The Creator Economy’s Growing Impact: Building the Modern Production Studio With Second Rodeo Productions’ CEO Scott Brown
Second Rodeo Productions, led by CEO Scott Brown, is pioneering a new production model that focuses on digitally native scripted formats such as micro‑dramas—short, one‑minute chapters monetized per episode. Drawing on collaborations with megastars like MrBeast, The Rock and Kevin Hart, the studio blends legacy talent with creator‑economy influencers to deliver fast‑scaled, multi‑format content. Brown emphasizes a "brain‑trust" culture that empowers directors and accelerates workflow for vertical and horizontal screens. The approach targets the $1.2 billion U.S. short‑form movie market and aims to reshape Hollywood’s distribution paradigm.
EITB Selects Konodrac for HbbTV-Based TV Audience Measurement
EITB has awarded Barcelona‑based Konodrac a contract to deliver HbbTV‑based audience measurement and addressable TV services across its connected television platforms. The system will capture real‑time viewing data from smart TVs, enable interactive promotions and targeted ads, and integrate with...
.jpg?width=690&quality=85&format=jpg&auto=webp)
Dead by Daylight Maker Behaviour Has Bought the Studio Behind 7 Days to Die to Create "a Portfolio of Horror...
Behaviour Interactive, the Canadian studio behind Dead by Daylight, has acquired Texas‑based The Fun Pimps, the developer of 7 Days to Die. The deal, terms undisclosed, aims to build a portfolio of horror IPs, adding 7 Days to Die’s 20 million‑plus...
Behaviour Acquires The Fun Pimps, Creators of 7 Days to Die
Behaviour Interactive, Canada’s largest game studio, announced the acquisition of The Fun Pimps, the developers behind the survival‑horror hit 7 Days to Die. The title has sold more than 20 million copies since its 2013 early‑access launch and maintains a vibrant...
TikTok Takes New Audience-Targeted Ad Solutions to Market
TikTok unveiled three audience‑targeted ad formats—Logo Takeover, Prime Time, and TopReach—to deepen brand integration within the app. Logo Takeover pairs a brand’s logo with the app’s opening screen, while Prime Time serves up to three sequential ads within a 15‑minute...
‘KPop Demon Hunters’ Directors Land $10M Deal After The Film’s Breakout Success
Netflix’s animated hit “KPop Demon Hunters” became the platform’s most‑watched film, earned an Oscar and launched a massive merchandising line. After the breakout, directors Maggie Kang and Chris Appelhans secured an exclusive five‑year agreement worth roughly $10 million per year, plus...
Popular, Not Famous: How Tiltify’s $100M Fundraising Year Redefines Creator Philanthropy
Tiltify reported that creators donated more than $100 million in 2025, roughly double its 2024 total, cementing creator‑led philanthropy as a major growth engine. The platform’s tools—especially creator‑designed incentives, auctions and matching challenges—accounted for 40% of the funds raised, up from...
No Growth For S4 Capital In 2025 Or 2026
S4 Capital, led by Martin Sorrell, posted full‑year 2025 net revenue of £673 million (approximately $842 million), an 11% decline driven by an 8.4% organic drop. The firm warned that 2026 will also be a no‑growth year on an organic basis, with...
SVG New Sponsor Spotlight: Verimatrix’s Juan Martinez on Safeguarding Live Sports Content
Verimatrix, a security firm with over 400 customers and 200 engineers, is positioning itself as a global leader in anti‑piracy technology for live sports. In a new SVG Sponsor Spotlight, VP of Product Management Juan Martinez explains that the time‑sensitive...
Headliner Launches Video Templates for Podcasters and Creators
Headliner has introduced Video Templates, a new feature that lets podcasters and other creators brand, caption, and publish video clips or full‑length episodes in minutes without design expertise. The tool integrates into Headliner’s clipping wizard, offering a four‑step workflow that...
What Our Data Reveals About Ad Quality and Player Churn in Mobile Games
A November 2025 analysis using Unity’s AdQuality tool examined how ad quality affects player churn across Android and iOS mobile games. The study compared rewarded video and interstitial formats from multiple networks, finding that interstitials consistently generate higher churn than...
New TikTok Logo Takeover High-Impact Ad Solutions
TikTok unveiled three premium ad products at the IAB NewFronts: Logo Takeover, Prime Time, and TopReach. Logo Takeover places a co‑branded screen the moment users open the app, delivering an uninterrupted first impression. Warner Bros. used the format for the Supergirl...
Unit 7 Expands in Size and Scope with New Shop Facility
Unit 7, a veteran props design and fabrication firm, has opened a new shop in Winter Park, Florida, expanding its physical footprint and service scope. The facility supports larger‑scale production and introduces Unit 7 Designs, a unit focused on scenic,...
France Tv Distribution Closes Multiple Sales in Spain for Curious by Nature
France TV Distribution has secured a slate of international sales for the first episodes of the French light‑crime series *Curious by Nature*. The show landed deals in Spain with ETB, Aragón TV and NBCUniversal’s Calle 13 channel, and expanded into Poland,...
The Twilight Zone Tower of Terror Unveils a New Covered Waiting Area
Starting Monday 23 March 2026, Disneyland® Paris will debut a new covered outdoor waiting area for The Twilight Zone Tower of Terror™. Dubbed “The Patio,” the space reimagines a former hotel terrace, complete with Pueblo‑Deco architecture, natural stone flooring, and period‑style décor. The...
Dinesh Vijan Says “Mahavatar Is SIX Times the Size of Chhaava”; Also Reveals, “I Told Namit Malhotra, ‘If Ramayana Runs,...
Producer Dinesh Vijan revealed that his upcoming mythological epic *Mahavatar* will be six times larger in scale than his recent hit *Chhaava*, which grossed over Rs 500 crore (≈ $60 million). He linked the film’s fate to the performance of the Diwali release *Ramayana*,...
Barometer Brings Advanced Brand Suitability Targeting to SiriusXM Media
SiriusXM Media and AdsWizz are expanding their partnership with Barometer to add episode‑level brand‑suitability targeting across the SiriusXM Podcast Network. The audio‑first solution evaluates tone, sentiment and contextual intent, giving advertisers granular control without sacrificing reach. The integration works for...
Dhurandhar 2 Fever? Not for Aadu 3 as Jaysurya’s Fantasy Drama Eyes Rs 100 Crore Mark
Malayalam fantasy comedy Aadu 3 has amassed roughly $10.5 million worldwide in four days, pushing its total to $10.7 million and surpassing rival Pawan Kalyan’s Ustaad Bhagat Singh. The film earned $0.72 million on opening day, climbing to $0.86 million each weekend day and $0.40 million on Monday, with...
‘Merger Synergies’: CBS News Fires Workers, Shutters 100 Year Old CBS Radio
CBS News, now owned by Larry Ellison after his 2025 acquisition, announced a 6% workforce reduction, cutting roughly 60 employees, and the shutdown of the century‑old CBS News Radio service. Management framed the moves as a strategic realignment to address...
European Scripted TV Production on Downward Trend as Shorter Seasons and Episode Runtimes Define New Normal
European scripted TV production is entering a downturn, with the European Audiovisual Observatory reporting fewer episodes per season and shorter episode runtimes after a growth peak in 2022. The shift reflects a broader market correction as streaming platforms curb original‑content...
Sony Music Acquires Nordic Dance Label One Seven Music, Taps Co-Founder Janus Barnewitz as New MD of Sony Music Denmark
Sony Music Entertainment has acquired the Nordic dance label One Seven Music and appointed its co‑founder Janus Barnewitz as Managing Director of Sony Music Denmark. The deal builds on a 14‑year partnership, though financial terms were not disclosed. Barnewitz, who previously led disco:wax...
50 Cent Reveals $100M PH Live Entertainment Hub in Times Square
Hip‑hop mogul 50 Cent has partnered with Robert Earl to launch PH Live, a $100 million entertainment venue in Times Square. The venue will host pop‑up concerts, movie premieres, private events, and cultural happenings. Equipped with advanced LED systems, it can morph...
Nicki Minaj Sued Over Alleged Unpaid $275K Production Costs
Nicki Minaj is being sued by 24/7 Productions for allegedly failing to reimburse more than $275,000 in concert‑related expenses. The production firm says it provided planning, staffing, audio, lighting, transportation and logistics for her 2022 MTV VMA appearance, 2023 Jingle Ball...
The Most Innovative Companies in Media and News for 2026
Fast Company’s 2026 list spotlights ten media innovators reshaping how content is created, distributed, and monetized. Companies such as Cloudflare are defending publisher rights with AI‑blocking tools, while The Onion revives print and launches a satire‑focused ad agency. TikTok‑driven imprints...
US Newspaper Circulations 2025: Washington Post Print Declines 21% in a Year
The Alliance for Audited Media reports a 12.5% drop in average daily print circulation among the 25 largest U.S. newspapers through September 2025, with the sector averaging 1.74 million copies per day. The Washington Post experienced the steepest decline, down 21.2%...
Reuters Begins Migrating From Satellite to IP
Reuters is partnering with TVU Networks to replace its satellite‑based news distribution with a cloud‑managed, IP‑centric platform. The first region is already live, leveraging TVU MediaHub for signal processing and TVU NOC for network monitoring and automated failover. The new...
Chennai Super Kings Partners with Snapchat for ROAR 2026
Chennai Super Kings (CSK) teamed up with Snapchat to power its pre‑IPL fan event, ROAR 2026, at the M A Chidambaram Stadium. The collaboration featured a stadium‑wide Snap Camera AR experience that reached more than 25,000 attendees. Digital extensions included creator‑led SnapStarSquad videos,...
Rusk Media Ropes in Performax & DaMENSCH for Battleground S2
Rusk Media announced that Performax and DaMENSCH will serve as special partners for the second season of its reality competition, Battleground, which launches on Amazon MX Player in April 2026. The show brings back creator‑mentor Abhishek Malhan, aka Fukra Insaan,...
India’s M&E Sector Likely to Grow to INR 3.3 Trillion by 2028: FICCI-EY M&E Report
India's media and entertainment (M&E) industry expanded 9% year‑on‑year to ₹2.78 trillion (≈$33 bn) in 2025, according to the FICCI‑EY report. Digital media became the largest segment, crossing the ₹1 trillion (≈$12 bn) threshold, while digital advertising grew 26% to ₹947 billion (≈$11.4 bn), accounting for...
ARD-Jugendwellen-Fusion Kommt Früher Als Gedacht
ARD’s regional youth radio stations SWR, SR and HR will merge into a single brand called DasDing, launching on June 1, 2026—six months earlier than the originally planned January 2027 start. The new program will serve Baden‑Württemberg, Rheinland‑Pfalz, Hessen and...
Limelight’s Adaptive Rules Centre Delivers 4× Auction Success for Performance-Based SSP
Limelight Inc. introduced its Adaptive Rules Centre (ARC) to a performance‑based supply‑side platform (SSP) struggling with empty VAST creatives that bid without delivering impressions. By deploying a single "Add Creative ID to List" rule, the SSP automatically detected and blocked...
Understanding Creator Performance Metrics: A Guide for Influencer Marketing Agencies
Creator performance metrics give influencer agencies a data‑driven framework to move beyond surface‑level likes and views. The guide outlines why trust and adaptability make influencer marketing valuable and presents key direct and indirect impact statistics, such as a $5.78 return...
France’s Recorded Music Revenues Hit $1.21B in 2025, up 3.9% YoY; Subscription Streaming Revenues Grew 5.9% YoY
France’s recorded‑music market generated €1.071 billion (≈ $1.21 billion) in 2025, a 3.9% year‑over‑year increase and the tenth consecutive year of growth. Streaming remained dominant, with total streaming revenues surpassing €700 million ($794 million) and paid‑subscription revenue rising 5.9% to €553 million ($625 million). Vinyl sales surged...
![[Industry News] UK Games Dev Sector Has Suffered Its Sharpest Recorded Decline – TIGA Data](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/TIGA-Making-Games-in-the-UK-2026_Cover.jpg)
[Industry News] UK Games Dev Sector Has Suffered Its Sharpest Recorded Decline – TIGA Data
TIGA reports the UK games development sector suffered its steepest decline, losing 1,537 development jobs—a 4.5% drop—in the year to September 2025, ending 14 consecutive years of growth. Including supply‑chain effects, total job losses reach 4,347, while the number of studios...
How Streaming Has Transformed NBA Audience Insights
The NBA’s audience has shifted dramatically from traditional TV to a fragmented mix of streaming services, mobile devices, and consoles, with over a quarter of viewership now coming from virtual multichannel video programming distributors (vMVPD). This migration forces the league...
Nintendo Reportedly Adjusting Switch 2 Production After Weak Holiday Sales
Nintendo is scaling back Switch 2 production to 4 million units this quarter, down from an initially planned 6 million, after weaker-than-expected holiday sales in the United States. The console’s US sales lagged despite strong performance of the lower‑priced variant, causing the stock...
Samsung TV Plus Powers the Next Era of FAST, Showcasing Live Events, Creator-Led Content, Exclusive Offerings, and Interactive Features Accelerating...
Samsung Ads unveiled a full‑funnel performance platform at IAB NewFronts 2026, pairing AI‑driven targeting with shoppable ad formats on Samsung TV Plus. The platform integrates Amazon’s Interactive Video Ad technology, enabling viewers to add Amazon items to cart directly from their...
Hybe India Announces Nationwide Search for ‘The Next Generation of Artists’
Hybe India announced its first nationwide audition program, seeking vocal, rap and dance talent through online submissions and in‑person events across ten major cities. The initiative follows the launch of Hybe India in Mumbai in September 2025 and the recent...
Creators in Malawi to Start Earning Online in April
Malawi’s Communications Regulatory Authority is launching a creator‑monetisation initiative with Meta and TikTok, beginning with workshops in Lilongwe this April. The program aims to give Malawian content creators access to the same revenue tools available on Facebook, Instagram and TikTok...
Turning Readers Into Paying Subscribers: 5 Tips for Converting via Newsletters
At the Publisher Newsletter Summit, leaders from Bloomberg, Hearst UK and Mill Media outlined five tactics for turning free newsletter readers into paying subscribers. Their advice centers on building personal relationships, delivering high‑quality niche content, leveraging analytics for audience insight,...
Magenta Telekom Joins DNMG and Adds Stingray Channels
Austrian telco Magenta Telekom has joined the Deutsche Netzmarketing (DNMG) association to distribute Stingray’s iConcerts, DJazz and Classica channels in HD. iConcerts is offered free across all TV packages, while DJazz and Classica are bundled in the TV L tier. The...
AI Could Be a Blockbuster — Just Not for Film Companies
The Financial Times argues that generative AI will become a blockbuster revenue driver, but the bulk of profits will flow to technology firms rather than traditional film studios. AI tools can produce scripts, visual effects, and even entire movies at...
JioStar Unlocks India’s Billion-Strong Consumer Base for Southeast Asia Brands via Live Sports
JioStar is positioning its live‑sports platform as a gateway for Southeast Asian brands to reach India’s billion‑strong consumer market. The upcoming TATA IPL 2026 will be broadcast across linear TV, CTV and mobile, building on the 2025 edition’s 537 million TV...
Amid Competition for Sponsors, Top Sports Clubs Are Investing in Social Media Operations
Top sports clubs are pouring capital into owned media operations to make their sponsorship assets more attractive. The LA Chargers built a $250 million studio complex, while European giants like Inter Milan expanded to 90 million social followers, driving profit and sponsor...
TikTok Courts CMOs with First-Ever Collective, as It Targets Bigger Budgets
TikTok staged its inaugural CMO Collective in England, gathering about 65 senior marketers from Europe and Israel to deepen advertiser relationships. The event highlighted the platform’s ease of content creation using a phone and CapCut, while showcasing TikTok Shop integrations...
How Sakal Is Using AI to Turn Print Ads Into Revenue Data
Sakal Media Group has deployed an OCR‑driven AI platform that scans every print advertisement in its newspapers and converts the images into searchable, structured datasets. The system automatically tags brands, categories, placement and size, turning daily print data into real‑time...
What’s Coming From Grass Valley at NAB Show 2026
Grass Valley will showcase its new Grass Valley Media Universe (GVMU) at NAB Show 2026, featuring Dynamic Media Facilities powered by AMPP OS and hybrid workflows. The lineup includes the LDX 110 Series with triple‑speed capture, the LDX 180 Series...
For Athletes Unlimited, The Technical Vision Expands For Live Sports
Athletes Unlimited’s professional women’s basketball season returned to Nashville with GameTime Productions delivering an 18‑camera live broadcast, streamed on ESPN+ and the WNBA App. The company introduced a custom scorebug and real‑time data dashboard to reflect the league’s unique points‑based...
David Tyler Connects with Hoss Management Group
Veteran voice talent David Tyler, known for CTV News and iconic Canadian and U.S. radio stations, has joined Hoss Management Group as a radio imaging and voice‑over representative. With a four‑decade portfolio that includes Subaru, Boeing, Johnson & Johnson and the NCAA,...
Superadio Amplifies ‘Essential Ebro’ in Distribution Deal
Superadio Networks' Amplified Voices has signed a digital distribution agreement with Dad Life LLC to launch “The Essential Ebro Laura Rosenberg Show,” a daily series of curated clips from the trio’s commentary. The partnership gives Amplified Voices exclusive rights to...