Women To Watch: Cherise Richards; 94.9 WQMX, Akron
Cherise Richards is the midday host, Assistant Program Director and Music Director at 94.9 WQMX in Akron, while also hosting a weekend show on 107.3 Alternative Cleveland. She champions live, unscripted radio, training eight part‑time on‑air personalities without voice‑tracking. Richards integrates personal storytelling, lifestyle tips and humor into her programming, creating a relatable on‑air brand. Outside the studio she co‑chairs Habitat for Humanity’s Women Build Project and partners with local health groups to provide free mammograms, underscoring her community‑first ethos.
Logitek Features Glide Glass Console
Logitek unveiled Glide, the first fully self‑contained glass console that runs without an external PC, paired with a new 2RU platform called JetFlex. JetFlex serves as a console engine, audio router, and modular AoIP I/O device, supporting Livewire, Dante and...
Documentaries to Watch Now: Cover-Up (2025)
"Cover‑Up" (2025), directed by Laura Poitras and Mark Obenhaus, profiles Pulitzer‑winning journalist Seymour Hersh and his landmark investigations of the My Lai massacre and Abu Ghraib abuses. The film blends the tension of 1970s political thrillers with rigorous reporting, offering a...
Audio-Technica Launches Two New Broadcast Mics
Audio‑Technica introduced two new mid‑side stereo broadcast microphones, the BP350ST‑UB and BP350ST‑UL, aimed at professional broadcast, production, and field‑recording markets. The BP350ST‑UB features a 5‑inch gooseneck and low‑profile boundary housing for discreet stereo capture, while the BP350ST‑UL is a compact...
AEO, GEO, SEO: Who, What & Why
Reza Moaiandin of SALT.agency explains that SEO, AEO and GEO are interconnected facets of AI‑driven search, not separate silos. He highlights a 20% adoption tipping point for generative AI that is compressing discovery, comparison and purchase into a single interaction....
The Next Phase of Mobile Monetization Belongs to Publishers Who Diversify
At Gamesforum Barcelona, PubMatic warned that relying solely on Cost‑Per‑Install (CPI) is no longer enough for mobile game publishers. E‑commerce and performance brands are shifting budgets toward outcome‑based advertising, growing faster than traditional user‑acquisition spend. Publishers must diversify revenue by...
AdPlayer.Pro SaaS Video Ad Tech Provider Reports Q1 2026 Results
AdPlayer.Pro reported Q1 2026 results highlighting the rollout of configurable ad‑display and player‑cycle intervals across all video placements. Early testing showed an average 8% lift in ad performance for both outstream and instream formats, boosting publisher inventory value and revenue. The...
Digest: Netflix to Refocus on Ads and Content After Warner Bid; IAB Sets AI Commerce Media Guidelines; WPP in Talks...
Netflix is set to report its first earnings since abandoning the Warner Bros. Discovery deal, highlighting a renewed emphasis on advertising and original content. The company projects Q1 revenue of $12.18 billion, up 15.5%, with ad‑supported tiers expected to generate about $634 million. Meanwhile,...
Jimmy Kimmel, Stephen Colbert Take Aim at J.D. Vance’s ‘Rough Week’
Vice President JD Vance faced a barrage of criticism on late‑night shows after a rough week that included defending Donald Trump’s remarks about the Pope, denying a close friendship with Jeffrey Epstein, and failing to broker a cease‑fire in Iran....
How to Safely Manage Multiple Facebook Accounts Without Getting Restricted
Marketers and growth operators often need several Facebook profiles to run campaigns, but Facebook’s policy permits only one personal account per individual. Restrictions arise not from the number of accounts but from shared device identifiers, IP overlap, and repetitive behavior...
Why the World Cup Exposes Sports Streaming's Biggest Engagement Gap
The World Cup will attract over five billion viewers, but its engagement spikes end with the final whistle. In contrast, gaming platforms sustain daily interaction through persistent systems, social layers, and reward mechanics. The article argues that sports streaming must adopt...
This Video of ‘Iran Capturing US Pilot’ Was Filmed in Pakistan
The South China Morning Post fact‑check revealed that a viral video claiming Iran captured a downed U.S. F‑35 pilot actually depicts a paraglider in Chitral, Pakistan. The clip, originally posted on YouTube on May 10, 2025, was miscaptioned amid heightened tensions after...
AI Answer Engine Drive More Effective Advertisng at Reach and Independent
Taboola’s AI‑powered answer engine, Deeper Dive, is now live on dozens of publisher sites including Reach, The Independent and Huffpost UK. The tool draws about seven million monthly users, with roughly one in six visitors asking questions, and delivers ad conversion...
Apple News Revenue Helped BBC Science Focus Double Size of Team
BBC Science Focus has more than doubled its editorial team and monthly page views after focusing on Apple News and Apple News+ subscriptions. The platform now accounts for roughly 45% of the title’s digital revenue, delivering about $8.30 per subscriber per month...
Beef Season Two Review – the Best Show on TV Becomes an Unlovable White Lotus Rip-Off
The second season of Netflix’s anthology drama Beef swaps its original parking‑lot feud for a luxury country‑club setting, starring Carey Mulligan and Oscar Isaac. While the premise—rich owners versus ambitious staff—mirrors the formula that made The White Lotus a hit, the season...
Live Sports Is Powering the Next Wave of Streaming Innovation
Live sports is driving the next wave of streaming innovation as massive, concurrent viewership demands ultra‑low latency and broadcast‑grade quality. Rising U.S. sports media rights, projected to exceed $37 billion by 2030, force providers to seek new monetization models. AI, cloud...
While Adtech Builds the Homescreen Pipes, Advertisers Can Still Tap Into the Opportunity
The CTV homescreen has become the primary gateway for viewers, consolidating fragmented streaming audiences into a premium advertising surface. However, each OEM—Samsung, LG, Roku, Google TV—imposes its own creative specifications, creating operational friction for advertisers. The IAB’s Ad Format Hero...
TCL Unveils 2026 Product Lineup for South Africa, Bringing Revolutionary SQD-Mini LED TV Technology to Local Consumers
TCL announced its 2026 South African lineup, introducing the first SQD‑Mini LED TVs—C7L and C8L—paired with Bang & Olufsen audio. The C7L launches at roughly $1,050 for the 65‑inch model, while the C8L 75‑inch starts around $1,580. The rollout also includes...
Expedia Courts Non-Travel Brands With New Adtech Deal
Expedia Group has partnered with ad‑tech platform Magnite to monetize its vast first‑party data set. The deal gives brands and agencies access to roughly 200 petabytes of traveler data for targeting across streaming TV, video, display and audio. Expedia’s travel media...
Measurement Biggest Barrier to DOOH Investment, Azerion Finds; It’s Partly a Perception Problem
Azerian’s February‑March 2026 study of 128 UK media planners reveals that while 68% have increased out‑of‑home (OOH) usage and 93% consider it vital to omnichannel strategies, 58% view measurement and attribution uncertainty as the primary barrier to further investment. The...
Hard Truths For Retail Media At The IAB Connected Commerce Summit
At the IAB’s 2026 Connected Commerce Summit, industry leaders warned that retail media is at a crossroads, noting the market cannot sustain hundreds of undifferentiated commerce media networks. The new IAB report stresses that future growth will come from tapping...
As RFPs Shrink, Multicultural Publishers Fight For Dollars With First-Party Data
Multicultural publishers are seeing RFP volumes shrink and referral traffic dry up, pressuring them to prove scale for advertisers. To counteract the reach gap, firms like Q Digital and AURN are adopting AdGrid’s Audience Accelerator, a first‑party data platform that...
Myer Teams with News Corp to Launch Glamour in Australia
News Corp Australia is set to launch Glamour Australia, a digital‑first lifestyle platform aimed at Gen Z and Millennial women, later this year. Myer has signed a multi‑year exclusive agreement to serve as the magazine’s beauty partner, integrating e‑commerce and insider...
Agencies Compete for SEO Talent as Client Demand for Zero-Click Expertise Surges
Ad agencies are racing to fill senior SEO positions as brands clamor for zero‑click and AI‑driven search expertise. Eight firms, from indie shops to large holding companies, posted roles with salaries ranging from $100,000 to $260,000. The hiring focus extends...
How College Athlete Carson Roney Went From TikTok Dances to Gatorade Commercials
Carson Roney, a college basketball and volleyball player, turned TikTok dance videos into a 5 million‑follower empire. By partnering with Wasserman manager Erin Convey, she expanded her content to fashion and beauty, securing long‑term deals with Gatorade, the NBA and other...
Ogilvy APAC and Quad China Launch Tuborg’s New Global Campaign “You Don’t Have To”
Ogilvy APAC and Quad China have launched Tuborg's new global campaign “You Don’t Have To,” aimed at young people overwhelmed by social‑media pressure and performance anxiety. The rollout features two global films directed by Cannes Lions Grand Prix‑winning director Terence Neale,...
Pinterest’s New Ad Asks: When Did Watching Life Online Become Enough?
Pinterest unveiled a 60‑second in‑house film titled “How did they do it?” that stitches together employee home movies to argue the best thing found online is a reason to go offline. The ad, part of a broader brand campaign against...
YouTube Finally Lets You Turn Off Shorts: Check Out Exact Settings to Clean up Your Feed
YouTube has introduced a new setting that lets users set the Shorts feed limit to zero, effectively removing Shorts from the app. The option expands on the Shorts feed limit feature launched in October 2023, which previously allowed a minimum...
Bestads Best TV of the Week: Unibet’s ‘Let Sport Win You Over’ via La Maison Créative Justement
Unibet’s new commercial “Let Sport Win You Over,” produced by Paris agency Justement, was crowned Bestads Best TV of the Week. The retro‑futuristic spot shows emotionless robots abandoning code to chase a ball, using sport as a universal connector. Executive...
Ryobi Explores the Addictive World of DIY in ‘Come Equipped’
Ryobi, owned by Techtronic Industries, unveiled the "Come Equipped" campaign to dramatize the addictive pull of DIY projects. The ad follows a househusband whose simple drill trigger ignites a cascade of increasingly elaborate wood constructions, symbolising how one tool can...
‘We Are Making History’: Meet Jordan Baker, New Editor of Australia’s Oldest Paper, the Sydney Morning Herald
Jordan Baker, the newly appointed editor of the Sydney Morning Herald, marked the paper’s 195th anniversary on April 18, highlighting its status as Australia’s oldest continuously published newspaper. Despite industry doubts, the Herald’s print edition still generates roughly $129 million USD in...
Media Job Apocalypse Continues: Thousands Cut at Disney, Snap and BBC
The BBC announced a 10% workforce reduction, cutting 1,800‑2,000 jobs to save roughly £500 million (about $635 million) over two years. Snap Inc will lay off around 1,000 employees – about 16% of its staff – aiming for $460 million in savings for...
UK Marketing Budgets Revised Upwards Despite Geopolitical Unrest
UK advertisers are lifting their marketing budgets despite ongoing geopolitical unrest, according to a new Campaign report. The upward revisions signal a strategic push to preserve competitive advantage as market challenges persist. While exact figures were not disclosed, analysts estimate...
#ThisWeek on MarkLives MEDIA: WhatsApp Open Rates Hard to Ignore • #NextWeek: OOH & SA Consumers
WhatsApp is emerging as a powerhouse marketing channel, delivering roughly 98% open rates and strong conversion metrics that eclipse traditional email campaigns. Experts caution that the platform’s effectiveness hinges on disciplined execution, including strict opt‑in practices and tailored messaging. Marketers...
Ratings
Euphoria’s Season 3 premiere attracted 8.5 million viewers across HBO and HBO Max in its first three days, a 44% jump from the second‑season debut and propelling the series to the No. 1 spot on HBO Max globally. Meanwhile, the Masters golf tournament delivered strong...
Scripps Sports Rides the Bull
Scripps Sports has secured a multiyear partnership with Professional Bull Riders to broadcast Premier Women’s Rodeo on its Ion and Grit networks, beginning with the 2026 PWR Championship on May 17. The agreement expands in 2027 to include the original...
How AI’s Rewiring Brand-Agency Relationships
Artificial intelligence is turning the agency‑client dynamic from a transactional grind into a strategic partnership. As AI automates routine revisions and production, the remaining value lies in human insight, brand positioning and measurable business impact. This shift is polarising the...
Roku Hits 100 Million Milestone
Roku announced that its platform reached 100 million active streaming households in April, marking a key milestone in its user base. The company said more than half of U.S. broadband households now use Roku devices, and its engagement outpaces Amazon Fire...
Google One Discount Takes 50% Off YouTube Premium for a Year
Google One is offering a limited‑time 50% discount on YouTube Premium for a year, cutting the $15.99‑per‑month price to $7.99 for eligible subscribers. The promotion applies only to Google One Premium members who pay $9.99 per month for 2 TB of storage or...
Amazon Sellers Boycott Ads
Amazon announced that, beginning April 15, 2026, advertising fees will be automatically deducted from sellers' retail proceeds, prompting a 24‑hour boycott by the Million Dollar Sellers community, which represents over 700 vendors and $14 billion in revenue. After strong pushback, Amazon...
Nine Snatches Netball TV Rights From Foxtel
Nine secured a five‑year partnership with Netball Australia, taking over broadcast and streaming rights for Suncorp Super Netball, Australian Diamonds matches, and the 2027 Netball World Cup from Foxtel. The agreement delivers free‑to‑air coverage on the Nine Network alongside streaming...
TFM Digital Launches ‘That F*cking Marketing (TFM) Podcast’
TFM Digital has launched the "That F*cking Marketing" podcast, a weekly audio series that cuts through generic Australian marketing advice. The inaugural season debuts three episodes featuring CEO Taylor Fielding, CCO Mathew Fielding, and guests such as Mamamia CEO Natalie...
David Zaslav and the Tyranny of Incentives
Paramount Global and Skydance are poised to acquire Warner Bros Discovery in a cash transaction that shareholders will vote on April 23. The deal, valued at a multi‑billion‑dollar cash offer, comes as Warner’s stock trades about 12 % below that price, underscoring the premium...
The Verdict on Social Media Addiction
Recent jury verdicts find Meta and YouTube liable for harms linked to their engineered platform designs, signaling a legal shift from viewing social media as a neutral tool to a product that can cause addiction. The rulings highlight how infinite...
Audacy/Boston Morning Co-Host Named A MIW Airblazer
Mentoring and Inspiring Women in Radio (MIW) announced that Kennedy Elsey, co‑host of the Karson & Kennedy morning show on Boston’s MIX 104.1, will receive the 11th annual 2026 MIW Airblazer Award. The accolade, created through MIW’s 2015 partnership with Talentmasters Morning...
Social Media Has Positive Benefits for Teens
New Pew Research data from April 2026 surveyed 1,458 U.S. teens and a parent each, examining usage of TikTok, Instagram and Snapchat. The study finds teens turn to TikTok for entertainment and product information, while Snapchat is favored for private...
Is Marshals Returning for Season 2?
*Marshals* debuted on CBS to a strong start, pulling 30.6 million viewers in its first month, second only to Netflix’s *Stranger Things* season 5. While early episodes felt like a standard task‑force procedural, recent installments have deepened Kayce Dutton’s personal storyline, exploring...
Today in 1990, This Groundbreaking Comedy Series Made Its Debut
In Living Color debuted on April 15, 1990 on FOX, quickly becoming a cultural touchstone for sketch comedy and Black entertainment. Created by Keenen Ivory Wayans, the series ran five seasons, earned a 1990 Emmy for Outstanding Variety, Music or...
CBS CEO Says Late Night Deal with Byron Allen Is “Temporary”
Paramount’s CBS announced a one‑year paid‑programming deal with comedian Byron Allen, replacing Stephen Colbert’s “Late Show” with Allen’s “Comics Unleashed” and “Funny You Should Ask.” CBS co‑CEO George Cheeks framed the arrangement as a temporary stopgap while the network re‑evaluates its...
NCIS Franchise Now up to Seven Total Spin-Offs Thanks to LL Cool J's NCIS: New York
CBS announced the production of NCIS: New York, its seventh spin‑off in the long‑running NCIS franchise. The series will star Scott Caan alongside LL Cool J, who returns as special agent Sean Hanna from NCIS: Los Angeles. Veteran NCIS writer‑producer R. Scott Gemmill is penning...