News•Apr 24, 2026
The Rise of Hastings’ Brave Brewery’s Tigermilk Ale
Brave Brewery’s Tigermilk IPA, the flagship product of the Hawke’s Bay‑based brewer, accounts for roughly 60% of its output, with an average of 2,600 litres brewed each week. The beer earned the 2025 Champion New Zealand IPA award and is celebrating its 10‑year anniversary while sales continue to climb. Its distinctive tiger‑cow branding has sparked a cult following, including tattoos and talk of lifelong discount perks. The brew’s hop‑forward profile and consistent quality have turned a regional ale into a cultural touchstone.
