The Story-Centric Shift: Designing the Multi-Platform Newsroom for the Streaming Era
Newsrooms are transitioning from broadcast‑first pipelines to story‑centric, multi‑platform operations to meet the speed and scale demanded by streaming and social channels. By aligning teams around a single story and leveraging AI‑driven automation, organizations can produce distinct versions for digital, social, and linear TV without duplicating effort. Hybrid cloud infrastructures support this parallel workflow while preserving the reliability required for traditional broadcasts. The shift aims to boost efficiency, reduce costs, and maintain audience trust amid rising AI‑generated misinformation.
Daily Star Became a Hit on MSN by Tailoring Content to Robot Editor
The Daily Star has appointed senior reporter Adam Cailler to work full‑time tailoring its stories for MSN.com, an AI‑driven news aggregator that now ranks as the world’s third‑largest English‑language news site. By reshaping articles to meet MSN’s strict filters—removing adult...
EE Launches AI TV Search Feature
EE has introduced Smart Search, an AI‑driven feature on its EE TV platform that lets users find shows and movies by describing mood, theme, plot or a simple one‑liner. The tool pulls content from live TV, on‑demand libraries and third‑party...
Broadcasters: Live Op IP Shift as Satellite Use Declines
Broadcasters are rapidly replacing satellite transponders and private fiber circuits with IP‑based and cloud‑native workflows, according to a new Caretta Research report co‑produced with Zixi. The transition is driven by C‑band spectrum reallocation in the United States, rising cost pressures,...
‘Another C*** Has Entered the Chat’
Australian morning‑show host Kylie Gillies inadvertently uttered the C‑word on The Morning Show, joining a notorious list of live‑TV slip‑ups. The profanity was broadcast without delay, prompting immediate social‑media chatter and brand‑safety alarms. Media commentator Dr Mumbo highlighted the incident, noting...
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
PubMatic and trading desk Amnet have launched France’s first Agentic advertising campaign, built on PubMatic’s AgenticOS and the Claude large‑language model, for client Interbev. The video‑focused effort targets cooking enthusiasts and consumers of responsibly sourced French meat, aiming for high...
Five Steps to Creating Value in Local Community News
A new FT Strategies report, produced with the Knight Foundation, outlines five steps for local news outlets to create sustainable value. The guide stresses deep community connection, direct two‑way audience relationships, a balanced revenue mix, mission‑driven governance, and responsible use...
Instagram Tests a Feature to Let You See Your Ex's Stories without a Trace — and It's Going to Cost...
Instagram is piloting a paid subscription that lets users watch Stories anonymously, extending the feature set with audience lists beyond Close Friends and a 24‑hour story extension. The test is live in Mexico, Japan and the Philippines and costs roughly...
The Challenges of Print Magazine Publishing
Print magazine publishing faces a perfect storm of rising costs and shrinking demand. Paper prices have jumped roughly 30% and energy tariffs increase printing and distribution expenses, while distributors often retain more than 50% of the cover price. Digital advertising...
China Influencer Amasses over 1 Million Followers in 2 Weeks by Sharing How to Rent a Home Tips
Chinese influencer Gulumao amassed 1.3 million followers in just two weeks by posting short, practical videos on how to rent a home. His debut tutorial, "Youth Study: How to Rent a Home," garnered over 4.6 million views and quickly went viral on...
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is introducing interactive carousel ads that let brands display up to six swipeable product cards within the Now Playing screen, with Priceline and GNC among early testers. The service also launches branded playlist takeovers on high‑traffic lists such as...
CIMM Is Out To Prove That All Media Isn’t Equal
The Coalition for Innovative Media Measurement (CIMM) is releasing a paper that challenges the industry’s assumption that all media is interchangeable, especially in the fast‑growing CTV space. It argues that media quality can be objectively measured using probabilistic signals such...
The State of Subscriptions for Marketers – 2026 Edition
The 2026 AppsFlyer subscription report analyzes 1.7 billion paid installs across 2,900 apps, revealing $2.1 billion in user‑acquisition spend. AI has shifted from a feature to core infrastructure, making data quality and rapid action the new competitive edge. Geographic dynamics are changing...
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
TikTok Shop’s beauty category generated more than $670 million in sales over the past year, driven primarily by hashtag‑centric video content. The #skincare hashtag alone accounted for roughly $142 million, making it the top revenue generator. K‑beauty tags such as #Koreanskincare and...
Why The Guardian’s First Reader-Facing AI Product Isn’t a Chatbot
The Guardian has introduced its first reader‑facing AI product, called Storylines, which surfaces AI‑generated narrative clusters on a handful of tag pages. Rather than a chatbot, the tool analyzes the latest 200 headlines per tag to identify three dominant storylines,...
The Trade Desk Shakes up Identity Alliance Payouts, with a New Focus on Incrementality
The Trade Desk is revamping its Identity Alliance compensation, moving from a volume‑based payout to an incrementality‑focused model that rewards unique identity signals. The change, slated for early 2026, includes a temporary revenue guarantee and new APIs to help partners...
Time Pitches GEO Insights Into a New Brand Offering
Time is launching a new GEO product that audits how AI search engines portray brands and sells tailored branded content to correct mismatches. The service leverages tools from TollBit, ScalePost and Mobian to analyze up to 100 prompts across ChatGPT,...
Is HBO’s Neighbors a Prestige Docuseries — or Jerry Springer Redux?
HBO has launched "Neighbors," a docuseries that follows everyday conflicts in American suburbs, mixing observational journalism with heightened drama. The eight‑part series costs roughly $10 million per season and features high‑production values comparable to the network’s prestige titles. Critics are split,...
Malibu Taps Creator Sabrina Brier for ‘Get Ready With Me’ Campaign to Promote New Pink Spirit
Malibu has introduced Malibu Pink, a rum‑based spirit flavored with guava, coconut and pineapple, and is launching it through a "Get Ready With Malibu Pink" campaign. The brand partnered with comedian‑creator Sabrina Brier to produce #GRWM videos and a stop‑motion...
What Can Advertising Re-Learn From PR?
The article argues that advertising has drifted from its core purpose of forging human connections, turning instead into a product‑centric, technology‑driven machine. In contrast, public relations has preserved the relational, credibility‑focused playbook that brands still need. With 68% of agencies...
Bestads Best of the Week Reviewed by Jen Speirs, Chief Creative Officer, Droga5, Dublin
Jen Speirs, Chief Creative Officer of Droga5 in Dublin, judged this week’s Bestadsontv.com “Best of the Week” awards. The winners include Maxibon’s "GO FULL COOKIE" for Best TV, Tesco Mobile’s "Your second most important network" for Best Print, Mycar Tyre’s "The...
TV Ratings (30/3/2026): It’s Down To The Final 6 On Australian Idol
Overnight figures show 1.5 million Australians tuned in for Australian Idol’s Top 6 episode, with Seven reporting a national‑average audience of 910,000. The show eliminated Charlie Moon and Simela Petridis, trimming the competition to six finalists. Meanwhile, Seven’s Married At First Sight dominated the night, reaching 2.98 million viewers...
Public Trust in Traditional Media Stays Strong Despite Social Media Boom — Fahmi
A Malaysian Communications and Multimedia Commission study reveals that 87‑90% of adults aged 18‑35 first encounter news on social platforms such as WhatsApp, TikTok and Facebook, yet only 40‑50% trust those sources. In contrast, television, radio and newspapers—though accessed less...
Monday VOZ Ratings | A Big MAFS Challenge Brings a Big MAFS Audience
Monday’s VOZ ratings show Nine’s reality hit Married At First Sight Season 13 leading primetime with an average 1.82 million viewers, outpacing other commercial shows such as Australian Idol and Survivor. Across the five major metros, Nine captured 36.7% of total TV...
Carriage
Spectrum is adding its TV app to Amazon Fire TV devices starting April 15, 2024. The rollout lets Spectrum subscribers stream the full channel lineup, multiview, cloud DVR and video‑on‑demand content directly on Fire TV hardware. Compatibility covers Fire OS 6+ and...
Droga5 ANZ Wins Qantas ‘Project Sunrise’ Pitch
Droga5 ANZ has been awarded the creative lead for Qantas’ “Project Sunrise” campaign, which will market the airline’s upcoming non‑stop flights from Australia’s east coast to New York and London. The win follows the final ground‑testing phase of the first...
Virgin Australia Moves to Build Retail Media Network
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
Brian Florido Joins Linkby as Chris Wirasinha Gets Band Back Together
Brian Florido, former managing director of Val Morgan Digital, has been appointed commercial product director at Linkby. He will lead the Pubfeed platform, which distributes editorial content to publishers and charges brands on a cost‑per‑click or cost‑per‑impression basis. Florido’s hire...
Want to Watch All of the Yankees’ Games on TV This Season? It’ll Cost You over $1,200.
The New York Yankees will be broadcast across ten different networks and streaming services in 2026, including the debut of live MLB games on Netflix. Watching every regular‑season game costs cord‑cutters about $1,262 annually, $1,235 with a live‑TV bundle, and...
Boris FX Acquires Vegas Pro, Sound Forge, and Acid Pro
Boris FX announced it has acquired the Vegas Pro, Sound Forge, and Acid Pro suites from MAGIX Software. The deal brings the flagship video‑editing platform and professional audio tools under the Boris FX umbrella, along with the company’s AI engine. The 2026 Vegas Pro release...
EE TV Rolls Out AI-Powered Smart Search
EE has introduced Smart Search, an AI‑driven content discovery tool for its EE TV platform, allowing users to locate shows and movies by describing mood, theme, plot elements or memorable lines. The feature aggregates results from live TV, on‑demand libraries,...
Malaysia: Navigating an AI-Driven Media Landscape
Malaysia’s media ecosystem is rapidly evolving as smartphones and mobile internet become the dominant gateways to news, pushing traditional broadcast and print toward digital platforms. Social media algorithms now dictate content visibility, while artificial intelligence drives personalization, recommendation and moderation...
So Dakota Can Do This, But We Can’t Get The Bachelorette?
Alex Cooper’s UnWell Network is debuting “Unwell Winter Games,” a four‑episode YouTube series that pits reality‑TV personalities and influencers in mental and physical challenges. The lineup includes controversial figures such as Dakota Mortensen, whose ex‑partner Taylor Frankie Paul had her...
Tackling the ‘I Don’t Watch TV’ Myth
Kath Sroka of Nine argues the "I don’t watch TV" claim is a myth, noting that viewers still consume premium long‑form content on smartphones, laptops and shared screens. The shift is driven by live sport, reality shows and on‑demand series,...
Sophie Turner Sustains 'Minor' Injury, and Prime Video's 'Tomb Raider' Series Halts Filming
Prime Video announced that filming of its highly anticipated "Tomb Raider" series has been paused after lead actress Sophie Turner suffered a minor injury on set. The series, starring Turner as Lara Croft, is being developed by Emmy‑winner Phoebe Waller‑Bridge and co‑showrunner...
MTV Lawsuit Over Nick Cannon’s New Rap Battle Show Can Move Ahead, Judge Says
A federal judge refused to dismiss MTV owner Viacom's lawsuit against Zeus Network over Nick Cannon's new rap‑battle series Bad vs. Wild, allowing trademark claims to move forward. While the court threw out Viacom's copyright infringement allegations, it found the...
Bob Dylan’s AI “Lectures From the Grave” Are an Accidental Warning for What Not to Do: Review
Bob Dylan launched a $5‑a‑month Patreon called "Lectures from the Grave," offering AI‑generated monologues, a faux Mark Twain letter, a short story, and a vintage video. The pieces use synthetic voices and fabricated pen names, delivering historically themed content that...
News Holds Attention: Why Journalism Beats the Infinite Social Scroll
In an era of endless social feeds, journalism is emerging as the rare medium that captures genuine attention. Research shows 75% of Australians enter a focused state when consuming news, and advertising alongside reputable journalism delivers 6.4 times higher brand...
Automated Social Reporting That Saves Hours
Manual social media reporting forces teams to export data, clean spreadsheets, and rebuild slide decks each week, turning strategy into admin work. Fragmented sources like Meta Business Suite, TikTok Business Center, and Pinterest Analytics require tedious stitching, leading to errors...
Connoisseur Media to Sell Its 4 Topeka Stations
Connoisseur Media announced it will sell its four Topeka radio stations—98.5 KSAJ, 106.9 KTPK, and the AM/FM pair 580/94.5 WIBW—to MSC Radio Group, a Kansas‑Nebraska broadcaster. The transaction, which stems from Connoisseur’s 2025 acquisition of Alpha Media’s Kansas assets, is awaiting FCC clearance...
Everyone Drops Wisdom Bombs in a Satisfying The Fall And Rise Of Reggie Dinkins
The seventh episode of *The Fall And Rise Of Reggie Dinkins* weaves a rap‑beef subplot, physical comedy, and a surprise twist while deepening the bonds between Reggie, Arthur, Monica and Brina. Writer‑producers Mamoudou N’Diaye and Evan Susser use walk‑and‑talk interviews...
Sora Is Gone — but These 3 AI Video Tools Are Already Replacing It
OpenAI abruptly discontinued Sora, its popular AI video generator, leaving users searching for alternatives. Google’s Veo 3.1, built into Gemini, now offers true 4K video with native audio and multi‑scene storytelling, though video is limited to paid tiers ranging from $7.99...
Infomaniak Launches Swiss-Based Streaming Solution
Swiss cloud provider Infomaniak has unveiled an automated radio streaming platform that lets stations run entirely from a web browser. The new "auto DJ" feature creates playlists based on multiple criteria, allowing schedules to vary without manual track selection. Live...
Press Groups Condemn Nigeria Police Beating Journalist Covering Eid Celebrations
Press rights groups, including CPJ, CJID and MRA, condemned the March 21 beating of journalist Muhammad Sani Adamu by Bauchi police during Eid celebrations, demanding a transparent investigation, accountability and coverage of his medical costs. The assault involved at least ten...
How Boosters Can Help AM Stations
NAB Vice President David Layer announced an AM booster project aimed at creating a technical record for FCC rulemaking that would permit on‑channel AM single‑frequency networks. The initiative will involve lab testing, antenna research, and field trials with a full‑service...
RAIN Notes: March 30
iHeartMedia announced a partnership with the bipartisan America250 initiative to deliver a unified national radio experience for the United States’ 250th birthday on July 4. The two‑day shared soundtrack will be broadcast across more than 800 iHeartRadio stations and streamed via...
Researchers Break Down the Digital Habits of Science Influencers
A recent study published in Computers in Human Behavior examined 1,200 videos from 60 science influencers across TikTok, Instagram and YouTube to identify the communication styles that drive engagement. The analysis found that TikTok rewards short, highly objective clips with...
Audacy Crowns Kenyon As Its Latest Regional President
Audacy has promoted Detroit market manager Debbie Kenyon to Regional President for its Central U.S. markets, adding Chicago, Cleveland, Madison, Milwaukee and Minneapolis to her portfolio. The move is part of Audacy’s ongoing “Content‑First” restructuring aimed at leveraging scale while...
IAB Recognizes Future Video Outcomes From Agentic
The Interactive Advertising Bureau (IAB) released a whitepaper titled “AI‑Powered Video Outcomes: Agentic AI,” outlining how autonomous AI systems will reshape video planning, optimization, measurement, and creation. The report notes that 69% of analytics teams are scaling AI and 44%...
Advertising Firm Building ‘Wow’ Factor
Wow Media Inc., founded by Scott Krantz, is installing 30 motion‑picture "EON" booths along Inglewood’s major sports corridors, joining its existing 23 large‑format billboards. The network launches by May 1, just before the FIFA World Cup at SoFi Stadium, and is...