Inside the Kotex Brand Overhaul
Kotex, a century‑old feminine‑care brand owned by Kimberly‑Clark, is undertaking a full brand overhaul to regain relevance. The revamp centers on a new "You Asked. We Heard." campaign, a "Own your flow" tagline, and redesigned pads that directly address consumer complaints. Kotex is also expanding its marketing mix with athlete partnerships, notably Olympic figure skater Amber Glenn, and a surge in influencer collaborations. The effort reflects broader category stagnation and a push to destigmatize periods in the U.S. market.
Susie Dewey Named CMO of Natural Diamond Council to Drive Global Brand Strategy
The Natural Diamond Council announced Susie Dewey as its new Chief Marketing Officer. Dewey brings more than 17 years of experience leading fashion and lifestyle brands, and will steer the council’s worldwide marketing and communications. The hire signals a push...
Toshiba Taps Kerstin Woods as Chief Solutions, Marketing Executive
Toshiba America Business Solutions has promoted Kerstin Woods to chief solutions and marketing executive, a newly created role that signals the company’s pivot toward cloud, AI and solutions‑driven growth. Woods will continue overseeing the global solutions go‑to‑market and outbound marketing...
Case Study | How to Build a Forever Beauty Brand
The case study examines why many hot‑trend beauty labels fade quickly and outlines a framework for building a "forever" brand. It stresses that longevity requires differentiation, consistent visual storytelling, and superior product performance rather than chasing fleeting trends. Insights from...
EXCLUSIVE: Jodie Chan to Lead U.S. Communications and Marketing at Bottega Veneta
Bottega Veneta has appointed Jodie Chan as vice president of marketing and communications for the Americas, effective immediately. Chan will report to CEO Alejandra Rositto and work alongside global director Emilie Leblanc, overseeing integrated communications, marketing and VIP strategy across the...
How Intercity Bus Lines Are Rebranding To Attract New Riders
State‑run intercity bus services are shedding their “last‑resort” image by adopting catchy route names, color‑coded lines and fresh visual branding. Leveraging federal marketing dollars, agencies in North Carolina, Virginia, Ohio, Colorado and the Pacific Northwest have launched apps, videos and...
Abbott Elevates Jenil Sheth to Head of Marketing, Boosting Healthcare Brand Strategy
Abbott has promoted Jenil Sheth to Head of Marketing, tasking him with steering brand and growth programs across its therapeutic and consumer health portfolios. Sheth brings more than eight years at Abbott and a deep pharmaceutical background, positioning the company...
Marketing in the Age of AI with Adobe Enterprise CMO, Rachel Thornton
In this episode of Uncensored CMO, Adobe Enterprise CMO Rachel Thornton discusses how Adobe approaches B2B marketing, the importance of brand storytelling in long enterprise buying cycles, and the transformative role of AI. She emphasizes that successful B2B marketers must...
Matt Gibson Appointed Vice President of Marketing at Mohawk Industries
Matt Gibson has been named Vice President of Marketing at Mohawk Industries, the global flooring manufacturer. Gibson brings more than 17 years of senior marketing and sales leadership from Cornerstone Building Brands and CertainTeed. His appointment signals Mohawk’s push to...
MMA Mobile Circus Debuts at Cannes Lions, Elevating Mobile Marketing to Standalone Category
The Mobile Marketing Association (MMA) and Velti rolled out the "Mobile Circus Comes to Town" activation at the 59th Cannes Lions International Festival of Creativity (June 17‑23, 2012). The event coincides with the festival’s inaugural dedicated Mobile Lions category, signaling...
Small Businesses Revive Direct Mail to Counter Rising Digital Ad Costs
Facing a 13% year‑over‑year rise in cost‑per‑click for 87% of industries, small businesses are turning to direct mail, which 84% of marketers rate as the highest‑ROI channel. The shift creates new white‑space opportunities as USPS marketing mail volumes fell 28%...
MediaMint Adds Global CMO Veteran Amanda St. L. Jobbins as Board Advisor
MediaMint announced the appointment of former Vodafone Business Group Chief Commercial Director and global CMO Amanda St. L. Jobbins as a board advisor. The move brings decades of enterprise marketing leadership to the company as it expands its Services‑as‑Software platform...
E.l.f. Brands Appoints Oshiya Savur as CMO and Promotes Kory Marchisotto to President
e.l.f. Brands announced that Oshiya Savur will serve as its new chief marketing officer while Kory Marchisotto has been promoted to president. The reshuffle, part of a broader leadership overhaul, aims to reinforce the company's marketing, technology and brand capabilities...
Genius Sports Names Tony Marlow CMO to Drive Global Brand and Data‑Driven Marketing
Genius Sports announced Tony Marlow as its new chief marketing officer on April 9, tasking him with overseeing global communications, brand strategy and marketing operations. Marlow brings experience from LG Ad Solutions, Integral Ad Science, Data Axle and Yahoo, positioning...
Stellantis Narrows Focus to Jeep, Ram, Peugeot and Fiat in Brand Overhaul
Stellantis announced a strategic shift that will funnel most investment into four core brands—Jeep, Ram, Peugeot and Fiat—while relegating other marques to regional markets. The move aims to halt a sales slide in Europe and the U.S. and give marketers...
Kroger Leverages Fuel Rewards to Outpace Costco and Walmart at the Pump
Kroger’s network of more than 1,700 fuel centers, combined with its fuel‑points loyalty program, is pulling price‑sensitive drivers into its supermarkets, creating a measurable edge over Costco and Walmart. Executives say the strategy boosts store traffic and deepens customer loyalty...
MCS Gearup’s Brand‑First Play Fuels Rapid Growth in Tactical Gear Market
MCS Gearup, based in Bonita Springs, Florida, has used a purpose‑driven brand promise of quality, affordability and guaranteed service to accelerate its market share in the tactical gear space. The company’s focus on curated product selections, aggressive pricing and a...
Boston’s Iconic Mullen Agency Shuts Down, Ending 50‑Year Era
Mullen, the Boston‑based advertising firm founded in 1970, closed its doors after its parent IPG was absorbed by Omnicom last fall. The shutdown, marked by a farewell gathering of roughly 200 industry peers, underscores a broader decline in large‑scale Boston...
Steak 'N Shake Names Michael Boes First Chief MAHA Officer, Puts Nutrition at CMO Level
Steak 'n Shake announced Michael Boes as its first Chief MAHA Officer, a senior marketing post dedicated to nutrition, ingredient transparency and healthfulness. The move signals a strategic shift toward a health‑centric brand narrative and aligns the chain with the...
WPP Launches WPP Commerce Unit to Drive Two‑Year Turnaround
WPP announced the formation of WPP Commerce, a global unit that consolidates media, creative, enterprise and production services for ecommerce. Brent Taylor, formerly head of Barrows, will run the unit as part of the Elevate28 two‑year turnaround that seeks $635 m...
Beacon Financial Hires Gary Levante as CMO to Steer Post‑merger Brand Overhaul
Beacon Financial announced that Gary Levante, formerly Berkshire Bank’s chief communication and sustainability officer, will become its chief marketing officer and join the executive management committee. The hire follows the February launch of the Beacon Bank brand, which combined four...
Rockport Brings Dr. J’s Basketball Legacy to Life in New AI-Driven Campaign
Rockport has launched an AI‑driven campaign featuring basketball legend Dr. J, marking his first major brand partnership in decades. The campaign leverages artificial‑intelligence storytelling to present a contemporary portrait of the icon, linking his historic influence to modern comfort and style....
ID.me Appoints Former Coinbase Exec Gary Sun as CMO to Accelerate Growth
ID.me announced that Gary Sun, former Vice President of Marketing at Coinbase, has joined as chief marketing officer. Sun will steer the company’s brand and user‑acquisition strategy as its digital identity wallet reaches more than 165 million users and expands across...
Define Strategy First, Then Hire Marketing Manager
Something I see pretty regularly in the $500K–$1M range: a founder hires a full-time marketing manager and it works… once the strategy is clear. The sequence matters so much at this stage. When there's a documented strategy, defined priorities, and clear...
ACKO Names Nitin Khanna CMO to Accelerate Digital Insurance Growth
ACKO has promoted Nitin Khanna to chief marketing officer after seven years of progressive leadership roles. The move signals a strategic push to deepen the brand’s digital presence and scale customer acquisition for its auto, health, and embedded insurance products.
Merkle's Stauffer Tapped To Expand Dentsu's BX Consultancy
Dentsu has named John Stauffer, Merkle Americas’ Chief Strategy Officer, as Practice President for Business Transformation (BX) – International Markets. The new role tasks him with scaling Dentsu’s consultative BX services beyond Japan, where the unit now employs over 100...
Marketing Execs Launch Bubbler; Announce Partnership with iHeartPodcasts
Marketing veterans Gayle Troberman and David Alberts have launched Bubbler Media Group, a conversation‑focused marketing firm. Bubbler’s platform blends provocative podcasts, live experiences, and research tools to break traditional brand playbooks. The launch includes a partnership with iHeartPodcasts to produce...
Red Bull Turned Marketing Into Its Product Ecosystem
🚀 Red Bull didn’t sell a drink—it built a world 🎯 Marketing became the product 🏁 From Bangkok to space 💰 No debt, no shortcuts Read more: https://michaelwmchugh.com/red-bull-brand-strategy/
Rent the Runway Launches AI‑driven Marketplace and Ad Platform to Boost Basket Size
Rent the Runway announced the launch of an AI‑driven marketplace and advertising platform, piloted with a select group of loyal customers. The new service adds shoes, shapewear, beauty products and accessories to rentals, aiming to raise order attach rates and...
Win the AI Answer Engine or Lose the Buyer: Why CMOs Must Rebuild for AEO Now
AI‑powered answer engines are reshaping B2B buying by summarizing and recommending suppliers before a click, and Gartner finds roughly 50% of buyers already rely on tools like ChatGPT, Gemini or Claude. Brands that fail to appear in these AI answers...
CommonSpirit Health CMO Adam Rice Tackles AI Misinformation to Safeguard Brand Trust
Adam Rice, chief marketing officer of CommonSpirit Health, announced a coordinated effort to combat AI‑generated misinformation that threatens the health system’s brand reputation. The initiative, unveiled at a Newsweek webinar, aims to regain control of the first‑point‑of‑contact experience for more...
Med Ad News 2026 Marketer on the Rise: Dipa Sapre
Dipa Sapre joined Novo Nordisk in early 2025 as director of HCP obesity strategy and spearheaded the launch of Wegovy, the first oral GLP‑1 weight‑loss pill, in Q4 2025. Within weeks, the product generated over 26,100 prescriptions, reaching 44,000 cumulative...
I'm Leaving My VP Marketing Role at Yonder. Here Are the Ten Things I Wish I'd Known on Day One.
Tom Davies, former VP of Marketing at Yonder, shares ten hard‑earned lessons from building the fintech rewards card from scratch. He emphasizes starting with deep customer insight, delivering a single clear value proposition, and balancing brand and performance spend. The...
Unwell CMO Leads All‑Hands as Co‑CEOs Skip Meeting Over Conduct Claims
Unwell held an all‑hands on April 21 led by chief marketing officer T.J. Marchetti to discuss show launches, employee retention and complaints about co‑CEO Matt Kaplan’s conduct. Co‑founders Alex Cooper and Kaplan did not attend, underscoring internal tension and raising...
Canva Hires Andy Ford After Short Analytic Partners Stint
Canva has appointed data veteran Andy Ford as head of marketing data, ending his three‑month stint at Analytic Partners. Ford, previously leading data intelligence at Coles 360, joins Canva as it expands its marketing production suite and readies for a...
Betty’s Burgers Appoints Independent Shop Superhuman as New Media Agency
Betty’s Burgers, the Australian burger chain with 75 restaurants, has hired independent media agency Superhuman to lead its media strategy, planning and buying. The partnership comes as the brand rolls out new store openings and burger launches, seeking to reach...
Gen Z Perspectives: Sameer Gupta Exits DBS, Claude Design & Content360 SG
Sameer Gupta, DBS Bank’s group chief analytics officer, is leaving after a 12‑year tenure to become chief data and AI officer at Lloyds Banking Group. Anthropic unveiled Claude Design, an AI‑driven tool that lets users create and refine visual assets...
Synergies4 AI Conference Shows Marketers How to Turn Hype Into Real Business Results
Synergies4 hosted its "From AI Hype to Real Business Results" conference at Benedictine University, delivering practical governance models and execution tools for marketers. CEO Chris Lutz warned that AI is already reshaping the market, while speakers outlined frameworks that let...
Hollman, Inc. Rolls Out 50‑Year Brand Campaign to Spotlight Elite Locker‑Room Design
Hollman, Inc. announced a 50‑year anniversary brand campaign developed with Atlanta agency BALD, showcasing its elite locker‑room solutions, a new golf‑focused modular unit, and the neuro‑architecture‑driven MeSpace workstation. The rollout targets architects, developers, and corporate real‑estate leaders, positioning the company...
Duolingo Won the Internet With Chaos. Now Its CMO Says It’s Time to Rein It In
Duolingo’s chief marketing officer announced a strategic shift from its famously chaotic, 80% unhinged‑20% wholesome content mix to a more balanced approach. The language‑learning app’s viral owl antics once drove 17 million TikTok followers and 4.8 million Instagram fans, but growth has...
Ferrero NA’s CMO, Chad Stubbs
Ferrero North America’s chief marketing officer, Chad Stubbs, sat down with Barbara and Americus to discuss the company’s approach to large‑scale campaigns. He highlighted how Super Bowl spots, culturally resonant messaging, and viral moments are leveraged to turn Ferrero’s products...
Disney Launches Limited‑Time Pop‑Up Stores to Revive Brick‑and‑Mortar Sales
Disney announced a partnership with Go! Retail Group to open limited‑time pop‑up stores in Pittsburgh and Paramus, New Jersey. The stores will showcase curated, exclusive Disney merchandise and stay open through the holiday season, marking the company's first major brick‑and‑mortar...
Finding New Relevance for a Legacy Brand: Victoria Lozano’s Crayola Journey
Victoria Lozano, former CMO of Crayola, spoke on the Marketing Vanguard podcast at Brandweek about keeping an iconic brand fresh by marrying nostalgia with current cultural trends. She highlighted that 57 % of Crayola sales now come from adults without children,...
ADWEEK Brand Advantage: CMO Guard Change Reveals the New Growth Mandate
In March, three high‑profile chief marketing officers announced departures: DoorDash’s Kofi Amoo‑Gottfried after seven years, Suntory Beverage and Food Europe’s François Bazini after more than a decade, and Delta Air Lines’ Alicia Tillman after three years. These exits come amid...
What Marketers Need to Know as Branded Films Return to Screens
Branded films are making a strong comeback in 2024, with major marketers such as Heineken, e.l.f., L’Oréal, Tecovas and Texas Pete allocating sizable budgets to long‑form documentaries, mock‑documentaries and western‑style shorts that debut at festivals and on digital platforms. These productions...
NovaBridge Names Mark Hagler President & CCO to Boost Pipeline Value
NovaBridge Biosciences announced the appointment of Mark Hagler as President and Chief Commercial Officer. The 25‑year veteran brings experience leading a $1 billion portfolio at Sun Pharmaceuticals and will steer commercial strategy for the company’s two mid‑stage oncology programs, givastomig and...
Overwolf Ads Expands Global Brand Partnerships Team with Senior Hires Across EMEA & US
Overwolf Ads announced a major expansion of its global Brand Partnerships team, adding senior leaders in EMEA and the US. Mike Edwards joins as Director of Brand Partnerships, EMEA, while Dennis Ronneberger becomes Director for the DACH region, complementing recent US...
Katie Mae Miller and Chelsea Cloud Appointed VPs Within Marketing Division at AEG Presents
AEG Presents has elevated Katie Mae Miller to Vice President of Integrated Marketing for its regional division in Atlanta and hired Chelsea Cloud as Vice President of Integrated Marketing at Goldenvoice in Los Angeles. Both executives report to SVP Victoria Torchia and will steer...
Code and Theory Appoints JJ Schmuckler as President to Steer CMO Services Amid AI Surge
Code and Theory, the Stagwell‑owned digital transformation network, has named former VML chief growth officer JJ Schmuckler as president. The move is aimed at strengthening the agency’s CMO‑focused services as brands grapple with AI, data and technology complexity.
Movers & Shakers: Saatchi & Saatchi, C4, Bicycle, Grey, EssenceMediacom, Patagonia and More
Campaign’s weekly “Movers & Shakers” roundup spotlights talent shifts at top agencies including Saatchi & Saatchi, C4, Bicycle, Grey, EssenceMediacom and Patagonia. The edition notes senior hires, key departures and internal promotions that reshape creative and data teams. Across the...