Whatnot's Beauty Sales Surge 800% to 4,000 Items Hourly
On @Whatnot, the live shopping platform, beauty sales grew almost 800% in 2025, now representing one of its fastest-growing verticals. Buyers are purchasing nearly 4,000 beauty items per hour. More in the Live Shopping Update, presented by Whatnot: https://t.co/s9HQHL6Je5 https://t.co/VKyyHOKjyK
Generate Every Gmail Dot Variation for Free
We built a free Gmail generator. Most people don't know about the Gmail dot trick. Gmail ignores dots. So j.ohnsmith and jo.hnsmith both land in the same inbox. This tool generates every version of your Gmail so you can test email flows...
Apple Readies Stores for Massive Launch-Driven Customer Surge
Apple is preparing retail stores for a major influx of customers in response to this week’s new products. Here’s what I’m expecting and details on the preparation. https://www.bloomberg.com/news/newsletters/2026-03-01/apple-touch-screen-macbook-pro-fall-2026-details-cheap-macbook-launch-core-ai-mm7rcg48
Purpose Sells: Warby Parker's Give‑back Beats Product‑only Brands
Warby Parker donated over 20 million pairs of glasses through their 'Buy a Pair, Give a Pair' program. A mission baked into every sale. Meanwhile you're just selling a product with no story or purpose behind it. That's the gap.
Diversification Fuels LVMH’s Broad Luxury Consumer Reach
Former VP at $LVMH on their competitive advantage "LVMH benefits from its level of diversification. They cover so much ground in their understanding of an ability to reach a consumer interested in luxury products from so many different angles."
Remember When Books Came with Rip‑Out Order Forms?
I realized just now that I'm so old I remember when books would have a section called "you would also like" and/or have order forms you could rip out. The market was different back then and certain books (like SFF)...
Under $500K? Founder Handles All Marketing
And also, if your e-commerce business makes less than $500,000/year you truly don’t need a marketing team or an agency or a social media manager. And I truly don’t care what anybody in any of those roles have to say....
Financial Fluency Doubles Owners' Cash Extraction From Revenue
If you don't have financial fluency, your chances of turning business revenue -> personal cash plummet. I have the data to prove it. I surveyed 200+ store owners as part of the 2026 eComFuel Trends Report (full report coming soon). One of the...
Amazon Backs OpenAI with $50B, Co‑develops Custom Models
AMZN confirms today, in addition to $50b backing of OpenAI, it will co-develop custom models to power Amazon consumer tools, as reported by The Information I first reported details in @ReadTheAisle last week on Rufus shopping assistant being involved https://t.co/60Z6WBfyvh
Thin Retail Margins Force Sellers to Pass Tariffs
"Many sellers simply don’t have much of a choice but to pass on the cost of tariffs. 'At a certain point—because retail is, as you know, a mid-single digit operating margin business—if people’s costs go up by 10%, there aren’t...
Floor & Decor Targets 500 U.S. Stores in Eight Years
Floor & Decor FY23 10-K: "We believe there is an opportunity to significantly expand our warehouse-format store base by a low- to mid-teens annual percentage growth rate over the near-to-medium term, reaching at least 500 in the U.S. within approximately eight...
Prioritize Contribution Margin Above All Other Metrics
99.7% to target on CM this month. Great growth teams are committed to a hierarchy of metrics. Every month is going to involve different trade offs to reach your goal. But great forecasting and execution requires being clear on the...
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Build a Personal Cash Cushion, Not Just Business Equity
How much of your net worth is your business? Knot in your stomach? Keep reading. Roman Khan (@RomanEcom) spoke at one of our eComFuel events a few years ago. If you ever get the chance to meet Roman in person, do...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...
Retailers Clash over Fulton Market’s Cultural Identity
From high fashion to fast food, retailers battle for soul of Chicago’s Fulton Market https://t.co/yHlUhchCi9’s-fulton-market
Verify Emails Instantly to Protect Sender Reputation
Sending cold emails to addresses that don't exist kills your deliverability. Seen people tank their sender reputation overnight because 15-20% of their list was dead addresses. Built a free tool that verifies any email in seconds. Checks the format, domain, and...
Raise Prices Now: Stop Giving Customers a Hidden Tax
Are you paying a 50% tax you didn't vote for? You're just gifting it to your customers instead of the government. Here's how: Say you're a store doing $3M at 10% margins makes $300K in profit. You finally raise prices 15%, something that's LONG...
Boost Mobile Pilots Starlink Sales in 120 Stores
. @boostmobile has begun to test sales of @Starlink in ~120 stores. The pilot ties into EchoStar's pending sale of spectrum to SpaceX and builds on Starlink's growing retail strategy. h/t @wave7jeff - @Light_Reading https://t.co/Uc3v44JgC9
Cookieless Server‑side Tracking Still May Require Consent
Cookieless server side tracking does not automatically mean you don't need consent for tracking. Depends on the data you track.
Focus Over Variety: 3‑5 Products Drive Shopify Success
I've analysed 200+ Shopify stores. Here's the pattern: Stores with 50+ products struggled with scaling. Stores with 3-5 core products crushed it. Your assumption that more choice is better is wrong. Focus does.
Spring Festival 2026 Consumer Sales Jump 13.7% YoY
1/3 Xinhua: "According to China's value-added tax invoice data, the 2026 Spring Festival holiday saw the average daily sales revenues of consumer-related industries increase by 13.7 percent from last year's Spring Festival holiday." https://t.co/kWT8ZTr29T
Free Tool to Verify if an Email Exists
My team just built a free tool you can use to see if an email exists or not: https://t.co/wcWB5zjuEp
Own One Idea, Become the Authority Shortcut
Experts don't get known for being good. They get known for the one idea they own. An ownable idea is an authority shortcut.
Lean Teams and Outsourcing Drive Higher Profits
One store owner in @ecomfuel had 35 people on payroll. He made some hard calls. Hired a 3PL. Replaced most full-timers with freelancers. Today he has one employee and eight contractors. His profits have never been higher. And his management stress is...
Personalized Landing Pages Drive Conversions, Flint Automates Them
Your targeting is personalized. Your copy is personalized. But your landing page is not. That’s why you’re not closing the deals you want. If this is you, you need @tryflint. It’s a platform built for marketers to create tailored pages for...
Live Shopping Boom Awaits India: Seize Early Opportunities
On a previous #TeawithGaryVee I was asked how someone could take advantage of the opportunity presented by live shopping on platforms like WhatNot, since India is "not in yet" If you have a question for me, drop it here https://t.co/QjOodl7fTy so...
Market Wins Over Gut: Test Every Product
I lost $7k testing a jewellery product everyone said was a guaranteed winner. It flopped. I spent $500 on a 'boring' kitchen gadget. It's now doing $30k/month. The market doesn't care about your gut feeling. Test everything.
Master These 5 Essentials to Boost Clothing Sales
If you’re going to sell clothing, you need to understand these 5 things. This is why your content flops and your sales stay stuck.
Meta Prioritizes Broad Targeting Over Tight Layering
Meta just made detailed targeting "mostly a suggestion." Graph API v25 dropped this month bringing an inevitable conclusion to a direction they have been signaling for a long time. Your audience selections? They're now inputs, not constraints. If you're still building campaigns around tight...
Tariff Refunds Boost Retailer Profits, Not Consumer Refunds
If retailers raised prices during tariffs, that doesn’t create a liability to each customer—it creates profit (or covers costs). So if or when tariff refunds arrive, the default outcome is: firms recoup, shoppers don’t. Bottom line: You aren't getting a penny...
Embrace Weirdness: It Fuels Brand Cultural Equity
The best brands stay a little weird. They ship things that don’t always look scalable. They create moments that make their community lean in. JW_Anderson made a pigeon clutch. @Balenciaga sold a luxury trash bag. @MSCHF dropped the big red boot. On paper, some of...
Compounding Growth Powers 14% US E‑commerce, AI‑Ready 2026
Q4 earnings are out. Our growth is compounding. We now power more than 14% of the US ecommerce market. But 2026 is about to get really exciting. AI is changing how people shop. And we’ve made sure our merchants are first out the...
Master One Product, Not Many, to Drive Growth
When @benfrancis was first building @gymshark , he was encouraged to expand its product range to reach a broader audience. More appeal equals more growth, right? They found the opposite. Growth isn’t always about adding more. Sometimes it’s about becoming lethal...