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Reward Embeds Experian Mosaic

Reward has integrated Experian Mosaic into its Intelligence and Activation suite, merging first‑party transaction data from ten million UK banking customers with Experian’s demographic and lifestyle segmentation. The combined offering links the "what" of purchase behaviour to the "who" of consumer profiles, giving retailers and brands a fuller, actionable view of UK shoppers. Early analysis shows Mosaic segments such as "Budding Families" and "Affordable School Years" lifted health‑and‑wellness spend by 23% in January 2025 versus December 2024. The partnership aims to turn seasonal intent into precise marketing activation.