Today's B2B Growth Pulse
AI‑Powered Fractional CMOs Expose Massive Revenue Gap in B2B SaaS
A new analysis finds 88% of B2B SaaS firms have adopted AI, yet only 5.5% achieve meaningful financial returns. Companies that overhaul workflows with AI, such as Ivanti, OpenText and CloudBees, report dramatic pipeline growth and higher win rates.
Also developing:
By the numbers: Badger Meter acquires UDLive for $100M
SeatGeek Joins Google’s Agentic AI Search Experience to Advance Live Event Discovery
SeatGeek has become a pilot partner in Google’s new agentic AI search experience, allowing its event listings to be read and acted upon by Google’s AI models. The integration gives fans the ability to discover and purchase tickets through AI‑driven queries, expanding SeatGeek’s presence beyond traditional search. Early internal data shows SeatGeek appearing more frequently than rival platforms in AI‑generated results. Google’s rollout currently targets U.S. Labs users, with broader availability slated for 2026.
ChiroTouch Unveils Compliance Scan, Delivering AI-Powered Documentation Accuracy and Audit Protection to Chiropractors
ChiroTouch introduced Compliance Scan, an AI‑driven add‑on to its Rheo assistant that automatically reviews chiropractic SOAP notes and billing codes before claim submission. The tool cross‑checks patient complaints, exam findings, diagnoses, and procedures, flagging inconsistencies in real time. By providing...
Focus on Your Own Growth, Not Others' Success
Stop comparing yourself to others. Just focus on YOU. Everyone's obsessed with competition. Watching what others are doing. Comparing follower counts. Tracking who's ahead. But the only scoreboard that matters is your own. Your growth. Your progress. Your path forward....
SaaStr Hits Record Engagement Across All Channels
2025 SaaStr metrics: ~2.5M views on https://t.co/hwi7ZEuVoj (up 50% YoY) ~ 28M impressions on LinkedIn for Jason Lemkin and 1.8M for SaaStr ~ 49M impressions on X 100K+ active users on new https://t.co/D1x4RaWxDz products in 4 months 750K+ valuation calculations on https://t.co/D1x4RaWxDz 340K newsletter subscribers 135K YouTube...
DataHawk: Unlock Enterprise eCommerce Intelligence With Actionable AI Insights
DataHawk launches an enterprise‑grade marketplace analytics platform that unifies data from Amazon, Walmart and other channels. The solution combines automated data collection, AI‑driven insights, and composable APIs to deliver real‑time visibility across organic ranking, paid media, inventory and compliance. Reported...
AI Is Redefining Product Workflows, Not Just Tools
AI has pushed product work into a strange place. Some teams freeze because the tech still feels unfinished. Others sprint ahead with thin wrappers and call it innovation. Both groups miss what is actually changing. The real shift is inside the work itself....
Your Brand Voice Is the Startup’s Soul
Think your brand voice is just about catchy slogans? Think again. It's the soul of your startup. 🔥💼 Listen up, founders: Your brand voice isn't just fluff it's the promise you're making to your audience. Here's the no-BS breakdown: •...
No, Inbound Isn't Dead. The GTM Playbook Isn't Broken. But Your Moats Are Shrinking to Months.
Jason Lemkin debunks the hype that inbound and traditional GTM playbooks are dead, showing that classic tactics still work but must be paired with modern AI tools to capture soaring demand. He highlights how top AI startups are run by...
Founders' Q4 Hockey‑Stick Forecasts Mask Cash Shortfalls
Come learn for FREE each week from the best in B2B AI! Sign up for FREE SaaStr AI Workshop Wednesdays here . I see this pattern every single financial planning season. I’m seeing it right now. And honestly, it drives...
B‑players Compound, Killing Company Output Exponentially
Hiring B-players destroys you exponentially. Here’s the math nobody told me early in my career: A-player = 1.0 unit 90% hire = 0.9 units 80% hire = 0.8 units If your company is designed to run on 90% hires, every B-player you keep creates a...
Unlocking Disney-Level Event Success: Why MAICON’s Small Touches Create Magic
Christopher Penn compares top‑tier events to Disney World, emphasizing that meticulous, low‑friction details turn a good conference into a magical experience. He highlights MAICON’s operational excellence—clear signage, fast lunch pickups, constant coffee, protein‑rich breakfasts, and generous breaks—that keep attendees energized,...
Charismatic CEOs Win Funding, but Product Must Deliver
One of the tougher reads in venture, at least for me, is the Larger Than Life CEO. The one so compelling, so driven, so charismatic, that you basically assume the product has to be as good. Vs. the introvert CEO...
Kristina McMillan Leads GTM AI Research, Delivers Impact
This is Kristina McMillan . I worked with her at SalesRamp with Stuart Silverman where she started as an intern, TOPO where she ran the business for me and Scott Albro , and now at Scale Venture Partners . When...
Why Today’s Buyer Journey No Longer Fits the Funnel
The traditional linear marketing funnel is collapsing as buyers now navigate self‑directed, omnichannel paths. Marketers responded by launching 209 campaigns on average—a 30% increase—while budgets shrank 15% in 2024, leading to widespread performance shortfalls. Executives are increasingly dissatisfied, with only...
Enterprise AI Now Core, Workers Master Specialist Tasks
This report from OpenAI is the first time we’ve had a detailed map of what enterprise AI actually looks like inside companies. The patterns are unmistakable. The implications are big. Adoption matters, but the defining change here is how much of...
Speedy Hustle Delivers Personalized Books for Cyber Dinner
What a wonderful surprise from Sourabh Kothari at Lead2Pipeline . Sourabh: Pam, we’re hosting a private dinner for 50 cybersecurity marketing leaders in Austin. Can you sign and personalize 50 books for them? Me: Absolutely. (It was Wednesday night when...
Mobile Marketing with RCS: What You Need to Know
Apple’s iOS 18 update finally supports Rich Communication Services (RCS), expanding the channel from Android‑only to virtually all U.S. smartphones. The move pushes RCS reach from roughly 40 % to near‑100 % of phone users, aligning with daily traffic that now exceeds one billion...
Five Essential Skills Every Marketing Leader Must Master
Whether you're a seasoned manager or just stepping into leadership, these 5 skills are non-negotiable. I’ve coached many marketers and led teams myself as a senior leader, and these are the traits that truly move the needle for strategic growth...
Great Breakthroughs Begin as Weird, Unnoticed Experiments
Marketers: It's your job to create momentum around a story before it's obvious. Like my man, Steven. Loved this BBC article about the 24-year-old Kodak engineer, Steven Sasson, who built the first handheld digital camera. I mean, look at it....
Schnucks Builds an Intelligent Retail Operation on Domo’s AI and Data Products Platform
Schnuck Markets has adopted Domo’s AI and Data Products platform to centralize its retail data and enable real‑time decision‑making. The cloud‑based solution unifies sales, inventory, and supply‑chain metrics across more than 130 stores. By embedding AI models into everyday workflows,...
Marketing Channels Keep Dying, yet Platforms Never Deliver
Same Enshittification, Different Day. So - every few years, the internet declares something in marketing “dead,” drags the body into the street, and asks marketers to please clap. Blogs? Dead. Email? Dead. Social? Died, frankensteined (yeah that's a verb don't...
AI Tools Like Gamma Expand Markets, Not Just Replace Incumbents
Great AI solutions do not just replace incumbents. They massively expand the market. Gamma is a great example of this. They remove so much friction from creating an effective presentation that I am now using its preso format to communicate...
DEEPX- Announces Ultra-Efficient AI Video Analytics Solution Based on AmpereOne® Platform
DEEPX unveiled an ultra‑efficient AI video‑analytics platform built on its AmpereOne® architecture, pairing proprietary DEEPX accelerators with Ampere CPUs. The solution claims to surpass conventional CPU‑plus‑GPU setups by a wide margin in both performance and power consumption. Designed for edge...
Map Decisions by Urgency and Risk to Accelerate Action
As Duarte grew, I’d hear feedback that decisions were made too slowly, which confused me. In reality, we didn’t have a system to recognize when the team was asking for a decision. We thought they were just informing us, so...
AI Enables Days-Long Strategy Testing for Bolder Marketing
What if you could test your business strategy in days instead of months? Kate O'Keeffe , CEO of Heatseeker , built the first AI-powered platform for market experimentation—helping companies validate strategy, positioning, and buyer demand faster and smarter. The lesson:...
Agiloft Launches Enterprise-Grade Obligation Management, Pioneering the AI-Native Era of Contract Lifecycle Management
Agiloft unveiled an AI‑driven Obligation Management solution, extending its data‑first contract lifecycle management platform to cover post‑signature duties. The new suite uses generative AI to extract, track, and automate contractual obligations, delivering real‑time visibility and compliance dashboards. Integrated with ERP,...
Scale Newsletters with Kit’s 1:1 Personalization and Monetization
I’ve used Beehiiv since the early days. It’s an incredible platform, clean, simple, and creator-friendly. But as the newsletter turned into a full-fledged growth engine, I started hitting ceilings that most marketers eventually face. When your email program matures, you stop asking “How...
Agile AI-Driven B2B Marketing Wins Future
What will AI-native B2B marketing look like in the future? In the latest episode of #BeyondB2BMarketing , Rishi Dave , Partner at Bain & Company, shared with me his take on why only the most agile, AI-enabled B2B marketing teams...
O9 Strengthens Ties With World Economic Forum’s Associate Partnership
o9 announced its entry into the World Economic Forum’s Associate Partner program, deepening its collaboration with the global public‑private coalition. The partnership links o9’s enterprise AI planning platform with leaders across business, government, and academia. By joining the program, o9...
Share of Voice Drives Brand Dominance Beyond Performance Marketing
Share of Voice (SOV) is not a concept you hear as often anymore, because performance marketing has shifted so much of our thinking towards precision. We think instead about how we can reach the exact right people at the exact...
Public‑public Mergers Lift Stocks, Not Employee Prospects
Public-public deals like IBM + Confluent are good for investors (+34% boost to stock price) Often a good deal for CEO and few other execs if they just want to retire (understandable) and have a true exit. An IPO is...
Why Privacy, Not AI, Is the Biggest Marketing Shift to Watch
Marketers are facing a more urgent shift than generative AI: tightening privacy regulations and the phase‑out of third‑party cookies. Laws such as GDPR and CCPA are forcing brands to obtain explicit consent and to be transparent about data use. As...
SaaS AE Job Expectations Are Outdated in Today's Market
Most SaaS AE interviews today, they're still looking for: - $300k OTE - Work from home - No travel - 100% in-bound - Side hustles fine - Strong SE support on product - Sell their way - Limited need to...
Bought Lists, Got Spam: Choose Organic Email Growth
That decision started long before I had my own company. Early in my career, I worked for a CEO who was obsessed with database size. A competitor had a huge email list, and my CEO wanted the same thing. They...
How to Level up Your AI Maturity From Tools to Transformation
The Martech 2026 report reveals that 70% of marketing teams now deploy AI content‑production agents and over half use customer‑facing chatbots, while external agents remain under‑utilized. McKinsey forecasts $750 billion of consumer spend will flow through AI‑powered search by 2028, underscoring the...
Simple ABM Wins: Start Small, Target Intentionally
ABM doesn't need to be complicated. In fact, sometimes the simplest approach can have the biggest impact. I recently joined Mason Cosby on the Scrappy ABM show to discuss the wild world of ABM. It was a great chance to...
Ownable Premises Beat Empty Buzzwords in Messaging
Common attempts to clarify your message that only cause you to fall behind: “X-made-simple” “One-stop-shop” “Premium Y” “Z at scale” Oh, and any threat that something you offer is needed because otherwise, others will “fall behind” 👎 I get it....
WP Staging: The Fastest Way to Clone, Stage, Back Up, and Migrate WordPress
WP Staging is a WordPress backup, cloning, and migration platform used by more than 245,000 professionals across 130 countries. The plugin offers one‑click staging, automated backups, and push‑to‑live deployment, handling large sites over 50 GB with minimal downtime. It supports multisite...
Authority Grows Slowly Through Consistent Wins and Iteration
Authority isn’t built suddenly. It’s built stubbornly. Keep staking wins in the real world. Keep posting your lessons and POV. Keep tweaking your message until it lands with buyers. Because once you break through—and you will eventually break through—everything changes.
Event Design Turns Brand Story Into Immersive Experience
Brief to Buzz: How Event Design Translates Brand Story into Immersive Experience - B2B Marketing Blog | Webbiquity - https://t.co/eKUvfXD8qA https://t.co/UiYM1haUJi
BEN and Skye Inteligencia Announce Formation of Skye Salud, a Sovereign Augmented-Intelligence Healthcare Platform for Mexico
Brand Engagement Network (BEN) and Skye Inteligencia LATAM have launched Skye Salud, a Mexican subsidiary focused on building a sovereign augmented‑intelligence platform for healthcare. The joint venture combines BEN's expertise in secure, multimodal AI for regulated sectors with Skye Inteligencia's...
Top 10 AI Agents Revolutionizing SaaS Sales
🤖 Top 10 AI Agents on SaaStr 1. @GetArtisanAI (AI SDR) 2. @alloy_app 3. @salesforce Agentforce (AI SDR) 4. @GammaApp (Sales Decks) 5. @dealmomentum 6. @reve 7. @tryqualified (AI BDR) 8. @tryattention 9. @higgsfield_ai 10. @withdelphi (Digital Jason) Discover more: https://t.co/yGNxAsrzdt #AI #SaaS #AIAgents
Share Your Top AI Agent for Closing Deals
What AI Agent helps you close the most business? 👉Add your #1 favorite to the SaaStr AI Community directory here: https://t.co/z83wRE2m0p https://t.co/DYbaYqCRtI
New AI Search Tracker Shows Brands Whether AI Search Engines Recommend Them
Akii has launched AI Search Tracker, the first platform that quantifies how often brands appear in answers generated by leading AI search engines such as Google AI, ChatGPT, Perplexity, and Microsoft Copilot. The tool aggregates recommendation data across these four...
Top 5 Books to Launch Your Service Business
5 Must-Read Books For Starting A Service Business - https://t.co/rdUVZEVEQU - https://t.co/Vucmh7iPcq
Allison Worldwide Expands Global Leadership with New Europe CEO
Allison Worldwide, part of Stagwell, announced Jeremy Lucas as its new CEO for Europe, based in London. Lucas, formerly the CEO of Hotwire UK and Managing Director at Edelman, will lead the agency’s regional integration and growth. His mandate includes...
Nagarro Becomes OpenAI Services Partner to Support Industry-Scale AI Adoption
Global digital engineering firm Nagarro announced its designation as an OpenAI Services Partner, enabling it to help enterprises across the Asia‑Pacific region adopt OpenAI technologies such as the OpenAI API and ChatGPT Enterprise. The partnership equips Nagarro to provide end‑to‑end...
Skyline Digital Marketing Introduces Proprietary Skyline Methodology to Strengthen Data-Driven Business Growth
Skyline Digital Marketing has launched its proprietary Skyline Methodology, a four‑step, data‑driven framework aimed at reducing risk and amplifying return on investment for clients. The approach borrows structured processes from IT engineering and cybersecurity, applying them to digital marketing campaigns....
RegEd’s Advertising Compliance Solution Surpasses 8 Million Submissions
RegEd’s Enterprise Advertising Review platform has crossed the 8 million submission threshold, generating more than 15 million review decisions and nearly 17 million individual review items. The solution leverages AI‑driven automation to streamline advertising compliance for financial services firms. Continuous innovation has positioned...
SEO Image Positioned as an Authority in Generative Engine Optimization, Online Reputation Management & SEO Services
SEO Image, a New York‑based digital agency, announced expanded initiatives to boost brand visibility through Generative Engine Optimization, online reputation management, and traditional SEO services. The firm highlighted new AI‑driven keyword research tools, real‑time reputation monitoring, and a cloud‑based analytics...