The Revisionists: Inside OpenAP With Brittany Slattery
OpenAP, founded in 2017 by the major broadcast networks, has evolved from a linear‑TV audience‑standardization consortium into a key player shaping streaming identity and ad‑currency frameworks. Its members—Paramount, NBCUniversal, Warner Bros. Discovery, and Fox—plus strategic investor Snowflake, use a shared foundation to define audiences, activate them, and measure campaigns across platforms. The organization now drives the Joint Industry Committee’s effort to stabilize ad currencies and create interoperable measurement standards. CMO Brittany Slattery emphasizes that fixing the “pipes” and building trust among competitors are essential for scalable, performance‑focused video advertising.
Rippling Shows How B2B Brands Blend Big and Scrappy Marketing
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD...
Krisp AI Note Taker Raises the Bar for Meetings by Expanding Its AI Meeting Suite With Accent Conversion
Krisp AI Note Taker expands its meeting suite by adding real-time accent conversion alongside its established noise cancellation. The voice‑AI platform now offers AI‑generated transcripts, summaries and action items while normalizing diverse accents, improving clarity for participants. To date, the...
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...
What to Do When Reddit Turns on Your Brand
Reddit’s community‑driven format can quickly amplify brand criticism, forcing fashion houses to confront negative narratives in real time. The article outlines a step‑by‑step playbook: set up listening tools, engage authentically, avoid corporate jargon, and leverage AMAs or moderated threads to...
VEGEMITE VEGEMITE Partners up with Gout Gout in New Campaign via Thinkerbell Thinkerbell
The episode details VEGEMITE's new partnership with teenage sprint star Gout Gout, launched through Thinkerbell's 'Makes ’Em Mitey' campaign. It highlights the creative rollout—including secret jar releases, a joint film, OOH ads, and a custom gold‑and‑diamond VEGEMITE toast necklace—designed to position...
Macy’s Is Drawing on Events Like the Thanksgiving Day Parade to Grow Its Creator Program
Macy’s is scaling its Style Crew influencer program in 2026, aiming to grow from roughly 600 members to 1,000 by adding more in‑person events tied to marquee assets like the Thanksgiving Day Parade. The creator storefronts have generated a 478%...
Cars24 Launches Campaign Offering Lifetime Warranty and 30-Day Return Policy for Used Cars
Cars24, India’s leading auto‑tech platform, has launched a brand campaign with agency Talented that introduces two industry‑first guarantees for used‑car buyers – a Lifetime Warranty and a 30‑day Return Policy. The campaign features CEO Himanshu Ratnoo presenting “family promises” in...
Media33 Appoints Ex-Spark Foundry Managing Director Pete Butler to Managing Partner Role
Media33 announced the appointment of Pete Butler, former Managing Director of Spark Foundry, as its new Managing Partner effective 1 March 2026. Butler will collaborate with the executive team to drive the agency’s next growth phase, enhance client partnerships, and boost strategic and...
American Eagle Taps Bollywood Talent for India-Led ‘Great Jeans for Everyone’ Campaign
American Eagle has rolled out its ‘Great Jeans for Everyone’ campaign in India, featuring Bollywood newcomers Ananya Panday and Lakshya as global ambassadors. The initiative, crafted by Vayner Media, spotlights the brand’s heritage of comfortable, lived‑in denim tailored to Indian...
Clemenger BBDO Melbourne Seeks New CCO After Psembi Kinstan Departs
Melbourne’s Clemenger BBDO is searching for a new chief creative officer after Psembi Kinstan accepted a role at 72andSunny in the Netherlands. Kinstan, who rose to CCO following DDB’s merger into Clemenger BBDO, was lauded by co‑CEO Mike Napolitano as...
What’s up, Doc? WBD Takes Looney Tunes Off-Screen and Onto the Pitch
Warner Bros. Discovery’s Global Consumer Products unit has partnered with Sport Star Academy to embed the Looney Tunes franchise into Australian grassroots soccer and basketball holiday camps. The program, aimed at children aged four to twelve, will launch across five...
Expand 2026: Decoding Growth, Innovation and the APAC Opportunity
The Marketing‑Interactive team is launching Expand 2026, a one‑day, invitation‑only forum in Sydney on July 29 aimed at senior Australian brand leaders. The event will explore how growth is increasingly driven by Asia‑Pacific trends such as social commerce, super‑apps, and creator‑led retail....
SEO's Alive: Prioritize Quality, Update for AI
Stop thinking SEO is dead. It's just different. You're not ranking mediocre AI content anymore. Update legacy pieces, embed expert quotes, target LLMs AND Google. Quality > Quantity. https://t.co/LbqxucBTcZ
The Myth of More Time
The article debunks the common belief that leaders simply need more hours, arguing that the real shortage is a lack of systems to protect existing time. It stresses that without structured processes, executives become bottlenecks, reacting rather than strategizing. High‑intent...
Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV
Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set...
Own a Compelling Idea, Not Just an Audience
Don't "build an audience" Find an idea you can own that people want to buy into
Wakefern Overhauls Legacy Loyalty System
Wakefern Food Corp., the nation’s largest retailer‑owned grocery cooperative, is replacing its legacy point‑of‑sale‑driven loyalty system with Eagle Eye’s AI‑powered platform. The new solution, slated for a mid‑2026 rollout, will process loyalty data faster and allow each of Wakefern’s 400...
Communicators Drive Workplace AI Adoption
Generative AI is now a strategic priority, with 90% of surveyed leaders citing productivity and efficiency as primary motivators. A new Institute for Public Relations study shows communicators act as translators between IT and the broader workforce, often becoming early...
PepsiCo’s CMO on How Its Super Bowl Strategy Informs 2026 Growth Plans
PepsiCo used its Super Bowl 60 advertising slate to spotlight three growth engines—Pepsi Zero Sugar, Lay’s and the newly‑acquired prebiotic soda Poppi—while also delivering off‑screen experiences like a Doritos food truck and Tostitos cantina. The campaign helped Zero Sugar post over...
Andrex Account Shifts From FCB London Into McCann
Kimberly‑Clark has transferred the Andrex account from FCB London, which secured the business in 2019, to global agency McCann. The move marks a strategic shift as the consumer‑goods giant looks for fresh creative leadership. McCann will now manage Andrex’s advertising,...
Function Health’s New Erewhon Smoothie Was Designed to Highlight Nutritional Gaps and Promote Telehealth Lab Testing
Function Health, a telehealth platform with half‑million users, unveiled a limited‑edition Erewhon smoothie to spotlight widespread nutritional deficiencies revealed by its lab tests. The company reports that 65% of members have elevated insulin, 54% show high ApoB, and 70% are...
Krispy Kreme Is Giving Away Free Doughnuts Today for Fat Tuesday 2026. There’s Just One Tiny Catch
On Tuesday, Feb. 17, 2026, Krispy Kreme is handing out free Original Glazed donuts to customers who visit participating stores. To claim the treat, shoppers must wear Mardi Gras beads, aligning the promotion with Fat Tuesday traditions. The giveaway is...
“Omnichannel Planning Has Become a Living System.”: Yaron Tomchin, CEO, Mobupps
Mobupps CEO Yaron Tomchin says omnichannel planning has evolved into a living, AI‑driven system. He highlights fragmentation across mobile, web, CTV and emerging formats, and the need to shift from channel‑centric to outcome‑centric management. New ad‑tech advances enable near‑real‑time feedback...
X Partners with Real Madrid for New Original Series on Real Talks
X has struck an exclusive deal with Real Madrid to launch “Real talks,” a 10‑episode, player‑driven X Original series. The episodes will roll out throughout the 2025/26 season, aligning with the club’s key fixtures and allowing fans to submit questions...
On the Move: Fitton Trades Porsche for Bentley
Bentley Motors announced Angus Fitton, formerly Porsche’s VP of PR, as its new chief communications officer effective March 16, overseeing global product, corporate and internal communications. At the same time, fintech firm Sunbit appointed Shachar Scott, ex‑Meta Reality Labs marketing leader,...
Digest: Disney Takes On Bytedance Over AI Video App; Alliance of Independent Agencies Launches Middle East Chapter
ByteDance announced tighter safeguards for its AI video generator Seedance after Disney served a cease‑and‑desist alleging unauthorized use of Marvel and Star Wars characters. The move follows a surge of hyper‑realistic clips that raised copyright concerns across Hollywood. Meanwhile, the...
Snap Inc. Reveals Insights Into Its Users’ Behaviour for Ramadan 2026
Snap Inc. released its Ramadan 2026 consumer insights, highlighting that the holy month will fall in winter for the first time in the Middle East, altering fasting hours and spending patterns. The report shows 40% of GCC Snapchat users plan Ramadan...
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
AXIS Consulting Shares a Practical Model for Scaling AI, Automation, and CRM Change
AXIS Consulting unveiled a five‑component operating model to help mid‑market and enterprise firms scale AI, automation, and CRM initiatives beyond isolated pilots. The framework aligns use‑case selection, data governance, process‑first design, embedded change management, and continuous measurement to create repeatable,...
How To Dominate March Madness With Show-Level Data
Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...
Quince Appoints First Head of Brand Strategy and Narrative
Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
Football Australia Reprises Iconic ‘Til It’s Done’ for New CommBank Matildas Campaign via Ogilvy
Football Australia, in partnership with Ogilvy, has launched a new campaign featuring the iconic "Til it’s Done" slogan to rally support for the CommBank Matildas ahead of the 2026 AFC Women’s Asian Cup. The film pairs the unofficial national anthem...
Nike Ropes In Next-Gen Trail Runners With Interactive Experience
Nike has unveiled All Conditions World, a WebGL‑based interactive platform that brings its All Conditions Gear (ACG) line to life. The digital world showcases real trail routes curated by elite athletes such as Cesare Maestri and Nienke Brinkman, complete with...
Hourglass Launches DTC Channel In Australia & New Zealand
Hourglass has launched its first direct‑to‑consumer website, hourglasscosmetics.com.au, targeting Australia and New Zealand. The rollout includes free standard shipping for the first month, a 10% welcome discount, and complimentary gifts for orders over $120 and $150. The DTC channel runs alongside...
Advertising Leader Jane Callister Joins Impala Talent
Jane Callister, a 30‑year advertising veteran, has joined Impala Talent as a senior recruitment partner. Her career spans top agencies such as Publicis UK, JWT, DDB, TBWA, and M&C Saatchi, giving her deep operational insight. Callister will apply this expertise...
Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...
The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...
Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru
Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
Beforepay Celebrates The Year Of The Fire Horse With Fortune Cookie Activation
Beforepay is inserting branded fortune cookies into Melbourne restaurants to celebrate the Lunar New Year and the Year of the Fire Horse. Each cookie carries a supportive message and a QR code that directs diners to a dedicated landing page...
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
XL and SALVO Launch Ramadan Film Showing How Ultra 5G+ Reduces Digital Disruptions
XL and advertising agency SALVO unveiled a Ramadan‑themed film in Indonesia to showcase XL’s Ultra 5G+ service. The commercial follows a young woman returning home for the holy month whose urgent work request is resolved in seconds thanks to ultra‑fast, reliable...
Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea
Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...
How Retailers Should Respond to Events Like Ramadan and the Lunar New Year
Retailers face a rare calendar convergence as Ramadan and Lunar New Year begin almost simultaneously in February 2024. Luxury and beauty brands are launching limited‑edition products and pop‑up events, but many consumers criticize superficial zodiac imagery and token gestures. Experts...
CRA Poaches Nine Growth Executive Helena O’Dowd to Drive Audio’s Commercial Push
The Commercial Radio Australia (CRA) has created a new Head of Commercial Strategy role and hired Nine’s Director of Growth and Retention, Helena O’Dowd, to fill it. O’Dowd will steer industry‑wide initiatives under CRA’s 2030 Strategic Plan, aiming to expand...
Revolution360 to Exclusively Represent Wrappr’s OOH Inventory
Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...
Havas Red Appoints Erin Sing to Executive Director, Melbourne Role
Havas Red has named Erin Sing as Executive Director of its Melbourne office, adding to a year of strong local wins and the launch of a new Havas Village. Sing arrives with more than 16 years of in‑house and agency experience,...
Digitas Australia Names Miriam Healy as Chief Technology Officer
Digitas Australia announced Miriam Healy as its new chief technology officer. Healy, who joins from a previous engineering director role, brings more than 25 years of experience delivering large‑scale digital products for household brands. In her CTO role she will...