Technology Social Media and Updates

If You’re Not Selling, It’s Not a Market Problem

"We haven't found product-market fit yet." Okay. Which part? If you're inventing a new category, doing something nobody's done before, you might have a market problem. Maybe the market doesn't exist. Maybe it's not ready. That's real. But if you're in an established market, doing something customers already pay money to do, and you can't get traction? That's not a market problem. Could be marketing. Could be sales. Could be your product. Maybe all three. And if people are signing up but not converting? You definitely don't have a market problem. The market showed up. They just didn't stay. I'm not arguing semantics. I get that PMF means finding the sweet spot where your product fits the market. But "we haven't found PMF" has become a way to offload the burden onto the market instead of taking responsibility for the failure to grow. The market isn't hiding from you. The market is right there. The question is why they're not buying, or why they're buying... and leaving. That's not the market's fault.