Today's Ecommerce Pulse

Target launches Circle Deal Days to challenge Amazon Prime Day
Target is launching its Target Circle Deal Days from June 23‑26, positioning the free‑to‑join program as a direct rival to Amazon Prime Day. New members who enroll between June 14‑22 receive a 15% discount on their first purchase, plus a free Starbucks coffee or Bullseye cookie on launch day, and a 50% discount on the first year of Target Circle 360.
Also developing:
By the numbers: FirstClub raises $55M Series B
Walmart Switches to Nasdaq
After decades on the NYSE, retail behemoth Walmart has debuted on the Nasdaq stock market

Holiday Shoppers Tapping Mobile Device to Buy, Desktop for Returns
Adobe’s holiday shopping data shows mobile devices accounted for 52.4% of online spend between Nov 1 and Dec 12, while desktops handled the majority of returns. Overall returns fell 2.5% YoY, but are projected to jump 25‑35% after Christmas. Consumers have already...

Goodwill Central Texas Pilots ReNu to Transform Operations, Employee Experience
Goodwill Central Texas has rolled out ReNu, an in‑house production platform that replaces its legacy POS system and adds AI‑driven dynamic pricing and channel optimization. The pilot, active in six stores, automates item valuation and directs inventory to the most...

Why Calls Still Matter in Retail
Retail businesses increasingly rely on phone calls to convert leads and gather actionable data. Implementing IVR, AI call agents, call‑tracking analytics, and predictive modeling creates a data‑driven, omnichannel experience that shortens queues, personalizes interactions, and filters low‑quality calls. Coordinating these...