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Business Checking Accounts For DTC Founders: Your Operations Command Center

In this episode Steve Hutt explains how DTC founders should treat their business checking account as an operations command center, outlining a staged setup that separates operating cash, tax reserves, and marketing spend. He highlights practical tactics like tracking payout, ad pull, and inventory wire dates on a single calendar, automating tax transfers and low‑balance alerts, and conducting a 10‑minute weekly cash review to avoid false confidence and cash‑flow crises. The episode also provides a scorecard for choosing the right checking provider—considering fees, integrations, controls, fund access, and support—and offers a step‑by‑step checklist for opening accounts and scaling the structure from $0 to $1 M in revenue.