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EMAIL DIGESTS
Daily
Every morning
Weekly
Tuesday recap
FCC Chair Brendan Carr lauded CBS under CEO David Ellison and journalist Bari Weiss, noting the network’s willingness to experiment with new formats. Ellison, who assumed leadership of Paramount after its merger with Skydance, has pursued conservative‑friendly moves, including acquiring Weiss’s outlet The Free Press. Carr also praised CBS News for returning to fact‑based reporting, while reminding that the FCC has revived equal‑time rules to pressure broadcasters. The comments come amid broader political tensions, with former President Trump suggesting the FCC could revoke broadcast licenses.
The video examines why FromSoftware is unlikely to pursue a Bloodborne remaster, attributing the hesitation primarily to intellectual‑property ownership. While the studio controls titles such as Elden Ring, the rights to Bloodborne remain with Sony, creating a structural barrier to...
The Boxoffice podcast highlighted Paramount and Skydance’s successful bid to acquire Warner Bros., after Netflix withdrew from the competition. The episode also celebrated Scream 7’s record‑breaking opening weekend, sparking discussion on the evolving 45‑day theatrical window. Francois Godfrey of Moving Image...
The video debates Warner Bros.’ strategic path if the pending Paramount acquisition collapses, focusing on whether the studio would return to Netflix or operate as an independent entity. Panelists note Paramount’s heavy debt load and recent junk‑rating as primary failure triggers,...
Michele Roney of Mars United Commerce says retail media has largely ignored the in-store experience, where advertising remains mass-market and untailored compared with pixel-level precision online. She argues retailers and brands must integrate data and collaborate with transparency and scale...
The podcast explores a new frontier in finance: prediction‑market exchange‑traded funds that package binary event contracts—ranging from sports outcomes to election results—into tradable securities. Host Nathan Hirsch is joined by Gabelli’s Chris Moreni, who launched the live‑sports ETF GLS, and...
Alex Stone, head of Enterprise Partnerships at Horizon Media, says the agency is reshaping deals to prioritize technical alliances, data collaboration and client-focused solutions alongside traditional commercial terms. Horizon pairs high-level joint business partnerships (JBPs) with joint technical plans (JTPs)...
New research from Sonata Insights and IAB finds a widening "AI Ad Gap": young consumers are increasingly negative about AI-generated advertising, and ad executives continue to underestimate that sentiment. Despite greater exposure to AI ads in year two of the...
South by Southwest has re‑engineered its format for its 40th anniversary, collapsing the once‑segmented music, film and interactive tracks into a single, seven‑day convergence. The demolition of the historic convention center forced organizers to relocate the music hub to the...
The video captures Mewgenics indie developer’s reaction to an unexpected surge in player numbers shortly after launch, revealing how the title exploded without a coordinated marketing push. Within an hour of waking, the creator discovered roughly 30,000 players online, and a...
In a recent interview, Alliant’s Suvadip Choudhury argued that TV buyers need better quality signals—not just more raw data—to sharpen audience targeting. He traced the industry’s evolution from simple demographic slices to behavior‑driven segments that can identify, for example, “moms...
The Town episode examines David Ellison’s blueprint for merging Paramount Global with Warner Bros. Discovery in a proposed $111 billion transaction. Ellison’s leadership team outlined how the combined entity would operate, sparking debate over whether the deal will survive regulatory scrutiny...
Monday's market recap highlighted two major themes: the ongoing consolidation between Warner Bros. Discovery and Paramount Skydance, and the release of the latest manufacturing PMI figures. The media merger talks signal further concentration in the streaming sector, while the PMI...
HBO Max and Paramount+ will merge into a single streaming platform once Paramount Skydance finalizes its acquisition of Warner Bros. Discovery. The combined service would immediately command over 200 million direct‑to‑consumer subscribers. Executives say the consolidation is designed to create a...
Contextual targeting is emerging as the primary method for buying Connected TV inventory, offering relevance at scale without relying on user identifiers. Ryan Kenney of Magnite highlighted that viewers choose content they love, making context a natural fit for CTV....
IAB executive Zoe Soon says the creator economy has become one of the fastest-growing areas of brand investment, with roughly 50% of U.S. buyers now treating it as a “must buy” alongside search and social. Brands are shifting to creator-first...
Horizon Media is prioritizing trustworthy, transparent data over flashy AI features as it rolls out its Blue AI-native platform, enriching client data and enabling natural-language interrogation down to atomic-level records so customers can validate and act on insights. The agency...
Meta has rebuilt a dedicated gaming org after Apple’s App Tracking Transparency (ATT) shock reduced the effectiveness of its mobile ad tools for game developers. The company moved from a country-based sales model back to an industry-focused team headquartered in...
The video dramatizes a real‑time sponsorship pitch where a creator offers a $12,500 partnership, only to be turned down. The host uses the call to illustrate how brands like Kit value human connection and community impact far more than raw...
The Institute for Practitioners and Advertising (IPA) released its latest agency census, revealing a stark contraction in creative‑agency employment. Overall agency headcount fell 6.8%, with creative firms bearing the brunt at a 14.3% decline, while new hiring dropped more than...
The video examines the bleak financing landscape confronting the video‑game industry and asks whether any optimism remains. 2025 saw venture capital for game development plunge 55%, prompting a hard look at budget realities and the myth that indie or mid‑tier...
Warner Bros. Games announced that its flagship Batman Arkham series will return with new titles slated for 2027‑28, reaffirming its commitment to legacy franchises. Sony’s PlayStation division signaled a potential retreat from PC exclusives, while Ubisoft experienced a leadership shake‑up as...
The video dissects Microsoft’s latest Xbox upheaval: longtime gaming chief Phil Spencer is stepping down after nearly four decades, Xbox President Sarah Bond has resigned, and Asha Chararma—formerly head of Microsoft’s core AI division with stints at Instacart and Meta—has...
Udi’s founder Dave Fagerty walks viewers through the end‑to‑end process of launching a new Harry Potter collection, illustrating how a mid‑size DTC brand can turn a blockbuster license into a growth engine. The team emphasizes a disciplined licensing model: presenting realistic...
The event, hosted by Semaphore at Gallup’s Global HQ, centered on the company’s mission to restore public trust in news media. Co‑founder Justin B. Smith highlighted three persistent consumer concerns—bias, information overload, and Western‑centric narratives—and outlined how Semaphore’s experimental formats...
The Box Office Podcast episode, hosted by Daniel Loria with guests Chad Kennark and Rebecca Polly, examines the Scream franchise ahead of the theatrical debut of Scream 7, the first film since 2023’s Scream 6 to be directed by original screenwriter Kevin...
In a recent interview, Horizon’s Jeremy Flynn explained how the agency is embedding artificial intelligence into every stage of its media services, reflecting a broader shift in chief marketing officer (CMO) expectations from simple media execution to measurable growth experiences. Flynn...
Walmart Connect senior executive Khurrum Malik used the forum to highlight the rapid evolution of retail media, from a lower‑funnel, on‑site placement to a multi‑surface storytelling engine that now includes CTV, linear TV and over‑the‑top platforms. He announced the company’s recent...
The video debates whether high‑profile actors should shun streaming‑first movies, questioning the impact on their brand equity. Participants argue that streaming alone does not create stardom and that frequent releases on ubiquitous platforms can dilute a star’s cachet. Key points include...
The video explains how Musixmatch Pro’s new feature lets musicians turn any line of their copyrighted lyrics into printable merchandise, effectively creating a new, low‑cost revenue stream for artists. It highlights that global merch sales reached $4.1 billion in 2024—6.4 % of total...
IRIS.TV is turning Connected TV into a performance‑driven channel by using contextual signals and emotional data to serve ads at moments that resonate with viewers. The platform’s privacy‑first approach identifies what content is being watched without tracking personal identities, enabling...
Unity senior vice president Chris Feo urges marketers to treat gaming like any other high‑engagement media channel, arguing that outdated stereotypes limit ad spend despite comparable scale. He highlights Unity’s expansive platform—used by automakers, slot‑machine makers and more—supporting 160 million U.S....
Former Nexon CEO Owen Mahoney claims AI can slash AAA game production costs by 90% and triple the market size. The video challenges that premise, arguing the industry’s real issue is player attention, not a lack of content. It questions...
In a candid conversation on the "New Music Business" podcast, host Arian sits down with Slush Management co‑founders Neil O’Conor and Aaron Green to unpack how modern artist managers navigate a fragmented industry. The discussion centers on the firm’s philosophy—following...
Warner Bros. Discovery’s board has signaled that Paramount Global’s revised proposal – a $31‑per‑share cash offer – is now considered a superior bid, positioning Paramount as the frontrunner in the contested acquisition. The move follows a brief period in which...
Sony announced a comprehensive reboot of its live‑action Spider‑verse slate, a move confirmed by studio head Tom Rothman during a recent interview. After a string of missteps—including Morbius, Madame Web and Craven—Sony is acknowledging that its previous approach failed to resonate...
Paramount Skydance has submitted a revised, higher‑priced bid to acquire Warner Bros. Discovery, explicitly offering to cover Netflix's $2.8 billion breakup fee and aiming to derail Netflix's $83 billion acquisition plan. The new proposal raises the per‑share price and positions David Ellison’s...
The video explains foreign subpublishing – the mechanism that channels mechanical, performance, sync and print royalties earned outside the United States back to the songwriter’s U.S. publisher. Because foreign territories use mandatory mechanical rights agencies, royalties first go to those agencies,...
The Game Business Show introduced Fuse Games’ upcoming Star Wars Galactic Racer, a high‑profile racing title that aims to revive the franchise’s long‑absent pod‑racing experience. Founded three years ago by former Criterion leaders, the UK studio has grown to a...
The podcast dissects Supercell’s annual shareholder blog, where CEO Ilkka "Ilka" Paananen frames 2025 as a near‑record year despite a 4% revenue dip, largely driven by a dramatic rebound in Clash Royale. The letter highlights doubled re‑engaged players, a 500%...
In part two of The Town, Sony Pictures chief Tom Rothman talks about the franchise’s future, Marvel’s recent slump and what he calls Hollywood’s originality crisis. Rothman credits the Sony‑Marvel alliance for turning Spider‑Man into a $1.9 billion juggernaut, even after the...
The video explains why Sony chose not to produce the film “Sinners,” emphasizing the studio’s strategic focus on preserving and expanding its long‑term content library rather than chasing a single, potentially risky release. Executives argue that a studio’s enduring profitability...
IHeartMedia’s chief business officer Lisa Coffey announced a beta version of Audiograph, a platform that makes broadcast radio addressable, measurable and programmatically purchasable. Early proof‑of‑concept tests with five advertisers across retail, wireless and quick‑service restaurants showed addressable radio outperformed traditional...
Will Swayne, global practice president at dentsu, announced that advertising has entered its third, algorithmic era, where media planning relies on addressable, outcome‑focused marketplaces powered by AI. He emphasized that despite technological advances, stable consumer behaviors remain the foundation for...
Alex Llull of Perspective explains how his team grew a B2B creator partnership program from zero to 44‑times revenue in under a year. The strategy hinges on recruiting micro‑YouTube channels with roughly 2,000 views per video, whose niche audiences deliver...
The interview tackles one of the toughest problems for modern game studios: how to turn playtesting into a full‑fledged marketing engine. Eden Chen of Firstlook explains the shift from traditional closed testing to a player‑relationship platform that spans pre‑pre‑launch,...
The Media Leader podcast spotlights a recently leaked memo authored by an anonymous coalition of senior executives from creative, media and ad‑tech agencies. Convened by the UK‑based nonprofit Inside Track, the group warns that the advertising ecosystem is failing its...
The video is a tongue‑in‑cheek confession that the creator has written a full‑blown love song for his cat, Ralph, a ten‑year‑old orange feline who constantly perches on his laptops and demands attention. The premise is introduced as a “secret lover”...
The video exposes a little‑known marketing tactic called seeding, which major labels and independent artists use to flood the internet with identical content across dozens of influencer pages. By paying these accounts to post the same narrative at the same...
Hollywood’s major studios and talent unions have launched a coordinated assault on BiteDance’s Seed Dance 2.0, an AI video model that can synthesize realistic footage of actors and copyrighted characters. SAG‑AFTRA and the Screen Actors Guild issued a joint...
