Max Mara-Owned Marella to Open London Store
Italian label Marella, owned by Max Mara Fashion Group, opened its first United Kingdom boutique at 8 Marylebone High Street, a 1,410 sq ft flagship featuring the brand’s complete womenswear, footwear and accessories range. The store incorporates digital touchpoints and a minimalist lighting scheme by London studio Raw Edges, echoing Marella’s contemporary aesthetic and signature pale pink. Prices run from £65 (≈ $83) for a jersey T‑shirt up to £560 (≈ $717) for a suede jacket, aligning with the brand’s accessible‑luxury positioning. The opening follows recent launches in Paris and Munich, expanding Marella’s footprint to 200 stores across 1,400 global points of sale.
Didi Rose Jewelry: A Handmade Jewelry Brand Creating Modern Day Heirlooms
Didi Rose Jewelry, founded by Nigerian‑American designer Benedicta Awere‑Malik in Buford, Georgia, blends personal heritage with modern design to create handcrafted pieces marketed as "modern day heirlooms." The brand evolved from early experiments with wire and palm oil to a...
Almay Taps Miranda Kerr as Face of Brand Relaunch
Almay, a Revlon‑owned makeup brand, has appointed Australian model Miranda Kerr as its global brand ambassador to spearhead a brand relaunch. The new campaign, titled “Clean Makeup That Thinks It’s Skincare,” emphasizes a skin‑first philosophy and will be supported by...
Pharrell and Adidas Originals Launch VIRGINIA Vario FLAT EARTHER
adidas Originals and Pharrell Williams have launched the VIRGINIA Vario FLAT EARTHER, a modern reinterpretation of the 2004 adidas Yoga Vario silhouette. The sneaker features white full‑grain leather with green or black stripe accents, a leather lining, EVA insole and direct‑injected outsole for flexibility and...
Jaded London Founders: ‘Our Stores Are Not Just Retail – They Are a Gen Z Experience’
Jaded London founders Grant Goulden and Jade Camber explain that their stores are built as immersive, community‑focused "Gen Z experiences" rather than conventional retail spaces. They credit culturally resonant collaborations, a digital‑first marketing approach, and a strong community ethos for...
Barbie Arrives in My Talking Angela 2 with New “Barbie Style Studio” And Customization Content
Outfit7 has launched a Barbie collaboration in My Talking Angela 2, kicking off on April 2, 2026. The event introduces the Barbie Style Studio, where players can design custom outfits with guidance from Barbie “Malibu” and “Brooklyn” Roberts. Premium Barbie‑themed furniture and three...
B2B Merchandising Brand Fully Promoted Enters India, Plans Metro Expansion
Fully Promoted, the international B2B merchandising brand, launched its first Indian flagship store in Chennai, partnering with United Franchise Group. The franchise is headed by Suresh Raghuraj and Deepika Loganathan, who also manage the brand’s Australian operations. AI-driven platforms from...
Archroma and ORTA Use Wool Waste Dyes in Denim
Archroma and Turkish denim maker ORTA are launching a new denim line dyed with colourants derived partially from wool waste. The fabrics will debut at the Kingpins Amsterdam trade show on April 15‑16, featuring Archroma’s FiberColors range. This initiative repurposes...
Kylie Jenner Revives Timeless Bomber Jacket With $2K Phoebe Philo
Kylie Jenner appeared on Kid Cudi’s podcast wearing a khaki bomber jacket designed by Phoebe Philo, priced at roughly $2,000. The minimalist ensemble paired the bomber with a baby tee, stovepipe denim and pointed black heels, highlighting a relaxed yet curated...
I’m Normally Anti-Leggings, But This Divisive Spring Colour Trend Has Just Made Me Rethink
White leggings are emerging as a spring staple after Rosie Huntington‑Whiteley showcased the look, pairing them with a tonal top and white trainers. The bright, clean aesthetic offers a fresh alternative to the season‑long dominance of black leggings. Styling requires...
Cardi B’s Atelier Biser Bodysuit Look Is Dramatic in More Ways Than One
Cardi B turned heads on March 30 in Toronto, pairing an Atelier Biser emerald‑green sequined bodysuit with an oversized faux‑fur black coat for her Little Miss Drama tour. The floor‑length coat created a cloud‑like silhouette, while silver lace‑up boots and...
Gok Wan Fronts New JD Williams Campaign with Charity Partner Macmillan
N Brown Group's JD Williams has launched its spring/summer 2026 WE SEE YOU campaign, fronted by Gok Wan and partnered with Macmillan Cancer Support. The third installment targets mid‑life women, a traditionally underserved segment. Proceeds from Wan’s charity single “Deeper Love,” aired April‑June, will support Macmillan....
Lady Gaga Becomes Zendaya in Fully Sheer Alexander McQueen Dress
Pop icon Lady Gaga posted a TikTok showcasing Alexander McQueen’s sheer floral dress from the Fall/Winter 2026 collection, echoing a look previously worn by Zendaya on Jimmy Kimmel Live. The gown features delicate pastel prints, a halter neckline, and flowing ruffles, while Gaga pairs...
Ice Spice Goes Fully Sheer in Daring Valentino Lace Bodysuit & Tights
Rapper Ice Spice appears in Valentino’s Fall/Winter 2026 collection for the “N*KED” music video, wearing a fully sheer lace bodysuit, matching tights, and a fur‑trimmed jacket. The ensemble includes a chunky diamond necklace and sculptural white heels that echo the...
The Revival of the Fashion-Tech Love Affair
Meta has secured a 10‑year lease for a 15,000‑square‑foot flagship on Manhattan’s Fifth Avenue, turning a former holiday pop‑up into a permanent retail presence. The bright‑blue store, flanked by luxury houses like Louis Vuitton, Gucci and Prada, features a wall...
EXCLUSIVE: L’Art De L’Automobile and Salomon Unite Running and Cars Through the Lens of Aerodynamics
Salomon and French lifestyle brand L’Art de L’Automobile have launched their third joint capsule, the S/Lab Phantasm 3 and ACS Pro, both inspired by automotive aerodynamics. The S/Lab Phantasm 3 features a shroud that cuts drag by 30% compared with its predecessor, while...
That's It—Kylie Jenner Just Confirmed the Chicest Manicure Trend We've Seen All Spring
Kylie Jenner unveiled a crystal‑encrusted spring manicure on Instagram, featuring pale pink gel bases and flower‑shaped clusters of flat‑backed gems. The look was crafted by celebrity manicurist Zola Ganzorigt and mirrors a similar nail‑jewelry style popularized by Tom Bachik. Jenner’s...
Hat Summer! Meet the Young Milliners Taking over London Fashion
London Fashion Week’s Autumn/Winter 2026 shows highlighted a new wave of Gen‑Z milliners reshaping headwear. Designers such as Tolu Coker and Niall White presented bold, sustainable hats that blend vintage craft with digital storytelling. The resurgence coincides with a projected...
The Reformation Shoes All Our Editors Have on Their Spring Wish Lists
Reformation’s Inez Pumps have become a spring must‑have among the publication’s editors. The square‑toe, high‑vamp shoe retails for just under $300, offering roughly $692 savings versus the $990 Phoebe Philo Club Slippers. Editors praise the pumps for their polished look, comfort,...
Gallinée Appoints Romain Carrega to Lead Its European Expansion
Gallinée has appointed HEC Paris graduate Romain Carrega to spearhead its European expansion, giving him oversight of communications, product development, digital, operations, and trade marketing. The move follows a post‑acquisition restructuring that has already seen the brand’s pharmacy footprint grow from roughly...
Fashion Experts and Celebrities Rate Reformation's Jeans, So I Tried Every Pair On—These 5 Were My Top Picks
Reformation’s denim line, long‑time favorite of celebrities, is emerging as a sustainable alternative in a crowded premium market. The author tested five of the brand’s best‑selling styles—from wide‑leg Bex to 90s‑inspired Val—highlighting fit nuances, stretch technology, and price points around...
First Look: Peachy Den Opens Second London Store in Soho
Peachy Den has opened its second London boutique at 10 Brewer Street in Soho, occupying an 805 sq ft former Marc Jacobs youth space. Designed by architect Kat Milne, the store will showcase core collections, new releases, and host events to drive foot...
Designer Mark Thomas Is Leaving Carven
Paris‑based fashion house Carven announced that design director Mark Thomas will leave after roughly a year to pursue other opportunities. Thomas, who joined in 2023 and helped revive the brand’s identity, oversaw a period of strong sales growth following his...
Marimekko Targets Southeast Asia with Indonesia and Philippines Debut
Finnish design label Marimekko is set to enter Indonesia and the Philippines this summer, using a franchise model for both markets. The first Indonesian store will open at Jakarta’s Plaza Senayan in partnership with PT Panen Lestari Indonesia, while the...
Ignore the Weather App. My L.L.Bean Overshirt Outsmarts Every Forecast
L.L.Bean’s new Maine Guide Shirt with PrimaLoft insulation retails for $190 and targets the growing demand for versatile transitional outerwear. The piece combines an 85% wool exterior with a warm Primaloft lining, offering a boxy, roomy fit that accommodates layered...
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Quince’s Crossbody Bag Looks ‘So Similar’ to a $395 Version, and Shoppers Say the Luxe Style ‘Fits Everything’
Quince’s Italian Leather Handwoven Crossbody retails for $102, closely resembling a designer version priced around $395. The bag’s hand‑woven Italian leather, internal pocket, and adjustable strap deliver a luxe feel while remaining compact at 5×7×2 inches. Available in six neutral...
Cameron Diaz Adds a Pop of Red With Jude Pumps on ‘The Tonight Show’
Cameron Diaz appeared on The Tonight Show wearing a striking pair of red Jude Haze pumps, paired with an all‑cream tailored suit. The three‑inch almond‑toe heels retail for $590 and are crafted in Portugal. The appearance underscores Jude’s growing cachet...
EXCLUSIVE: Japanese Textile Hosoo House Launches First Menswear Capsule
Japanese luxury textile house Hosoo, a 12th‑generation Nishijin weaving firm, unveiled a limited‑edition menswear capsule made from a newly developed hemp fabric. The 22‑piece collection, featuring pants, shirts and modern kimonos, debuted in Kyoto and may be shown again at...
15 Best Barn Jackets to Carry You Through the Transitional Weather
The article curates fifteen top barn jackets poised to dominate spring 2026 wardrobes, ranging from Alex Mill’s brick‑red waxed cotton to Damson Madder’s reversible organic‑cotton designs. It highlights heritage labels such as Barbour and L.L. Bean alongside contemporary players like Totême...
Green Shoots: How Conscious Kidswear Brands Are Growing Up
Conscious kidswear brands such as Little Green Radicals and Zig + Star are gaining traction despite broader apparel industry headwinds. These start‑ups emphasize organic fabrics, low‑impact dyes, and transparent supply chains to meet rising parental demand for ethical clothing. The...
Marni Is Taking over an Iconic Milanese Café for Design Week – and It’s Open to Everyone
Fashion house Marni is transforming Milan’s historic Pasticceria Cucchi into a three‑month pop‑up for Milan Design Week 2026. The “Marni x Cucchi” installation, created with RedDuo Studio, reimagines the café’s everyday objects—sugar packets, cups, uniforms—with bold mid‑century graphics and a joint logo....
DuoBoots: A Size-Inclusive, Fashion-Forward Footwear Brand
DuoBoots, a London‑based footwear label, launched in 2017 to address the chronic mismatch between foot size and calf circumference in women's boots. The brand’s proprietary system pairs nine foot sizes with up to eight calf widths, delivering a truly size‑inclusive...
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Will Ferrell and Sidney Crosby Are Both Fans of This Watch Brand
Comedic actor Will Ferrell recently visited Feldmar Watch Company to pick up Norqain’s new Adventure Chrono NHL Limited Edition, underscoring the Swiss brand’s growing cachet among athletes. Founded in 2018 by former Breitling executive Ben Küffer and NHL stars like...
How White Shoes Became Fashion’s Freshest Staple
White shoes have transitioned from a seasonal novelty to a year‑round fashion staple, with Google searches hitting a record high in 2025. Luxury houses such as Chanel, Prada, and Bottega Veneta showcased white boots, heels, and sneakers across Fall 2026 runway shows....
N Brown Unveils Joe Marler as Face of Jacamo for SS26
N Brown has launched Jacamo’s spring/summer 26 campaign featuring former England rugby star Joe Marler as its new brand ambassador, extending a partnership that began with a photoshoot and podcast sponsorship. The multi‑channel rollout will appear on TV, streaming platforms, and a first‑ever...
Kiko Mizuhara on Slowing Down, Shutting up and Touching Grass
Cou Cou Intimates, a London‑based lingerie label founded five years ago, launched its spring campaign inspired by bell hooks' 1996 essay "Touching the Earth." The campaign, titled after the essay, features Japanese‑American model Kiko Mizuhara and photographer Erika Kamano, emphasizing...
Brand Names Are in Crisis
The article highlights a growing crisis in celebrity‑driven brand naming, where new labels adopt obscure, hard‑to‑pronounce monikers like Syrn, Skylrk, and Cyklar. This trend stems from an oversaturated market that forces influencers to secure unique domain names and trademark slots,...
How Beads Outgrew Granny’s Jewellery Box
Beaded necklaces and earrings have moved from nostalgic accessories to high‑profile runway staples this spring. Chanel’s SS26 show and Tory Burch’s collection highlighted oversized beads, tassels and gemstone‑laden strands, while emerging brands such as YSSO and Mouki Mou introduced new bead‑centric lines...
Washing-Up Gloves Have Made It Out the Kitchen
Bright yellow washing‑up gloves, known as Marigolds in the UK, have migrated from kitchen cupboards to high‑fashion runways in SS26 and AW26 collections. Celebrities such as Emma Chamberlain, Julia Fox and Lady Gaga have amplified the trend by wearing the gloves...
This Is How Fashion People Are Wearing Spring's Sporty Jacket Trend
The sporty jacket has become the centerpiece of Spring/Summer 2026 fashion, appearing on runways from luxury houses to fast‑fashion labels. Designers showcase windbreakers, anoraks, track jackets and soft‑shells, emphasizing functional performance and sleek silhouettes. Styling guides highlight high‑contrast pairings—technical outerwear...
Zara Larsson’s Marie Taylor iPod Micro Minidress Couldn’t Be More Custom
Swedish pop star Zara Larsson turned heads at her Midnight Sun tour soundcheck in Philadelphia by wearing a custom‑made Marie Taylor iPod micro minidress. The hot‑pink, strapless piece mimics a classic iPod screen and features a thumbnail of her Midnight...
Adriana Lima in Victoria’s Secret Crop Top & Shorts Is Giving Spring
Victoria’s Secret unveiled its spring activewear collection starring supermodel Adriana Lima, who was photographed on a stationary bike under a bright blue sky. The campaign showcases an all‑white crop top with laser‑cut perforations and high‑waisted micro shorts, paired with the...
Olandria Carthen Turns up the Heat in Oseree Bikini for SI Swimsuit
Olandria Carthen has been introduced as a rookie in the 2026 Sports Illustrated Swimsuit Issue, photographed on Fort Myers’ white sands. She models a luxurious Oseree bikini in a deep chocolate‑brown metallic finish, highlighting the brand’s signature shimmer. The piece...
Anne Hathaway Is Ready for Spring in Fully Sheer Valentino Floral Lace Top
Anne Hathaway promoted "The Devil Wears Prada 2" in a spring‑forward ensemble featuring a sheer lavender Valentino floral lace bodysuit layered under a black Vivienne Westwood velvet corset. She paired the high‑fashion top with wide‑leg light‑wash Valentino denim and crystal‑embellished...
Are Clashing Prints Ever Truly Chic?
Clashing prints are sparking a fresh debate between maximalist exuberance and minimalist restraint, with stylists and influencers weighing in on whether mixed patterns signal confidence or visual chaos. Florence Strickland argues that strategic pattern pairing transforms discord into chic, while Josefine Meyer...
EXCLUSIVE: Loewe Is Celebrating Songkran With a New Campaign
Loewe has launched a Songkran‑themed campaign featuring Thai celebrities, promoting its spring Paula’s Ibiza collection and an exclusive Dok Khoon charm. The visuals blend water‑related motifs with the Thai New Year’s cleansing rituals, while the charm is sold only in Loewe’s...
Halsey’s Vintage Converse Perfectly Matches Her Micro Minidress
Halsey performed at Tecate Pa’l Norte in Monterrey wearing an olive‑green micro minidress paired with vintage khaki‑green Converse boots and black Wolford Daisy Net tights. The outfit blended punk‑edge details—multiple straps, lace‑up boots, and patterned tights—with a structured, uniform‑style dress....
Prada Mode to Travel to New York’s Hotel Chelsea
Prada Mode’s 14th edition, titled “Satellites II,” will occupy New York’s Hotel Chelsea from June 3‑7, 2026, coinciding with the Tribeca Festival. The event blends art, film and gaming through collaborations with director Nicolas Winding Refn and game creator Hideo Kojima. The first two days are invitation‑only,...
Isle of Monday, New Vintage Rental Platform, Launches
Isle of Monday, a New York‑based on‑demand rental platform for unsigned, designer and archival vintage fashion, launched after building a 30,000‑person waitlist and 15,000 beta users. The company sources 40% of its inventory outright and 60% via revenue‑sharing partnerships, offering...
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Oprah Unlocked a Fool-Proof Spring Airport Uniform, and I Found 6 Similar Set to Snag on Amazon From Just $8
Oprah Winfrey’s crisp white lounge set, spotted in Venice, has sparked a new travel‑style trend. InStyle writer Isabel Bekele identified six Amazon‑available matching jogger‑top ensembles that echo Oprah’s look, with prices ranging from $8 to $40. The selections include ribbed...