Scale Revenue Right: Data‑Driven Timing in AI Era
The Science of Scaling started as a series of talks - just like the one I'm giving at SXSW in two weeks. Those talks became frameworks that underpin how we work with portfolio companies at Stage 2 Capital , and part of the curriculum at Harvard Business School. And most recently, a book. At the core is a pattern I kept seeing over and over: startups failing at scale. And not because the product wasn't good enough, but because they scaled at the wrong time and at the wrong pace. Are we ready to scale revenue? If so, how fast? These questions matter even more in 2026, as AI reshapes how we think about GTM team design, demand gen, and the tech that we use to support it all. I'll be walking through the frameworks that founders and revenue leaders can use to answer them. 📍 The Science of Scaling: Using Data to Decide When — and How Fast — to Scale Revenue 🗓 Tuesday, March 17th | 2:30–3:30pm 📌 JW Marriott, Salons 1-4 If you're at SXSW, I'd love to see you there. And if you want to keep the conversation going afterward — I'll be signing copies of The Science of Scaling at the SXSW Bookstore (Hilton, Level 6) at 4:15pm right after the session. Swing by, grab a copy, and let's talk scaling. Add to your schedule here: https://buff.ly/9cQl2XZ Book signing details: https://buff.ly/PZJ8qLC 100% of the book's proceeds are donated to mental health. #SXSW #ScienceOfScaling See you in Austin.
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