MLB Brings Baseball Growth Strategy to India with RISE Worldwide
Major League Baseball announced a strategic partnership with RISE Worldwide, the sports arm of Reliance Industries, to accelerate baseball’s growth in India. The collaboration will focus on grassroots programs, fan engagement, commercial partnerships, and a flagship live event in Mumbai slated for October 2026. MLB has already run youth tournaments and school initiatives in Delhi, Mumbai and Bengaluru, but the RISE deal adds deep local expertise and resources. The alliance signals MLB’s intent to tap India’s young, digitally connected audience and diversify its global footprint beyond traditional markets.
Fox Sports’ Plan for World Cup Glory
There’s never been a World Cup quite like the one Fox Sports will broadcast, starting June 11. The post Fox Sports’ Plan for World Cup Glory appeared first on Cablefax.
How Jake Paul’s MVP Plans to Build on Successful Netflix MMA Debut
Jake Paul’s MVP Promotions delivered a breakout MMA event on Netflix, pulling an average of 12.4 million viewers worldwide and 9.3 million in the United States. CEO Nakisa Bidarian – the former UFC CFO who helped broker its sale to Endeavor –...
Campa Energy Joins S8UL as Title Sponsor for Esports World Cup 2026 Campaign
Campa Energy, the Reliance Consumer Products energy‑drink brand, has signed on as the title sponsor for S8UL’s Esports World Cup 2026 campaign. The partnership places Campa Energy’s logo on S8UL jerseys, digital assets and fan‑engagement events throughout the run‑up to...
Guinness Lays Down ‘The World’s Cup’ Challenge
Guinness has revived its decades‑old "The World’s Cup" tagline as the FIFA World Cup looms, positioning the stout’s pint as a literal world cup. The move pits the beer brand against FIFA’s historically aggressive enforcement of the "World Cup" trademark,...
How to Activate Around the 2026 FIFA World Cup Without an Official Sponsorship
The 2026 FIFA World Cup is projected to generate more than $10 billion in global advertising spend, yet most brands will lack official FIFA rights. To capture fan attention without infringing trademarks, marketers are urged to adopt a "corridor" strategy that...