
HarperCollins is turning authors’ books into AI YouTube Shorts HarperCollins has partnered with Toonstar to turn books into AI YouTube Shorts The launch starts with Lisa Greenwald’s Friendship List series Episodes run 2–10 minutes, targeting young YouTube audiences Toonstar’s CEO says “creator-led,” with authors consulted and paid royalties tubefilter.com/2026/04/03/youtube-harpercollins-toonstar/
TikTok Tackles AI Music Clones With Advanced Audio Detection Tech TikTok has integrated ACRCloud’s detection tech into SoundOn to spot copied music “Derivative Works Detection” flags altered tracks, including pitch and speed changes The system helps artists track misuse, secure credit, and protect...
The phrase I keep coming back to is this: we’re moving from content creation to media operations. That shift matters because it changes what tools people need, what skills matter, and what kinds of products become valuable.
MyPOV: the middle east to the rescue. Gulf Funds Near Deal to Back Paramount’s $81 Billion Takeover of Warner https://t.co/hTIMzrGhf5
Universal To Extend Exclusive Theatrical Window For Pics To 45 Days In 2027 --- bullish cinemas https://t.co/U20KYoNQOD

"I am sorry… the sky is not falling on Hollywood. Some things are changing forever. Some things are cyclical. It doesn’t really matter whether media or Wall Street analysts get it. The industry rolls on. The acquisition of Warner Bros Discovery...
Ye sold $33M worth of tickets across two nights in LA, including one of the highest-grossing nights in music history. Perhaps more significant: Spotify playlisted a song from his new album and Live Nation is partners with the promoter for his...
Gulf sovereign capital speeds media consolidation. ~$24bn Saudi-led backing lowers financing risk for Paramount’s $81bn Warner bid. Risks: regs, execution, leverage. Trade: buy Paramount. 🔍 — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov

🧵Hey Hollywood: I’m not trying to harsh your doom and gloom – I, too, enjoy feeling sorry for myself — but I do want to point out that all may not be lost. * Q1 box office 2026 has surpassed 2023 to...
This is the real way to make change in the music industry because these institutions can't do anything without their sponsors 👌👌 Once the big corporate money is out, change starts happening much quicker...
CBS News finally ponies up for Edward R. Murrow sponsorship after The Media Mix calls. https://t.co/V9ofIFPZUY

It must be nice to live where there's a rule of law. "A Premium subscriber who has paid for Netflix continuously from 2017 to the present day is entitled to a refund of about 500 euros, while a Standard subscriber is...
Thinking about doing a more advanced 2-3 week live class for creators that have 2-5 inbounds per week from brands. Covering how to assess quality of lead, budget, get brand on a call, put proposal/pricing together after call. Would...

The Zendaya and Robert Pattinson-led original nabbed A24’s third-best opening weekend, signaling that the "indie studio for cool kids” is now also the place for buzzy, of-the-moment, youth-skewing romantic comedies and dramas... (Weekend box office punditry for THE DRAMA) https://open.substack.com/pub/scottmendelson/p/zendaya-movie-star-box-office-a24-the-drama-dune-odyssey-robert-pattinson/
Multi-orbit satellite operator SES is exploring cross-unit content bundles between its media and aero or cruise businesses, as the passenger experience evolves. https://t.co/jmm0rS22Cy #PaxEx

The Super Mario Galaxy Movie has earned $372.5 million in its global debut from 80 markets around the world. https://t.co/WciCxsgIrk

WB’s newest misfire at US #BoxOffice, R-rated action horror #TheyWillKillYou starring #ZazieBeetz is closely following #TheBride’s footsteps, after grossing disastrous 1.9M on 2nd 3-day weekend, a harsh -61.3% drop from an already low opening (vs #TheBride’s 2.1M, -70.4%) It hits a...
“While White House attacks are ‘the same old, same old,’ there’s ‘an added big asterisk,’ one CNN staff member said, referring to the uncertainty of Ellison’s approaching ownership.” https://t.co/YJOQ2Yentz

Snapchat launched AI Clips in Lens Studio for Lens+ subscribers, turning single photos into five-second videos, with eligible creators able to earn through Lens+ Payouts. 🤖 It gives creators a faster path to video content while building an incentive structure around...
The creator economy is the new gold rush But most creators will fail Because their focused on mining the gold And not selling the tools and equipment to make mining faster and easier
#TheDrama targets $14.4M domestic debut with an additional $13.6M overseas for $28M global opening against $28M budget One of A24’s biggest wide debuts ever https://t.co/IGvvJrQYxo
Donald Trump’s attacks on CNN have taken on new meaning with David Ellison’s Paramount ready to take over. @liamjscott and I spoke to CNN staffers who detailed fresh anxieties about potential job cuts, mismanagement, and deference to Trump. https://t.co/YJOQ2Yentz
The journey of a $100k solo creator: 1. Find niche with active demand 2. Craft an offer that satisfies it 3. Content to funnel demand 4. Redirect to your email 5. Make offers daily 6. Learn & scale In that order.

LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick...
Pepsi Cancels Sponsorship of U.K. Festival Where Kanye West Is Set to Headline, Hours After Prime Minister Decries ‘His Previous Celebration of Nazism’ https://t.co/mrA6T9ynqG via @variety
If people won’t let the private sector make adjustments to the local TV station business, it’s a guarantee that a bankruptcy judge will in due course. New @wrtv owner DuJuan McCoy deserves time to make the necessary adjustments. Investigative reporter...
Sync Licensing Fact A lot of artists and producers say they’re looking for an 'in'... Very few are actually researching music libraries, what they place and following submission guidelines.

Online discourse aside, moviegoers are RSVPing "Yes" to Zendaya and Robert Pattinson's comedy as Amazon's sci-fi epic continues pulling "aspirational for anyone not named Nolan or Coogler" grosses. (Friday box office punditry for THE DRAMA) https://open.substack.com/pub/scottmendelson/p/box-office-the-drama-nabs-awesome/
The traditional reach-versus-revenue trade-off between 📺 linear TV and 📲 OTT streaming may only apply to broadcast television anymore: As linear cable/satellite TV shrinks and streaming expands, their reach expectations have largely converged for the most-scaled pure-play streamers. Especially with Prime...
Meta starts testing a premium subscription on Instagram -> Meta is testing an Instagram Plus subscription in a few countries, offering features including anonymous Story viewing and extended 48-hour Story durations "Snapchat and X have proven that there is a market for...
If you're an independent artist trying to get your music heard in Canada, I can help. Traditional PR, radio pitching, press outreach — all of it. Let's talk. Eric@ThatEricAlper.com

Top Films on Good Friday - FRI APR 3: $48.3M - #SuperMarioGalaxy $10.4M - #ProjectHailMary $6.4M - #TheDrama $2.1M - #Hoppers $850k - #RemindersOfHim
The Varsity * Robo umps are here. * Wapo hires some sports reporters. * Rupert's WSJ swipes at NFL's antitrust exemption. * Don't expect a lot of changes at NFL Network. * Passan: WBC shouldn't be more than every three years. Plus, I sat down with...

Strong $6.4M Good Friday opening day for original film #TheDrama incl pre-shows. Basically even with Zendaya's Challengers which bowed to $6.3M in APR 2024 (on regular FRI). Fans liking what they see. RT aud score ticked up to 83% now, CinemaScore...

Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
#TheDrama raises $6.4M Friday, weekend in $15M range Will be one of A24’s largest wide openings ever https://t.co/xZR8mDCIaN
What percent of movie theaters if they burned down would be rebuilt today? How many are making a return on investment that makes sense versus high sunk capital costs?

TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
"I wouldn't be surprised at all, if in the future, Substack forces a follow button on the main landing page to Substacks... eventually they'll just want people to follow. You'll still have your Stripe details, but you won't own your...

Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk
My Inside Orchard essay this week is about OpenAI buying TBPN. I discuss two reasons OpenAI is buying the media company and the holes in OpenAI’s logic. It’s a Hail Mary pass with low odds of succeeding as planned.
An NFL Partner 👇 Fox, Sinclair Decry NFL Antitrust Exemption as Sop to Streamers https://t.co/ORRVrmc6xZ via @sportico @crupicrupicrupi

WED and THU start for Super Mario Galaxy vs Super Mario Bros: Galaxy | $34.5M | $24.6M | -29% | $59.1M Bros. | $31.7M | $26.6M | -16% | $58.3M Larger THU drop for Galaxy, to be expected for a sequel. 2-day #boxoffice...

Netflix - yes Netflix - jumps on the AI bandwagon with video editor https://t.co/Hw7dJeymBT https://t.co/OxGqjfHPaA

10 months ago, I predicted OpenAI would buy media companies. This week they did. 58K subscribers. Nine figures. Under their political strategy team. Without original journalism, AI is a snake eating its own tail. This is the new model. TBPN is the opening...

Talent agencies get commissions from representing entertainers, but higher margin deals come from brand partnerships.
The distribution mindset shift @MediaKing built a $50M media company from South Dakota with 19 employees. His biggest lesson from the early blogging days: "There were plenty of great blogs that didn't get read and plenty of average ones that did." Distribution wins...

OpenAI (infrastructure) bought TBPN (storytellers) for low hundreds of millions. The founders gave up ad sales and editorial independence. I watched Viacom make this exact bet with XFire in 2006. The storytellers could not run the infrastructure business. Deja Vu...
‘Animorphs’ TV Series in Development at Disney+, Ryan Coogler’s Proximity Media to Produce (EXCLUSIVE) https://t.co/cxKS8d6H8x via @variety