Know What's Happening in AI

The Most Underrated Signal Brands Should Optimize For

In this 3‑minute episode, Jordan Cooney talks with Tim Sanders, Chief Innovation Officer at G2, about a surprisingly overlooked SEO signal for AI‑driven search: using concise markdown files that highlight the top four takeaways of a page. Sanders explains that placing these key points at the very top of sales or product pages dramatically improves crawling, reference, and inclusion in AI training data, boosting the chances of being featured in AI responses. He also notes that clear pricing information can reduce buyer confusion and improve expected‑value calculations, further enhancing AI relevance. The discussion underscores how traditional SEO tactics are insufficient in the fast‑evolving AI search landscape.