Technology Videos

The 3 Levels of Data Storytelling (Which One Are You?)

The video outlines a structured approach to turning analysts into influential communicators by identifying three levels of data storytellers—Explorer (finds insights), Explainer (frames clear recommendations), and Inspirer (drives change)—and eight core skills that separate them. It emphasizes diagnosing your team’s current level using a skills-gap diagnostic, then targeting training to the highest-impact gaps rather than blanket programs. The presenter stresses that training must be launched and reinforced with clear kickoff, buy-in, and change-management practices to avoid short-lived gains, citing Microsoft Dynamics 365 doubling seven-figure deals after effective data storytelling coaching. Practical tactics include prioritizing audience empathy, visualization, persuasive presentation, executive presence, and change leadership to move people up the ladder.