Technology Podcasts
Market Intelligence for Professionals
Technology Pulse
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
In this episode, Meta’s VP of Marketing Science Alex Schultz walks listeners through the fundamentals of digital marketing—from the underlying infrastructure and channel mix to advanced topics like targeting, untargeting, and measuring customer lifetime value and marginal returns. He shares his journey from a Geocities paper‑airplane site to eBay and Facebook, highlighting how classic advertising wisdom from David Ogilvy still informs modern data‑driven strategies. Key takeaways include when to rely on agencies versus keeping SEO in‑house, why the U.S. lags in messaging and influencer boosting, and the importance of precise ROI measurement for campaign decisions.
In the episode, Peter Sunna, CPO of Kognic, explains why the company abandoned traditional feature roadmaps in favor of a "How We Win" operating system that aligns product, sales, marketing, and customer success around a clear target segment and differentiation...
In this episode, host interviews Georgiana Laudi about implementing a customer‑led growth model to create predictable, recurring revenue, moving away from scattered, trial‑and‑error marketing tactics. Laudi explains how aligning product development, messaging, and sales around real customer outcomes builds sustainable...
In this episode, Sam Dunning of Breaking B2B outlines how B2B marketing teams can generate pipeline in just 90 days by focusing on high‑intent SEO rather than chasing volume. He warns against common pitfalls like the “traffic trap,” low‑intent keywords,...
