Master 2026 GTM Planning in 3 Proven Steps
Every CEO I know is busy building out their Strategic GTM Plan for 2026. This process can be scary and daunting. BUT, it doesn't have to be if you have the right help and blueprint to follow. This is why every year I host a special GTM Planning Workshop for all my clients here at Unstoppable. I'm super pumped for this year's planning workshop. This is a battle-hardened process we've perfected over 6 years across hundreds of software companies. We break it down into three simple steps: 1) GTM Math: Let's set some real targets and break it down down to Leads and Pipeline. 2) Business and Drama Chokepoints: Every single startup has chokepoints slowing down their flywheel of growth. We know of 19 specific Business Chokepoints and 19 specific Drama chokepoints. So we work quickly to identify exactly whats holding us back. 3) Start/Stop/Continue: Then we get ruthless. What do we STOP? What do we double down and CONTINUE? And, what do we start. And finally, we get to execution. All the steps and templates and blueprints are outlined to execute on. I absolutely love this time of the year. This is when we do the work to hit the ground running in January and enter into 2026 with momentum. I've learned this process the hard way, and I'm grateful I get to give the shortcut to results for the Founders and CEOs that I work with. If you're the Founder of a software company and you'd like to learn more about how we help you transform your GTM Strategy to unlock growth, then grab a complimentary copy of my 5-Point AI/SaaS Growth Strategy Guide. Just follow the link in the comments below to grab your copy 👇
Superhuman's Agentic Writing Pulls Emails and Web Context
just tried superhuman's agentic writing - you can ask it to look up relevant emails/web info as context!
Company Edges Expose Execution Truth, Not Core
The edges of a company teach you more about its execution than the core does. At the core things feel organized. At the edges things reveal the truth. Those edges multiplied for twenty years straight and never paused. Marketing has been keeping...
AI Will Cross a Self‑improvement Threshold, Leading to Gradual Progress
There's a specific threshold of complexity and self-direction below which a system degenerates, and above which it can open-endedly self-improve. Current AI systems aren't close to it yet. But it's inevitable we will reach this point eventually. When we do, we...
Comprehensive Twitter Lists Cover All NeurIPS 2025 Attendees
Are you jealous of those attending #NeurIPS2025 happening now in San Diego? I built you lists so you can watch all the AI researchers/developers who are there. And quite a few more. Added 1,700 to these lists over the past...
Bad Reward Function Uncovered Surprisingly Effective Robot Model
Geoff the G1 preparing to go offroading IRL. I did a terrible job at the reward function here and was actually just tuning in to see all of what was broken and instead found a pretty good model. The robots just want...
Quiet Firing: Recognize and Counter Silent Employee Pushouts
Quiet quitting (basically, doing the absolute minimum a job requires) by employees was a concerning trend throughout 2024 and into early 2025. That’s now been replaced by “quiet firing,” where managers use fear and indifference to push employees out the...
Exploring 1,400 AI Engineer Startups for Automation
It bills itself as the "world’s most advanced autonomous AI engineer." @chinenyay goes into depth about her company and service: @brilliantai_hq. There are 1,400 such companies on my AI Developers list here on X. Trying to get to those who catch my...
Waymo Goes Fully Driverless in Dallas After Rapid Growth
Waymo started testing with a safety driver in Dallas just 4 months ago. They're now fully driverless -- no one but you in the car. Waymo has been expanding at >500% per year.
Open‑Source Droid Integration Boosts Messaging App
droid in a messaging app open source - https://t.co/D25ddR7Hz3 https://t.co/F9WdzWpWnu
Looking for Your Favorite New AI Tools
any new ai tools that you’ve started using recently and love?
Turn Your Best Prompts Into Voice‑Driven Custom GPTs
You're a pro at prompts. What's next in your AI learning curve? Maybe this... building custom GPTs. In this little webinar next Thursday, I'll show you the simple way to build a custom GPT using your best prompts. It's easier...
Traditional ERP Stalwarts Still Lead 2025 Finance Stack
Which ERP is gaining the most ground in 2025 for B2B Tech CFOs? What are the most popular platforms in 2025 to manage SaaS Metrics?? Answers to those questions and so many more are available to those questions and so...
Cheap Frontier Models Challenge Trillion-Dollar Compute Race
While OpenAI signed $1.15 trillion in compute contracts through 2035, DeepSeek trained a frontier model for $6 million. This was 2025’s central question : are we building on bedrock or quicksand? The top 10 posts of 2025 examined some of these...
Top 10 AI Tools B2B Marketers Need for 2026
The 10 #AI Tools B2B Marketers Should Be Aware of in 2026 - B2B Marketing Blog | Webbiquity - https://t.co/Dl8wc12K8p https://t.co/o1GtFlGFlC
Seeking the Perfect Claude Prompt for New Imitation Learning
At a Neurips tutorial session yesterday on recent improvements to imitation learning techniques and the only question i wanted to ask was “so whats the prompt i need to use to have Claude do all this correctly?” 😅
Macro‑Level Disruption Beats Performance‑Only Marketing
Marketing strategy should ultimately start from the market-level, but the truth is we've pushed out much of that ability. With the reduction of marketing to just promotion, with the hyper-focus on performance, and with the way we judge marketing in...
AI Tools Go Mainstream, Fragmenting Into Purpose‑Built Leaders
📈 The AI tool race is officially mainstream — and the numbers are staggering. According to AITools.xyz , ChatGPT alone is drawing 4.7B monthly visits (Jan 2025) 🤯 But what’s even more interesting is what comes next: 🎨 Canva —...
Five Essential Books to Navigate Business Crises
Why These 5 Books Can Guide You Out of a Business Crisis - https://t.co/68poSbRWgu - https://t.co/Ugz7milODf
AI Landing Page Tools Miss Basics, Undermine CRO
AI vision has improved a ton in the last two years. But when we tested a full set of landing page analyzers, something stood out. Several tools couldn’t identify the primary CTA. Others misread the headline entirely. A few told us to...
Consistent Multi‑Channel Presence Builds Trust, Not Just Visibility
B2B marketers that are not showing up consistently across search, social, AI engines, ads, communities, industry media and amongst relevant influencers are not just losing on visibility, they're missing out on building trust. And without trust, what good is visibility?...
Teach AI Agents to Write and Execute Code
New course: Building Coding Agents with Tool Execution, taught by @tereza_tizkova and @FraZuppichini from @e2b. Most AI agents are limited to predefined function calls. This short course teaches you to build agents that write and execute code to accomplish tasks, accessing...
AI Managed $6.6M ARR Business Solo for One Week
Last month, AI ran our entire $6.6M ARR business alone for 7 days. A lot of founders and LinkedIn warriors said I was insane, but RB2B grew faster than we had in months because of it. 👇 https://t.co/LMK9S1wyKh
Seeking B2B SaaS Guests for New Podcast Episode
Dropping an episode of "Do you even resonate?" soon. Which B2B SaaS site wants to volunteer? Reply with your URL and ICP
Define an Agent Protocol Before Deploying AI
Most people jump straight into AI agents without documenting what they actually want them to do. Then they wonder why the outputs are inconsistent. The missing piece: a protocol. A clear document that captures how the work gets done today,...
Align Content to Sales Stages to Close Deals Faster
If your sales team isn’t using your content, this post is for you. Creating content, dumping it in a folder, and handing it over won’t cut it. Here’s how to truly enable sales and help them close deals faster: ✔️...
SaaS Isn't Dead—Legacy Software Still Generates Cash
There's a meme going around that SaaS is Over! It's good clickbait for sure. But the extremes are both wrong. SaaS isn't over. Nor is it the same as it was. The past tech transitions tell the tale - mainframe...
Corporate Voices Fragment; Truth Drifts Unnoticed
Modern companies don’t have one voice. They have a hundred small ones scattered across every surface the world can touch. Most teams underestimate how fast those voices drift away from the truth.
Pitch vs Recommendation: Use Emotion for Vision, Logic for Trust
Are you pitching an idea or giving a recommendation? Knowing the difference between these two is CRITICAL for getting buy-in: A pitch requires a degree more emotion. A recommendation requires a degree more logic. A pitch: - Persuades stakeholders to...
Q3 Revenue Hits $301M, AI Drives Growth
We just announced our Q3 earnings yesterday, delivering revenue of $301 Million and non-GAAP operating margins of 28.6% in the quarter, and we guided for the full year to come in at approximately $1.175 billion in revenue. A huge thanks to...
Only 4% Achieve True AI Transformation—Learn How
"96% of organizations say they DON'T see an org-wide transformation with AI" - Atlassian State of AI Collaboration Report What are the 4% of companies who go beyond individual productivity doing differently, and how can you get past the hype...
Prioritize Startups Now; Future Cohorts Secure Growth
As long as all newly founded startups prefer your product, don't worry about competitors who can convince larger customers. You'll own all future cohorts of companies, and that's more than enough. Plus in practice you'll eventually convert the old cohorts...
Selling to Startups Beats Investor‑Favored Big‑Company Deals
A startup told me that one of their investors didn't like it that they were selling to newly founded startups, and wanted them to sell to bigger companies, who have more money. If investors tell you this, write them off...
Describe Startups with Verbs, Not Nouns, for Clarity
When describing a startup it's usually better to use verbs rather than nouns. Say what you do rather than what you are. Not because it sounds more dynamic, but simply because it's clearer.
Money only Threatens You when It Buys All Ads
Don't fear competitors who've raised a lot, unless you can say precisely how all that extra money is going to make them beat you. E.g. if ads are the only way to acquire users, and they can buy all the...
Nestlé Slashes Hiring Time 90% with AI Automation
🎁🍫 Nestlé has mastered treats for the holidays, and now they are mastering how to unwrap faster, smarter hiring with AI and automation. #SAPPartner #Sponsored In a recent conversation with @BharatSandhu, SVP and CMO of @SAPBTP we explored how Nestlé...
Adapt to AI or Risk Becoming Redundant
Will AI replace you, or empower you? 🤔 Artificial Intelligence: Change, Adapt and Evolve or Become Redundant https://t.co/MXS9sqFspw A thought-provoking article, by @grattonboy #AI #FutureOfWork @grattongirl https://t.co/loTyevbIrE
DeepSeek V3.2 Boosts Efficiency with Sparse Attention and Verifiable RL
The DeepSeek team just shared another model this week: DeepSeek V3.2. I put together a technical tour that walks through the key ideas and earlier models that led to this release: 🔗 https://lnkd.in/g9fcKkmm In the article, I cover the main...
Avoid the Curse of Knowledge to Win Customers
“I can’t believe you don’t know that!” If you’re honest, you have thought that a time or two. (Even if you’ve announced “There are no stupid questions!) The truth is, we are so familiar with our products and services, we...
True Understanding Equals Minimal Compression, Not Massive Parameter Counts
To perfectly understand a phenomenon is to perfectly compress it, to have a model of it that cannot be made any simpler. If a DL model requires millions parameters to model something that can be described by a differential equation of...
DeepSeek V3.2 Unveils Multi‑Head Latent Attention Evolution
This interesting week started with DeepSeek V3.2! I just wrote up a technical tour of the predecessors and components that led up to this: 🔗 https://t.co/JSAd9cx2s6 - Multi-Head Latent Attention - RLVR - Sparse Attention - Self-Verification - GRPO Updates https://t.co/5f965hR70I
China Debuts T800, Marking New Humanoid Robotics Era
China's humanoid robotics leap: new T800 unveiled 🤖👾 https://t.co/9yRWAX2dbB #humanoidrobot #humanoid #robot #robotics #AI #ArtificialInteligence @lexfridman @KirkDBorne @Ronald_vanLoon @erikbryn @antgrasso @sallyeaves @Nicochan33 @HaroldSinnott @mvollmer1 @marcusborba @CatherineAdenle @vinod1975 @YuHelenYu @ingliguori @fogoros @ylecun @TerenceLeungSF @SourabhSKatoch @wil_bielert @HsrYueli @faustospain @Whats_AI @kaifulee @demishassabis @marek_rosa @AndrewYNg @BernardMarr...
Google Gemini 3 Sparks OpenAI’s “Code Red” Alarm
Google's Gemini 3 turns up the heat, OpenAI hits 'Code Red' https://t.co/SSaRtgVU3p #googlegemini #Gemini3 #Gemini #AI #OpenAI #GenAI #GenerativeAI #LLM @sonu_monika @enilev @Jagersbergknut @TysonLester @chidambara09 @labordeolivier @BetaMoroney @tlloydjones @Nicochan33 @jeancayeux @RLDI_Lamy @pierrepinna @pierrecappelli @pchamard @JeromeMONANGE @thierry_pires @MaiaGabunia @amalmerzouk @NewsNeus @mary_gambara...
AI Dismantles Big Agency Model, Lean Teams Prevail
Omnicom just cut another 4,000 people, bringing the total to over 10,000. This isn’t random. It’s the old agency model breaking down. For years, holding companies were built on labor arbitrage: big teams hired cheaply and billed heavily. AI is removing the advantage...
Free Prompt Guide Cuts Deck Creation Time 4x
The best-performing presentations all follow the same playbook. Gamma studied 3.5M+ decks and cracked the formula: • Use visuals, always • Keep your prompt under 35 words • Start with a clearly defined audience • Choose the right tone (confident, concise, clear) So they turned all...
Latest AI Model Updates: DeepSeek, Flux, Mistral, Arcee
> DeepSeek v3.2 > Flux 2 > Mistral 3 > Arcee Trinity https://t.co/FEhoNhIWyy
Marketing Needs Time, Not 30-Day Budgets
Client has a $100K-per-order product. Wants 30 days of marketing. The math isn't mathing. Here's how it usually goes: Client: "We need more sales." Me: "Great, let's do marketing." Client: "We can only spend for 30 days." Me: "That's not...
CEOs Embrace Communication Mastery Through The Pathfinder’s Way
I spent the last two days doing something that I deeply love, but don’t often get the opportunity to do: Help five CEOs become the best communicators, speakers, and leaders they can be. It takes a special leader to say,...
AgentOps: Full‑Stack Ops Essential for Scaling AI Agents
AgentOps = MLOps for autonomous AI. 🧠⚙️ To scale agents in production you need the full stack: 🗺️ planning 🧠 memory/context 🤖 execution (tools/APIs/code) 📈 monitoring 🔁 optimization 🛡️ governance 🏗️ infrastructure Agents don’t scale without operations. #AgentOps #AIAgents #AgenticAI #LLMs #Automation
5G, IoT, and Agentic AI Enable Self‑Thinking Networks
Connectivity is no longer about linking devices, it’s about linking intelligence. When 5G, IoT, and Agentic AI converge, networks start thinking for themselves. 👉 https://t.co/95n8oVHl0N #AI #5G #IoT #CES2026 https://t.co/v7QjjUF301