Celebrating 500 Subscribers to Bright Spots Substack
I just hit the first 500 subscribers to my new substack 'Bright Spots'. Bright Spots is about finding the places where the transition is actually working and asking why. Subscribe here for more: https://t.co/nBMZPS4HTp https://t.co/1NPsCqVu8g
AI Maintains Brand Consistency While Customizing Flavor Moods
Few ads I made with GPT Images 2.0 for a made-up chocolate brand called Velvet Bite. Same brand, three different flavors. I wanted to see if it could keep the packaging consistent while changing the mood around each flavor. Pretty wild how close...
Changing a Book’s Release Date Creates Logistical and Marketing Chaos
Moving a pub date means a logistics nightmare. It happens but not generally as in "let's pull this from October and move it to April." Not only are distributors and bookstores going to be irritated if you change your dates,...
Tony Dokoupil's CBS News Hits Record Low Viewership
Scoop: Tony Dokoupil's "CBS Evening News" ratings keep getting worse. Last week was his lowest-rated week on record, averaging only 3.7 million viewers. He has now posted three consecutive weeks under 4 million viewers—reliably slipping below a once-unthinkable threshold.
Legacy Media Sensationalizes Cautious Science for Profit
Legacy media turns cautious scientific findings & statements into sensational headlines, then seeks out quotes from critics calling it hype It’s not journalism. It’s business https://t.co/l1qcyhYTMQ
Ben Thompson Launches New Subscription Platform, Ankler Migrates
feel like the bigger news here is that Ben Thompson is building a subscription platform? super sick
NCIS: Los Angeles Launched as NCIS Backdoor Pilot
📺 April 28, 2009: “NCIS: Los Angeles” aired as the first of a two-part backdoor pilot on “NCIS” on CBS. Originally entitled “NCIS: Legend”, the action procedural starred Chris O’Donnell and LL Cool J and ran for 14 seasons. https://t.co/oN7fKjY6qs...
Billy Crystal's '61*' Revives 1961 Yankees Home Run Race
📺⚾️ April 28, 2001: Historical baseball TV movie “61*” premiered on HBO. Directed by Yankee fan Billy Crystal, it starred Barry Pepper and Thomas Jane as New York Yankees sluggers Roger Maris and Mickey Mantle, respectively, during their 1961 chase...
Meta's Engaged‑click Removal Hurts High‑engagement Brands
My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as...
Twitch Trials Weekly Badge that Boosts Watch Rewards
Twitch is testing a new Weekly Rewards Badge. The badge upgrades the more you watch each week, and rewards additional channel points.
Broadcasting Faces Break‑glass Moment Amid Ad‑dollar Squeeze
Didn't someone call this a "break-glass moment" for broadcasting? “It’s no secret that business has been tough in traditional media for a number of years. Ad dollars are spread very thin, companies are doing everything they can to...
Senate Commerce Chair Rejects FCC as Speech Police
Cruz' office confirms comments to @reuters the Senate Commerce chair made to @PunchbowlNews on early review of @Disney ABC licenses: "It is not government's job to censor speech and I do not believe the FCC should operate as the speech...
Quality Impressions Cost More, Even for Buyers
Jeff Green @TheTradeDesk $TTD at Possible Conf @PossibleEvent: “We are representing the buyer. We are trying to find the very best impressions at the lowest price on behalf of this buyer. But we recognize that quality often takes more money....
HBO Dominates 2026 with Massive New Series Slate
HBO is on an absolute tear in 2026: The Pitt S2, Industry S4, A Knight of the Seven Kingdoms, DTF St. Louis, Rooster, Hacks S5, Euphoria S3, Half Man, House of the Dragon S3, Lanterns, Harry Potter https://t.co/3itVMR1Uw6
Creators Favor Comment Replies Over Livestreams and Meetups
Comments are one of creators’ favorite ways to engage with their audience, according to new data from EMARKETER / Influencer Marketing Factory. 29% of creators say replying to comments, 19.6% say livestreams, and 4.9% say in-person meetups and events. I’m surprised that...
Books Fail From Invisibility, Not Poor Quality
Author insight—many books don’t fail because they’re bad—they fail because not enough readers ever saw them. Visibility is often the real problem, not quality.
AI Wearable Turns Daily Life Into Continuous Vlog
An AI wearable device that regularly captures footage throughout the day and compiles it into a full-day vlog.
Fans Prefer TV; ESPN Must Justify Streaming Cost
…because nobody wants overpriced sports rights deals. The real challenge now is how to convince fans that the ESPN streaming service is something they need, with backdrop of proposed Nielsen data suggesting they still prefer TV to streaming. Messy stuff.
Scale Meta Ads with Hundreds of Fresh Creatives
The brands scaling to 100K/day on Meta right now aren't doing it with better targeting. They're doing it with 80-100+ new creatives a month. Not variations. Genuinely different concepts. The algorithm is better at finding buyers than you are. Your job is to...
Senate Democrat Condemns FCC Disney Review as Unconstitutional Censorship
Senate Democrat on early @FCC review of Disney broadcast licenses: "This is authoritarian censorship. It’s unconstitutional and unacceptable" https://t.co/BQw4DCMuDJ
Gotham TV Awards Nominees Spotlight Diverse New Series
‘Pluribus,’ ‘Beef,’ ‘I Love LA,’ ‘Big Mistakes,’ ‘Death By Lightning’ Among This Year’s Gotham TV Awards Nominees https://t.co/WMhhQruwZb via @variety
Authentic Intent Drives Unlimited Impact, Says Oprah
It was wonderful to share the stage with @Oprah at this year’s @youtube Creator Summit and watch her inspire the next generation of storytellers. As Oprah built a global media empire, she stayed true to her roots: authenticity and trust....
KNX Switches 97.1 FM From News to Sports Talk
Audacy's KNX will replace news on 97.1 FM with a sports talk format https://t.co/ERm8bVGs3R @latimes
Tempo Basketball's Canadian TV Deal Details Expected This Week
Here's viewership info on tomorrow's game. Some of you asked about this: From everything I've heard, I would expect info/details about @TempoBasketball 's Canadian TV deals to come out very soon and I'll predict this week.
Twitch Drops clips.twitch.tv, Shows Username on New Clips
Twitch appears to have retired the clips.twitch.tv/ linking system. New clips now feature the creator's username. Old clips are automatically redirected to this system.
Official Update Confirms Far Cry TV Series Is Coming
Highly Anticipated 'Far Cry' TV Adaptation Gets the Official Update Fans Have Been Waiting For [Exclusive] https://t.co/Kl5XBHylbR
Nexstar's Antitrust Timing Raises Questions on Power Flex
Not sure why I am not allowed to reply to @brianstelter post, but I think Nexstar/Tegna and Sinclair silence has more to do with pending antitrust case. Is this really the time for Nexstar to flex and demonstrate its power...
Treat Customer Service Replies as Guide, Not Proof
lol to his point i will say that using the customer service replies as a source is not great. on its own it is flimsy as a journalistic source. like using police scanners for reporting crime, use it as a...
MSN Removed My Content, Causing 90% View Drop
“Within 24 hours, my views on MSN dropped by 90 percent. My articles were no longer highlighted on MSN pages; you couldn’t find them even if you were one of the 7,000 people who elected to follow me on the...
FCC Summons Disney for Early License Renewal, Cites Public Interest
FLASH: The FCC is officially calling in Disney's broadcast licenses for early renewal, citing the public interest standard and "the agency’s prohibition on unlawful discrimination."
How to Embed HBO Max or Netflix Into Frames
Awesome. Now, how can I plug in @hbomax or @netflix into one of those frames?
Threads Offers Deeper Local Community Over Global Reach
Early day, post a lot at Twitter/X and it was fun. A lot engagement, global audience. But recently active in Threads. A lot local community , more word per post, I like the algo. So far so good for m....
Life‑stage Moments Drive Purchase Intent More than Age
Interesting new Meta study 👀 The largest behavioral gaps Meta found aren't between generations —they're between lifestages Someone going through a key lifestage (eg graduating, getting married, having a baby) shows up to 26 percentage points higher purchase intent than someone who...
Media Timing Limits: Print Delays, TV Edits Explained
Going to leave this here for the uninitiated and performatively naive, since there's been some especially dumb conspiratorial thinking on this platform of late: +Print newspapers can't include late events of previous evening. +Television interviews are always edited for time.
Journalists Legally Entitled to Prompt Pay, No Late Fees
PSA for my fellow journalists — you’re entitled by law to timely payment and it's illegal in many states for you to be penalized for invoicing with a late fee. https://t.co/Gmtjt77QdV
Paid Campaign Amplifies Manosphere Influencer’s Controversial Videos
New: Manosphere influencer Clavicular is everywhere, and that’s not an accident. A paid marketing campaign is spreading video clips of his controversial antics across social media. https://t.co/OcCDvGVASn
When Authentic Writing Gets Mistaken for AI
RT @VoxOptima My op-ed was flagged as AI. It wasn’t. What happens when good writing is called AI? ~ Jennifer Farr | https://t.co/oqLK6bbZtZ @prdaily "As AI tools become more popular, the expectation to avoid publishing content written by AI has increased...
Ted Lasso Season 4 Debuts Aug 5 on Apple TV
Season 4 of #TedLasso will premiere on #AppleTV on Wednesday, August 5. Subsequent episodes will drop weekly. #Apple #streaming $AAPL $CMCSA $WBD
FCC Probes Bridge News for Unauthorized License Control Transfer
Isn't it clearer than that @brianstelter? @FCC Media Bureau said it was investigating Bridge News "for possible violations of the @FCC’s prohibition on unauthorized transfers of control of the station licenses." https://t.co/G9yDWJxuX7
Hungarian State Media Pivots to Impartiality Post‑Orbán
Curious to see what happens to the Hungarian media landscape following the end of Orbán’s regime. So far, employees with state media orgs have fired prominent staff; expressed a desire to host guests opposing Orbán; and demanded editorial impartiality. https://t.co/csOfvJb62s...
FCC License Threats Signal Government Retaliation Against Critics
Monday: Trump demands ABC fire Jimmy Kimmel. Tuesday: The FCC orders Disney to file early license renewals, two years ahead of schedule. That’s not a coincidence. That’s retaliation. The First Amendment only works if the government can’t threaten your license for content they...
Newcomer Media Podcast Tackles ICE, DEI, Twitter Chaos
FRESH on the @NewcomerMedia podcast @KatieS Whoop for your poop, speaking out against ICE, DEI in the Trump era, Twitter the cockroach, and much more https://t.co/H1kFzXg00e
Dispelling Media Myths: Size, Uniqueness, and Print Still Matter
Myths That Can Hurt Your Business – I need to own a “big” business to get the media’s attention. – I need a unique theory or insight. – Small publications don’t matter. – I don’t need print publicity now that I have profiles on...
FCC Moves to Challenge ABC Licenses After Kimmel Monologue
FCC plans to challenge ABC’s broadcast licenses after Kimmel monologue, sources tell me & @rogoswami https://t.co/HAi0WLFXfZ
China’s Crackdown Targets Journalists Exposing Overseas Intimidation
Journalists reporting on China should be aware of ways the authorities may respond to their work. Here's what happened to @ICIJorg and its network following a 2025 exposé on Beijing’s tactics to threaten, coerce and intimidate regime critics overseas. https://t.co/kGXs8PegQC
FCC Reviews Disney Licenses Amid First Amendment Concerns
Here's hoping that Mickey has grown a pair and learned a lesson from Carr's last attack on Kimmel and the Constitution. There could be no clearer attack on the First Amendment. Hang tough, Mouse. FCC prepares review of Disney’s TV...
America First Shifts to Permit Full Foreign Broadcast Ownership
America First now means changing the rules to sell American broadcast infrastructure to foreign investors.
Swedish Edition of “When Everyone Knows” Arrives October
The Swedish translation of When everyone knows that everyone knows will be published by Fri Tanke ("Free thought") this October. https://t.co/doXjKpofar
Publishers Must Build Own Ecosystems, Not Depend on Search
Fascinating note in this from Barry Diller to shareholders, esp for publishers: "We recognized the coming reality of zero search traffic years ago, successfully transitioning out of depending upon search engines for our traffic to create our own ecosystem." https://t.co/cpgaIf2ar7
New Podcast Gains Wild Momentum and High-Impact Guests
The momentum of my new podcast with @MikeLindstrom called @WYSPodcast_com is absolutely wild to me. The caliber of guests, conversations, network effects, impact, social media impressions, downloads...all of it. Check out the show. Big things happening. https://t.co/GXj3d44ARs