
The Pitt S2 Hits 281M Hours, Sets Streaming Benchmark
#ThePitt S2 grew significantly over S1, according to @nielsen. Since Jan. 5, the series has 281.6M US TV viewing hours, with 10 consecutive weeks of at least 16.6M hours. Love to see it for a great show, especially as a template for affordable longer-running streaming originals. https://t.co/xC0HZI7swf
YouTube Announces New Exclusive Shows at Brandcast Upfront
.@YouTube Unveils Exclusive Shows From Alex Cooper, Trevor Noah, Kareem Rahma and More at Brandcast Upfront https://t.co/Vn78Oyb0hE via @Variety
NFL Extends Netflix Partnership Through 2029, Adds Holiday Games
The NFL has inked an expanded deal with Netflix that will run through 2029 and include new games in week one, week 18, Thanksgiving Eve and Christmas, as well as the NFL Honors awards show during Super Bowl week.
Netflix Adds 40 Scripted Series, Diversifying Beyond Sports
"We love sports, but we’re not just sports. This year we’re releasing 40 scripted series.” -- Netflix Chief Content officer Bela Bajaria at Netflix upfront
Netflix Greenlights Vault Comics' BARBARIC Series
Neat-o news: Vault Comics medieval fantasy hit comic BARBARIC is a go series at Netflix, it was announced at the company's Upfronts today. Not announced are the talent & director still wrapping up their deals. https://t.co/HjWOl8nPe0
Seth MacFarlane Earns Nine Emmy Nods in Peacock's Ted Push
Seth MacFarlane Lands on Emmy Ballot Nine Times as Peacock Mounts 19-Category ‘Ted’ Push, With Brennan Lee Mulligan in Guest Comedy (EXCLUSIVE) https://t.co/7yMITzu8TU via @variety

Streaming Ads Overtake TV as Infrastructure and Patience Pay
From today's @WSJ featuring @AntennaData: The TV Ad Market Is Being Taken Over by Streaming Platforms. I wrote about this years ago when the industry was fretting that streaming had reached its cap: advertising revenue trails consumer behavior by 3-5...
Ahsoka Season 2 Slated for Early 2027 Release
News: Star Wars series AHSOKA Season 2 finally gets a release date: early 2027. Via Rick Porter https://t.co/tSTxmGp80l
Paramount‑Skydance Says Merger Essential to Rival Netflix, Disney, Amazon
Paramount Skydance Defends WBD Merger by Arguing That Neither Paramount+ nor HBO Max Could 'Catch Up' to Netflix, Disney or Amazon on Their Own https://t.co/7OEKLSrxxe via @variety
Analyzing Upfronts, NFL Broadcast Push, and World Cup
I joined @PeterHamby's excellent The Powers That Be to dissect the upfronts, the NFL's broadcast push and the upcoming World Cup. #AmericasPodcastGuest https://t.co/IHDe5VRLRa
Rings of Power S3 Arrives on Prime Video by 2026
The Rings of Power season 3 will make its Prime Video debut before the end of 2026. https://t.co/Lq4IklMF4t
Deep Dive Into NFL Media Rights and TV Future
Tomorrow on The Grill Room: The best (and most fun) analysis anywhere on this week’s NFL media rights deals, the Upfronts, and the future of football on T.V., with the @Ourand_Puck & @sherman4949… Follow here: https://t.co/OUrgd2dr7a @PuckNews https://t.co/9qkkEwBBZ1
Prime Video Greenlights Fourth Wing Fantasy Series
News: FOURTH WING, a series adaptation of Rebecca Yarros' best-selling novel universe, is greenlit at Prime Video. It's another big swing by the company in the fantasy realm. W/Rick Porter https://t.co/iAsaRnbcFO

Prime Video Announces “The Greatest” Ali Series
New series coming to @PrimeVideo on life of Muhammad Ali, produced by @michaelb4jordan, dubbed “The Greatest” https://t.co/2T4CwNlTgc
DOJ Probe Unrelated to Streaming Gripes and NFL Schedule Shifts
I’m sure that there is no correlation between the DOJ probe into Sports Broadcasting Act and grumbling about putting too many games on streamers and today’s NFL news that Fox, NBC got more games and CBS got to move an...
CBS Adds National NFL Primetime Slot in Week 15
CBS going to be adding an incremental national NFL window this season, taking a matchup that would have been folded into the regional window and putting that in primetime in Week 15 (Dec. 19 at 8pm ET)
NFL Prioritizes More Stand‑Alone Games in New CBS, Fox Deals
The NFL is also creating more stand alone games with these new deals w CBS and Fox. More stand alone games is a top priority at league.
CBS Upgrades Regional Game to Prime‑time, Boosting Its Value
To be clear, CBS is getting to make a regional afternoon game into a prime time Saturday game. More value for them.

Amazon Delays LOTR Season 3 to November, Plays Safe
#AmazonMGM got traumatised so much by competing with #HouseOfTheDragon & #Andor they are not taking any risks this time around. With a first look, Amazon unveiled that #TheLordOfTheRings: #TheRingsOfPower' Season 3 will debut on #PrimeVideo only on NOV 11, leaving behind...
Fox's Thanksgiving Eagles‑Cowboys Could Shatter NFL Ratings
Fox will air Eagles-Cowboys on Thanksgiving in the late afternoon window. Could have a decent shot of setting some NFL viewership superlatives with that one.
MLB's Multi‑Platform Expansion Could Trigger FCC Scrutiny
Derek Jeter at Fox upfront says MLB on more platforms than ever. Grist for the FCC probe?
Netflix Vows to Defend, Touts Kid‑friendly Controls
Netflix statement continued: "We look forward to addressing the Texas Attorney General’s allegations in court and further explaining our industry-leading, kid‑friendly parental controls and transparent privacy practices.” https://t.co/bLMByUdWzp via @variety
Netflix Calls Texas Lawsuit Meritless, Based on Misinformation
Netflix statement: “Respectfully to the great state of Texas and Attorney General Paxton, this lawsuit lacks merit and is based on inaccurate and distorted information." https://t.co/bLMByUdWzp via @variety
Fox Predicts 150M Total, Overseas Will Eclipse US Viewership
Michael Strahan at Fox upfront says Fox expecting 15 mil viewers per US game in world cup, and 150 mil across the whole event. Obviously overseas figures will dwarf that.

Baywatch: From One-Season Cancellation to Syndication Icon
Did not know Baywatch was cancelled after its first season on NBC 1989-1990 Went onto to become biggest syndicated series of all-time Now being rebooted onto Fox $FOXA https://t.co/GzxQajJ48A
Amazon Owns Full‑Funnel Advertising with Proprietary Data
Two upfronts in… Both highlighted “Full Funnel” advertising and we are not yet at Amazon that owns the phrase leveraging a wealth of proprietary outcome data Here is how Amazon explains Full Funnel advertising https://t.co/QZkAa6yZ05
Washington Commanders' 2025‑26 Games Stay on Free TV
Hang on, @crupicrupicrupi Every Washington @Commanders game in 2025-26 was on free broadcast TV in the local market. That's not to deny that @NFL games are migrating to @PrimeVideo and @netflix https://t.co/PbxZlIvPd9

NBCU, Fox Hinder Press Access at Upfront, Animal House Style
Both NBCU and Fox subtly and not so subtly make it more challenging for press to work crowds at upfront. Kind of like this Animal House scene. https://t.co/GjlpRaF7Nc

Lachlan Murdoch Debuts Live at Fox Upfront Pitch
🔥 1st time Fox’s Lachlan Murdoch has ever taken the stage to kickoff their upfront pitch to advertisers $FOXA @21CF https://t.co/GecQ4tcGKf
Fox Doubles Down on Gordon Ramsay with Multiple Renewals
#Fox continues to go all in on Gordon Ramsay, announcing renewals for #KitchenNightmares, #HellsKitchen, #GordonRamsaysSecretService and #NextLevelBaker, in addition to the previously announced return of #NextLevelChef. $FOXA $FOX

Jane Krakowski Breaks Ground Singing at Both NBCU, Fox Upfronts
In what may be a first Jane Krakowski sings at both NBCU and Fox upfronts. https://t.co/fEiXr8IsSf
ABC Greenlights The Rookie North Starring Jay Ellis
#ABC officially picks up #TheRookie spinoff #TheRookieNorth starring Jay Ellis. Produced by #Lionsgate & #Disney’s 20th TV. $DIS $LION

FCC Seeks No Deadline, Vows Same-Year Vote on Nexstar
In a filing today, @FCC lawyers asked the U.S. Court of Appeals for the D.C. Circuit not to set a deadline for the agency to vote on the Media Bureau's March 19 approval of @NXSTMediaGroup -@TEGNA merger. Still, the agency...
Four Fast and Furious TV Series in Development
FOUR different #FastAndFurious TV series are in the works as #Universal looks to expand the film franchise to a different medium. $CMCSA
Vint Cerf and Leaders Discuss Internet's Future
On Friday @ 11 AM PT @DisrupTVShow interviews Vint Cerf, VP & Chief Internet Evangelist @Google, David Bray, Distinguished Chair of the Accelerator @StimsonCenter and Cheryl Strauss Einhorn, author of The Human Edge https://t.co/HxRk6pPPCV @ValaAfshar @rwang0 #DisrupTV
Fox Holds Weekend Christmas Game Rights, Including Fridays
Clarifying something I wrote earlier, Fox has always had rights to a Christmas game when it falls on a weekend (which includes Friday)
Texas AG Sues Netflix over Alleged Addiction and Spying
Netflix Sued by Republican Texas Attorney General, Who Alleges Service Is Designed to Be ‘Addictive’ and Is ‘Spying’ on Users https://t.co/bLMByUdWzp via @variety
NFL Adds Games for Fox, NBC to Mend Media Ties
The NFL has licensed two additional games to Fox and one to NBC for next season. Is this an effort to improve relations between the two big legacy media partners the NFL does not have an ownership stake in?
YouTubers Need Millions of Views and Consultants to Earn
YouTube creator pay is based on views. That means even the most popular stars have to ensure their new content is watched by millions to keep $$ pouring in. Those creators don’t do this alone. Here’s our feature on the business...
Paramount+ to Merge with HBO Max, Creating Unified Platform
Seth Meyers at NBCU upfront: “Paramount Skydance has announced that it plans to merge its Paramount+ streaming service with HBO Max. So now you’ll get all your favorites in one place. Plus Paramount+!” https://t.co/4ors2A3i8P via @variety
Amazon Uses Tech to Combat Ad Fatigue
Amazon wants to conquer 'ad fatigue'-- the result of seeing the same commercial stream on your screen again and again -- with technology... https://t.co/SCHcp5ugM8
Unified Tech, Law, and Innovation Needed to Stop Live Piracy
Looking for an informed discussion navigating the intersection of 🔒 security technology stack, 🧑⚖️ legal frameworks and enforcement, as well as 📲 product innovation, here we go: In „Streaming Security at Scale: Protecting Live Sports Broadcasts,“ we are covering why an...
Peacock, Universal TV Launch Fast & Furious TV Series
Peacock and Universal TV are developing a new scripted television series based on Fast & Furious franchise.
NFL Adds More Broadcast Games in 2026, Fox Gains Slots
NFL now expected to have even more games on broadcast TV in 2026 than it did in 2025 Fox has been going hard after more of these available games, and gets two more standalone windows. Was making a push early on...
Fox Adds NFL Games; Netflix Poised for Remaining Slots
⚡️ Fox Adding NFL Games, but What Happened to YouTube? ⚡️ $FOXA So four NFL games remain to be licensed out, with at least two expected to go to Netflix and potentially one each to… https://t.co/RL3MGzkiDX
FCC Says ABC Targeted by Trump-Era Censorship Campaign
FCC Commissioner Anna Gomez tells Disney CEO Josh D'Amaro in letter that ABC has been a victim of a “sustained, coordinated campaign of censorship and control” by the Trump administration. https://t.co/SpkWUR2Hih
Fox Secures Two Additional NFL Games Amid Tense League Relations
Fox Picks Up Two More NFL Games for Next Season amidst strained realtionship with the league https://t.co/QwCWHVgvvO via @WSJ
Bravo, Peacock Launch Summer Microdramas Starring LeCroy, Gay’s Daughter
Bravo and Peacock Dive Into Microdramas: ‘Southern Charm’ Star Madison LeCroy and Heather Gay’s Daughter Georgia Will Star in Ultra-Short Shows Coming This Summer https://t.co/GPLtuJlIdA
WNBA's Fragmented TV Deals Push Fans over $100 Monthly
NEW: Spoke with @WNBA Commish Cathy Engelbert for @SBJ about the league's U.S. new media rights deals. The league is airing games on Disney/ABC/ESPN, Comcast/NBC/Peacock, Paramount/CBS, Scripps/Ion and Versant/USA Sports, and fans have to pay more than $100 monthly to...
Fox CEO Denies NFL Tension; Reporters Remain Skeptical
Fox CEO Lachlan Murdoch said there is no tension between the company and NFL. I have a feeling sports and media reporters whose ears have been ringing might beg to differ