This Company Is Rewiring the Economics of TV Advertising
Tatari, founded in 2016, is reshaping TV advertising by turning it into a data‑driven, performance‑focused channel. The company replaces traditional reach‑based metrics with outcome‑based measurement that links ad exposure to website visits, purchases, and app installs. Its software platform automates campaign planning, buying, and optimization, delivering next‑day results through deterministic and probabilistic models. By integrating directly with publishers, Tatari lowers the cost and complexity barrier for mid‑size brands seeking TV exposure.
The Guardian Launching First US Podcast Amid Reader Revenue Growth
British newspaper The Guardian is debuting its first U.S.-focused video podcast, "Stateside," on May 13, distributing episodes three times weekly via a dedicated YouTube channel. The launch comes as U.S. reader revenue surged 32% year‑over‑year to roughly $70 million, with ad...
Warner Bros.’ Jeff Goldstein on the Big Tom Cruise Bet: ‘We Landed the Plane’
Warner Bros. president Jeff Goldstein used CinemaCon to showcase the studio’s ambitious release slate through 2028, highlighting Tom Cruise and Alejandro González Iñárritu’s upcoming comedy *Digger*. He stressed that despite speculation about a possible sale to Paramount, Warner remains focused...
Big Data Sports Viewership for the Week of April 6
The TV Media Blog released its weekly sports viewership report for the week of April 6, ranking the top 45-plus telecasts based on Nielsen’s Big Data measurements. The list focuses on traditional broadcast and cable audiences and deliberately omits viewership from...
🎧 The Merger Drama That Won’t Stay in Vegas
Warner Bros. announced a blockbuster slate through 2028 at CinemaCon, but its pending sale to Paramount was conspicuously omitted, fueling speculation. The omission sparked a heated debate on the convention floor, dubbed “pin‑gate,” as industry insiders dissected the merger’s fallout....
Brian Williams to Host a Podcast for Netflix
Former NBC Nightly News anchor Brian Williams has signed a deal with Netflix to host a weekly podcast titled "We’re Back! with Brian Williams." The series will feature extended, long‑form interviews with pop‑culture personalities and aims to blend news‑style storytelling...
The Copenhagen Test: Cancelled by Peacock; No Season Two for Espionage Thriller Series
Peacock cancelled the espionage thriller "The Copenhagen Test" after just one season. The series debuted on the streaming service in December 2025, starring Simu Liu, Melissa Barrera, and an ensemble cast. It entered Nielsen’s top‑10 streaming chart in its first...
Beyond the Gates: Seasons Three & Four; CBS Daytime Drama Renewed Through 2027-28
CBS has committed to keeping the daytime drama Beyond the Gates on the air through the 2027‑28 season, adding two additional seasons to its schedule. The series, which follows residents of a gated community near Washington, DC, posted a 0.15...
From: Season Five; MGM+ Renews Horror Series for Final Season Ahead of Return
MGM+ has renewed the horror anthology FROM for a fifth and final season, confirming the series as the network’s most‑watched show ever. Season 4 launches on April 19, while production on season 5 will begin later this year in Halifax, Nova Scotia, with...
Inside HBO Max’s 2026 Emmy Strategy: Ranking The Network’s Top Priorities This Awards Season
HBO Max is mapping a focused Emmy‑season strategy for 2026, prioritizing a handful of drama, comedy and limited‑series titles to sustain its historic dominance at the Primetime Emmys. In drama, "The Pitt" anchors the campaign, with "Task" and Zendaya’s "Euphoria"...
WNBA Draft Viewership up, Hits Seven Figures for Third-Straight Year
The 2026 WNBA Draft drew an average of 1.50 million viewers on ESPN, a 20% increase from the 2025 draft’s 1.25 million. Peak viewership reached 1.79 million during the 7:45 PM ET quarter‑hour, up 23% year‑over‑year. The surge follows a 15% rise in the...
Solid Audience for NBC’s Sunday Night Baseball Debut
NBC’s inaugural "Sunday Night Baseball" telecast featuring the Guardians and Braves attracted an average of 2.2 million viewers when Nielsen data was combined with Adobe Analytics, marking a 13% increase over ESPN’s 2025 Dodgers‑Cubs broadcast. The combined audience made the game...
"American Idol" Rocks to a 5-Week High
American Idol surged to a five‑week ratings high on Monday, April 13, drawing 5.08 million total viewers and a 0.45 rating among adults 18‑49. The episode posted a 4% increase in total audience and a 7% rise in the key demo...
French Independent Producers Demand the Reinstatement of Suspended Web Creator Fund
French independent producers, organized under the Syndicat des Producteurs Indépendants (SPI), are demanding that the Centre National du Cinéma et de l'image animée (CNC) reinstate the Web Creator Fund it suspended earlier this year. The fund, worth roughly €5 million, was...
CartoonNext 2026: The Future of European Animation and Digital Creation
The fifth CartoonNext conference convened in Marseille, gathering dozens of leading European animation studios to discuss AI integration, transmedia storytelling, and the sector’s growth trajectory. Attendees highlighted rapid adoption of generative AI tools, a surge in cross‑platform franchise development, and...
Banijay Bets on Immersive 'Black Mirror Experience'
Banijay, the French‑owned TV production powerhouse, announced a new live‑events division to turn its flagship intellectual properties, including the dystopian series Black Mirror, into immersive real‑world experiences. The company is committing roughly €50 million (about $55 million) to build technology platforms, secure...
Smiling Friends Ended Just as It Was Becoming a Phenomenon / CBS Expects to Lose Its Total Viewership Crown to...
Adult Swim’s "Smiling Friends" concluded after two seasons despite a rapidly growing cult following and strong streaming metrics. The series had achieved a 0.5 rating in the 18‑34 demo and over 15 million cumulative HBO Max streams. Meanwhile, CBS projects that...
Peacock Cancels The Copenhagen Test After One Season
Peacock announced the cancellation of the espionage thriller The Copenhagen Test after just one season. The series, headlined by Simu Liu and Melissa Barrera, debuted as a binge‑release on December 27. Despite the star power and a sizable production budget,...
Matt LeBlanc Is Poised to Return to TV as a Burned-Out LAPD Detective / LL Cool J and Scott Caan...
Matt LeBlanc is set to return to broadcast television as the lead of CBS’s new drama "Flint," playing a burned‑out LAPD detective. The series is in development for the 2027‑2028 season, marking LeBlanc’s first major network role since "Friends." CBS...
Searchlight Pictures Acquires New Horror Film ‘Monitor’
Searchlight Pictures announced it has bought the distribution rights for the new horror thriller “Monitor” in the United States, the United Kingdom and Southeast Asia. The film premiered at SXSW in March 2026 and follows a viral video that spreads...
CBS Announces Fall 2026 Schedule
CBS unveiled its 2026‑27 fall lineup, reshuffling prime‑time slots and adding several new series. Long‑running franchises *FBI* and *CIA* move to 8 PM and 9 PM on Mondays, while *NCIS: New York* debuts on Tuesday at 9 PM. Thursday introduces the comedy *Eternally...
A24’s Speed, Spend & Bidding Wars Reshape TV — Forcing Rivals to Pay Up
A24 has transformed from an indie film label into a dominant TV studio by pairing lightning‑fast dealmaking with deep pockets from a $3.5 billion Thrive Capital valuation. The company can move from script concept to contract in a single week, as...
New Fire TV Stick HD Announced with the Much-Hated Vega OS — A Downgrade in so Many Ways
Amazon unveiled a new Fire TV Stick HD that runs its proprietary Vega OS, replacing the long‑standing Android‑based HD stick. The device is marketed as the slimmest streaming stick and adds Wi‑Fi 6 and a USB‑C port, but retains the same...
From Renewed for a Fifth and Final Season
MGM+ has ordered a fifth and final season of the sci‑fi horror series From, starring Harold Perrineau. The renewal was announced ahead of the Season 4 premiere, confirming the show will wrap its narrative in the upcoming season. From has built...
Fubo ‘Out of Nowhere’ Pursuing Local Rights for 13 NBA Teams
Disney-owned Fubo has entered the market with a last‑minute pitch to the 13 NBA teams that recently left Main Street Sports Group. The streaming platform proposes a hybrid direct‑to‑consumer and distributor model, offering rights fees around $10 million per team. Fubo...
CBS Announces Its 2026-2027 Fall Primetime Schedule
CBS unveiled its 2026‑2027 fall primetime lineup, featuring 19 returning series, three new dramas, a new comedy and a slate of specials. The schedule leans heavily on the network’s strongest franchises, with NCIS expanding to New York and Sydney, and...
NBC Secures Rights to The Soccer Tournament
NBC Sports will broadcast The Soccer Tournament (TST) across its platforms, including four games on the NBC broadcast network for the first time. The event features three winner‑take‑all 7‑on‑7 tournaments—men’s, women’s and mixed—each offering a $1 million prize. Matches will air...
All The Netflix Emmy Contenders Being Campaigned For In 2026 (And What Might Win)
Netflix’s freshly refreshed For Your Consideration portal reveals a laser‑focused Emmy push for 2026. The streamer spotlights The Diplomat (Season 3) and Stranger Things (Season 5) in Drama, while the comedy slate leans heavily on Nobody Wants This alongside Wednesday Season 2. In...
U.S. Premiere-Packed May Slate: Nordic Noir Finale, Eurovision Doc & Award-Winning European Series on Viaplay
Viaplay’s May 2026 U.S. slate rolls out four exclusive premieres, headlined by the final season of Icelandic noir Black Sands, the Dutch Eurovision documentary S10, Finnish dark‑comedy Welfare Warrior, and Swedish family dramedy Keep It Together. The titles arrive alongside...
CBS Series Deliver Strong Results Vs. Broadcast and Streaming Originals in Live Plus 28-Day Multiplatform Viewership
CBS announced that six of its series rank among the top 20 most‑watched shows across broadcast and streaming platforms in Nielsen's live +28‑day multiplatform data for the 9/14/2025‑3/1/2026 period. The network’s originals attracted 28% more viewing time than the combined output...
Saturday TV Ratings 4/11/26: Saturday Night Live Dips, UFC 327 Dominates, A Little Park Music OK on Hallmark
Saturday night television on April 11, 2026 saw UFC 327 dominate primetime, with the prelims pulling a 0.60 rating and 2.52 million viewers and the main card reaching a 0.80 rating and 2.77 million viewers on CBS. Saturday Night Live experienced a dip,...
FCC Chairman Brendan Carr Addresses if Agency Aims to ‘Influence’ NFL Rights Negotiations
The Department of Justice has opened an antitrust investigation into the NFL’s exemption under the 1961 Sports Broadcasting Act, prompting heightened scrutiny from the FCC. Chairman Brendan Carr told CNBC the agency is reviewing the exemption and may advise Congress...
Friday TV Ratings: Boston Blue, 20/20, Happy’s Place, Penn & Teller: Fool Us, UFL Football
On Friday, April 10, 2026, Nielsen’s fast‑affiliate ratings showed new episodes of Boston Blue, 20/20, Happy’s Place and other network dramas aired on CBS and NBC. The schedule also included the Artemis II Return special and a UFL Football game pitting the Defenders against the...
Saturday TV Ratings: 48 Hours, The Wall, NASCAR, NHL Hockey, MLB Baseball
The latest Saturday, April 11, 2026 ratings have been posted, detailing viewership for CBS’s true‑crime series 48 Hours alongside a slate of major sports—including MLB, NHL (Golden Knights at Avalanche), NASCAR’s Suburban Propane 300, and UFC 327—and reruns of The Wall, Dateline NBC, and Saturday...
Will Amazon Get the First Streaming Super Bowl?
Amazon Prime Video is poised to become the first streamer to secure exclusive Super Bowl rights, a shift analysts deem inevitable within the next decade. The company already streams Thursday Night Football and leverages its massive e‑commerce cash flow, backed...
How the Creator Economy Is Changing Traditional Entertainment's Discovery, Distribution, and Supply
The creator economy has moved from a peripheral niche to a core pillar of traditional entertainment. Studios and streaming platforms are hiring fan creators as in‑house editors, acquiring creator‑led YouTube networks, and treating creators as equal distribution partners. This three‑pronged...
Tax Incentive Showdown: Where the Money Is State-by-State
The Ankler maps the evolving U.S. film‑and‑TV tax‑incentive landscape, highlighting a fierce state‑by‑state bidding war for productions. California doubled its annual incentive budget to $750 million, yet producers still complain about narrow application windows and the exclusion of above‑the‑line talent. Meanwhile,...
‘His & Hers’ Knocks Out ‘The Night Agent’ From Netflix’s All-Time Top 10
Netflix’s limited‑series *His & Hers* closed its 91‑day premiere window with 98.2 million views, enough to claim the #10 spot on the platform’s all‑time English‑language TV ranking. The series edged out the three‑year‑old thriller *The Night Agent*, which fell to #11...
Why SAG's 'Tilly Tax' Falls Short of Bollywood's AI Future
The Writers Guild of America clinched a four‑year contract that adds $321 million to health and pension funds but stops short of securing compensation for the use of writers’ work in AI training. Studios must only notify the WGA if they...
NBC Plans to Air NBA Playoffs Following Derby, Preakness
NBC Sports announced it will use the Kentucky Derby and possibly the Preakness Stakes as lead‑ins for its 2026 NBA playoff broadcasts. The network will air three consecutive nights of double‑header games to kick off its first postseason coverage since...
Podcasting’s Next Growth Frontier: Tackling the Unconverted
MIDiA’s 2025 audio consumer profile shows a sizable share of the global population—about 25% in the U.S.—still never listens to podcasts. The industry has focused on engaged listeners, but growth may hinge on converting the “unconverted” audience. MIDiA plans to...
Little House on the Prairie: Netflix Releases Teaser & Posters for Family Drama Series
Netflix is launching a new adaptation of Laura Ingalls Wilder’s Little House on the Prairie, with a teaser trailer and posters released ahead of its July 9, 2024 debut. The family drama, described as a mix of hopeful storytelling, survival, and...
Missing the Forest for the Trees: Did the French Public Broadcasting Inquiry Fail Its Mission?
The French Parliamentary Inquiry Commission on public broadcasting wrapped up its final hearing after five months and 67 sessions. Charged with scrutinizing funding, governance and political independence of state media, the commission’s report zeroed in on budget overruns at France...
From 'Les Légendaires' To 'Lucy Lost': Are Adaptations the New Engine of French Animation?
French animation studios are increasingly turning to adaptations of comics, novels, and video games to secure financing and global distribution. Flagship projects such as the TV series "Les Légendaires" and the upcoming film "Lucy Lost" illustrate how recognizable IPs attract...
The 'Broadcastification' Of Streaming: Why Tech Giants Are Betting Big on Live Events
Streaming platforms are rapidly shifting toward live sports, concerts, and interactive reality TV, a trend dubbed "broadcastification." Nielsen projects the global sports streaming market to grow from $33.9 billion in 2024 to $75.2 billion by 2030. Tech giants see live events as...
The Legend of Zelda Movie: Will It Be on Netflix Globally? What We Know So Far
Nintendo’s live‑action adaptation of The Legend of Zelda is set for a worldwide theatrical debut on May 7 2027, co‑produced by Sony Pictures. A new global Pay‑1 agreement between Sony and Netflix guarantees the film will appear on the streaming platform roughly...
The Netflix English Series Hits and Misses of 2026 So Far
Netflix’s English‑language slate in Q1 2026 delivered a mixed bag, with Bridgerton Season 4 topping the chart at 73.5 million views across 92 countries and the limited series HIS and HERS pulling 59.2 million views. Reliable returners such as ONE PIECE Season 2, The Lincoln Lawyer, The Night...
YouTube Turned Coachella Into a Mass Event - Now the Market Needs to Catch Up
YouTube has turned the Coachella music festival into a near‑real‑time, mass‑viewing experience, reaching roughly 200 million concurrent viewers and targeting half a billion in the coming years. Despite this scale, advertisers still allocate far less budget to YouTube than to traditional...
‘Mushoku Tensei: Jobless Reincarnation’ Coming to Netflix in Select Regions in April 2026
Netflix will launch the popular isekai series "Mushoku Tensei: Jobless Reincarnation" in multiple international markets on April 24‑25, 2026. The rollout includes twelve confirmed territories such as Canada, the United Kingdom, and Brazil, adding the first 23 episodes of the...
Prime Video Announces Greenlight of "Young Sherlock" Season Two
Prime Video has greenlit a second season of the action‑driven series Young Sherlock, starring Hero Fiennes Tiffin and directed by Guy Ritchie. The first season logged 45 million viewers in its opening 28 days, hit the number‑one spot in more than 95...