LOST iN’s Subway Food TourSignals a New Model for Creator-Led Travel IP
LOST iN has launched *Subway Food Tour*, a creator‑led travel series that follows food influencer Jeremy Jacobowitz as he explores off‑beat eateries along a single subway line. The show is co‑produced with Andrew Zimmern’s Intuitive Content, giving the venture production financing, legal safeguards, and distribution reach. Designed as a repeatable format, the series can be duplicated in other cities, turning a single line into a franchise‑ready intellectual property. Founder Jonathan Skogmo frames the project as a test case for scaling creator‑driven long‑form travel content.
India’s Ad Watchdog Deploys Influencers to Combat Greenwashing, Dark Patterns
The Advertising Standards Council of India (ASCI) has rolled out its first influencer‑led consumer awareness campaign targeting greenwashing and dark‑pattern advertising. Eight prominent Indian creators, including Shraddha Jain and Aisha Ahmed, will disseminate educational content on evaluating sustainability claims and...
Creator-Led Agency The Now Agency Launches, Secures BJ’s Restaurants, MLSE Among Early Clients
The Now Agency, a creator‑led social‑native firm founded by Gabe Feldman and Jonathan Chanti, officially launched in June 2025 under the Reign Maker Group. Within its first year it landed marquee clients including BJ’s Restaurants, Les Mills, Maple Leaf Sports & Entertainment,...
From Dubai to Miami Beach, Creator Economy Conferences Fill April 2026 Calendar
April 2026 will host a packed lineup of creator‑economy conferences across Dubai, New York, London, Lisbon, Los Angeles and more. Events such as the Dubai Creator Summit, Social Media Week, NAB Show and Canva Create bring together nano‑to‑macro influencers, brands, marketers and...
Inside Mercedes-Benz’s Custom Amazon Prime Video Ads Push Around the NBA
Mercedes‑Benz USA teamed with Amazon Ads to launch a series of custom creative spots that aired during Prime Video’s NBA broadcasts in January and February, featuring Dirk Nowitzki showcasing GLS features. The campaign targets younger, diversified luxury buyers by leveraging live‑sports...
AiMCO Recognizes Top Creators, Brands, And Agencies At Inaugural Sydney Summit And Awards
Australia’s Influencer Marketing Council (AiMCO) held its first summit and the 2025 AiMCO Awards in Sydney, celebrating creators, brands, agencies and technology partners. The event highlighted the “Creator Era” theme and featured keynotes from major players such as MECCA, Tourism...
Iyuno Taps Dante AV to Sync Audio and Video Content
Iyuno, a global media‑localization provider, has added Dante AV video to its Burbank facility to transmit low‑latency video alongside its existing Dante audio network. The company selected Bolin D20H Ultra transceivers to deliver synchronized video feeds to voice‑over and ADR...
Divisive 6-Part Irish Crime Drama Is Trending Number 1 on This UK Streamer Right Now
Irish crime drama "The Vanishings" has risen to #1 on a UK streaming platform's trending chart, outpacing titles like "Rich House Poor House" and "The Curfew." The six‑part series, starring India Mullen and Allen Leech, dramatizes the real‑life "Vanishing Triangle"...
Technical Assistance for Ukrainian Media: “Voices of Ukraine” By The Fix Foundation and ECPMF
The Fix Foundation and the European Centre for Press and Media Freedom have launched the “Voices of Ukraine” programme to provide equipment grants to Ukrainian media operating inside the country. The initiative targets regional, frontline and hyper‑local outlets, offering up...
YouTube’s AI Slop Problem And How Marketers Can Compete via @Sejournal, @MattGSouthern
YouTube’s platform is being flooded by low‑quality, mass‑produced AI videos, dubbed “AI slop,” which now appear in roughly one‑in‑five Shorts recommendations to new users. A Kapwing analysis identified 278 dedicated AI slop channels that together generated 63 billion views, 221 million subscribers...
C15 Studio Renews Deal with Formula 1 for Free Streaming Channel
C15 Studio has renewed its multi‑year agreement with Formula 1 to continue operating the free, ad‑supported Formula 1 Channel in the United States. The updated deal adds live broadcast rights for the 2026 F1 Academy Series, the sport’s all‑female development championship. Launched...
'Scream 7' Earns Franchise-Best Opening
Paramount Skydance’s horror sequel “Scream 7” opened with $64.1 million in U.S. box‑office revenue and $97.2 million worldwide, marking the strongest debut in the franchise’s history. The film achieved this with a modest $11.8 million national TV advertising budget, anchored by a $10 million Super...
Nippon TV Returns to Series Mania Forum with Two New Scripted Formats
Nippon TV is returning to the Series Mania Forum to debut two new scripted formats, the suspense thriller *The Right to Judge* and the high‑voltage drama *Escape*, each ten 60‑minute episodes. *The Right to Judge* has already logged more than...
Focus 360 Names Karen Henderson Senior VP of Sales
Focus 360 LLC announced the appointment of Karen Henderson as Senior Vice President of Sales. Henderson arrives from Katz Media Group, bringing extensive experience across terrestrial radio, satellite, and out‑of‑home advertising. In her new role she will steer sales strategy...
Convening with Care
The March Need to Know special edition spotlights Jesikah Maria Ross’s Care Collaboratory, a News Futures‑backed initiative that brings journalists, artists, designers and scholars together to embed care into civic storytelling. After a decade of coaching public‑media newsrooms, Ross argues...
A Cauldron of Ideas to Fight Misinformation
Entrepreneur Nessa Kiani has launched Culldron, a blockchain‑enabled app that rewards users with tiny crypto payments for sharing and verifying real‑time information from Ukraine’s war zones. The platform blends peer‑review, AI‑generated content, and a dynamic credibility score to surface accurate...
“The Darker Side of Water”: Behind the Scenes of Channel 4’s “The Fountain of Filth”
Channel 4 commissioned a provocative bronze sculpture titled “The fountain of filth” to promote its investigative series “Dirty Business.” The piece, built by 4Creative, Glue Society and Biscuit Filmworks, depicts men, boys, paddles and surfboards spewing water from their mouths. Campaign’s...
Ventum Tech Partners with Pixotope to Expand Virtual Production Capabilities Across the GCC
Ventum Tech announced a strategic partnership with Oslo‑based Pixotope to become the regional integration and deployment partner for the company’s real‑time graphics and virtual‑production platform across the GCC and Lebanon. The collaboration combines Pixotope’s real‑time rendering and camera‑tracking technology with...
Taboola Names Krishan Bhatia as Chief Business Officer; Amazon Ads & NBCUniversal Veteran to Lead Global Sales & Partnerships
Taboola announced Krishan Bhatia as its first chief business officer, tasked with leading global sales and partnerships. Bhatia previously built Amazon’s global video‑advertising business and led NBCUniversal’s digital advertising division. He will oversee the Realize performance‑advertising platform, CTV, generative‑AI products...
NBC Sports Selected Imaginary Forces to Create Cinematic Main Title Sequence for “Primetime In Milan”
NBC Sports tapped Imaginary Forces to craft the main title sequence for the Milan‑Cortina 2026 Winter Olympics primetime show, "Primetime in Milan," which aired nightly from Feb. 6‑22 on NBC and Peacock. The cinematic opening blends animated Italian winter landscapes with...
888 and William Hill Owner Appoints Search Agency
The parent company of online gambling operators 888 and William Hill has engaged a specialist search agency to lead a senior‑leadership recruitment drive. The move follows a closed internal review of the business’s strategic direction. The appointment signals a focus...
As Hispanic Ad Gap Persists, Radio Delivers the Audience
Hispanic consumers now make up roughly a quarter of U.S. adults under 30 and wield $2.6‑$2.7 trillion in buying power, driving over 70% of the nation’s population growth between 2022‑2023. Despite this scale, they receive only about four cents of every...
Structuring Problem-Solution Commercials
Jeffrey Hedquist outlines a proven framework for problem‑solution radio commercials, emphasizing that credibility begins with a believable problem. He advises sequencing the ad: present the problem, tell an emotional solution story, then, if needed, reveal price after trust and value...
Netflix Creates UK Commissioning Team Focused On Live Programming & Brings In ‘Masked Singer UK’ Exec
Netflix UK has assembled a dedicated commissioning team for live unscripted programming, headed by longtime Netflix executive Daisy Lilley. The unit added Claire Horton, known for The Masked Singer UK, on a fixed‑term contract and will oversee upcoming live events...
‘The People Vs VBS’: Watch Trailer For Wild Story Of South African Bank That Collapsed Under The Weight Of Financial...
South Africa’s VBS Mutual Bank, once a flagship black‑owned lender, was declared insolvent in 2018 after billions of rand were siphoned through a massive fraud orchestrated by senior executives. The scandal, which implicated politicians, auditors and even a former president,...
Digest: Paramount to Take Over Warner Bros as Netflix Drops Bid; Dentsu Names New Global CEO
Netflix withdrew its $82 billion bid for Warner Bros. Discovery, clearing the way for Paramount‑Skydance’s revised $111 billion offer. The deal would give Paramount control of Warner’s film studio and TV networks, reshaping the media landscape. Meanwhile, Dentsu named Takeshi Sano global CEO...
Signals, Silos and Standardisation: Unpacking the Knowledge Gaps in CTV Trading
IAB Europe’s first Attitudes to Digital Advertising report shows programmatic CTV adoption rising but fragmented, with 21% of respondents handling over 81% of their CTV inventory programmatically while 18% cannot gauge their own activity. The survey highlights opaque supply paths,...
Business Exchange
Clear Channel Outdoor’s Airports Division has locked in a 10‑year contract, with a five‑year renewal option, to continue its advertising partnership with the Metropolitan Washington Airports Authority at Reagan National and Dulles, a relationship that has nearly doubled revenue since...
Chupa Chups Wraps up "Hardest to Open Lollipop Yet"
Chupa Chups partnered with ad agency BBH to launch a social campaign featuring a lollipop engineered to be the "hardest to open". The confection is encased in a carbon‑composite shell, coated with silicon carbide, wrapped in aramid fibres, and finally dipped...
Why Binary Audience Decisions Aren’t Fit For The Agentic Era
The article argues that traditional Boolean audience segments have become a bottleneck in the era of AI‑driven, millisecond‑level ad decisioning. As publishers, measurement firms, and first‑party data sources flood the bid stream with real‑time signals, the combinatorial possibilities outpace any...
‘Last Week Tonight’s John Oliver On Paramount Buying Warner Bros. Discovery: “Not Great News”
John Oliver mocked Paramount’s $110 billion acquisition of Warner Bros. Discovery, a deal that outbid Netflix after the streaming giant raised its offer to $31 per share. The merger creates a media powerhouse combining Paramount’s film and TV assets with Warner’s extensive library...
David Fincher's First TV Work Was Nearly The Pilot For This Short-Lived Crime Series
David Fincher almost directed the pilot for FX’s 2010 crime‑drama Terriers before opting for Aaron Sorkin’s script that became The Social Network. The series, starring Donal Logue and Michael Raymond‑James, received strong critical praise but suffered low ratings and was...
‘The Pitt’s Noah Wyle Says Season 3 Will Touch On Medicare Cuts After Winning Actor Award
Noah Wyle, fresh from winning the Actor Award, announced that Season 3 of HBO Max’s drama “The Pitt” will confront the looming Medicare crisis. The series, already known for exploring AI‑driven medical tools and remote interpreting, will now dramatize the impact of...
SAG-AFTRA President Sean Astin Says Union Leadership Is “Working Very Hard” On New AMPTP Deal At Actor Awards
At the 32nd Annual Actor Awards, SAG‑AFTRA President Sean Astin announced that union leaders have returned to negotiations with the Alliance of Motion Picture and Television Producers (AMPTP) after a brief hiatus. The talks, which began on February 9, focus primarily...
Why An iZombie Revival Is Unlikely, According To Star Rose McIver
iZombie, The CW’s zombie‑detective drama based on the DC comic, concluded after five seasons with a tidy ten‑year time‑skip finale. Star Rose McIver expressed willingness to return but indicated a revival is unlikely, noting the show’s respectable but modest ratings. She...
Bunnings’ Justine Mills & CommBank’s Jo Boundy Talk Retail Media’s Transformative Business Effects
Bunnings’ marketing chief Justine Mills and CommBank’s Jo Boundy discussed the disruptive potential of retail media during B&T’s CMO Power List interview. They highlighted how Hammer Media reshapes supplier‑to‑consumer engagement and how Bunnings is now acting as a publisher, leveraging...
SAG-AFTRA Chief Says Union Will Render Verdict on Warner Bros. Sale to Paramount ‘When the Time Is Right’ | Video
SAG-AFTRA executive director Duncan Crabtree‑Ireland told TheWrap the union is still evaluating Paramount Skydance’s acquisition of Warner Bros. Discovery and will issue a formal verdict when the timing is right. The union’s media and labor‑economics team has been crunching data on each offer...
Ticker Launches Latest Show BROKER BUSINESS for Mortgage Professionals
Ticker News has launched Broker Business, a new finance‑focused series aimed at Australia’s more than 20,000 mortgage and finance brokers. Hosted by Rex Afrasiabi, founder of New Chapter Legal, the weekly program delivers practical, broker‑to‑broker conversations on client acquisition, scaling...
Claudia Winkleman Addresses Rumour 'Strictly Scandals' Were Reason for Leaving Show
Claudia Winkleman has refuted rumours that backstage scandals prompted her departure from Strictly Come Dancing, confirming the decision was made well before the October announcement. She and co‑host Tess Daly left after more than a decade, having planned the exit...
Instagram Opens up Content Scheduling to All Users
Instagram is rolling out its creator‑focused tools to all public accounts, removing the previous requirement to switch to Professional Mode. The update adds the insights dashboard, content scheduling, and trending audio features for every user. More advanced options, such as...
An Iconic Addams Family Star Has An Incredible Marvel Television Connection
Ted Cassidy, best known as Lurch on “The Addams Family,” also provided the Hulk’s guttural voice and iconic opening narration for the 1977 live‑action series “The Incredible Hulk.” He voiced the creature for the first two seasons until his death...
Instagram Introduces Thumbnail Post Editing for Grids
Instagram has added a new profile‑grid customization feature that allows users to edit the thumbnail images displayed on their profile grid. The update follows a January 2025 preview and coincides with the platform’s shift to larger, Reels‑compatible thumbnails. While casual users...
Martin Compston Details Gruelling Prep for Line of Duty's New Season
Martin Compston revealed he’s on a Whole30 organic diet to slip back into DI Steve Arnott’s iconic waistcoat ahead of Line of Duty’s seventh season. Filming is slated to begin in Belfast this spring 2026, reuniting him with co‑stars Vicky McClure...
Roku Adds a New Feature to Roku TVs & Roku Players That Roku Owners Have Been Asking For
Roku has added a dedicated search section to its Live Guide, positioned on the left‑hand sidebar of Roku TVs and players. The feature lets users type or speak channel names, genres, or keywords to jump directly to content, cutting out...
CASTING | Think You Can Beat the Banker on DEAL OR NO DEAL?
Network 10 has officially renewed Deal or No Deal Australia for a third season, commissioning 195 additional episodes to air weeknights at 6:30 pm. Hosted by Grant Denyer, the revived format returned in early 2024 and has settled into a stable...
The Final Scene Tom Selleck Shot For Blue Bloods
CBS announced that the long‑running police drama *Blue Bloods* will end with its 14th season in 2024, concluding a 15‑year run. Tom Selleck’s final shoot took place during the iconic family dinner, after which he recited a poem by Edna...
Is DELTA GOODREM the Safe Choice for EUROVISION 2026?
SBS has announced that Delta Goodrem will represent Australia at the 70th Eurovision Song Contest in Vienna, marking a shift back to a familiar pop star after recent experimental entries. Goodrem will perform her new arena‑ready single “Eclipse,” co‑written with...
NITV Unites Sport Slate with WEDNESDAY NIGHT SPORT NIGHT
National Indigenous Television (NITV) is launching a new weekly banner called Wednesday Night Sport Night, consolidating its flagship sports shows into a single midweek block. The lineup begins March 4 with PBR 2026 at 8:30 pm, followed by the 10th season...
JURY DUTY Returns with Fresh Corporate Chaos
Prime Video has released the first trailer for the new season of Jury Duty, titled Jury Duty Presents: Company Retreat. The documentary‑style comedy follows temporary worker Anthony at a staged corporate offsite at a family‑owned hot sauce company, where a...
The Role of AI Transcription in the Future of Video Searches and Discovery
AI transcription is turning spoken video into searchable, time‑stamped text, addressing the long‑standing difficulty of locating specific information within video libraries. Modern speech‑recognition models now handle diverse accents and technical vocabularies with high accuracy, enabling instant transcript generation. By converting...