CMO Pulse Blogs and Articles
CMO Pulse Blogs and Articles
The War Zone (TWZ) announced that Ian Ellis‑Jones is joining as head of audience development. He will oversee a full‑spectrum social media strategy, moderate the comments section, and launch a new graphic‑driven "Actionable Intel" segment on the homepage. Ellis‑Jones brings a blend of OSINT analysis, media production, and a former Goldman Sachs investment‑banking background. His hire coincides with TWZ’s expansion of YouTube content, new platform presence, and upcoming subscription model.
Jack Daniel’s appointed Sophia Angelis as its first non‑US, female Managing Director in January 2020 and tasked her with modernising the heritage brand amid a global pandemic. She launched “Make It Count,” the company’s first truly global campaign, built on...
NBCUniversal’s Olympic Creator Collective sent more than 25 digital creators to the Milan‑Cortina Winter Games, generating over 4 billion impressions across its social channels – a 437% jump from Beijing 2022. The follow‑up Project Fortius program helped ten athletes add more than...
NBCUniversal’s Olympic Creator Collective delivered more than 4 billion impressions during the Milan‑Cortina Winter Games, a 437 percent jump from Beijing 2022. The program, now in its second iteration after a successful Paris pilot, paired over 25 influencers with athletes, while Project Fortius...
Recent brand moves by SKIMS, Adidas, and Bottega Veneta illustrate how leading CMOs are redefining visibility, cultural relevance, and long‑term equity. SKIMS has transitioned from a celebrity‑driven launch to a product‑focused, inclusive category leader, emphasizing operational scale and trust. Adidas...
The article argues that outrage‑driven marketing, while fast‑acting, yields fleeting attention and limits audience growth. In contrast, celebratory campaigns build lasting community, expand market reach, and generate durable brand loyalty. Examples such as Bad Bunny’s Super Bowl performance, the Barbie film...
The article argues that chief marketing officers are increasingly sandwiched between CFOs demanding fiscal discipline and sophisticated algorithms that demand real‑time performance data. As measurement tools become more granular, marketing budgets are being scrutinized with the same rigor as any...
Marketers are being urged to seize ownership of pricing communication rather than leaving it to finance or sales. The article argues that unified, data‑driven messaging across all touchpoints prevents consumer confusion and protects brand equity. It highlights how fragmented pricing...
Grokipedia, xAI’s AI‑generated encyclopedia, is rapidly becoming a cited source for large language model chatbots like ChatGPT and Claude. Launched last year, it relies on the Grok LLM to create and edit entries, offering marketers a new backdoor to appear...
Former Nike Global VP of Marketing Data, Linda Cereda, explains how the brand built a scalable marketing data engine by prioritizing operating model over technology. She details the SNKRS app’s scarcity‑driven launch, the use of zero‑party data to slash forecasting...
OpenAP, founded in 2017 by the major broadcast networks, has evolved from a linear‑TV audience‑standardization consortium into a key player shaping streaming identity and ad‑currency frameworks. Its members—Paramount, NBCUniversal, Warner Bros. Discovery, and Fox—plus strategic investor Snowflake, use a shared foundation to...
Universal’s chief marketing officer Michael Moses argues that theatrical movies are far from dead, noting that Gen Z and Gen Alpha actually crave the communal cinema experience. Drawing on his 25‑year career behind hits like *Wicked*, *Oppenheimer*, and the *Fast...
David Meerman Scott argues that the next competitive edge lies not in fleeting viral posts or new platforms, but in cultivating trust, generosity, and genuine human connections. By treating customers as fans and sharing the spotlight, brands create a sense...
