Technology Podcasts

From Idea to £25m Exit - Jimmy's Iced Coffee Founder, Jim Cregan

In this episode of Uncensored CMO, founder Jim Cregan recounts how he turned a personal craving for iced coffee into Jimmy's Iced Coffee, launching the brand in Selfridges just four months after forming the company and eventually exiting for £25 million. He discusses the importance of clear branding, simple packaging, and quality ingredients, as well as the early market research that revealed a gap in the UK iced‑coffee category. Cregan also shares insights from his time at Red Bull and observations of Japan’s massive iced‑coffee market, highlighting how consumer need states drive product success. The conversation underscores the gritty, hands‑on journey of a founder navigating everything from barcode acquisition to co‑packer selection.