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TRIP Raises $40M in Funding

TRIP, a New York‑based drinks brand that markets calming beverages and supplements, secured $40 million in a funding round backed by celebrities Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham and consumer fund Coefficient Capital. The capital will be used to scale operations, broaden product development and deepen its retail footprint. TRIP’s products are already stocked in roughly 10,000 U.S. locations—including Target, Whole Foods and CVS—and in 50,000 stores worldwide, and the brand generated half a billion Instagram and TikTok impressions over the past year.