Know What's Happening in Entrepreneurship

Krvvy and Ugees Partner to Expand Product Ecosystems and Drive D2C Growth

Krvvy, a women’s innerwear and shapewear brand, and Ugees, an intimate‑wear wash brand, announced a strategic partnership to broaden their product ecosystems and drive direct‑to‑consumer growth. The collaboration will enable cross‑selling and post‑purchase care, aiming to improve retention and lower acquisition costs. Krvvy reported about $638,000 revenue so far and targets $1.59 million for the full year, while Ugees has processed over 500,000 orders and plans to raise up to $1.59 million for expansion. Both firms maintain roughly 70% gross margins and are preparing offline store pilots after upcoming funding rounds.