SaaS Blogs and Articles

5 Interesting Learnings From MongoDB at $2.4 Billion in ARR
BlogOct 29, 2025

5 Interesting Learnings From MongoDB at $2.4 Billion in ARR

MongoDB reported $2.4 billion in ARR, with revenue growth rebounding to 24% and its stock up about 45% year‑to‑date. Seventy percent of Atlas ARR now comes from customers that use at least one additional platform capability, and those multi‑product users generate...

By SaaStr
What’s Working in GTM Right Now
BlogOct 29, 2025

What’s Working in GTM Right Now

Surveying 195 software GTM leaders, the inaugural 2025 State of B2B GTM report finds companies juggling heavy channel experimentation—an average of five core GTM channels plus 5.5 experiments—while inbound (23%), outbound (19%) and account‑based GTM (18%) remain the most common...

By Kyle Poyar
Sabbaticals Keep Our Attrition at Bay
BlogOct 29, 2025

Sabbaticals Keep Our Attrition at Bay

37signals says offering a six-week sabbatical every three years has been a simple, effective tool to curb churn in an industry where average tenure is about 18 months. The company reports the policy — in place for roughly 15 years...

By David Heinemeier Hansson
From Zero to Eight Figures in 18 Months: Decagon CEO’s Playbook for AI-Native SaaS Growth. And Why They Partnered With...
BlogOct 28, 2025

From Zero to Eight Figures in 18 Months: Decagon CEO’s Playbook for AI-Native SaaS Growth. And Why They Partnered With...

Decagon, founded in late 2023, scaled to eight‑figure ARR in roughly 18 months by selling AI customer‑service agents to major enterprises including Hertz and Chime, claiming roughly $800K in annual savings for every $250K spent. Backed by Accel at Series...

By Jason Lemkin
AI in Tech Isn’t So Much About Laying Off Humans.  It’s About AI Backfills
BlogOct 28, 2025

AI in Tech Isn’t So Much About Laying Off Humans. It’s About AI Backfills

Jason Lemkin explains that SaaStr has replaced departing employees with AI agents as a routine backfill, not as a cost‑cutting layoff, and now runs over 20 agents covering sales, marketing, support, RevOps and operations. He notes that AI agents require...

By SaaStr
The Brutal Truth About Series B: Only 1 in 3 Deals Even Double Investors’ Money, Per Latest Carta Data
BlogOct 28, 2025

The Brutal Truth About Series B: Only 1 in 3 Deals Even Double Investors’ Money, Per Latest Carta Data

Carta’s analysis of 547 U.S. startups that raised primary Series B rounds in 2018 shows that only about one‑third of those investments doubled investors’ money, while 66% delivered two‑times or less – including 38.6% that are now worth the same or...

By SaaStr
The Change Economy with Bonfire Ventures’ Brett Queener: Why Your Product Must Ship Every 30 Days or Die
BlogOct 27, 2025

The Change Economy with Bonfire Ventures’ Brett Queener: Why Your Product Must Ship Every 30 Days or Die

Bonfire Ventures partner Brett Queener warns that AI‑driven “agentic” software forces a new SaaS playbook: companies must ship major product updates roughly every 30 days or risk being outcompeted. He advises starting small with demos and rapid trials, embedding continual...

By SaaStr
“Cursor Is a Much Better Product Manager than I Ever Was”: How This PM Uses AI for PRDs, Jira Tickets,...
BlogOct 27, 2025

“Cursor Is a Much Better Product Manager than I Ever Was”: How This PM Uses AI for PRDs, Jira Tickets,...

Dennis Yang, Chime’s principal product manager for generative AI, says he uses Cursor as a no‑code product‑management hub to generate PRDs, push documentation to Confluence/Notion, create Jira tickets, and automate status reports and comment replies. His workflow leverages Model Context...

By Lenny Rachitsky
SaaStr AI App of the Week: Higgsfield — The Video AI Platform That’s Crushing It Where Everyone Else Is Still...
BlogOct 26, 2025

SaaStr AI App of the Week: Higgsfield — The Video AI Platform That’s Crushing It Where Everyone Else Is Still...

Higgsfield, a mobile‑first AI video and image platform, is gaining rapid traction with a “click‑to‑video” UX that eliminates prompting and produces cinematic short clips via curated presets. The startup has attracted over 11 million users and 1.2 billion social impressions...

By SaaStr
5 Tips For Pitching VCs for The Very First TIme
BlogOct 26, 2025

5 Tips For Pitching VCs for The Very First TIme

Veteran founder Jason Lemkin offers practical advice for first‑time founders pitching VCs: rehearse with experienced founders, craft a compelling opener that highlights your top growth metrics, be candid about weaknesses without leading with them, and deliver a strong product demo....

By SaaStr
🧠 Community Wisdom: Diagnosing Early-Stage Churn, Automating Cross-Department Release Comms, Paying for UserTesting.com, Integrating Prototypes Into Your Product Development Process,...
BlogOct 26, 2025

🧠 Community Wisdom: Diagnosing Early-Stage Churn, Automating Cross-Department Release Comms, Paying for UserTesting.com, Integrating Prototypes Into Your Product Development Process,...

The Community Wisdom newsletter roundup highlights practical product and growth tactics from a members-only Slack community, including diagnosing early-stage churn, automating cross-department release communications, budgeting for UserTesting.com, and integrating prototypes into development workflows. Contributors shared actionable diagnostics and process templates...

By Lenny Rachitsky
Scaling to $3B: How Clio Built a Vertical SaaS Powerhouse with AI and Innovation with CEO Jack Newton
BlogOct 24, 2025

Scaling to $3B: How Clio Built a Vertical SaaS Powerhouse with AI and Innovation with CEO Jack Newton

Clio has grown over 17 years from the first cloud practice‑management tool for lawyers into a $3 billion vertical‑SaaS platform with about $300 million in ARR, 1,500 employees and a $900 million Series F. The company built a multi‑product stack...

By SaaStr
New Woo
BlogOct 23, 2025

New Woo

WooCommerce 10.3 was released ahead of Black Friday/Cyber Monday, introducing checkout improvements, built-in tracking for cost of goods sold, and a beta MCP server that lets AI assistants (like Claude, Cursor, VS Code and other MCP-compatible clients) interact directly with...

By Matt Mullenweg
Product-Market Fit Is No Longer Static
BlogOct 23, 2025

Product-Market Fit Is No Longer Static

Venture investor Tomasz Tunguz argues product-market fit (PMF) is no longer a one-time milestone but a continuous condition because rapid advances in AI are constantly reshaping customer needs and technical possibilities. He points to firms that lost PMF between 2021–2024,...

By Tomasz Tunguz
5 Interesting Learnings From Klaviyo at $1.2 Billion in ARR
BlogOct 22, 2025

5 Interesting Learnings From Klaviyo at $1.2 Billion in ARR

Klaviyo is emerging as an undervalued SaaS leader after hitting $1.2B in ARR, trading at just 6.1x ARR despite 32% YoY growth and top‑7% Rule of 40 performance. The firm is driving durable expansion via multi‑product adoption (54% of ARR),...

By SaaStr
Your Pricing Is (Probably) Broken
BlogOct 22, 2025

Your Pricing Is (Probably) Broken

SaaS and AI startups largely have broken pricing: founders default to flat fees, feature bundles, seat-based and usage models that misprice customers and leave revenue on the table. Poyar highlights concrete fixes — e.g., add premium editions (50–100% higher price...

By Kyle Poyar
From Zero to 20 AI Agents in 10 Months: The SaaStr Playbook for Actually Deploying AI Agents That Work
BlogOct 21, 2025

From Zero to 20 AI Agents in 10 Months: The SaaStr Playbook for Actually Deploying AI Agents That Work

SaaStr scaled from zero to 20 AI agents in 10 months by prioritizing aggressive training over vendor hunting—committing 30 days of daily tuning up front and an hour a day ongoing—to drive real revenue outcomes. The company ingested 20 million...

By Jason Lemkin
Why SaaStr AI London 2025 Is Where You Learn AI + GTM From The People Actually Doing It.  At...
BlogOct 20, 2025

Why SaaStr AI London 2025 Is Where You Learn AI + GTM From The People Actually Doing It. At...

SaaStr AI London 2025 (Dec. 1–2 at Park Plaza Westminster Bridge) positions itself as a hands‑on conference for B2B leaders to learn AI‑powered go‑to‑market playbooks directly from operators—over 100 speakers including OpenAI, Intercom, Databricks and Wiz are slated to present....

By SaaStr
How This Yelp AI PM Works Backward From “Golden Conversations” To Create High-Quality Prototypes Using Claude Artifacts and Magic Patterns...
BlogOct 20, 2025

How This Yelp AI PM Works Backward From “Golden Conversations” To Create High-Quality Prototypes Using Claude Artifacts and Magic Patterns...

Yelp product manager Priya Badger outlined a conversation‑first approach to building AI features, starting with curated “golden conversations” and working backward to design realistic prototypes and interfaces. She demonstrated using Claude to generate and refine dialogue, Claude Artifacts to embed...

By Lenny Rachitsky
10 Things To Know About Raising Venture Capital for The First Time
BlogOct 19, 2025

10 Things To Know About Raising Venture Capital for The First Time

Raising venture capital is a disciplined, sales‑like process that founders should treat as a long-term relationship-building exercise rather than a one-off transaction. Investors prize timing, clear traction and unit-economics (ARR, growth rate, CAC, LTV, burn multiple), and founders are advised...

By SaaStr
How to Measure AI Developer Productivity in 2025 | Nicole Forsgren
BlogOct 19, 2025

How to Measure AI Developer Productivity in 2025 | Nicole Forsgren

Nicole Forsgren, creator of the DORA and SPACE productivity frameworks and Senior Director of Developer Intelligence at Google, argues in advance of her new book Frictionless that traditional developer productivity metrics are often misleading and must be replaced with measures...

By Lenny Rachitsky
Dear SaaStr: What Are The Top 10 Metrics Series A Investors Look At?
BlogOct 19, 2025

Dear SaaStr: What Are The Top 10 Metrics Series A Investors Look At?

Jason Lemkin outlines the top 10 metrics seed‑stage SaaS startups must prioritize to secure a Series A, led by rapid ARR growth (ideally 7–15% month‑over‑month toward $1M ARR) and strong retention signals like 100%+ NDR and 90%+ GRR. He emphasizes...

By SaaStr
SaaStr AI App of The Week: Alloy — The AI Prototyping Tool That Actually Looks Like Your Product (Not Some...
BlogOct 18, 2025

SaaStr AI App of The Week: Alloy — The AI Prototyping Tool That Actually Looks Like Your Product (Not Some...

Alloy, an AI prototyping tool from the makers of Index, captures live product pages and generates on‑brand, production‑looking UI prototypes from plain‑English prompts, letting PMs iterate features in minutes rather than weeks. The startup says it has 10,000+ signups and...

By SaaStr
Competition Is Really Heating Up in Our Market.  What Should We Do?
BlogOct 18, 2025

Competition Is Really Heating Up in Our Market. What Should We Do?

Jason Lemkin warns that intensifying SaaS competition requires measured diagnosis and an aggressive, customer‑focused response rather than panic. He advises tracking win/loss rates, doubling down on top customers, accelerating feature gap fixes, and hunting for a 10x differentiator, while emphasizing...

By SaaStr
Snowflake’s AI Revolution: How AI Transformed Marketing and Sales at Scale with Snowflake’s CMO and Founding CRO
BlogOct 17, 2025

Snowflake’s AI Revolution: How AI Transformed Marketing and Sales at Scale with Snowflake’s CMO and Founding CRO

Snowflake executives Denise Persson and founding CRO Chris Degnan outlined how the company has operationalized AI across marketing and sales to drive measurable ROI, scaling AI adoption to 90% of its 450-person marketing team and serving over 10,000 customers. Internal...

By SaaStr
20VC X SaaStr Is Back!! The New Rules of Venture: Portfolio Construction, Kingmaking, and When Founders Walk Away
BlogOct 16, 2025

20VC X SaaStr Is Back!! The New Rules of Venture: Portfolio Construction, Kingmaking, and When Founders Walk Away

Venture investing is being rewritten as AI startups compress time-to-unicorns and force a rethinking of portfolio construction: early-stage funds now need ~20–25 initial bets before concentrating ~75% of capital into 3–5 winners, while the exit threshold has risen from ~$200M...

By SaaStr
In Startups, The Harder You Work in Sales, The More Good Leads You Get
BlogOct 16, 2025

In Startups, The Harder You Work in Sales, The More Good Leads You Get

Jason Lemkin argues that in startups the highest-quality leads concentrate with the hardest-working, most prepared sales reps, creating a self-reinforcing “hustle feedback loop.” He cites internal data showing top-quartile activity reps closed deals at 2.3x the rate, had 31% larger...

By SaaStr
5 Critical Phases of Building Your SaaS Sales Machine:  Jason Lemkin + Harry Stebbings
BlogOct 15, 2025

5 Critical Phases of Building Your SaaS Sales Machine: Jason Lemkin + Harry Stebbings

SaaStr co-founder Jason Lemkin and investor/podcaster Harry Stebbings updated their deep-dive guide on building a SaaS sales machine, refreshing a 20+ minute playbook for 2025 that outlines five critical phases for creating a first sales team. The piece details practical...

By SaaStr
The Odds of Making It
BlogOct 15, 2025

The Odds of Making It

A new look inside startup growth from zero to $25 million ARR

By Kyle Poyar
AI Deals Are Scaling to Massive Valuations. But In Many Cases—Also Massive Dilution. See E.g., OpenAI
BlogOct 14, 2025

AI Deals Are Scaling to Massive Valuations. But In Many Cases—Also Massive Dilution. See E.g., OpenAI

So there has never been a “start-up” like OpenAI.  Already with 800,000,000+ users and a breathtaking $500 Billion (!) valuation. But it’s also raised and spent epic amounts.  So as the chart from FT below shows — all the historic...

By SaaStr
If You Ever Think “Should I Fire This Person?” Even Once … Well, Then It’s Time
BlogOct 14, 2025

If You Ever Think “Should I Fire This Person?” Even Once … Well, Then It’s Time

A new article emphasizes that managers should act decisively when doubts about an employee's performance arise, suggesting that if a leader contemplates firing someone even once, they should proceed with the termination. The piece argues that extending additional chances may...

By SaaStr
Everyone Should Be Using Claude Code More
BlogOct 14, 2025

Everyone Should Be Using Claude Code More

In a recent discussion, Lenny highlighted the transformative potential of Claude Code, an AI tool that operates locally on users' devices, significantly enhancing productivity for non-technical individuals. Unlike cloud-based solutions, Claude Code boasts capabilities such as file organization, image enhancement,...

By Lenny Rachitsky
Everyone Should Be Using Claude Code More
BlogOct 14, 2025

Everyone Should Be Using Claude Code More

How to get started, and 50 ways non-technical people are using Claude Code in their work and life

By Lenny Rachitsky
The Data Pendulum Swings to Consolidation
BlogOct 14, 2025

The Data Pendulum Swings to Consolidation

Fivetran and dbt Labs have announced a merger in an all-stock deal, creating a combined entity with an anticipated annual recurring revenue (ARR) nearing $600 million, signaling a strategic shift towards consolidation in the data infrastructure market. This merger reflects...

By Tomasz Tunguz
Programming Bottom-Up
BlogOct 13, 2025

Programming Bottom-Up

By Paul Graham
Evals, Error Analysis, and Better Prompts: A Systematic Approach to Improving Your AI Products | Hamel Husain (ML Engineer)
BlogOct 13, 2025

Evals, Error Analysis, and Better Prompts: A Systematic Approach to Improving Your AI Products | Hamel Husain (ML Engineer)

Watch now | 🎙️ How to build better AI products through data-driven error analysis, evaluation frameworks, and systematic quality improvement

By Lenny Rachitsky
Dear SaaStr:  I Want to Keep Doing 1-on-1s With My VPs, But How Do I Streamline Them?
BlogOct 13, 2025

Dear SaaStr: I Want to Keep Doing 1-on-1s With My VPs, But How Do I Streamline Them?

Dear SaaStr: I Want to Keep Doing 1-on-1s With My VPs, But How Do I Streamline Them? 1-on-1s may be partially out of fashion, but most CEOs I work with still do at least some of them. 93% of you...

By SaaStr
Dear SaaStr:  What’s Your Top Advice For All New B2B Founders?
BlogSep 19, 2024

Dear SaaStr: What’s Your Top Advice For All New B2B Founders?

A veteran SaaS VC advises new B2B founders to temper speed with caution, recommending they pause on uncertain big decisions and extend runway budgets by 6‑12 months beyond original forecasts. He stresses the importance of building a aligned founding team...

By SaaStr
Dear SaaStr: How Do You Draw The Line Between Founder and First Employee?
BlogJul 24, 2024

Dear SaaStr: How Do You Draw The Line Between Founder and First Employee?

The piece advises that the line between founder and first employee should be drawn by timing and commitment: founders are present before a name, product, code or funds, take essentially all the risk and work for little to no salary....

By SaaStr