US Streamers Take 75% of Europe’s Online Viewing, Says Mediavision
U.S. streaming services now account for about 75% of online video viewing across Europe, according to Mediavision and the Digital Production Partnership. Local platforms collectively hold only around 25% of the market, with notable variation—Finland’s domestic services capture 43% while Spain lags at 19%. The report highlights a structural shift toward global platforms driven by user experience rather than content preference. Analysts warn that this trend intensifies competition and puts pressure on European broadcasters to retain online share.
NBCUniversal Promotes Gus O’Brien to Lead International Networks and DTC
NBCUniversal Media Group promoted Gus O’Brien to president of International Networks and Direct‑to‑Consumer, effective April 1, succeeding veteran Ken Bettsteller who moves to an advisory role. O’Brien previously served as managing director for Latin America, overseeing joint ventures and the launch...
OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV
OpenX and TVision have introduced OpenX Attention Targeting, the first supply‑side solution that lets advertisers bid on CTV inventory based on real‑time viewer attention scores. The offering merges TVision’s passive, person‑level panel data with OpenX’s bid‑stream signals, delivering predictive engagement...
The 50 Scores Sixth Adaptation with Banijay Italia
Banijay Entertainment announced the sixth international adaptation of its reality competition The 50, produced by Banijay Italia for Amazon Prime Video. The Italian version will run ten episodes, featuring 50 reality stars locked in a castle under a Lion‑masked Game...
Xilam Animation to Produce Ninth Season of Oggy and the Cockroaches
Xilam Animation announced a ninth season of *Oggy and the Cockroaches*, comprising 78 seven‑minute episodes slated for delivery between Q3 2027 and Q2 2028. The new season coincides with the franchise’s 30th anniversary in 2028 and is produced in partnership with France...
NAB Applauds FCC Chair, Sen. Mike Lee for Sports Rights Inquiry
The National Association of Broadcasters (NAB) welcomed the FCC’s Media Bureau public notice seeking comment on the state of sports television, with a comment deadline of March 27, 2026. The inquiry, supported by FCC Chair Brandon Carr and Senator Mike Lee, aims...
TikTok Now Lets Apple Music Subscribers Play Full Songs without Leaving the App
TikTok announced a partnership with Apple Music that lets Apple Music subscribers play full tracks directly within the TikTok app via a new “Play Full Song” button. The integration uses Apple’s MusicKit, so playback occurs in Apple Music and streams are counted as...
Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates
Peer39’s latest research reveals that roughly 60% of open‑market CTV programmatic bid requests contain no program‑level metadata, while about one‑quarter are classified as fake content, primarily originating from concealed mobile‑app inventory. The remaining bids often feature shallow or inaccurate genre...
YES Selects Synamedia Iris for Advanced Advertising Rollout
Israeli pay‑TV operator YES, part of the Bezeq Group, has chosen Synamedia Iris to power advanced advertising across its linear TV and streaming services. The Iris platform will enable addressable, server‑side ad insertion that unifies delivery on set‑top boxes and...
Pluto TV Renews Modus Super Series International Pairs Darts Event
Pluto TV has renewed its partnership with the Modus Super Series to broadcast the third edition of the International Pairs darts tournament. The event streams live and free on Pluto TV’s dedicated MODUS Super Series Darts channel from April 20‑25, reaching...
TAM Sports Expands Ad Monitoring Across Broadcast and Streaming Platforms
TAM Sports, the sports intelligence arm of TAM Media Research, has expanded its monitoring suite to track advertising on linear live broadcast as well as live streaming via Connected TV and mobile devices. The move broadens its cross‑platform analytics, which...
Netflix’s Forgotten 2-Part Near-Perfect Series Was Too Expensive To Survive Its $120M Budget
Netflix’s 2016 series *The Get Down* dazzled with Baz Luhrmann’s lavish 1970s hip‑hop aesthetic but was halted after one season due to its staggering $120 million budget. Production hurdles, including a showrunner departure and a reduced episode order, compounded low viewership, making the project...
Disney+ to Stream March Madness in Europe, South Africa
Disney+ announced it will stream the NCAA Division I men’s and women’s basketball tournaments, known as March Madness, across Europe and South Africa. The service will carry all 134 games live from March 17 to April 7 as part of the standard...
Gracenote Brings “Treasure Trove” Of Content Data to CTV Market with Launch of New Ads Business
Gracenote, the Nielsen‑owned entertainment metadata giant, has launched a CTV advertising business that layers its extensive content data onto programmatic buys. Research cited by the company indicates that about 70 % of bid requests lack basic genre signals, prompting a push...
Canal+ to Deploy Google Cloud AI Tech; Successful 2025
Canal+ has entered a multi‑year partnership with Google Cloud to roll out the latter’s generative AI suite across its European and African app markets starting in June. The AI tools will automate video indexing, create a multimodal content database and...
DAZN App Now on EE TV
EE announced that the DAZN sports streaming app is now available on its EE TV Box Pro and Box Edge devices, accessible via the Apps rail. The partnership brings live boxing, MMA, football, golf and more to UK households, with over 185...
Research: Over Half of 45–54 Year Olds Watch Mobile While TV Viewing
Primary research from Omdia shows that 52% of U.S. adults aged 45‑54 watched video clips on their mobile phones while viewing television in November 2025, up from 39% in 2022. The trend also accelerated among 55‑64‑year‑olds, rising to 35% from...
‘Anaconda’ Tops DEG Digital Transactions Chart for Week of March 1
Sony Pictures' comedic remake of Anaconda topped the Digital Entertainment Group's weekly digital sales and rentals chart for the week ending March 1, according to GfK Entertainment data. The film rose five spots to claim the No. 1 position, displacing Disney's Zootopia 2,...
Samba TV: ‘Bridgerton’ Tops Weekly Streaming Viewership Through March 1
Netflix’s "Bridgerton" Season 4 Part 2 topped Samba TV’s weekly US streaming chart for Feb 23‑Mar 1, reclaiming the #1 spot. HBO Max’s pre‑Game of Thrones series "A Knight of the Seven Kingdoms" fell to second place, while its drama "The Pitt" secured third. Netflix’s...
Sky, Canal+ Sign Scripted Production Partnership
Sky and Canal+ have entered a three‑year co‑commissioning partnership to develop English‑language scripted series, committing to at least two new projects each year. The deal pools StudioCanal’s resources with independent producers, allowing both companies to co‑finance green‑lit titles. By targeting...
Has Sunny Nights Season 2 Been Canceled or Renewed?
Sunny Nights, the Australian comedy‑drama starring Will Forte and D’Arcy Carden, premiered on Stan in December 2025 and arrived on Hulu on March 11, 2026. As of now the series has not received a renewal order for a second season,...
PacificAus TV Screens in Timor-Leste
Free TV Australia launched PacificAus TV in Timor‑Leste, delivering free Australian programming to RTTL as part of the Indo‑Pacific Broadcasting Strategy. The service arrives alongside the broadcast of the AFC Women’s Asian Cup, highlighting women’s football across the region. Officials...
An Upcoming Live-Action Anime Adaptation Has Already Learned From Netflix's Cowboy Bebop Mistakes
Tomorrow Studios is quietly developing a live‑action adaptation of Shinichirō Watanabe’s 2004 anime *Samurai Champloo*. After the mixed reception of Netflix’s *Cowboy Bebop* and the more favorable response to *One Piece*, the studio is leveraging lessons learned by securing Watanabe’s direct involvement. Producer Marty...
Early Readings From the FCC’s Sports Broadcasting Docket
The FCC’s Media Bureau has opened a docket to examine the fragmented sports‑broadcasting ecosystem, inviting comments through March 27. Early filers include One Ministries, which urges the commission to extend must‑carry rules to virtual MVPDs so independent stations like KQSL...
Snapchat Drives TV Viewership, Promotions
Snapchat released a study with Omnicom Media and Ipsos showing social platforms heavily influence TV viewership. Two‑thirds of viewers say ads on social make them more likely to watch, while 65% are driven to watch trailers after online discussions. The...
NAB Show: Broadpeak to Showcase Live Streaming, Advanced Monetization and Anti-Piracy Solutions
Broadpeak will unveil a suite of live‑streaming and monetisation tools at NAB Show 2026, highlighting premium‑performance delivery, advanced ad insertion, and anti‑piracy safeguards. New offerings include Multiview for simultaneous event viewing, Media over QUIC (MoQ) for lower latency, and AI‑powered...
UK’s First Live Broadcast Using New N40 Private 5G Spectrum
Neutral Wireless, Haivision and ITN delivered the United Kingdom’s first live broadcast using the newly‑available n40 private 5G spectrum (2320‑2340 MHz) for the London New Year’s Eve Fireworks 2025/26. A portable pop‑up 5G Pro system created a single cell covering the...
Globo and Telefuturo Renew Partnership in Paraguay
Globo and Paraguay’s leading free‑to‑air channel Telefuturo have signed a new five‑year agreement (2026‑2030) to broadcast Globo’s flagship drama slate, beginning with the telenovela “Anything Goes,” which amassed over 150 million viewers and is Globo’s highest‑grossing prime‑time production. The renewal builds...
Amazon MGM Studios’ ‘Mercy’ Due on Disc April 7 From Alliance
Amazon MGM Studios and Alliance Home Entertainment announced that the sci‑fi thriller Mercy will hit physical shelves on April 7, 2026, in 4K Ultra HD, Blu‑ray, and DVD formats. The film, directed by Timur Bekmambetov, earned $54.3 million worldwide at the box...
Netflix: Lionsgate-Produced ‘War Machine’ Topped Global Weekly Streaming Through March 8
Netflix reported that the Lionsgate‑produced sci‑fi action film *War Machine* topped its global weekly streaming chart through March 8, amassing 39.3 million views and leading both the overall and English‑language movie rankings. The platform’s English‑language TV chart was led by *Bridgerton* season four...
JustWatch: Hulu’s ‘Paradise,’ ‘The Secret Agent’ Topped Oscar-Heavy Weekly Streaming Through March 8
JustWatch’s weekly streaming report for March 2‑8 shows Oscar‑nominated movies dominating the U.S. market, capturing 70 % of the top‑10 titles. Hulu leads the movie segment with Brazilian drama *The Secret Agent* at No. 1 and sci‑fi drama *In the Blink of an...
2026 NCAA Men’s Tournament Ad Sales Seeing ‘Tremendous Demand’
CBS Sports and TNT Sports announced that ad demand for the 2026 NCAA Men’s Basketball Tournament is "tremendous," though they withheld specific pricing or inventory numbers. Executives emphasized that live sports continue to cut through the clutter, driving revenue across...
Crave Orders Second Season of ‘Project Runway Canada’
Bell Media’s streaming platform Crave has commissioned a second season of the fashion competition *Project Runway Canada*. Produced with Fremantle and Toronto Metropolitan University’s School of Fashion, the series will return with host and judge Coco Rocha, alongside judges Jeanne...
Mario Rodríguez, New President of Mediaset Spain
Mario Rodríguez has been appointed president of Mediaset España, the leading free‑to‑air broadcaster in Spain. The veteran executive joins the role after nearly three decades with the group, most recently serving as Corporate General Manager and Director of Institutional Relations....
Hulu to Start Streaming Searchlight’s ‘Is This Thing On?’ March 20
Searchlight Pictures' comedy film "Is This Thing On?" will begin streaming on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. on March 20. The movie is directed by Oscar‑nominated Bradley Cooper and stars Will Arnett, who also...
Walmart Is Making a Big Change to Vizio TVs Now That Vizio Is a Walmart Private Label Brand
Walmart has fully integrated Vizio into its private‑label portfolio, making the brand exclusive to Walmart and Sam’s Club stores. New Vizio smart TVs now require a Walmart account during setup to unlock full streaming and personalization features, while existing owners...
A Renewed Capital Investment For Sinclair In South Carolina
Sinclair Broadcast Group is reviving a two‑hour local morning news slot on WACH‑57 in Columbia, South Carolina. The station had dropped its local program in March 2023 in favor of the national‑focused The National Desk. The reinstated show will air...
Currys on Why Channel 4’s Subtitles Mandate for Ads Is a ‘No Brainer’ for Inclusivity
Channel 4 has mandated subtitles on all new TV ads, pushing brands toward greater accessibility. Currys, praising the move, added closed captions to its “The Sigh of Relief” campaign, citing a potential reach of 18 million UK viewers with hearing loss. The...
Study: TV Remains Dominant Influencer in US Purchase Decisions
TVB’s 2026 Purchase Funnel Study, commissioned by GfK/NIQ, confirms television remains the most influential medium across all stages of the consumer purchase journey. TV outperformed the nearest competitor, social media, by fivefold in driving awareness and led trust metrics, with...
Gray Skies Point To A Potential Major Dish Dump
Gray Television, after merging with Raycom Media, now controls Savannah’s CBS affiliate WTOC‑11. A legal dispute could force Dish Network to block WTOC for its subscribers starting at 7 p.m. Eastern today. The station, a long‑standing ratings leader in Georgia’s Coastal...
Polsat Box Go Adds 23 Channels as Package Prices Increase
Polsat Box Go has expanded its streaming catalogue by adding 23 new TV channels, pushing the total offering to almost 200 services. The new lineup includes a mix of public broadcaster TVP channels and TVN Warner Bros Discovery assets such as TVN24, TVN Turbo and...
Prima Group Appoints Jan Wykrytowicz to Lead Prima+ VOD
Prima Group has appointed Jan Wykrytowicz as director of VOD and commercial services, effective April 1. In the newly created role he will lead the development of the prima+ streaming platform, expand subscription services, digital products and strategic partnerships, and devise new...
Saunders Appointed MD of Sky Business
Sky has appointed Damian Saunders as Managing Director of its Sky Business division, marking the latest step in the company’s B2B expansion. Saunders, who joined Sky in 2012 and has held multiple senior roles—including Strategy and Commercial Director and CRO—has...
Disney Channel Returning to Spain
Disney Channel will relaunch in Spain on April 1, replacing Disney Junior and expanding its schedule to target children aged six to eleven. The revived pay‑TV channel will retain preschool programming through clearly labelled Disney Junior blocks. Disney Junior previously held...
Why the Gap Between the Game and Your Screen Is a Business Problem
Live‑sports streaming latency now reaches 40‑plus seconds on many platforms, turning a quality‑of‑experience nuisance into a revenue‑critical issue. Research from the Super Bowl showed Peacock lagging 48 seconds while broadcast stayed within 19 seconds. In‑play microbetting, a $21 billion market projected...
Zee Media Appoints Mayank Jain as Senior VP – Digital Ad Sales
Zee Media has appointed Mayank Jain as senior vice‑president of digital ad sales, positioning him to lead the company’s monetisation across publishing, streaming and broadcast assets. Jain arrives with over 25 years of media sales experience, most recently heading digital...
Mayank Jain Joins Zee Media as Senior Vice President, Digital Ad Sales
Zee Media has appointed Mayank Jain as Senior Vice President of Digital Ad Sales, bringing over two decades of cross‑platform media experience. Jain previously drove digital revenue at TV9 and Times Internet, and will spearhead Zee’s push into the fast‑growing...
SportsCast Global Partners with FAST Channels TV
SportsCast Global announced a partnership with FAST Channels TV to launch a 24/7 free‑ad‑supported streaming (FAST) sports channel. The channel will feature football, motorsport, basketball, tennis and baseball content, including classic games, highlights, commentary and athlete profiles. FAST Channels TV...
MPN Video Podcast: How Streaming, Sports, and Social Media Are Reshaping Fandom
Sports fans are abandoning traditional TV, turning to streaming services and short‑form platforms for live games and highlights. Rights are being split across multiple OTT providers, creating frustration as viewers juggle subscriptions. Hub Entertainment Research’s Wave 5 report shows documentaries like...
AIDC2026: Does ABC Draw upon the Same Hosts, or Is It Nurturing New Talent?
At the Australian International Documentary Conference, ABC executives defended using well‑known documentary hosts to draw audiences while also emphasizing a push for fresh faces. Kelrick Martin highlighted the network’s commitment to Indigenous talent, citing Miranda Tapsell’s recent presenter role. Jo...