SaaStr 829: A Hands-On Guide to SaaStr's New AI Tools with SaaStr CEO and Founder Jason Lemkin
In this episode, SaaStr CEO Jason Lemkin walks listeners through the suite of new SaaStr AI tools, showcasing the AI Mentor, valuation calculator, pitch‑deck analyzer, benchmarking system, and a VC matchmaking platform that have already engaged thousands of founders. He demonstrates how each tool provides instant, data‑driven feedback to help startups refine their fundraising strategy and connect with investors. The discussion highlights the practical value of AI in automating SaaStr’s operations and empowering founders to make smarter, faster decisions. Listeners are invited to try the free tools at SaaStr.ai and learn about upcoming AI‑focused events in London and the Bay Area.
S7E11 - B2B SaaS Growth Strategy 2026: Scaling with AI Agents & Growth Loops With Mark Appel
Mark Appel, CMO of Sendcloud, outlines the company’s 2026 international scaling plan, highlighting cross‑functional GTM alignment, a hybrid PLG/SLG approach, and the identification of compounding growth loops across eight European markets. He details the integration of AI agents as SDRs...
#176 - Humanising B2B Brands to Stand Out in an AI Era with Deema Tamimi, VP Marketing at The Brief
In this episode, Deema Tamimi, VP Marketing at The Brief, discusses the growing need to humanise B2B brands amid AI‑driven sameness, arguing that customers now crave genuine soul, artistry and love rather than generic team photos. She shares insights from...
488: One Promise, One Motion: How NetApp Built Strategic Demand
In this episode, Gabie Boko explains how NetApp shifted from a scattered "brand of commas" to a unified narrative centered on Intelligent Data Infrastructure, creating a single promise that aligns the entire organization. By defining "strategic demand" as a company‑wide...
Chloe Wix Of Spotify On Building An Ad Platform For The Future
In this episode, Chloe Wix, Spotify’s Global Head of Product and Commercial Growth, explains how Spotify’s advertising platform has evolved from big branding pushes to a self‑service, always‑on model, detailing the split between the walled‑garden Ads Manager and the programmatic...
How to Establish Thought Leadership on YouTube
In this episode, host Michael Stelzner and guest Amy Landino explore how creators can build thought leadership on YouTube using the Four P's framework—Purpose, Positioning, Production, and Promotion. Landino shares practical tactics for turning expertise into long‑form video content that...
Ep. 197: How to Create a B2B Message That Can’t Be Ignored
In this episode, Michael Liebowitz explains that effective B2B messaging must speak to the brain’s emotional "critter" center by clearly stating the main outcome a client receives and the company’s core beliefs, rather than just listing features. He warns marketers...
SaaStr 828: The AI Revolution in B2B: Insights From SaaStr CEO Jason Lemkin and SaaStr Chief AI Officer Amelia Lerutte,...
In this episode, SaaStr CEO Jason Lemkin, Chief AI Officer Amelia LeRutte, and Qualified founder‑CEO Kraig Swensrud dissect how AI is reshaping B2B go‑to‑market strategies, from building effective AI agents to the pressure of staying ahead of adoption curves. They...
B2B Growth: Fundamentals and Future
In this episode, Refine Labs CEO Megan Bowen outlines the core fundamentals of modern B2B growth, emphasizing the shift from analog to AI‑driven buying and the need to align go‑to‑market strategies around real buyer behavior. She details how a data‑validated...
Mastering Social Media in B2B – Emily Thompson – CoSchedule
Emily Thompson, Marketing Manager at CoSchedule, shares practical tactics for B2B social media, emphasizing content pillars, batching, realistic posting goals, and the importance of creativity and trust. She contrasts B2B and BC strategies, warns against common mistakes, and highlights empowering...
The OG Marketing Ideas We Need Today
Mark Schaefer and Andy Crestodina revisit timeless marketing fundamentals—strong branding, live events, and even the provocative power of sex—while framing them against today’s AI‑driven landscape. They argue that despite new tools, the core human drivers of connection and experience remain...
487: Quick Wins: How CMOs Build Momentum Fast
The episode explores how new CMOs can secure quick, visible wins in their first 90 days by listening, gathering data, and delivering early results that build trust and credibility. Laura MacGregor emphasizes intentional early moves, Julie Kaplan highlights pre‑day‑one interviews...
Retention Is the Foundation of Growth with Tom Hunt (The Dojo Digest)
In this episode, Tom Hunt, founder and CEO of Fame, explains that B2B growth hinges on deep employee retention and a razor‑sharp niche strategy that cuts through content saturation. He outlines three non‑negotiables for podcast expansion and highlights the $50...
Ep. 196: How Your B2B Content Can Be Found by AI Search
In this episode, Adrian Dahlin explains how B2B SaaS marketers must shift from a traditional channel‑focused SEO approach to an authority‑centric strategy that positions their content for AI‑driven search engines, or Generative Engine Optimization (GEO). He highlights the growing importance...
SaaStr 826: Why Only "WTF" Products Can Survive Today with Brett Queener Partner at Bonfire Ventures
In this episode, Brett Queener—partner at Bonfire Ventures and former Salesforce go‑to‑market leader—dissects how application software is evolving under AI pressure, emphasizing that only truly differentiated, "WTF" products can thrive. He argues that commoditized tech stacks and rapid AI‑driven development...
Get Started: Performance Marketing Plays that WORK
In this episode, host Matt Sciannella and guest Ky Shaw break down proven performance‑marketing tactics for B2B pipeline generation, from high‑intent offers and direct‑response LinkedIn ads to calculators and incentivized demos, while tying them to a broader go‑to‑market framework that...
The Role of Video in Engaging Customers – RS Raghavan – Animaker
In this episode, RS Raghavan, CEO and Co‑Founder of Animaker, explains how his passion for visual storytelling led to an AI‑powered platform that turns text prompts into studio‑quality videos in minutes, dramatically simplifying video creation for marketers, sales teams, and...
486: Courageous B2B Marketing
In this episode, host Drew interviews Udi Ledergor of Gong, author of "Courageous Marketing," to challenge B2B marketers to break out of stale best‑practice routines and infuse creativity, confidence, and company‑wide ownership into their strategies. Udi outlines three common traps—over‑reliance...
#175 - Mastering LinkedIn Marketing with Steffen Hedebrandt, CMO and Co-Founder at Dreamdata
In this episode, Steffen Hedebrandt, CMO and co‑founder of Dreamdata, reveals a contrarian B2B growth playbook that leverages “unserious” LinkedIn content—memes, screenshots—to generate serious pipeline. He explains how to engineer organic LinkedIn posts that tie brand awareness directly to revenue...
485: Scalable Acts of Marketing: Building a Repeatable Growth Engine
In this episode, Joshua Leatherman shares a field‑tested framework for turning marketing from a collection of activities into outcome‑driven systems that earn CFO and CRO support, emphasizing clear SQO definitions, shared attribution, and rapid follow‑up. He explains how to build...
Applying Behavioral Science for Improved Conversions
In this episode, host explores how behavioral science can boost conversion rates by applying psychology‑based tactics to pricing, perceived quality, and decision‑making. Guest Richard Shotton explains key principles such as loss aversion, social proof, and anchoring, showing how they can...
Ep. 195: How to Build a Successful Content Strategy for Korea
In this episode, Hyein Yoon explains that Korean B2B marketing differs from the West in its collectivist culture, hierarchical decision‑making, and relationship‑driven approach, meaning firms must prioritize trust‑building and offline interactions before pitching products. She warns against copying Western tactics,...
How to Thrive in the New Era of Marketing
In this episode, Refine Labs CEO Megan Bowen outlines the shifting B2B buying journey—from analog to AI‑driven research—and how marketers must realign go‑to‑market engines around a data‑validated Ideal Customer Profile, a strategic narrative, and the "Brand, Demand, Expand" growth model....
S7E9 - The B2B SaaS Nightmare? Growing Without Recurring Revenue with Ricardo Ghekiere
In this episode, Ricardo Ghekiere of BetterPic explains how his AI headshot company generated $4 million using a pure one‑time‑payment model, leveraging smart pricing, affiliate SEO, and low‑cost AI infrastructure instead of traditional MRR. He details tactics such as aggressive price...
484: Integrated B2B Campaigns: Where Every Message Connects
In this episode, host Drew discusses the pitfalls of fragmented B2B marketing and how integrated campaigns can unify messaging, motion, and measurement. Guests Kelly Hopping, Scott Morris, and Marni Carmichael share practical frameworks—goal‑driven themes, a hub‑and‑spoke model, and tight SDR...
Do You Have A Data Quality Problem? Foog Da Boot It!
In this episode of Marketing Over Coffee, host John Wall and Chris Penn sit down with Katie Robbert, CEO of Trust Insights, to discuss the importance of clean data and how it underpins effective AI strategies. They break down the...
Email Marketing Automation That Moves People to Action
In this episode, host interviews email strategist Jessica Best about transforming basic email blasts into automated revenue engines. She outlines three tiers of email automation—triggered, behavior‑based, and lifecycle sequences—that deliver personalized messages at optimal moments, freeing marketers from manual sends....
Ep. 78 FM: Rewriting the ABM Playbook
In this episode, host Harsha Chachadi explores how FM is redefining Account‑Based Marketing by shifting from a support‑centric model to a client‑centric growth engine, emphasizing personalized, one‑account‑at‑a‑time strategies. He discusses practical tactics for aligning sales and marketing, leveraging data to...
This B2B Marketer Uses Influencers To Drive Negative CAC
In this episode, host Tom Hunt talks with Koby Conrad about how Rupa Health grew from $5 M to $75 M by using doctor‑influencers as full‑time, equity‑bearing employees. Conrad explains that turning the company’s podcast and “Rupa University” into profit‑center assets and...
Ep. 194: How Successful B2B Companies Are Increasing Their Web Traffic
In this episode, CMO Nicholle Stacey explains how B2B firms can boost web traffic by starting with a thorough SEO audit, aligning content with their Ideal Customer Profile, and fixing technical issues to improve domain health. She stresses that quality,...
SaaStr 825: How the AI Era Has Directly Impacted Marketing and Sales with Snowflake's CMO and Founding CRO
In this episode, Snowflake’s founding CRO Chris Degnan and CMO Denise Persson explain how the AI era has reshaped the company’s culture, security posture and data‑first strategy, enabling both marketing and sales teams to automate busywork and deliver more personalized experiences....
483: From Tactics to Strategy with Michael Watkins
In this episode, Michael Watkins and host Drew Neisser discuss how CMOs can shift from tactical execution to strategic leadership by adopting an enterprise‑wide mindset. They introduce Watkins’ RPM model—Recognize, Prioritize, Mobilize—as a framework for elevating strategic thinking across marketing...
#174 - Old School PR Is the Key to B2B Growth in 2025 with Will Gardiner, VP of Marketing at...
In this episode, VP of Marketing Will Gardiner argues that the core principles of traditional public relations are the foundation of successful B2B growth strategies in 2025. He explains how Vertice leverages high‑quality thought leadership, data‑driven creativity, and emerging tactics...
New AI Marketing Study: 60% Do This Daily...
The episode reveals that 60% of marketers now use AI daily, highlighting a rapid jump from 37% in just a year and debunking common myths about AI-driven job loss. It uncovers the top unexpected challenge marketers face with AI and...
The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi
In this episode, Leah Nurik, CEO of Brandi, explains how the shift from traditional search to generative AI tools is creating a new discipline called Generative Engine Optimization (GEO), which she likens to the next evolution of SEO. She details...
482: Juggling CMO+: How to Lead Across the Business
In this episode, Sandy Ono, EVP and CMO of OpenText, explains how adopting a "CMO+" role expands a marketer’s remit to include partnership and alliance leadership, turning growth into a shared revenue responsibility. She outlines three pillars of success—mindset, skillset,...
Alex Schultz of Meta on The Art and Science of Digital Marketing and Advertising
In this episode, Meta’s VP of Marketing Science Alex Schultz walks listeners through the fundamentals of digital marketing—from the underlying infrastructure and channel mix to advanced topics like targeting, untargeting, and measuring customer lifetime value and marginal returns. He shares...
Driving Predictable Recurring Revenue With Customer-Led Growth
In this episode, host interviews Georgiana Laudi about implementing a customer‑led growth model to create predictable, recurring revenue, moving away from scattered, trial‑and‑error marketing tactics. Laudi explains how aligning product development, messaging, and sales around real customer outcomes builds sustainable...
Ep. 193: How Marketing Teams Can Drive Pipeline Growth in 90 Days
In this episode, Sam Dunning of Breaking B2B outlines how B2B marketing teams can generate pipeline in just 90 days by focusing on high‑intent SEO rather than chasing volume. He warns against common pitfalls like the “traffic trap,” low‑intent keywords,...