinking, Not Expanding
Scoop: I obtained Business Insider's internal subscription figures for the last several years—and the data shows that not only is the digital outlet struggling to grow its subscriber base, but that it is actually sliding backwards.
Misguided Execs, Not Wall Street, Undermine Streaming
The counterargument is stronger. * Blaming Wall Street's infamous "streaming multiple" ignores every studio executive who convinced themselves that they could go from creative executives to tech executives in the blink of an eye w/o a background in DTC... they...
Tom Hanks, Bad Bunny Team up for Baseball Film
Tom Hanks to Star in Baseball Movie With Bad Bunny and Colman Domingo Eyed for Roles; Sony Leads Bidding War for Marielle Heller Project (EXCLUSIVE) https://t.co/H4I3iJKnnD via @variety
Judge Nunley Takes Over AGs' Merger Block Lawsuit
FWIW: The state AGs' lawsuit attempting to block the @NXSTMediaGroup-@TEGNA merger is under the care of Chief U.S. District Judge Troy L. Nunley, whose office is located in the Robert T. Matsui U.S. Courthouse in Sacramento. https://t.co/oNkplxefAw
How 80s Labels Manipulated Radio to Push Records
Me explaining to my students what 1980s record label radio promotion staff did to get records played. https://t.co/g5x6wSsjEC
Matt Jarbo's Subscribers Outpace His YouTube Views
I think Matt Jarbo needs to focus more on getting his YT views to remotely matchup with his subs An abysmal subs-to-view ratio How is this even possible https://t.co/rDcCyleDML
Project Hail Mary Opens Neck‑and‑Neck With Dune 2
#ProjectHailMary has been playing out like Dune 2, another recent March sci-fi epic. Take a look at opening week numbers: D2 vs PHM: WKND | $82.5M | $80.5M MON | $7.3M | $7M TUE | $8.2M | $9.4M WED | $6.7M | $6.7M THU | $6.4M...
Netflix Price Hike Erodes Cable‑cutting Savings
How's that cable-cutting looking now? 🤦🏼♂️ Netflix Hikes Prices Again, Impacting All Plan Tiers https://www.hollywoodreporter.com/tv/tv-news/netflix-price-hike-2026-all-plans-1236548184/
Boutique Agency Prioritizes Strategic, Quality Outbound Pitching
At @theinfluencerleague , we take outbound pitching very seriously. We do not pitch for volume, and definitely not for funsies. If a client says they want to work with a dream brand, we build the strategy to make that happen,...
Twitch Earns Innovation Nod for Athlete‑musician Streaming Strategy
Twitch has been picked by Fast Company as one of the most innovative companies of 2026. Why? "For letting athletes and musicians in on the streaming action," I'm not quite sure how a recruitment strategy is innovative... but maybe it's better than just...
Nex Playground's Family‑Friendly Success Stumbles Over RAM Costs
NEW: The Nex Playground is a rare success story in the video game industry right now. They're a hit with families. They're building up tiny 1st-party teams. Game budgets are low. Only problem is RAM. They just had to raise...
Apple App Store Earnings Surpass Global Box Office Fourfold
Apple App Store billings are greater than 4 times the total Box Office globally. https://asymco.com/50
MLB Faces Historic Shift Amid Lockout and Rights Turmoil
I’m live from Citi Field on MLB Opening Day … more on this story coming up next on @cnbc MLB faces a historic shift as potential lockout, media rights and other league changes loom https://t.co/JW1ELqWbFF
Netflix Hikes U.S. Subscription Fees Across All Tiers
Bloomberg: "Netflix increased the price of its [U.S. AVOD plan] by $1 to $8.99 per month. The standard plan without ads rose by $2 to $19.99 per month, while the premium plan climbed $2 to $26.99... The last time Netflix...
Microdramas: TikTok‑Soap Fusion Sparks Billion‑Dollar Debate
https://t.co/jWLaJ1bkhT On this week's ep of @EquityPod, we sat down with Henry Soong, Watch Club founder, to discuss the multi-billion dollar industry of microdramas -- think TikTok meets soap opera. What are your thoughts? A fun new style of app, or a...
Japan‑Australia WBC Game Becomes Netflix Japan’s Top‑Viewed Title
"The 2026 World Baseball Classic, for which Netflix held exclusive streaming rights in Japan, set a historic record. The Japan vs. Australia game is now the most-watched title ever on Netflix in Japan - surpassing every series, film, anime, and...
Instagram Launches Reels Ads for TV, Movies, Cultural Events
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday https://t.co/yxkIQNZSec via @variety
Roc‑A‑Fella's Blueprint: Street Hustle Meets Corporate Dream
I’m excited to announce my new book: THE BLUEPRINT: Inside the Business of Roc-A-Fella Records 💎 Capitalism is capitalism whether on the street corner or in the corner office. Jay-Z and Roc-A-Fella Records are a testament to the American Dream. This...
CBS News Ratings Plunge Despite Centrist Overhaul
🧵New @TheWrap: 6 months into Bari Weiss’s overhaul of #CBSNews, her strategy to shift viewers to a more “centrist” broadcast is not working. As @corbinbolies reports, “CBS Evening News” is on pace for lowest ratings since October in both total...
Meta’s New Ad Checkout Isn’t True Agentic Commerce
Meta partners with Stripe for in-ad shopping If Instant Checkout didn’t represent agentic commerce, using that term to describe Meta’s new ‘purchase-from-an-ad’ experience is simply absurd. An agent plays no role in this transaction: a user sees an ad and clicks...
Supreme Court 9-0 Crushes Paul Clement’s Sony Case
D.C. Memo: Cox Wins Supreme Court Copyright Fight over Sony in a Crushing 9-0 Wipeout for Famed Conservative Litigator Paul Clement -- Clement has been hired by six cable broadband associations to fight @FCC approval of the @NXSTMediaGroup - @TEGNA...
WBD Shareholders Vote April 23 on $110B Paramount Merger
That’s it! After being unanimously approved by both $WBD & $PSKY board of directors, WBD has now the date set for their shareholders to vote for or against #DavidEllison’s #Paramount deal to acquire WB: the special shareholders meeting is scheduled for...
WBD Schedules Shareholder Vote on Paramount‑Skydance Merger
Warner Bros. Discovery Sets Date for Shareholder Vote on Paramount Skydance Merger https://t.co/V3ENTx7eTr via @variety
Site Would Thrive by Ending Creator Payments
Imagine how much better this site would be if they simply stopped paying "creators." By the way, I hate using that word. 🙄
Michael Jackson Biopic Pre‑Sales Launch US‑First via Lionsgate
MICHAEEEEELLL, THEY DONT REALLY CARE ABOUT USSSSS True news, general ticket Pre-sales for KING OF POP #MichaelJackson’s music biopic #MICHAEL are officially online. But only through #Lionsgate at US #BoxOffice, since #Universal hasn’t kicked off Pre-sales overseas yet, as they are...
Turn Invisible Producer Into Sync Licensing Success
If you feel invisible as a music producer, but you’re serious about making sync licensing work This resource is for you ↴
2026 Box Office Bet: Sequels Drive Billion‑Dollar Hits
"The big horse closes out the presentations. The question for 2026 is whether the return to the very familiar - 5 sequels - will do as amazingly as the line-up went in 2025. Moana, but live. Grogu, but on the big...
Beast Industries Appoints Former Hulu, Riot Exec as Communications Chief
MrBeast’s Beast Industries Hires Hulu and Riot Games Alum Gaude Lydia Paez as Communications Chief https://t.co/MJLvnqJXMw via @variety
Amazon MGM Secures First Film Rights for Salke's New Banner
Excl: Another notable book deal today, as Amazon MGM picks up film rights to upcoming ROMANTIC HERO by Kirsty Greenwood. Its the 1st acquisition for the production shingle run by former Amazon MGM head Jennifer Salke. https://t.co/Pu9dYTUH6l
Hastings Warns AI‑enhanced YouTube Content Threatens Netflix
Reed Hastings Says Netflix’s Biggest Risk Is if YouTube Content ‘Boosted With AI’ Becomes ‘Cool and Sexy’ https://t.co/hnN5bz8ktl via @variety