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Product Value vs Product Distribution in the Early Days

Entrepreneurs often wrestle with whether to chase customers quickly or perfect their offering first. The author argues that in the early stages, product value should dominate, especially when the solution is unproven. A must‑have, revenue‑impacting product reduces churn and builds a defensible moat, whereas premature distribution can amplify flaws. Only after the product demonstrates indispensable value should startups shift to aggressive go‑to‑market tactics.