Today's Luxury Pulse
Luxury brands flood Bangkok’s premier malls, adding 14,000 sqm of premium space
Luxury houses are expanding across Siam Piwat’s flagship malls Siam Paragon and IconSiam as Bangkok climbs to fourth globally for new luxury openings. Since 2023, more than 40 luxury brands and concept stores have launched, contributing over 14,000 sqm of premium retail space. The Row opens its first Thailand and Southeast Asia boutique, joined by Swiss watchmaker Roger Dubuis.
Audi A8 Successor Coming Later This Decade: Exclusive
Audi has confirmed that a successor to its flagship A8 will be unveiled toward the end of this decade, rather than being replaced by the upcoming Q9 SUV. The Q9 will sit atop the lineup as a full‑size three‑row SUV, but Audi stresses it is not a direct A8 replacement. The automaker left the A8 off its recent annual report, hinting that the sedan will return in a new form, potentially retaining internal‑combustion options or moving to electric power. Competitors are refreshing their own flagship sedans, intensifying competition in a shrinking luxury sedan segment.
Ending March 31: Get 300k Lufthansa Miles, Lounge Access, a Fast Track to Hilton Diamond, and More via ASmallWorld
ASmallWorld is offering its Prestige membership at a 10% discount until March 31 2026 for €4,950 (≈$5,700). The tier grants 300,000 Lufthansa Miles & More miles, 1,600+ Priority Pass lounge accesses, a 90‑day Hilton Honors Diamond match, and elite status across several travel brands. At...
The Royal Family’s Secret Weapon? Fashion
The new book *Fashioning the Crown* examines how the British royal family has used clothing as a strategic tool from the early 20th century to today. It highlights historic moments—such as the Windsor name change, Edward VIII’s abdication, and Queen...
Tissot’s Updated Visodate Takes Vintage Vibes to the Next Level (Live Pics)
Tissot has relaunched its iconic Visodate with a slimmer 39 mm case, a 10.45 mm thickness and three dial options—dark blue, black and silver with gold accents. The new model is powered by the automatic Powermatic 80 movement, delivering an 80‑hour power reserve...
In Their Words: Tania Mohan on the Rise of Asian Luxury Brands in Hong Kong
Tania Mohan, founder and creative director of Hong Kong‑born luxury lifestyle brand Tabla, reflects on the city’s fashion evolution, citing Shanghai Tang’s 1994 launch as a defining moment. She recounts Tabla’s 25th‑anniversary celebration in Prince’s Building, underscoring the brand’s growth...
Enter Audemars, Leave with Your Dream Watch
Dream scenario. Walk into your AD. Walk out with your grail. #rolex #patekphilippe #audemarspiguet #richardmille #fpjpourne
John Galliano Returns with Unexpected New Look
John Galliano is coming back to fashion - and with an unexpected new look: https://t.co/yRCt9q7UYL via @NYTimes
OKHTEIN’s ‘In Between’ Turns Inward, Reflecting Modern Arab Womanhood
On International Women’s Day, Egyptian luxury design house OKHTEIN launched “In Between,” a campaign featuring co‑founders Aya and Mounaz Abdelraouf that portrays the multifaceted lives of contemporary Arab women. The intimate, home‑based visuals blend childhood memories, daily rituals, and the...
British Airways Revives Melbourne Service After 20 Years
After roughly 20 years, British Airways will be returning to Melbourne, Australia, thanks to a new fifth freedom Dreamliner route. https://t.co/LHsAw9hksw
Axia Lighting by Martinelli Venezia for Lodes
Italian design studio Martinelli Venezia has unveiled Axia, a contemporary chandelier for lighting brand Lodes. The piece eliminates traditional wiring, allowing electricity to travel through its sculptural metal branches that cradle opaline glass diffusers. Measuring roughly 800 mm in diameter, Axia...
Burberry’s Trench Coat Campaign Shows Luxury Marketing’s Shift to Social Platforms
Burberry’s latest trench‑coat campaign marks a decisive shift from traditional, season‑driven luxury advertising to a digital‑first approach. By tailoring assets for Instagram and TikTok, the brand can launch content in real time, reacting to viral moments and algorithmic boosts. The...
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I Walked 10,000 Blister-Free Steps in These Mega-Chic Loafers From a Jennifer Lawrence-Worn Brand
Rothy’s has launched the Penny Loafer, a sustainable stretch‑knit loafer made from 100% recycled plastic bottles. The shoe offers immediate cushioning, heel padding and a non‑slip outsole, allowing the reviewer to walk over 10,000 steps without blisters. Celebrity fans such...
Natalie Portman Leads Cinematic Tiffany & Co. HardWear Campaign
Luxury jeweler Tiffany & Co has unveiled its new HardWear collection with a cinematic campaign fronted by Oscar‑winning actress Natalie Portman. The high‑budget short film, created with leading directors and stylists, showcases the line’s bold, industrial‑inspired jewelry across multiple digital...
Paris-Based Architect Ariel André’s Flexible, Recyclable Furnishing: Amoreba
Paris‑based architect Ariel André’s studio GOLEM unveiled Amoreba, a flexible, recyclable furnishing composed of modular upholstery balls. The glue‑free system lets users reshape the lattice into seating, surfaces or convertible conversation pits, adapting to varied household needs. Each ball combines synthetic...
2026 Oscars: Louis Vuitton Did Well By Zendaya
At the 2026 Academy Awards, Louis Vuitton styled Zendaya in a standout brown ensemble that dominated red‑carpet coverage. The luxury house’s partnership highlighted its commitment to high‑profile celebrity collaborations. Zendaya’s appearance generated extensive media buzz, reinforcing the brand’s relevance with...
Why Vintage Curved Watches Still Defy Wrist Shape
Really into the idea of buying a vintage curved case watch. Specifically something rectangular and dressy Honestly don’t know why more watches aren’t shaped this way—which is to say, shaped like your actual wrist https://t.co/ShZQXPJiZ7
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Tate McRae Dazzles in a Plunging Red-Hot Gown With a Midsection Cutout at the Oscars 2026 After-Party
Tate McRae turned heads at the Vanity Fair Oscars 2026 after‑party in a custom Ludovic de Saint Sernin gown that took 150 hours to hand‑craft in Paris. The floor‑length, dark‑red silk chiffon dress featured a dramatic centre cutout and draped waist, complemented by voluminous wavy hair, doe‑eyed...
An Oscars Red Carpet Postmortem & Lanvin’s Executive Shuffle
The Oscars red carpet proved a high‑impact showcase, elevating luxury fashion houses that dressed nominees and winners. Lanvin announced the departure of deputy CEO Siddhartha Shukla, signaling a possible strategic shift within the French house. Kering appointed veteran Jean‑Marc Duplaix...
The Oscars Red Carpet Gave Wings to the Feather Trend
At the Oscars, a wave of feather‑laden gowns stole the spotlight, with Demi Moore, Nicole Kidman, Teyana Taylor and Amy Madigan showcasing elaborate plumage on designer silhouettes. The same avian motif continued at the Vanity Fair after‑party, where stars like Ejae, Olivia Rodrigo and Demi Moore...
Exclusive: Nvidia and Antoine Arnault Are Moving Into Virtual Try-On
AI-driven virtual try‑on and direct checkout are reshaping online fashion shopping, with generative models now able to render realistic outfit previews inside search engines. The Business of Fashion report highlights a surge of investment, noting 17 AI‑powered startups have raised...
Budget Travel Sparks Adventure; Luxury Breeds Boredom
The irony is that traveling on $10,000/mo Luxury travel is extremely boring, comfortable, not challenging, sycophantic (yes sir) Travel on a shoestring budget you get inventive, are forced to meet locals just to survive and get around, have to hitchhike etc I like...
Robert Pattinson Teased a Mysterious, Unreleased Watch at the Oscars
Robert Pattinson stepped onto the Oscars red carpet wearing a mysterious, unreleased gold watch with an integrated bracelet. The timepiece features a moon‑phase, day, date and month sub‑dials, suggesting a perpetual calendar complication. A logo inside the 6 o’clock sub‑dial points...
Curiosity Leads to Exclusive Luxury Champagne Experiences
I just finished finalizing a private trip to Champagne. It makes me so happy that clients are open to staying curious about champagne. They are going to have a grand time. And yes, I plan luxury travel wine and food...
The Carolyn Bessette Kennedy Minimalism Craze Hit the Oscars Red Carpet...Kind Of
Actress Sarah Pidgeon made her first Calvin Klein appearance at the Vanity Fair Oscars party, wearing a silver sequin column gown that echoed the minimalist aesthetic of her TV character. The look sparked a wave of online discussion about 1990s‑era minimalism, a...
Buyers' View: Printemps' Maud Pupato Is Captivated by a Wave of Romanticism Felt Across Milan and Paris
Maud Pupato, women’s buying director at Printemps, says the 2026 luxury‑fashion season is abandoning stark minimalism in favour of a wave of romanticism, driven by a gloomy global climate and a nostalgic turn toward Art Deco. She points to Celine, Chanel...
London Square Announces Ransome’s Wharf Development in Battersea’s Creative Quarter
London Square, in partnership with design studio Echlin, unveiled Ransome’s Wharf, a new residential project in Battersea’s Creative Quarter. The 1.6‑acre development will deliver 118 luxury homes across five dockside buildings and a 19,000‑square‑foot commercial plaza. A public walkway and...
Driving a Pagani Utopia with a Manual Gearbox: 34 Mins of Pure ASMR
Pagani released a video highlighting the Utopia hypercar equipped with a true H‑pattern manual gearbox. The 6.0‑liter twin‑turbo V12 produces 864 hp and 811 lb‑ft of torque, delivering a distinctive acoustic experience captured over 34 minutes of on‑board footage. The manual transmission,...
Five London Hotels Capture 57% of AI Recommendations: What a New Study Reveals About AI Travel Distribution
A LuxDirect CS7 study of 2,700 AI queries across 25 London luxury hotels found five properties captured 57% of AI recommendations. The concentration appears faster than early SEO trends and is independent of hotel size or brand, with a 26‑room...
Stay Free in a South American Palace Hotel
When you go to South America, you can stay in a literal palace that was turned into a 5-star hotel *for free* Here’s what I mean, and why you need to hurry up and book now.
First-Class Etiquette: No Self‑Service
I’m In First Class. I Shouldn’t Be Pouring My Own Drink. Coach Doesn’t Have Room For The Can Either - View from the Wing https://t.co/nIm2bbwTkN
Hypercar Maker Koenigsegg Looking to Raise Money via IPO
Swedish hypercar specialist Koenigsegg Automotive AB is weighing an initial public offering, according to Bloomberg. The company, which converted to a public limited company last year, sold a 6% stake to Chieftain Capital for $58 million in 2024. CEO Halldora von Koenigsegg...
Luxury Hotel Staff Overworked, Resentful Toward Wealthy Guests
The staff at luxury hotels is generrally overworked, poor and hates your guts because you're rich
Lufthansa Secures Certification for Most 787 Business Seats
In a positive development, Lufthansa has finally managed to get most of its Boeing 787 Allegris business class seats certified. This is excellent news for passengers and the airline. https://t.co/mkZ8QXczLF
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This Celebrity-Favorite Wellness Retreat in Malibu, California, Recently Made One Big Change
The Ranch Malibu, a luxury wellness retreat popular with Hollywood celebrities, has added animal‑based proteins—eggs, fish, and poultry—to its previously plant‑centric menu. The change, led by chef Gerardo Gonzalez, allows guests to personalize meals while preserving the program’s focus on...
Quiet Kids Deserve Business Class Over Disruptive Adults
Quiet Kids Belong In Business Class More Than Disruptive Adults Do - View from the Wing https://t.co/z5KgY21JcI
Why Hyatt's Guest of Honor Perk Stands Out
World of Hyatt's Guest of Honor perk is one of my favorite elite benefits in the hotel industry. Here's how it works, and why I value it so much. https://t.co/H8jzsLGU1A
2026 Ram 1500 BackCountry Is the Truck's Latest Off-Road Model
The 2026 Ram 1500 lineup introduces the BackCountry trim, positioned between the Warlock and Rebel off‑road models. It adds a one‑inch lifted suspension, skid plates, electronic locking rear differential, 18‑inch wheels with 32‑inch tires, and black exterior accents. Pricing starts...
Ladurée Launches New Broadgate Central Boutique
Ladurée has opened a new boutique in Broadgate Central, the City of London's first major retail, dining and leisure hub in 15 years. The shop brings the French patisserie's iconic macarons, Eugénie pastries and specialty coffee drinks to a business‑focused...
Old Cars, New Money
The blog notes a paradox in the 2020s: while new cars become faster, safer and more software‑driven, they also grow homogenous and expensive. Meanwhile, collectors are flocking to late‑1990s and early‑2000s analog performance cars, treating them as alternative assets. A...
India and Maldives Tourism Boost with New Celebrity-Led Curated Tours, Get the Details Here
India and the Maldives have unveiled a series of celebrity‑led curated tours aimed at Indian travelers seeking luxury experiences. The itineraries combine high‑end accommodations, private island access, and immersive marine activities, all marketed through the personal brands of Indian celebrities....
Traveller Made Highlights Branding as Key to Luxury DMC Growth
Traveller Made’s CEO Quentin Desurmont warns luxury destination management companies (DMCs) that superior logistics alone no longer secures profitability; they must develop distinct brand identities. He suggests borrowing branding tactics from the luxury goods sector, where desirability and exclusivity have...
Nicolas Cage Just Bought a New 2-Unit Luxury Condo for $6.5 Million in a Coveted Manhattan Building
Hollywood actor Nicolas Cage purchased a two‑bedroom, two‑unit condo in Manhattan’s Essex House Residences for $6.5 million. He financed the acquisition with a $4.55 million mortgage, securing a $1.4 million discount off the original $7.9 million asking price. The property offers panoramic city and...
Kimpton Maa-Lai Bangkok Redefines Thailand’s Luxury Landscape: A New Era of Bespoke Wellness and Organic Suite Amenities
Kimpton Maa‑Lai Bangkok has launched a suite of organic in‑room amenities and partnered with Araksa to serve premium teas, positioning the property as a wellness‑focused luxury hotel in Thailand’s capital. The initiative blends bespoke spa services, locally sourced organic toiletries,...
Dusit Thani Bangkok Joins Preferred Hotels & Resorts’ Legend Collection
Preferred Hotels & Resorts has added Bangkok’s iconic Dusit Thani to its Legend Collection, its elite group of luxury properties. The hotel reopened in late 2024 after a major redevelopment as part of the Dusit Central Park project, offering 257...
UAE’s Armada Club Launches Exclusive Yacht Access: How Members Are Sailing Into Ultimate Luxury with Private Yachts and Bespoke Experiences
Armada Club in the UAE has unveiled a private‑members yacht access program, granting elite subscribers direct booking of a curated fleet of luxury vessels. The offering includes bespoke itineraries across the Gulf, on‑board concierge services, and exclusive events tailored to...
Kia EV9 GT
Kia’s EV9 GT is a performance‑focused, 2.7‑tonne electric SUV that packs 501 bhp and 546 lb‑ft of torque, accelerating from 0‑62 mph in 4.6 seconds. Priced at just over £82,000, it offers a 99.8 kWh battery with a WLTP range of 316 miles and...
Making Its Mark
Franck Muller has expanded its Vanguard collection with two Asia‑Pacific exclusive models – the Vanguard Asia Pacific Exclusive launched in October 2025 and the Vanguard Sport Asia Pacific Exclusive released in February 2026. The standard Vanguard introduces an in‑house guilloché pavé de...
IHG Brings World’s First and Largest Luxury Hotel Brand Back to Manila
IHG Hotels & Resorts announced the signing of InterContinental Manila, a 212‑key luxury hotel slated to open in 2032 in Bonifacio Global City. The project marks the brand’s return to the Philippine capital after more than 15 years, underscoring IHG’s...
Teyana Taylor Slips Into a White Chanel Gown for the Vanity Fair 2026 Oscar Party
Teyana Taylor changed from a feathered Chanel gown at the Oscars to a backless white satin dress with chain‑trimmed straps for the Vanity Fair 2026 Oscar Party at LACMA. The minimalist silhouette emphasized cut and proportion, while jeweled chain details...
Superyacht Launches to Have on Your Radar for 2026
The superyacht sector is gearing up for a landmark 2026 launch window, highlighted by the 195‑meter REV Ocean, the largest yacht ever built and a floating research lab. Other notable projects include Lürssen’s Project Cosmos with methanol fuel‑cell propulsion, Amels’...