🎯Today's B2B Growth Pulse
Updated 1h agoWhat's happening: AI sales startup Firmable raises $14M Series A to expand into the US
Firmable announced a $14 million Series A round led by Airtree to fund its U.S. market rollout and further development of its proprietary data engine and AI agents. The startup, founded by former Aconex executives, already serves over 1,000 customers across Australia, New Zealand and eight Asia‑Pacific markets.
Also developing:
News•Oct 23, 2025
Retail ID AI-Powered Shareholder Verification Engine Launched by TiiCKER
TiiCKER launched Retail ID, an AI-powered, enterprise-grade SaaS solution that provides instant document verification to validate retail ownership for public companies. The tool enables firms to identify and authenticate individual shareholders in real time, unlocking direct-to-retail marketing, shareholder engagement and loyalty programs previously hindered by opaque ownership records. By giving issuers a scalable way to target and monetize retail holders while improving compliance and investor outreach, Retail ID could reshape how companies communicate with and retain small investors.
By MarTech Series
News•Oct 23, 2025
SymphonyAI Expands Industrial AI Platform With IRIS Forge—AI-Powered Application Creation for Industrial Market
SymphonyAI launched IRIS Forge, a new capability within its IRIS Foundry industrial AI platform that lets manufacturing and process teams create, deploy and scale AI-powered applications in hours rather than months. The tool brings AI development to engineers and operators—accelerating...
By MarTech Series
Social•Oct 23, 2025
Strong CTAs Amplify Your Entire Marketing Strategy
Because a great CTA makes all of your marketing more effective...
By Andy Crestodina
Podcast•Oct 23, 2025•45 min
Applying Behavioral Science for Improved Conversions
In this episode, host explores how behavioral science can boost conversion rates by applying psychology‑based tactics to pricing, perceived quality, and decision‑making. Guest Richard Shotton explains key principles such as loss aversion, social proof, and anchoring, showing how they can...
By Social Media Marketing Podcast
News•Oct 23, 2025
The Marketing Cloud Launches Agent Cloud, a Secure and Flexible Way for Brands and Agencies to Power AI-Driven Marketing
The Marketing Cloud, part of Stagwell, publicly launched Agent Cloud, a unified platform that gives brands and agencies one-login access to major AI models and customizable, purpose-built marketing assistants. Built for security and flexibility, Agent Cloud centralizes AI tools and...
By MarTech Series
Social•Oct 23, 2025
Free Web Analytics Simplifies Understanding Your Site
It’s been almost two months since I became CEO of Crazy Egg. Last month we shipped Free Website Surveys. Tonight we’re shipping Free Web Analytics. And I can’t wait to show you what we’re shipping next month. We’re moving fast, but with purpose. Everything...
By Hiten Shah
News•Oct 23, 2025
Bloomreach and Uniform to Unveil New Turnkey Conversational Commerce Framework at Upcoming MACH Alliance AI Hackathon
Bloomreach and Uniform will unveil a turnkey conversational commerce framework at the MACH Alliance AI Hackathon on Oct. 21–22 that combines composable architecture with generative AI, built on the MACH Alliance’s Open Data Model. The joint solution demonstrates how brands...
By MarTech Series
News•Oct 23, 2025
SCX and SambaNova Launch Australia’s First ASIC‑Powered Sovereign AI Cloud
SouthernCrossAI (SCX.ai) and SambaNova have launched Australia’s first ASIC‑powered sovereign AI cloud, delivering onshore, high‑performance AI infrastructure aimed at regional governments and enterprises. The platform emphasizes data sovereignty, energy efficiency and sustainability while promising lower latency and secure local data...
By MarTech Series
Social•Oct 23, 2025
Transparency in AI Builds Trust Through Visible Thinking
When people trust humans, they trust intent. When they trust AI, they trust transparency. The best AI agent interfaces will reveal complexity with clarity. A good experience helps people see how an agent thinks, not just what it does. That’s how confidence...
By Hiten Shah
Social•Oct 23, 2025
Identifying Future Buyers of SaaS Companies
New!! "Who Will Buy The SaaS Companies?" https://t.co/m1tppdUsFM
By Jason Lemkin
News•Oct 23, 2025
A New Sales Paradigm with Adem Manderovic & George Coudounaris
CRO School founders George Coudounaris and Adem Manderovic advocate a “closed‑circuit” relationship‑first outbound model for small or early markets, arguing big‑company playbooks burn finite lists and produce pipeline inflation. The approach prescribes tight segmentation (50–200 named accounts; treat motion differently...
By Predictable Revenue
Podcast•Oct 22, 2025•43 min
Ep. 195: How to Build a Successful Content Strategy for Korea
In this episode, Hyein Yoon explains that Korean B2B marketing differs from the West in its collectivist culture, hierarchical decision‑making, and relationship‑driven approach, meaning firms must prioritize trust‑building and offline interactions before pitching products. She warns against copying Western tactics,...
By B2B Marketers on a Mission
Social•Oct 22, 2025
The Moment Has Arrived: Take Action Now
It's time.
By Jason Lemkin
Social•Oct 22, 2025
Early Startups Need Visibility; Established Firms Need Content
Visibility or content — which one really drives growth? The answer depends on who you are and where you are. - For early-stage startups, visibility is everything - Founders with industry recognition can pull the brand forward - Their presence...
By A. Lee Judge
News•Oct 22, 2025
Chattanooga’s Santa Rosa Software Announces Partnership with Omega Orion to Develop Mobile App Solutions for IBM Z/OS
Chattanooga-based Santa Rosa Software, a 2023-founded provider of mobile applications for IBM z/OS, has partnered with application and website developer Omega Orion to add a mobile app development team and secure an Asia-Pacific distribution channel. The deal expands Santa Rosa’s...
By MarTech Series
Social•Oct 22, 2025
ChatGPT Turns Conversation Into Global App‑Free Marketplace
Most people think OpenAI is chasing WeChat's playbook. In reality, it's building something even bigger. Here's what's really happening In China, chat became the internet. You can book flights, pay bills, or order dinner inside one message window. That started in 2017 when WeChat...
By Ryan Allis
Social•Oct 22, 2025
Feature Bloat Dilutes Focus, Turns Users Into Habit
Somewhere along the way, growth stopped meaning progress and started meaning more. More features. More dashboards. More categories to chase. Every successful product faces this moment. You build something people love. It works. Then comes the temptation to widen the story....
By Hiten Shah
Blog•Oct 22, 2025
Your Google Business Profile Is the Secret to Local SEO
On the Duct Tape Marketing Podcast, John Jantsch argues that Google Business Profile has evolved from a simple directory listing into a publishing platform critical for local SEO, AI overviews, and zero‑click searches. He prescribes concrete weekly and monthly actions—regular...
By John Jantsch
Social•Oct 22, 2025
Winning Startups Choose Either Full Office or Full Remote
One of the best CEOs I know said to me the other day, "I wish we'd never allowed work from home I know this is a complex issue even today, and for many, a triggering one. What I can tell you in...
By Jason Lemkin
Social•Oct 22, 2025
2026 Social Media Marketing: 36 Key Predictions
36 Predictions for #SocialMedia Marketing in 2026 https://t.co/Am8e2QArNb
By Marissa Pick
News•Oct 22, 2025
5 Ways a B2B CDP Transforms Your Marketing and Sales Alignment
B2B customer data platforms are emerging as essential martech for enterprises, with analysts like Forrester and Gartner recognizing the category as it helps unify fragmented CRM, marketing automation and other enterprise data. The platforms deliver five core benefits—breaking down silos,...
By MarTech
Social•Oct 22, 2025
Price by Value, Not Deliverables: Charge for Client’s $1M Gain
The difference between a $10K/month deal and a $100K/month deal? It’s not the deliverables. It’s the value of hitting the client's goals. So what's a fair fee for your services if you help your client make an extra $1m this year? https://t.co/tJgFFGVOmc
By Eric Siu
Social•Oct 22, 2025
Key Features That Boost Team Performance + 2025 Picks
Team Performance Software: What Features Truly Move the Needle + Top Picks for 2025 - B2B Marketing Blog | Webbiquity - https://t.co/GOdkGAzPRf
By Tom Pick
News•Oct 22, 2025
Your Nurture Strategy Is Lazy Marketing
Moni Oloyede argues that most B2B nurture programs fail because they rely on automated drip campaigns instead of building relationships, and outlines a four‑step R.E.A.L. approach—Relationship, Empathy, Active listening, Low‑pressure engagement—to drive real engagement and conversions. Rather than pushing generic...
By MarTech
Social•Oct 22, 2025
B2B Shifts Focus From Reach to Relevance
From Reach to Relevance: How #B2B Marketers Are Rewriting the Advertising Playbook https://t.co/yB5Ez8BKPv
By Marissa Pick
Social•Oct 22, 2025
Boost Sales Pipeline Using Personalized LinkedIn Ads
Accelerate Pipeline with 1:1 LinkedIn Ads & More https://t.co/zhd7SKhqTN
By Eric Siu
News•Oct 22, 2025
Qinary Unveils Innovative AI Search Blueprint for Market Leadership
Qinary CEO Buck Wise unveiled a new AI search blueprint aimed at helping med spas and real estate professionals establish market leadership by embedding advanced search-driven marketing into their customer acquisition strategies. The initiative leverages Qinary’s next-generation marketing systems to...
By MarTech Series
Social•Oct 22, 2025
Agency Leads Plummet 30‑50% Amid Weak Economic Sentiment
General economic sentiment is crappy right now. Google and LinkedIn reps have seen increased CPLs and decreased volume. With our client data, we can see similar things. Agency businesses are seeing a 30-50% decrease in MoM leads. In some cases, 80%.
By Eric Siu
Social•Oct 22, 2025
Ease Over Features: Treat Focus as a Feature
Users don’t remember how much you can do. They remember how easy it was to do the thing they came for. Focus is a feature. Treat it like one.
By Hiten Shah
News•Oct 22, 2025
Lifeist Relaunches Mikra Products on Amazon.com Expanding Access to Its Performance-Focused Portfolio
Lifeist Wellness has relaunched its Mikra brand on Amazon.com in the U.S., unveiling a refreshed storefront and a lineup of performance-focused products with new formulations, updated packaging, and competitive pricing. The move is aimed at increasing accessibility to U.S. consumers...
By MarTech Series
Social•Oct 22, 2025
Digital Wins: Smarter B2B Selling Over Print
Print vs Digital: The Future of Selling Smarter [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/KsTCvlYXqv https://t.co/YLhpqrDTKR
By Tom Pick
Social•Oct 22, 2025
EQ Drives High-Performance Teams Beyond Raw Talent
In business as in sports, high-performing teams aren't built on talent alone. Winning teams have members with high EQ who work together as a cohesive group. Why Emotional Intelligence is Vital to High-Performing Teams https://t.co/EGI7B2JPd2 via @bestcorpevents #EQ #teamwork https://t.co/du6z6DGAnL
By Tom Pick
News•Oct 22, 2025
Presidio Launches Resonate, an Agentic AI-Powered Media Lake for Sports, Media and Entertainment
Presidio launched Resonate, an all-in-one content platform for sports, media and entertainment that integrates AWS Media Lake with agentic AI to unify archives, metadata and live feeds. The platform is designed to accelerate content activation and monetization by streamlining ingestion,...
By MarTech Series
News•Oct 22, 2025
Dynamo Software Unveils v3.0 Platform, Empowering General and Limited Partners With Advanced AI and Automation
Dynamo Software launched Dynamo v3.0, a major upgrade to its end‑to‑end alternative‑investment platform that centralizes deal sourcing, investor communications and portfolio monitoring while adding AI‑driven automation, an AI Document Hub for extraction/summarization and a HoldingsInsight service. The release responds to...
By MarTech Series
News•Oct 22, 2025
Locus Robotics Reports Record Growth Achieving 6 Billion Picks in Fastest Time Yet
Locus Robotics said it reached 6 billion picks in the fastest time in the company’s history, citing its strongest growth across two consecutive record quarters driven by accelerating customer implementations and faster time-to-value. The company attributed gains to broader adoption...
By MarTech Series
News•Oct 22, 2025
Synthflow AI Launches WhatsApp Integration to Deliver Enterprise-Grade Service on Business Calls
Synthflow AI announced a WhatsApp Business Calls integration that brings its enterprise-grade voice AI capabilities—speed, consistency and automation used on phone lines—directly into the world’s largest messaging platform. The update addresses longstanding challenges with WhatsApp voice calls, allowing companies to...
By MarTech Series
News•Oct 22, 2025
Botify Launches AI Visibility to Eliminate Blind Spots for Brands
Botify unveiled AI Visibility, a beta solution within Botify Analytics that measures brands’ presence across AI search by tracking visibility on Google AI Mode, ChatGPT and Perplexity and using first‑party inputs from site crawls, Google Search Console, log files and...
By MarTech Series
News•Oct 22, 2025
ClearBlue Launches CBAM Market Insights to Help Businesses Navigate New EU Carbon Border Regulations
ClearBlue launched CBAM Market Insights, a new analytics service aimed at helping exporters and EU importers navigate the EU’s Carbon Border Adjustment Mechanism by tracking market trends and forecasting compliance obligations. The offering leverages ClearBlue’s Data Insights to model emissions...
By MarTech Series
News•Oct 22, 2025
Remesh Launches Remy: AI Agent That Transforms Research with Grounded, Citation-Backed Insights
Remesh unveiled Remy, an AI research agent that produces rapid, defensible insights with verifiable data citations and multi-modal analysis, positioning itself as a research-specific alternative to generic large language models. The agent is embedded directly into Remesh’s conversational research platform,...
By MarTech Series
News•Oct 22, 2025
Nextiva Publishes the Definitive CX Guide for the Agentic AI Era
Nextiva released Winning the Customer Experience Race, a guide by Edwin Margulies aimed at CX and IT leaders navigating the “agentic AI” era, offering a decision rubric, cross-industry playbooks, and data practices to operationalize AI in customer experience. The playbook...
By MarTech Series
News•Oct 22, 2025
Liquid Agency Launches Ai Studio to Supercharge Brand Creativity at Scale
Liquid launched Liquid Ai Studio™, an AI‑augmented creative service that combines human oversight with advanced generative tools to produce high‑fidelity, brand‑consistent content at scale. The offering covers photography, illustration, motion, video, audio and copy, supports human‑in‑the‑loop governance, and is sold...
By MarTech Series
News•Oct 22, 2025
Zip Launches Powerful Suite of AI Agents to Help Companies Identify Overpayments and Negotiate Better Deals – Driving Cost Cutting...
Zip unveiled a new suite of AI procurement agents at its Zip Forward conference, led by a Price Negotiation Agent that analyzes internal purchase history and external benchmarks to identify overpayments and recommend contract negotiation tactics across IT, services, real...
By MarTech Series
News•Oct 22, 2025
Elastic Introduces Agent Builder to Accelerate AI Agent Development
Elastic launched Agent Builder, a new set of capabilities powered by Elasticsearch that lets developers create custom AI agents directly on company data using a conversational approach to context engineering. The tool integrates retrieval-augmented techniques within the Elastic stack, enabling...
By MarTech Series
News•Oct 22, 2025
The Impact Lab Launches to Help Brands Get More From Amazon Ads
Impact Lab has launched a service aimed at simplifying the complex Amazon advertising ecosystem by helping brands assemble and manage disparate ad-tech components, data pipelines and vendor relationships. The offering targets common pain points—siloed tools, fragmented vendors and difficulty measuring...
By MarTech Series
Social•Oct 21, 2025
Agency Owners: Share Insights in 2025 Survey
AGENCY OWNERS! Help yourself & your fellow agencies out 珞 Paddy Moogan is once again running the Digital Agency Owner Survey for 2025. Last year's results were incredibly compelling, and I know they helped a ton of folks compare their experiences...
By Rand Fishkin
Social•Oct 21, 2025
Smart Incentives Outperform Discounts; Hyper-Personalization Still Wins
This week's SaasRise Enterprise Mastermind Call Recap - Oct 21, 2025 We covered five big themes on this week's call...from planning Q4 incentives to AI-powered coding workflows. Here's what went down Holiday Sales Process Planning: Founders shared how they're keeping pipelines...
By Ryan Allis
Podcast•Oct 21, 2025•9 min
How to Thrive in the New Era of Marketing
In this episode, Refine Labs CEO Megan Bowen outlines the shifting B2B buying journey—from analog to AI‑driven research—and how marketers must realign go‑to‑market engines around a data‑validated Ideal Customer Profile, a strategic narrative, and the "Brand, Demand, Expand" growth model....
By Stacking Growth (The B2B Go-to-Market Podcast)
Social•Oct 21, 2025
AI Agents Turn CRM Into Passive Data Warehouse
AI is a pretty big threat to CRM. Not the need for CRM, but to its value proposition. I didn't totally get it until we deployed 11+ AI Agents. But what they do is push your CRM to the...
By Jason Lemkin
Social•Oct 21, 2025
AI‑Powered CBM Delivers 27 Full‑Funnel Playbooks
ABM this. ABM that. I've always preferred to use the acronym CBM (contact-based marketing) because it's all about the human. CBM is a system built to listen, adapt, and act on a multitude of different plays and signals. Luckily the...
By Kyle Lacy
Social•Oct 21, 2025
Leverage Human Touch to Outperform AI-Driven Competition
See you tomorrow? My new keynote is about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. Live on Zoom. Tomorrow! Human.Kind: How to Keep it Real and...
By Jay Baer