Posting Schedule ≠ Distribution Strategy: Companies Miss the Difference
Most companies don't have a distribution strategy. They have a posting schedule. Very different things.
AI‑powered Ghost Automates Structured Data Behind the Scenes
Experimenting with some AI-assisted features in @Ghost for helping with generated structured data and site administration Kinda fun. Not sure what the UI should be. Don't really want to have to click a button, would be even better if it just...
POW Relaunches: Join to Save Independent Music Journalism
In the last decade, the media landscape has become unrecognizable. Independent magazines are endangered. But POW has weathered the storm and built a space for analog futurists, digital crate-diggers, and people who love and care deeply about music. We have...
Aron D'Souza Launches AI-Powered Truth Adjudication Platform
SCOOP: Aron D'Souza, founder of Enhanced Games and the lawyer who helped bring down Gawker, is back with another startup. Objection, a platform that aims to use AI to adjudicate the truth of journalism. https://t.co/9N5ySNnW64
Searchlight Acquires SXSW Horror ‘Monitor’ for 2027 Release
News: Searchlight picks up SXSW horror movie MONITOR, will give it a theatrical release in 2027 https://t.co/DHpqQRSuLl
NBA's New TV Deal Sparks 7-Year Rating Surge
NBA’s Broadcast-Friendly TV Deal Leads to Highest Ratings in 7 Years https://t.co/sNM2Mq2FM6 via @sportico @crupicrupicrupi
Netflix's Sports Strategy Expands with Women's World Cup
What’s the future of sports on @netflix ? Bela Bajaria, head of content, getting into it with @elleduncantv Women’s World Cup, Drive to Survive, Full Swing and more https://t.co/ujNZfxsOQV
NPR Veteran Kevin Klose, Secured $200M Gift, Dies At
Kevin Klose, a longtime correspondent for The Washington Post who later as president of NPR helped secure a $200 million gift from Joan Kroc, died Wednesday at 85. https://t.co/NK1xyl74e2
Musk Flips on TikTok, Gains 120K Followers
From ‘probing minds’ to verified account: how Musk’s stance on TikTok shifted The billionaire’s surprising return to TikTok reveals his evolving tech diplomacy, with his account quickly gaining 120,000 followers The National Emergency finally over? https://t.co/UkIcFIOrHs https://t.co/sDmkGikJLX
Streaming Silos Increase Friction in Content Discovery
Look, organic content discovery was and remains a simpler process with the Pay TV bundle echo system (including Broadcast TV) which is its own viewing silo that features a simple channel based content discovery system. Adding streaming platforms that are...
AMC A‑List Price Hike Still a Bargain for Frequent Viewers
AMC ups price of A-List to $29.99 per month Still worth every penny for those who see 2X movies per mo let alone 16X movies https://t.co/wO6TU0cZP0
Discover Descript Layout Packs: Video Editing’s Canva Templates
You're sleeping on @descript_app layout packs. Layout packs are the Canva templates of video editing.
Apple TV's New Comedy Surprises with Genuine Humor
Margo's Got Money Troubles is Apple TV's newest comedy, and it might surprise you how good it is. https://t.co/SqJPhYuc9a
YouTube Launches 24/7 Streaming “Stations” For Creators
YouTube is testing Stations, a way for creators to turn playlists into 24/7 streams with live chat, giving them their own version of a FAST channel. 📺 Over 40 artists have tested the feature. YouTube is also. using it as...
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
Cable Crime Dramas Still Worth Watching, Even With Streaming
Don't dismiss these gripping crime dramas on cable TV just because we're in the streaming service era — especially when there's an easy way to combine the two. https://t.co/uFjowQtwfw
Remembering Kevin Klose: NPR’s Transformative Journalism Champion
NEWS: Former NPR CEO Kevin Klose, a buoyant champion of journalism and transformative leader of the public broadcasting giant, has died. My tribute for NPR: https://t.co/1T1Z1aA1p8
X Possibly Suppresses Accounts After OpenAI Acquisition
Echoing @jasonlk, @tbpn has completely disappeared from my feed. Is X now burying it due to its acquisition by OpenAI?
Media Winners Are Creators Who Master the Clip
The winners in media will be creators who can clip. In my latest newsletter, “The Clip Economy,” I explore why: bit.ly/ClipEconomy
Meta's $3B Payout Fuels New Creator Earnings Guide
Facebook shared tips to help creators maximize their earnings via the Facebook Content Monetization Program. 💰 Notable recommendations include creating original content, experimenting with different formats, and leveraging audience feedback. This comes as Meta recently announced it paid out $3...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
Speculating Substack’s Trending: Possible Controversy or Heist Connection
I'm afraid to ask but... Why is Substack trending? Did they piss someone off? Were they responsible for the 12 ton candy bar heist?
Twitch Streamlines Prime Subscriptions to Two Clicks
Twitch is testing an easier way to Subscribe with Prime. On click, it will confirm you want to use your Prime. This effectively reduces the flow to two clicks.
US LLC Google Ads Verification Fails From India
Anyone here who has setup and done advertiser verification for Google Ads account with US billing from India? We've a registered LLC in US but verification keep getting rejected.
AI Misinformation Loops Harm Billions of Users
How AI-generated misinformation is feeding itself, and why billions of users are getting the worst of it. https://t.co/oHLBE4nyep via @lilyraynyc, @sejournal
More Perfect Union Launches Student Discord Community for Collaboration and Learning
More Perfect Union is launching a student program including a Discord community for young people where they can collaborate, join virtual events & trainings, learn from organizers 👇
Chatbot Ads Need a New Model Beyond Search
Search is the wrong mental model for chatbot advertising "I think it’s a mistake to view the Search advertising model as the default for chatbots; both from a user expectation and a revenue standpoint. And in fact, I think that Search...
Roblox: Compounding Network Effects Power Imagination at Scale
Anyone who has spent time with me in the past few years has likely heard me talk about Roblox. @mitchlasky and I finally sat down to do a real deep dive into Roblox. A story of compounding, network effects, and...
Pittsburgh Post‑Gazette Survives Sale to Nonprofit Media Group
This is fine news for Pittsburgh, but before thinking salvation from high is nigh, know that there aren't enough over-endowed nonprofits to go around. The hard work of reinvention and sustainability remains. Pittsburgh Post-Gazette to continue publishing after sale to...
Ari Shapiro Joins Audie Cornish for CNN Podcast
NPR veteran Ari Shapiro follows Audie Cornish over to CNN....the two will team on a new podcast https://t.co/hflf6XC4wQ via @variety
Algorithm Changes Kill Engagement, Making Effort Feel Futile
Warned you guys at the top on $RAVE last night and nobody even cares. Sometimes it doesn't even feel worth it to post so much on X anymore. New algo has ruined content creation efforts. Not that I solely post for engagement...
Paramount+ and Pluto Invest Heavily to Grow Ads, Subscribers
Paramount+ and Pluto are spending more on content and merging technology in an effort to increase ad dollars and subscribers. https://t.co/psnzz9Mc0e via @WSJ
Three Episodes Left: Watch Monarch Season 2 Premiere
Three episodes remain of Monarch: Legacy of Monsters season 2 — here's when you can watch the first of that trio. https://t.co/YQ8Jgpd85P
Amazon Rebrands Fire TV as Ember, Debuts Artline Rival
Amazon's Fire TVs are being re-named to Ember TVs, and we saw the new Samsung Frame rival Amazon Ember Artline in action https://t.co/4eUlSocJBR
Amazon Revamps Fire TV UI, Launches Slimmer HD Stick
Amazon is refreshing its Fire TV interface for 2026 with new organisation and new streaming channels. Plus, it's bringing out a new, slimmer Fire TV HD Stick. https://t.co/HyZVm7w9gh
Undisclosed Promo Bots May Violate FTC and Copyright Law
As annoying as that probably was, this is quantifiably different. You know the Geffen rep works for geffen; you know the speaker has a strong financial interest in her success, you can use that information to analyze what they saying....
Big Mood S2 Brings Bridgerton‑Level Female Friendship Energy
Big Mood season 2 arrives back on the small screen this week — and Nicola Coughlan agrees on have Bridgerton-style energy for this chaotic female friendship. https://t.co/LchY4ZKxLr
Snap's Cost Cuts First, Growth Now Powered by Subscriptions
⚡️ $SNAP Rightsizing Cost Structure is Important 1st Step, but What About Engagement and Specs? ⚡️ SNAP also disclosed Q1 revenue growth of 12%…However, the growth is coming from Snap+ subscriptions, with the core advertising business likely… https://t.co/1NDtoN6T2v
British Tabloids Face Extinction in Digital Era
The slow death of the massest of mass media. Can the traditional British tabloid survive the digital age? https://t.co/vHXP2KytRy
FCC Chairman Probes Broadcasters' Undisclosed Conflicts, Targeting Kimmel
D.C. Memo: FCC Chairman @BrendanCarrFCC Looking at Undisclosed Conflicts by Broadcasters, a Review That Could Snare @JimmyKimmel https://t.co/bBBhcj60fP
Baseball Writers Trade Scoops for Favors From Agents
There’s a group of baseball writers who make a good living from being fed scoops from top agents. This doesn’t come without quid pro quo.
Amazon Prime Video Blames Hardware Failure for Game Outage
Here’s what Amazon Prime Video’s sports team had to say about last night’s technical difficulty: The “broadcast of the Miami Heat at Charlotte Hornets experienced a temporary disruption due to a hardware failure in our production truck. Our teams restored the...
TV Q&A Explains Pittsburgh Weather, NCIS Exit, Spanish Channels
TV Q&A: Why are weather stats for Pittsburgh taken at the airport? Why did a @ncisverse star exit? Why so many Spanish language channels on cable? Via @TribLIVE https://t.co/xm3njZHvJb https://t.co/wkZwhw0cQA
Mr. Rogers Calmly Champions Public TV Funding in Congress
Mr. Rogers testified before Congress to protect public television funding, and did it with the same calm presence he showed children.
Scale Faster: Test 5‑10 Creatives Weekly, Not One
I've seen inside 50+ ad accounts. Here's the pattern: Accounts that tested 1-2 new creatives a week stagnated. Accounts that tested 5-10 new creatives a week scaled. Your assumption that you'll find a winner eventually is wrong. You find winners...
ByteDance Releases Seedance 2.0 Globally, Bans US and Realistic Faces
ByteDance Launches Seedance 2.0 AI Video Model Globally, Excluding the U.S. The rollout follows copyright clashes with Disney, Netflix, and other major Hollywood studios. New restrictions block prompts using realistic human faces to avoid legal risks. The model is now available to enterprise...
Danish Media Misframes US as Strait Blockade Villain
Just to describe the state media in Denmark. In yesterdays news national explained: 1. US is now blocking strait of Hormuz (not: US is blocking ships to or from IRAN, but strait is open) 2. Economic crisis imminent (narrative: due to US...
DEAL‑Elsevier Workshops Boost Data Governance Trust in Publishing
Trust in scientific publishing depends on how user data is handled. A series of workshops between DEAL and Elsevier created space for a structured, outcome-focused discussion on data use, governance, and privacy in scientific publishing. Read more: https://t.co/IbjdGuuWhs #data #governance #privacy #scientificpublishing...
Master TikTok Organic? Now Target Meta for Apps
finally sharing something for app marketers. if you've figured out TT organic, Meta should be next.