Ecommerce Videos

Amazon Sellers Keep Asking This After Brand Registry

The video addresses common post‑brand‑registry questions Amazon sellers face, focusing on the Transparency program, Project Zero, trademark verification delays, new toys compliance requirements, and intellectual‑property protection. The host explains that sellers must sign up for Transparency on Amazon’s website and affix a unique code to each unit, but Amazon grants a limited grace period for existing FBA inventory lacking those codes. He cautions that Transparency is worthwhile only for brands suffering severe hijacker losses—often exceeding $100,000 a month—while brand registry alone mitigates roughly 90% of typical issues. Project Zero functions similarly, targeting entrenched hijackers, and is not a blanket solution. A striking example cited is a brand losing $120,000 monthly to hijackers, where Transparency proved decisive. The host also notes that pending trademarks can be used for brand registry, though full verification may take nine to twelve months. Additionally, Amazon’s recent toys‑category policy now mandates compliance through Amazon‑approved partners, rejecting legacy documentation. For copyright infringements, filing a report can suspend a competitor’s listing. Sellers should evaluate hijacker risk before committing resources to Transparency or Project Zero, plan inventory relabeling within the grace window, anticipate trademark verification timelines, and adapt to the new partner‑only compliance model. Proactively protecting IP through Amazon’s infringement process can also safeguard revenue and brand integrity.