Delayed Vendor Response Cost Me a Deployment Window
I had a window to deploy a new app a few weeks ago. A few days of time to dedicate to it. I reached out to the vendor and I even told them I’d be a halo customer for them if it worked. But I didn’t hear back for over a week. They said “they’d sent it to my emails” but — nope. It’s not that I’m not still interested. But that window? It’s gone.
Attention Is Cheap; Real Impact Requires Emotional Connection
Be honest - when was the last time your marketing actually moved someone? Not a view, not a click, not a “conversion.” I mean when it actually created the definition of "impression" and actually impressed something on someone. When it...
Future B2B Brands Must Drive Performance, Stand Out, Surprise
Tom Stein : What does B2B brand need to be in the future? The following IAA Global B2B Brand Summit panel of senior marketing leaders shared answers: Hugo Hensley , BrandFinance: “Connecting to business performance. No longer just short term...
Buyers Know Sellers; B2B Must Impress Early
According to research from 6sense , buyers have been through all or part of 8 buying cycles across their careers. That means, by the time they're in-market, they already know the players, the sellers and have opinions. B2B sellers need...
Blend McDonald’s Speed with Five‑Star Quality
Perfection at scale That should be the goal of any brand. With scale being defined on your own terms. Human nature always takes the easy road. That’s why McDonald’s became a multi-billion-dollar empire. They didn’t sell the best food. They...
Customers Reveal Priorities by Avoiding Time‑Wasting Tasks
Customers won’t tell you what to build. They’ll just show you what they hate wasting time on.
Swap “Brand” For “Reputation” To Build B2B Value
Is “brand” a dirty word in B2B Marketing? At IAA Global Brand Summit today, the first panel touched on the notion of brand, which is often thought of as a dirty word in B2B marketing, not something to invest in...
AI Builders Draft Fast, but Miss Core Details
AI website builders are like interns on caffeine. Fast, but forgetful. We tested 19 AI website builders. Generated 51 landing pages. Scored them across 60 UX, CRO, and SEO criteria. Most skipped basics like testimonials, pricing clarity, and brand identity. The best ones (Base44,...
Leverage Human Touch to Win in the AI Era
Want to see my new keynote? It's all about how to use the human touch to out-perform your competition in the age of AI and automation. It might be my best work, ever. I'm doing the whole talk for you....
Proof Over Potential: Deliver, Learn, or Be Replaced
The market doesn’t care about your potential. It rewards proof. Every demo, every launch, every interaction is just a test of whether you can translate conviction into clarity. You either learn faster than the world changes or you get replaced...
Creator‑Led Ads Define B2B Brand Era
I'm really excited to be joining some incredible people in a session at the Advertising Research Foundation (ARF) Creative Effectiveness Day this Thursday in NYC. In the session, “The New B2B Playbook: How Creator-Led Advertising Builds Distinctive Brands,” I'll be...
Agency Giants Falter as AI‑Savvy Startups Surge
Spoke to a guy who works at 75,000 person agency yesterday. He thinks they’re toast. In fact, he thinks all the agency holding companies are in trouble. First, they’re too slow when it comes to AI adoption. He said it’s akin to...
Master Venture Capital to Accelerate SaaS Growth
Lesson 19 of 30 SaaS Growth System: How to Raise Venture Capital 🪙 In this lesson, I dive into the world of venture capital, growth funding and the intricate process of securing investments for high-growth technology companies. I share insights...
Interactive Demos Unlock Real User Insights Beyond Video
What does it mean to be a Navattic Fanatic? 🥁 🥁 🥁 I've been a huge fan of Navattic before interactive demos were even a big deal. (Now they are bc they're amazing at letting ppl test drive your product...
Hire Proven Talent First; Incentives Can't Fix Bad Hires
Incentives matter. But great incentives can’t fix bad hiring. If 80% of your team are “shots in the dark,” no bonus program will save you. Hire people who’ve done it before and then give them a reason to win together. https://t.co/z6f3h08v6F
AI‑
This Week in SaaS | Oct 6 – 13, 2025 SaaS VC Rounds >$15M💸 EvenUp (AI legal & insurance claims): $150M Series E, $2B+ valuation; fuels product scale & global expansion. DUOS (AI + digital health): $130M growth equity; expands...
Strong M&A Offers in Frothy Markets Rarely Improve Later
There are many good reasons to say “No” to a strong M&A offer. Many of our top leaders in tech had multiple M&A offers on the way at a small fraction of their current value. Ross Perot famously offered to buy...
AI Analyzer Instantly Scores Your Pitch Deck's Funding Odds
Don't go into fundraising ... in the dark Try the NEW SaaStr AI Pitch Deck Analyzer Find out in seconds: - Where you stand - Odds of getting funded - Where to improve your deck ...
23 Years, Two Wins, Two Failures, Five Key Lessons
23 years of building companies. 2 big wins. 2 big failures. 5 lessons I wish I had known earlier 👇
Success Fails Without Inner Healing and Evolving Identity
23 years of building companies. 2 big wins. 2 big failures. 5 lessons I wish I had known earlier 👇 1️⃣ External wins won’t fix internal wounds You can exit a company, buy a house, and still feel empty. External...
Real Talent Exposes Normalized Mediocrity, Redefines Hiring
Hiring is easy when you’re desperate. It’s only hard when you know what good actually looks like. The moment you taste real talent, you start to see how much mediocrity you’ve normalized. That realization changes how you build forever.
Create Voice‑Driven AI Agents Instantly, No Code Required
You can build AI agents with your voice, today. No code, minimal setup, natural language all the way from idea to working agent. Tools like Lindy make agent building feel easy and fast compared to more complext set ups like n8n 🎥...
Your Success Can Stagnate Sales—Keep Rewriting Playbooks
The biggest threat to your sales strategy isn’t the competition, it’s your own success. When something works, we cling to it. We systematize it. We build playbooks around it. And over time, we slip into our comfort zone with it....
Top Sales Reps Do the Heavy Lifting for Prospects
A great sales rep does most of the work for the prospect: Does the scheduling Does the demos Solves the problem Helps sell other stakeholders Follows up Simplifies deployment Yes, this is a lot more work than sending a Calendly link the next day, I do admit
AI Defies SaaS Rituals; Embrace Hypothesis over Fixed Roadmaps
SaaS let you win by drawing straight lines. Requirements in, code out. QA ran their checklist. Customers got exactly what the roadmap promised. The whole machine ran on one idea. If you could predict it, you could control it. AI ignores your...
Fractional Leadership Boosts Organizational Marketing Success
I had such a great time on The Missing Half Podcast with Bill Woods from 50 Marketing . We talked about fractional leadership, how it can benefit organizations, and a host of other marketing topics. Thanks to Bill and 50Marketing...
Senior AI‑Savvy B2B Marketers Secure 50 New Roles
Congrats to B2B Marketers on the Move, Fall 2025 Edition! While marketing hiring is down in 2025 with a focus on more senior and selective skills (AI fluency & data storytelling a must) these 50 B2B pros have landed new...
Annual Discount Over 20% Signals High App Churn
Sign of a high churn app? The annual discount is more than 20%
Turn Corporate Buzzwords Into Coffee‑chat Style Posts
If your LinkedIn post sounds like a corporate memo, I’ve got you! Most of us default to corporate lingo when we’re nervous or maybe because it’s what we THINK we’re supposed to write like on LinkedIn! That’s why I use...
Your Standards, Not AI, Determine Output Quality
AI doesn’t care about the quality of your work unless you do. Most people drop in a prompt and expect miracles. But the output never rises above the discipline of the person using it. If you accept average, so will your tools....
Vercel and Supabase: Lucrative Pre‑AI Infrastructure Essentials
Sometimes, the most straightforward, on-trend deals are the most lucrative. Vercel and Supabase, pre-AI infrastructure components, have become essential for building next-gen apps, riding the wave of growth. https://t.co/6tI8ChhNfe
Founders Need Smarter Systems, Not More Content
Most founders think they need more content. What they actually need is a smarter system. The B2B AI Growth Scorecard shows you exactly how to make your marketing engine run leaner, faster, and more profitably using AI without losing your soul. It takes...
Key Questions to Diagnose Slowing Growth
"5 Questions to Ask When Growth Slows" https://t.co/hUTsdByjy0 https://t.co/Az0LupLabj
Thought Leadership Fuels 87% Exec Purchases, Not Just Marketing
What's the difference between B2B thought leadership and content marketing? For one thing, 87% of execs have made a purchase decision in the last 90 days after consuming thought leadership content. TL drives $100bn in revenue in the U.S, alone each...
Avoid Generative Engine Optimization Snake Oil in B2B
Beware the "Generative Engine Optimization" Snake Oil - B2B Marketing Blog | Webbiquity - https://t.co/TVZSwDctvQ https://t.co/scbdWpDdDO
OpenAI Didn't Kill Zapier or N8n—Misinfo Exposed
Everyone’s saying OpenAI just killed Zapier and n8n. But that’s not really what happened. Here's what no one is telling you 👇
Activity Metrics Boost Remote Team Performance
Friend released a product that shows how active your team members are in Google Workspace (Drive, Calendar, Email). He’s trying to add Zoom and Slack in the near future. Having products like this coupled with qualitative feedback should yield higher performance...
2025 SaaS Video Marketing: Proven Strategies That Deliver Results
SaaS Video Marketing Trends: What Actually Works in 2025 - B2B Marketing Blog | Webbiquity - https://t.co/JXmCYFiQ67 https://t.co/UAKs2zs7Sb
Engagement Evolved: From Metrics to Meaningful Connections
Engagement isn’t just metrics—it’s meaning. Someone shares your post because what you shared made them think. It’s the story shared offline about your brand when you’re not tagged. It’s the real relationships forming beyond the algorithm’s reach. In @ThuliumCo’s latest blog,...
Top 9 Social Media Tools for Agencies Reviewed
9 best social media management tools for agencies. Check for the pros and cons of each social media management tool and pick the best one for your agency. https://t.co/yXZQdcnTAJ via @PostPlanner https://t.co/1ax9CNi9vT
Generate 100+ Content Ideas in Just 30 Minutes
Psyched to be doing a webinar next week sharing my propriety system for generating 100+ content ideas in 30 minutes! Reply if you’re interested in learning more and I’ll send you the registration link to join for free!