What BodyArmor’s NCAA Deal Means for Coca-Cola’s Hydration Portfolio
BodyArmor has reclaimed the official NCAA sports‑drink title for the 2026 March Madness tournament, supplanting Powerade and rolling out a refreshed “Choose Better” campaign featuring athletes like Flau’jae Johnson and Jalen Brunson. The brand will be the exclusive hydration provider on‑court, with extensive TV, digital and in‑arena exposure. Coca‑Cola reports that BodyArmor’s share and store‑level velocity are rising, and the company plans to unveil a disruptive product later this year. Simultaneously, Coca‑Cola is consolidating BodyArmor, Vitaminwater and Smartwater into a new Advanced Hydration unit to sharpen its functional‑beverage portfolio.
Olaplex Links with ‘SNL’ Star to Blend Science, Style and Humor in New Ads
Olaplex has launched a new multichannel campaign titled “Science Never Looked So Good,” featuring Saturday Night Live star Chloe Fineman as the brand’s Chief Hair Officer. The 45‑second hero spot introduces the No. 3Plus bond‑repair treatment, which claims three‑minute application repairs three...
New York Bill Would 'Shackle' Media Firms, 'Washington Post' Editorial Board Argues
New York lawmakers are advancing a bill that would compel media companies to disclose any artificial‑intelligence tools used in their operations, a move the Washington Post editorial board warns could stifle innovation. At the same time, veteran CBS correspondent David...
QYOU Media Earns TikTok Agency Partner Badge, Expanding Creator Marketing Capabilities
QYOU Media has earned TikTok Agency Partner status, joining a select group of trusted advertising partners. The badge gives the Toronto‑Los Angeles agency direct access to TikTok’s premium tools, analytics, and support for both organic and paid campaigns. QYOU already...
MENA Music Market Embraces Multilingual Content As TikTok Accelerates Track Virality, Per Report
TikTok continues to dominate music discovery in the MENA region, with 84 % of songs that entered the Billboard Global 200 in 2024 first going viral on the platform. The time to reach 100,000 TikTok posts fell dramatically from roughly 340 days in...
David Begnaud Launches Media Company, But Will Continue At CBS News
CBS News contributor David Begnaud has founded an independent media company called Do Good Crew, which will produce a weekly newsletter, a podcast, and live events spotlighting everyday heroes. The venture’s inaugural podcast episode features an interview with Oprah Winfrey....
How Adidas Built A Loyalty Infrastructure That Blends Commerce, Fitness, And Content
Adidas has transformed its adiClub loyalty program into a multi‑dimensional ecosystem that blends commerce, fitness tracking, and user‑generated content. Members earn points not only for purchases but also for workouts, reviews, and outfit photos, with points serving both as tier...
You Can Still Rent DVDs & Blu-Rays By Mail in 2026 Almost 3 Years After Netflix Shut Down Its DVD...
GameFly continues to rent DVDs, Blu‑rays and 4K discs by mail, positioning itself as the sole major survivor after Netflix ended its DVD‑by‑mail service in 2023. The company’s movie catalog includes roughly 292 DVD titles and a growing Blu‑ray selection,...
A Major Satellite TV Service Is Shutting Down & Going Streaming Only
The American Forces Network (AFN) will cease its eight‑channel direct‑to‑home satellite service on March 22, 2026, moving all overseas viewers to the AFN Now streaming app. The shift affects hundreds of thousands of service members, families, retirees and civilians living off‑base in Europe...
Distinctive and Engaging – Zetland Hoping to Hit the Right Tone with Its Expansion Strategy
Zetland, Denmark’s audio‑first news publisher with over 40,000 paying members, is scaling its mission‑driven, ambassador‑campaign model across Europe. After a successful Finnish launch, Uusi Juttu, the company reached 20,000 members and is now rolling out Demo in Norway, hitting its...
The Voice of the Uyghur Post
The Uyghur Post, launched by activist Tahir Imin last November, is one of the few Uyghur‑language news sites, delivering daily stories and a weekly podcast to a diaspora audience of roughly 30,000 monthly readers. It was created to fill the...
YouTube ‘in Talks’ to Stream Four More Live NFL Games
YouTube is in advanced talks to add four live NFL games to its platform, a package previously carried by the NFL Network and now part of the league’s broader media‑rights reshuffle following the $3 billion sale of its media division to...
ITV and Disney Expand Partnership with Primetime Hulu Originals Window
ITV and Disney have deepened their UK partnership by adding an exclusive primetime linear window for two Hulu Original dramas on ITV1. The arrangement builds on the Disney+‑ITVX content‑sharing deal launched in July 2025 and introduces a branded slot called...
NEM Dubrovnik Gears Up for a New Edition
NEM Dubrovnik, the largest TV market in Central and Eastern Europe, will take place from June 8‑11 2026 in Dubrovnik. The four‑day event features panel room sessions with industry experts, case studies, special presentations, and exclusive screenings. Three market areas – Sunset,...
Sporticast 530: How ESPN Unlimited Impacts You, Existing Subscribers
ESPN launched ESPN Unlimited in 2025, bundling its traditional TV networks with ESPN+ and the newer ESPN Select service into a single direct‑to‑consumer offering. The tiered structure has confused many users, especially as some content that was previously free on...
Future Boosts Creator Content, Personal Buying Advice and Registrations
Future plc unveiled three new initiatives—Signal, Collab, and Future+—to revamp affiliate e‑commerce, creator content, and membership registration. Signal shifts buying advice to personal “collections” that drive up to three‑fold social and email traffic, while Collab lets vetted creators publish directly...
Advertisers Must Seize Initiative to Make Most of Once‑in‑a‑generation Change
The International Society of Brand Advertisers (ISBA) has announced that brands must act collectively to capitalize on a once‑in‑a‑generation market shift driven by digital transformation, AI, and evolving consumer expectations. In his first 100 days, the new ISBA chief highlighted...
Free Country, Big Money: Maryland Radiothon Scores for St. Jude
Maryland’s 99.9 Free Country (WFRE) held its 2026 “Free Country Cares for St. Jude Kids Radiothon,” raising a record $640,320 in two days. The haul pushes the station’s cumulative contributions past the $10 million milestone after two decades of annual fundraisers. Station leaders...
Building On A Successful Career and Becoming a Brand
Mike McVay addressed the Intercollegiate Broadcast System conference, urging broadcasters and media professionals to treat their careers as evolving brands. He emphasized continuous education, self‑assessment, and a clear vision to stay relevant across expanding platforms. The talk highlighted that personal...
‘Keep Hope Alive’ Enters New Chapter After Jesse Jackson’s Death
Following Rev. Jesse Jackson’s death, Premiere Networks announced that his nationally syndicated Sunday program Keep Hope Alive will continue under the leadership of his eldest daughter, Santita Jackson. Santita, a Howard University graduate with a career in radio hosting and...
![[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://mcvuk.com/wp-content/uploads/PHOTO-2026-01-13-15-01-58.jpg)
[Guest Post] Are Gaming Publishers Maximising Revenue From Programmatic Advertising?
Gaming publishers have upgraded to modern programmatic stacks—rewarded video, mediation, and in‑app bidding—but many still see flat or declining revenue. The article argues that the bottleneck is not demand scarcity but a lack of systematic monetisation governance, leading to static...
Ofcom to Regulate Major UK VoD Services
The UK government is moving to bring the most popular video‑on‑demand services under Ofcom’s regulatory umbrella through secondary legislation to the Media Act 2024. Platforms with more than 500,000 UK users—including Netflix, Prime Video, Disney+, ITVX and Channel 4—will be classified...
Streaming, AI, and Affluence: The New Case for Sports Radio
Sports radio is experiencing a resurgence, with AM/FM sports stations growing 14% and adding over 100 outlets in the past decade. Revenue share climbed from 9.3% in 2016 to 12.8% in 2025, a 38% increase, while streaming dominance places sports...
HBO Max Launching in 12 New APAC Markets in March
Warner Bros Discovery will launch HBO Max direct‑to‑consumer in twelve Asia‑Pacific island markets on March 26, 2026. The rollout follows recent European launches in Italy and Germany and precedes the UK and Ireland debut. The service will bundle HBO, Harry Potter, DC, Cartoon Network, Max Originals...
Samsung Ads’ Smart TV Carousel Delivers for Non-Endemic Brands
Samsung Ads introduced an Immersive Carousel ad unit on its European Smart TV home screens, supporting up to five rotating tiles per placement. The format appears on more than 70 million Samsung TVs, auto‑rotating every five seconds and also navigable via...
ITV, Disney Expand Relationship with Primetime Linear Deal
ITV and Disney have extended their UK partnership by bringing two Hulu Original series to ITV1’s primetime linear schedule. The first, “The Stolen Girl,” premieres on February 25, followed later by “The Twisted Tale of Amanda Knox.” The titles will air under...
FOX 12 Plus Will Become The Home of the Portland Fire and Portland Thorns With New Focus On Women?s...
Portland’s WNBA expansion team, the Fire, and NWSL club, the Thorns, have signed a multi‑year media partnership with Gray Media’s KPDX (FOX 12 Plus). All Fire games will air on FOX 12 Plus with select simulcasts on FOX 12, while the Thorns continue their expanded...
What Live Sports Still Do Better Than Anything Else
Live sports remain the last true appointment viewing in an on‑demand world, delivering real‑time, unscripted emotional moments that cannot be paused or replayed. Over the past decade, cloud production, remote workflows and hyper‑personalized streams have broadened access and lowered costs....
Congo-Kinshasa: Journalists Investigating Fatal Mining Disaster Denied Access
Journalists probing the Rubaya coltan landslide that killed more than 200 miners were barred by M23 rebels on Jan. 28, highlighting a tightening media blackout in eastern DRC. The disaster, tied to unsafe artisanal mining, underscores the mineral‑fuelled conflict between rebel...
DMG Media’s Danny Groom on How AI Is Changing Content and Talent Strategy
DMG Media CEO Danny Groom told The Definitive AI Forum that AI is reshaping the Mail’s content model, moving from mass‑reach to targeted, personalized output. The company is piloting an AI‑powered dynamic paywall in Australia and has cut article volume...
BBC Radio 2 and Radio 4 Feature in BPG Nominations
BBC Radio 2 and Radio 4 presenters dominate the audio categories at the 52nd Broadcasting Press Guild Awards. The shortlist includes Sara Cox, Trevor Nelson, Anna Foster, Sue Mitchell and Jamie Theakston for Audio Presenter of the Year. Radio 4’s...
GoWit Announces Partnership with Publicis Media Middle East to Scale Commerce & Retail Media Across MENA & Türkiye
GoWit, a commerce‑enablement platform, has entered a strategic partnership with Publicis Media Middle East to expand its retail‑media solutions across the MENA region and Turkey. The collaboration will combine GoWit's AI‑driven shopping tools with Publicis' extensive media network, enabling brands...
Move over Music: Audiobooks Power Australia’s Workouts
Audible Australia’s new research shows audiobooks are eclipsing music as the preferred soundtrack for morning routines and workouts. Thirty‑two percent of Australians consider audio essential for setting the day’s tone, while 34% specifically choose audiobooks over playlists during exercise. Among...
Samsung Ads Launches Immersive Carousel Home Screen Ad Unit
Samsung Ads has introduced an Immersive Carousel ad unit for Samsung Smart TV home screens across Europe, allowing up to five interactive tiles that rotate automatically or can be navigated with the remote. The format appears on the home screen,...
Menarini Consolidates APAC Media Mandate with Agency Appointment
Menarini Asia‑Pacific has appointed Omnicom Media’s PHD as its regional media agency, expanding the partnership to seven additional markets—India, Malaysia, Indonesia, Thailand, Taiwan, Vietnam and Korea—effective January 1 2026. The new remit consolidates media planning and buying across Menarini’s pharmaceutical and consumer‑health...
Conan O’Brien Says He Reaches “More People Now” After Leaving Late-Night
Conan O'Brien says his podcast "Conan O'Brien Needs a Friend" and HBO Max travel series now reach more people than his former TBS late‑night show, which ended in 2021. He argues the traditional late‑night talk‑show format is fading, replaced by...
IKEA Returns to Australian Survivor: Redemption as Major Brand Sponsor
IKEA is returning as the principal sponsor for Australian Survivor: Redemption, extending its partnership with Network 10 and Paramount+. The renewed deal deepens in‑show integration, featuring IKEA‑branded food rewards, sleep solutions, and daily gift‑card competitions during pivotal moments. The brand cites...
NAACP Image Awards: Michelle Obama, Will Packer, Kendrick Lamar Among Night 1 Winners
The NAACP Image Awards kicked off their 57th ceremony with Night 1 winners, highlighting achievements across literature, short‑form media and digital creation. Michelle Obama captured the Outstanding Literary Work – Biography/Autobiography award for her fashion‑focused book *The Look*, while producer Will Packer...
Maksim Chmerkovskiy To Lead Vertical Series ‘Wild Silence’ For Holywater Microdrama Platform My Drama
Maksim Chmerkovskiy, former *Dancing with the Stars* pro, headlines the vertical drama *Wild Silence* on Holywater Tech’s My Drama platform. The series marks the first U.S. vertical production to feature a reality‑TV star in a leading role and follows two...
Mallory Elevated, Miller Hired in JVC Fort Walton Update
JVC Broadcasting has promoted Scott Mallory to Operations Manager of its Fort Walton Beach radio cluster, formalizing his expanded duties overseeing programming, team coordination, and brand execution. The company also hired Brad Miller as Production and Promotions Lead, adding a veteran with...
FAST Trend Report 2026: What’s Trending?
Free ad‑supported streaming TV (FAST) has become the new normal in 2026, reshaping audience habits, advertising models, and content monetisation. International programming, especially Asian dramas and anime, generated $8 billion in streaming revenue between 2020‑2024, while FAST sports channels grew 105%...
Data: Champions League on Prime Video Attracting New Advertisers
Amazon Ads reports a surge in demand for UEFA Champions League advertising on Prime Video, attracting brands across automotive, financial services, lifestyle and travel. Brand‑lift studies show average lifts of 20% in favourability, 14% in familiarity and 21% in purchase...
McCann Group NZ Appoints Zac Stephenson as Managing Director, Media; Terri Collier Promoted to Newly-Created Chief Client Officer Role
McCann Group New Zealand announced Zac Stephenson as Managing Director, Media, effective 9 March, and promoted Terri Collier to the newly created Chief Client Officer role. The duo, who previously collaborated at DDB, will steer the agency’s shift toward a fully integrated,...
FCC Warns Montana FBO Over Unlicensed Radio Transmissions
The Federal Communications Commission issued a Notice of Unlicensed Operation to Beacon Air Group, the fixed‑base operator at Billings‑Logan International Airport, for transmitting on the VHF aircraft band at 128.825 MHz without a license. The unauthorized signal interfered with a co‑located...
How to Watch No. 5 Houston Vs. No. 14 Kansas: Feb. 23, 2026 Men's Basketball Game
On Monday, Feb. 23, 2026, No. 14 Kansas Jayhawks (20‑7, 10‑4) will host No. 5 Houston Cougars (23‑4, 11‑3) at Phog Allen Fieldhouse. The game, a pivotal Big Monday showdown, tips off at 9 p.m. ET on ESPN. Both programs are seeking to rebound...
Maureen McCollum Moves From WPR to WUWM Leadership Role
Maureen McCollum has been hired as Vice President of Content for Milwaukee NPR affiliate WUWM 89.7. The former Wisconsin Public Radio journalist and host will steer the station’s editorial strategy and drive its shift toward a multi‑platform public media model. McCollum...
How to Watch Louisville Vs. No. 18 North Carolina: Feb. 23, 2026 Men's Basketball Game
On Monday, Feb. 23, 2026, No. 18 North Carolina hosts Louisville in a pivotal ACC showdown at 7 p.m. ET in Chapel Hill. Both teams sit at 9‑5 in conference play, making the game critical for postseason positioning. The contest will...
Woolworths Senior Media Manager Joins Comcast’s FreeWheel
Comcast’s FreeWheel has hired Woolworths senior media manager Alan Jenner as Director of Platform Partnerships for Australia and New Zealand. Jenner spent nearly five years leading programmatic at Woolworths and previously held senior roles at LiveRamp, Comscore, Optus and Telstra. FreeWheel,...
Is The New York Times a Games Company? A Familiar Debate Continues
The New York Times now has more bundle subscribers than those who pay for news‑only, reflecting a strategic shift toward ancillary products such as Wordle, cooking guides, and The Athletic. The company has stopped offering a pure news subscription to new customers,...
KPGZ Captures Kearney Championship Run With Comrex
102.7 KPGZ in Kearney, Missouri leveraged Comrex’s FieldLink sideline reporter codec to enhance its live coverage of the Bulldogs’ high‑school football playoff run. The FieldLink system, which uses the free FieldTap app on iOS and Android smartphones, provided crisp, wireless...