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Don’t Let Metrics Become Targets, Focus on Humans

"When a measure becomes a target, it ceases to be a good measure." - Goodhart's Law I've been on a bit of a metrics and attribution kick lately, and I talked a bit about Goodhart's Law in my conversation with 🍁 Glenn Schmelzle on the Funnel Reboot podcast . The heart of it is something that marketers continually struggle with... We know we gotta measure. But we know we can't measure everything. And without everything, it kinda feels like we have nothing. The problem is that we're so focused on capturing every. little. detail. in a way that we can easily show in a dashboard, but we miss the big opportunities that actually help people move through a buying process. We talked about the core frameworks in my book that help you do just that: create a journey that helps the HUMANS make decisions, take action, and solve their problems (and yep, drive revenue for your business)! Hear the full episode: https://lnkd.in/emxHSDgk Grab a copy of the book: https://amzn.to/480QQLI