Independent musicians are turning to Google Ads to cut through YouTube’s crowded feed and drive targeted video views. By leveraging demographic, geographic, and interest‑based targeting, artists can place in‑stream, discovery, or bumper ads directly before fans of similar genres. Measurable metrics such as CTR and audience retention let creators fine‑tune budgets, even at modest spend levels. When paid promotion is paired with compelling thumbnails, titles, and consistent uploads, it becomes a catalyst for sustainable channel growth.
Mark Carney’s Post-American Economic Strategy Phew. This essay took a lot of work. The argument is simple: PM MarkJCarney has an economic strategy for Canada, it's just not obvious. I try to connect the dots for readers. https://markhamhislop.substack.com/p/mark-carneys-post-american-economic
The supply shock move in Energy prices, fertilizer prices, and food prices IS a Rate hike which slows the economy and is disinflationary to goods and services that are not energy and food. A dual mandate central bank doesn't hike...

Rivian founder RJ Scaringe has launched Mind Robotics, a new venture focused on industrial robots that prioritize advanced hand dexterity over humanoid complexity. The company raised a $500 million Series A round led by Accel and Andreessen Horowitz, bringing total funding to...
Please find below the links to my weekly look at what has become a much more complicated and uncertain situation for the global economy and markets. linkedin.com/pulse/weekly-look-global-economy-markets-mohamed-el-erian-shp3e/?trackingId=vXKBwDM3QxqdFHY2kfbOrQ%3D%3D&lipi=urn%3Ali%3Apage%3Ad_flagship3_detail_base%3BXcJdDTIXTiGfbxaVzWx6xA%3D%3D https://open.substack.com/pub/mohamedelerian/p/the-weekly-look-at-the-global-economy-372?utm_campaign=post-expanded-share&utm_medium=web #economy

Gold investors face a pivotal Fed meeting on March 17‑18, with spot gold slipping below $5,050 and losing more than 1% for the week as a strong dollar and mixed economic data weigh on the metal. The Fed’s rate decision...

Senators Cory Booker and Chris Van Hollen introduced separate bills that would essentially erase federal income tax for households earning under $75,000, expanding the tax‑free income shield to as much as $92,000 for married couples. Van Hollen’s Working Americans’ Tax...

"This month’s attacks on Iran point to a sixth global energy supply shock, but the rise in crude oil prices to date does not represent a shock of the magnitude seen in earlier episodes. At $100bbl, Brent crude is less...
I don’t know how much clearer I could have been in the latest roundup. 1) the price of oil doubled in a week and the Hormuz closure is 100x works for European and Asian markets. Therefore as long as it...

Agile transformations often stall because Learning and Development (L&D) does not evolve at the same speed as the new squad‑based structure. While organizations adopt sprints and backlogs, L&D still operates as a request‑driven service, creating misalignment between learning delivery and...

The four‑day work week re‑emerged after Covid‑19 as a promise of better work‑life balance, sparking pilots worldwide from Iceland to Australian firms like Medibank and Grant Thornton. While some companies report higher satisfaction and productivity, major players such as Bupa,...
Sun Tzu said: "Fall like a thunderbolt." In sales, this means respond FAST. If you take 2 days to follow up after a demo, your buyer takes 2 days to respond. If you respond in 2 hours, they mirror that speed. Money loves speed. Speed...
Liz Heiman explains why manufacturing firms accept sub‑percent defect rates in production yet tolerate 25% or higher errors in sales forecasts. She argues that sales should be managed with the same disciplined, measurable process used on the shop floor, starting with...
India has introduced a new Quality Control Order (QCO) that obliges both domestic and foreign manufacturers of aluminium and alloy products to adhere to Bureau of Indian Standards (BIS) specifications. The move comes as imports from China surged from $1.47 billion...

ASML announced it will eliminate 1,700 management positions, roughly 4% of its global workforce, with 1,400 cuts in the Netherlands and 300 in the United States. Seven weeks later, employees remain uncertain about their job security as unions push back...

The Clients From Content community is delivering hands‑on support, from polishing a member’s blog post to teaching how to monetize high‑visibility LinkedIn comments. Josh Spector shared his writing partnership growth strategy, including outreach emails and pricing, while members accessed five...

The Bank of England’s Monetary Policy Committee is expected to keep the base rate unchanged at 3.75% as the Middle‑East war fuels higher energy prices and fresh inflation risks. Economists had pencilled in a rate cut after January’s inflation dip...
VIRGINIA PASSED PAID LEAVE 🎉 An employment lawyer explains how it works: ✅ 12 weeks of paid leave per year ✅ 80% of wages ✅ max $1,444 per week ✅ for birth, bonding, medical recovery, medical caregiving, DV Welcome to the club, Virginia. Some...
In "The Age of AI and Our Human Future," Henry Kissinger, Eric Schmidt and Daniel Huttenlocher argue that artificial intelligence is reshaping geopolitics, ethics and human identity, demanding a partnership rather than replacement. The review by futurist Ian Khan highlights...

Despite the Iran‑Iran war threatening oil flows through the Strait of Hormuz and pushing crude prices above $103 a barrel, the United States economy continues to show resilience. Recent data show unemployment at 4.4% and Q1 2025 GDP growth projected...

The @wsj on one of the most sensitive prices across the economic, political and social landscape: “Average regular gasoline prices nationally were around $3.68 a gallon on Saturday, according to AAA, a 23% increase from before the war started at the...

France and Italy have opened diplomatic talks with Iran to secure safe passage for commercial vessels through the Strait of Hormuz, a vital oil transit chokepoint. The initiative follows recent French casualties and heightened military presence that underscored the risks...

Governments are scrambling to curb soaring oil prices after Iran’s closure of the Strait of Hormuz cut roughly 20% of global supply. The International Energy Agency authorized a historic release of 400 million barrels from strategic reserves, equivalent to about 20...

The article recounts a Seattle employee’s remote stint in Mexico that was cut short by cartel‑related violence after a U.S.-backed killing. It uses this anecdote to illustrate how sudden geopolitical events—from Mexican drug‑war flare‑ups to U.S. strikes on Iran—can jeopardize...

The article argues that the modern CISO must become a business leader, not just a technical specialist. It stresses translating technical risk into revenue‑impact language for the board. Key skills include aligning security initiatives with business outcomes, building executive relationships,...
I keep seeing Airwallex's logo everywhere lately. McLaren F1 cars. Arsenal kits. Now the SF Giants jerseys. Had to look them up. Turns out they're a payments company worth $12B that most people have never heard of. And instead of running ads...

I always tell buyers that they need to find a small business that makes money and is filled with operational problems. Learn more on How to Sell my own Business? The Book is available on https://t.co/l2EObkfURN https://t.co/61RdkEGqrU

Paramount Global announced a plan to merge its Paramount+ streaming service with BET+ and HBO Max, creating a single super‑streaming platform. The move follows Paramount Skydance’s $110 billion acquisition of Warner Bros. Discovery and aims to combine libraries, technology and subscriber...
Trump-Netanyahu orchestrated dollar dedollarization, debasement & devaluation in full view as collateral damage to their war on Iran, Lebanon, et al. #ByDesignOrDefault

IEA countries have now confirmed their contributions to our largest ever oil stock release This brings unprecedented additional volumes of oil to the market from 16 March onward. However, opening the Strait of Hormuz is vital for a return to stable...

Mana Projects, a Bengaluru‑based developer, has appointed Bollywood star Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity. The rebrand spotlights design‑led living, sustainability and community‑centric spaces aimed at millennial homebuyers. Mana plans to roll out an...
If You're an Entrepreneur: Stop designing businesses for 2024 scarcity. Design for 2030 abundance. Assume intelligence is free, energy is unlimited, and robotic labor costs pennies per hour. What becomes possible that's impossible today?
Disney made The Lion King in 1994.... Then they made it again in 2019 with a completely different cast. Both were massive. Same story. Different distribution. Create once. Distribute forever.
Derivative finance encompasses contracts whose value is tied to an underlying asset such as stocks, commodities, currencies, or interest rates. These instruments—futures, options, forwards, and swaps—are traded on regulated exchanges or over‑the‑counter, offering standardized or customized terms. Leverage allows participants...

The US-Israeli war on Iran, is heavily disrupting fertilizer, aluminum, semiconductor inputs, and other key industrial supplies. Supply chain expert Nick Vyas: “We have created equal if not greater uncertainty than during the pandemic.” TRUMP’S WAR = AFFORDABILITY PROBLEMS. https://t.co/zziB6qAr5L
Small markets are good if you can be #1. Large markets contain niches that are too small for incumbents to target but perfect for startups; there's budget and people are searching for it. So, that's often better. https://t.co/8TZHTobLGs
United Airlines flight attendants have not received a wage increase in 5.5 years, with only a 2% bump in 2020, while union dues are set to rise. The American Flight Attendants (AFA) union reports that 91% of its members feel...

The UK economy showed NO GROWTH in January. No surprise. RUSSOPHOBE Starmer is too busy picking fights with Russia than fixing Britain's TANKING economy. https://t.co/Wz4vL8LULC
Most #HRSystems Were Built For A #Workforce That No Longer Exists @Forbes https://t.co/njIjAm4zeL #HCM #HRM #HumanResources #HRTech #CHRO #FutureofHR

18‑year‑old Hector Gutierrez mistakenly sent a professor’s recommendation letter to a university listserv, reaching thousands of students. The mishap turned him into a campus celebrity, boosting his pet‑sitting venture, Hec’s Pet Sitting, into a recognized LLC with ten part‑time staff...
RT Multicloud != "just more clouds." It's divergent APIs, IAM models, pricing, and PaaS semantics across AWS, Azure, GCP, Oracle, and others. GenAI introduces a translation layer for configs, code, and policies. #MultiCloud @Star_CIO https://t.co/vBzM21vM14

The WSJ reports: "The U.S. economy is less exposed to oil shocks today than in prior decades." But, today’s economy shows strain in airlines, farms, autos. Airlines face soaring fuel costs. Farmers face higher fertilizer prices. Rising gas prices threaten US autos. https://t.co/bOpYCs0pCD
Iran war chills the IPO market: No companies expected to price in the U.S. this week
Revisiting this one year on… and number 1 remains the single biggest opportunity for tech builders for corporate finance teams. And I don’t see anyone building it ?!
United Flight Attendants Havent Had A Raise In 5.5 Years — But Their Union Dues Are Still Going Up [Roundup] - View from the Wing https://t.co/bV3vxa6YNf

The world’s top central banks are about to confront a fresh inflation threat as the war in Iran jolts oil https://t.co/dTDfbxKZsB via @jrandow https://t.co/tBFHewSb2m
I’m really concerned that when people take this one step further and learn that the US is actually selling oil to other countries that the public’s demand for an export ban will become overwhelming.

More than 100 cargo ships are stuck in the Persian Gulf. Nearby ports are packed with redirected cargo. Costs are being driven up globally. NOBODY IS SPARED FROM THE TRUMP- NETANYAHU WAR TAX. https://t.co/EF8fmqKgiV
US Treasury Secretary Scott Bessent, US Trade Representative Jamieson Greer and China’s Vice Premier He Lifeng began talks in Paris on Sunday to map out plans for a leaders’ summit later this month https://t.co/ALjOia2Bim
March 15 (Reuters) - Aluminium Bahrain https://t.co/oYsWepGMNg, known as Alba, said on Sunday it had initiated a shutdown of three aluminium smelting lines accounting for 19% of its capacity to preserve business continuity amid ongoing disruption in the Strait of...