Technology Social Media and Updates

SDRs Must Stop Triggering Angry Buyer Replies

HOT TAKE: SDRs deserve the heated replies they get from prospects. Each week you see SDRs taking screenshots of replies from buyers that are like… “this person told me to jump off a cliff” The invariable response looks like this: 1. Shouldn’t they know how sales works 2. We don’t want to work with people like that 3. Yah what a jerk, he must be disturbed But this totally misses the point because 100% of the empathy is deployed to THE SELLER. But sales isn’t about feeling sorry for ourselves, it’s not about us, it’s about the buyer. If we are triggering our buyers to respond like that, don’t WE have the responsibility to not send messages that trigger such replies? So here are some ideas to not get yelled at: 1. Copy and paste all your transcripts into Claude and ask, “what secrets did buyers share that are counterintuitive and give me their names and titles, here’s a spreadsheet of the calls I have uploaded to correlate them. Now you can share SECRETS of their peers. 2. Go figure out if they are hiring for roles, and see if you know someone and begin with a few recommendations for people in your network (or at your company) that would be good fits. 3. Go figure out your internal company problems and seek out vendors and explain what’s going on internally to VPs of Sales at companies who could help. 4. Go figure out if they are going to a conference and scraoe the attendees list or exhibitor list for them. 5. Want to be BALLER, go figure out who has spoke recently at conferences and send the speakers customized gifts on behalf of the conference. The go to the conference folks and share with them what you did and let them take credit. 6. Do the play above, but for recent case studies. Here’s your intro email “Jordan, I read your case study with bob at frolic construction. I did some research on bob and he loves racing so I’d like to send him a day at the track, paid for by my company, but on your behalf to thank him for his case study. His address is X from what I can tell. You want me to add a custom handwritten note? I have a budget to spend anyways, and might as well do something nice for you instead of cold pitch.” People are just TIRED of TAKING and SAMENESS. If you just don’t take, and try to give, and you’re like 15% weirder than everyone else… novelty plus kindness WILDLY pays off. The only reason I haven’t had to do outbound for my business in a long time is I try to put this type of energy out into the universe. It pays back at such a dividend that I never need to force my business to grow, it grows on its own, even when my business model is designed for 100% churn. So stop posting mean replies, earn amazing replies, and recognize that the locus of control is on you. You’re the only one that can plant the seeds to change your circumstance. To get upset with our buyers is to invite laziness into your thoughts, to invite a mindset of failure. Go make exceptional experiences for your buyers and you’ll want for nothing.